442 | Stop Falling For Every New Marketing Scheme: Be A Growth Architect

Mar 4

[00:00:00] Beate: I built and sold a business to Bill Gates. So I know a thing or two about how to set up a business for acquisition. And it just is a different mindset. A lot of people make this mistake because they have this idea that somehow if it would say on their tombstone, here lies a person that did everything themselves.
[00:00:18] Beate: That somehow is a badge of honor. The problem is there's nobody ever at your tombstone. There will be no funeral because you pissed everybody off and nobody wants to be there because you are a lone wolf and they usually die alone. The work is not fun, but the question is, do you want to be free?
[00:00:40] Chaz: What's up, everybody? I'm Chaz Wolf gathering the King's podcast coming back to you here today with another queen on the stage But this queen is not new to the King's stage. She's been here before We just didn't we weren't we just thought that we didn't we weren't able to put it out But Biatta Chalet, welcome back to the King's stage.
[00:01:00] Chaz: How are you?
[00:01:01] Beate: Chaz, I'm so excited to be here. And, you know, I always look at this from the positive perspective. Apparently we have something even bigger and more powerful to talk about today. So let's do it.
[00:01:11] Chaz: yeah, the audience doesn't know this but not only have we recorded once before but we were just Starting another recording and it just, and so here we are, we are going to give them whatever this is, this has got to be some really good gold. So, uh, Beyonce, tell us what kind of business that you have.
[00:01:28] Beate: Yes. So I'm known as the growth architect. And what that means is I architect growth strategies for visionaries, thought leaders, business owners who need to land their plane. And there's three areas that we help specifically with. And one is if somebody has an idea and needs to turn the talent into an idea.
[00:01:47] Beate: If somebody has the idea, but no system or differentiation factor. So everything looks a little discombobulated and not under one nice cohesive umbrella. And the third one is that if they have the first two and now they are going to the million or a couple hundred thousand dollars and above, and they need to scale the business and then we'll design growth strategy.
[00:02:07] Beate: So those are the three main areas that we come in and we help with shortcut system processes and just outlining the entire growth strategy and then reverse engineering how we get from. where they are here to where the desired goal is.
[00:02:20] Chaz: That's awesome. It sounds like you described every single entrepreneur out there in some form or fashion, you're going to fit into one of these three. Cause guess what? We all are in one of those stages. I would guess. Um, even if we've got systems in process, you still have this desire sometimes to like, Either scale, whether you're even at the, the 10 or 50 million mark, I've got guys in our group that are like, I'm going to the next level.
[00:02:44] Chaz: I got to build more scaffolding, right? More, more architecture.
[00:02:47] Beate: Yeah, exactly. And that, and what happens is that they always say what got you here isn't going to get you there. And that's, that's in essence what it is. If you want to be a 50 million company and you want to be acquired by, uh, you know, for a ton of money by a large corporation. You're going to have to set this up very different than your million dollar operation or your half a million dollar operation.
[00:03:13] Beate: So there's just different, different measurements in different, different areas that you need to look into, you know, and I built and sold a business to Bill Gates. So I know a thing or two about how to set up a business for acquisition, and it just is a different mindset because you have to learn how to take yourself out of your business, which is the exact opposite of why you get into business for.
[00:03:34] Chaz: Yeah. Yeah. I was literally just talking to a guy this morning who has worked himself out of his business, uh, automations and people and systems. And so now he's started another business finding himself in the same race going, like doing everything himself. And I'm like, Hey, uh, so you know how. Do it. Why are you starting from the ground up again?
[00:03:58] Chaz: Why not start from the top and architect what you see it as and start a different way? And he was like, never really thought about that. What would you, what would you say to that client?
[00:04:09] Beate: I would say that. Depends on what this looks like on the strategy over overall, because sometimes you do have to be in the business a lot more in the beginning because you're figuring out the kinks and you don't need to know enough that when you hire to identify if people are doing a good or a bad job.
[00:04:30] Beate: So sometimes, especially when we're in new technologies or in the SAS world. Or we are in some of these things that haven't really been done, or there's a lot of case studies out there. It does require the business owners to be more hands on for a period of time. Literally only to know enough to say you, you suck or you're really good or, Oh, you you're better than me.
[00:04:55] Beate: So I'm not necessarily. Quite yet ready to judge that. But then there has to be a point. It's like, well, how far are you going to take that? And when are you going to, when are you going to let that go?
[00:05:04] Chaz: Yeah. I think that the determining factor there, so for our audience and as well as you, maybe your first two categories that you described that you help people is. You're doing a lot yourself because you haven't thought who could do this for me. It's not that you shouldn't do it for a period of time and know how to do it.
[00:05:21] Chaz: I think that Beyonce is actually giving you guys really great advice, but it's that for that period of time unto I've already thought that I'm going to hire somebody for this. I'm going to do it for six months or however long so that I can, uh, put some grit to the system that I'm building.
[00:05:36] Beate: and, uh, and a job description and know how that fits in the, in the overall thing, because you and I, Jaz, we do know that business owners have a tendency, To create these absolutely convoluted job descriptions where you do a little bit of HR, you do a little bit of sales, you do a little bit of marketing, you do a little bit of, uh, web development, you do a little bit of this, a little bit of that.
[00:05:57] Beate: And that's kind of like, just basically the business owner skill set cloned. As a really sucky mini me, and that is a recipe for disaster. So that's also the part of understanding what actually belongs in a particular category of your business and what really doesn't like HR does not belong in sales and marketing.
[00:06:16] Chaz: Yeah. Yeah. I call them co pilots. Like, I'm not trying to be the person, although I might need to be involved in that area, especially at the beginning, but maybe even long term, like I don't see myself ever not being a co pilot to my main marketing person. I, I I'm going to most likely be that creative person for a very, very long time, if not forever in my business, because That's for me where my genius lies.
[00:06:42] Chaz: And so in other areas of the business, I can hand those things off to the co pilot. Um, but, but in some of these areas that you're talking about, maybe I need to be there for a long period of time. Um, it kind of just depends on the strategy as you're saying, right?
[00:06:53] Beate: True. Absolutely. Absolutely true. Yeah. I like the idea of co pilot too, and there's really inherent danger in that because if you teach somebody how to do your business on every level, you basically teach somebody how to run your business without you. And I would definitely not recommend that.
[00:07:11] Chaz: You've seen a kind of a new, not necessarily new twist in the marketplace, but even just from the last time we talked to now you've started to see, uh, people wanting entrepreneurship at a different rate, uh, maybe saying, Hey, I'm talented, but I don't know. How or what to put it into, or what is my talent even worth?
[00:07:30] Chaz: Like some of these are the questions that you're starting to see come up quite a bit more. Tell us about what you're seeing in just the marketplace right now. And then we'll kind of, uh, break that down a little bit.
[00:07:38] Beate: Yes. So what's happened in the marketplaces and we started seeing this and it's kind of like a fun little, little, you know, trivia thing, we saw that the search term certification outperformed searches for Trump. Which is just nuts, right? And we saw this in Google Trends. And when we looked at the numbers and we said, well, what does this really mean?
[00:08:00] Beate: It means that people are trying to find an exit from their corporate world. Somebody's looking for certification. What that really means is, in their words, is that they're looking for something that they can do With their skill set and because they have no idea on how that works, they're looking for a certification in that particular category or in a category.
[00:08:20] Beate: So they have like the human race likes to have a title and then be qualified to Talk about something or then do something and, you know, with that particular skill set. And when we looked even deeper, we saw that the overall high ticket market seems to be slowing down. I think this has a lot to do with that.
[00:08:41] Beate: When the government paid you. That people were buying stuff. They were sitting at home. They had moved to, you know, less expensive areas. They had a lot of time. They were buying these courses. Now they're sitting on what thousands of hours of, uh, recorded stuff that they haven't even looked into yet that they spend a fortune on.
[00:09:00] Beate: And they are not willing to buy at the same rate. So they're looking for something different. So we are finding that people are looking more for a hands on hands with you. And I know you do this a lot, you know, a lot of what you do jazz is hands on, you know, people are in a room together and they're in a retreat together and they're whiteboarding together.
[00:09:22] Beate: So that type of stuff seems to really work. Uh, the just online knowledge based, uh, selling seems to be falling off. And so to wrap it up, we see that people are looking for education, but done with you. And we looking for people looking for more reasonable price tags in the entry level that teaching them how to turn their talent into a business so they can at least evaluate on whether or not this is a viable idea.
[00:09:51] Chaz: Yeah. Yeah. I think that there's a lot to that strategy. I think that, um, I mean the economy. The way that you've described it, uh, flows where the money goes and there was a lot of money in the economy. There still is. Um, but I think in comparison to the last couple of years, yeah, there was maybe a lot more people willing to get rid of a larger dollar amount or Euro amount for that matter.
[00:10:15] Chaz: Um, so, uh, it doesn't necessarily mean that, uh, people don't want education. I love that point that you made. I think people will always want to certify themselves or go to the next level or understand something more. I think that that's actually how we evolve and we move, we move ourselves and our families and the human race forward.
[00:10:33] Chaz: So how are you guys using this person who says, okay. I'm going to get a certification. I'm I'm worth something, but I don't know what to do with it. How are you guys helping this individual?
[00:10:44] Beate: Yeah. So, so the first thing that I did is I sat down one day and I said, well, what would I wanted to know if I was this person and. I would want to know what my talent is worth. So I sat down and I literally created a mathematical formula and came up with a profit formula. How do I tell somebody what are the factors that go into calculating what, how much money you could make?
[00:11:07] Beate: And I sat down and it's based on expertise, on the scarcity of the skill set, the willingness of the market. So it has a bunch of different factors in it. So we created a quiz. That you'll find it. What's your talent worth. com. It's free. It takes about five to 10 minutes because it has to go somewhere to actually do the calculations based upon your input. And when we did that, we realized that people, a lot of times just don't even understand what is my earning potential? What is the market willing to bear? What. Can I make money with this? So I figured we start there and if, you know, you could be making, let's say $250,000 or a million dollars with your skillset, but you're making 120, well then the next question is, what are you gonna do about it?
[00:11:55] Chaz: Which is a great question. And what is that gap? Cause I mean, in essence, that's, that's where the architect, the growth architect comes in, but for them as an individual, they're going, well, wait a second, I, I I'm currently valued at this, but I seemingly have a bigger value. I don't know so much to be true or not.
[00:12:15] Chaz: This quiz tells me I am what, what do I do now?
[00:12:18] Beate: Yeah. And, and, and of course you would ask that exact question, the gap, right? So the gap is the a hundred million dollar question. So the gap says if this is your earning potential, but you're only making this much, then why is that? It is because you have not tapped into the maximum of what you're capable of.
[00:12:41] Beate: So if you're at an organization in a capacity, let's just, let's just say as a, as a SAS programmer, but you have this idea to build this SAS and, you know, with the expertise and the companies you work with, it shows up that your value is, let's say a million dollars or 750, 000. And you're making, let's say 250, 000, that's a pretty big gap, but that's the value within the requirement of the time, uh, the dollar for, for time model. The only way you're going to get that amount of money is you go in the free market in, you know, be independent, a business owner, freelancer, go in the gig economy, because then that value is based up on the desirability and the formula will tell you what the desirability of the skill is. Okay. And everybody knows that SAS models right now are off the charts.
[00:13:37] Beate: I mean, everybody wants a SAS model because it's a subscription model. It's ongoing revenue. I mean, everybody wants that. So if you were to be a consultant and help people how to build these SAS models, you probably could make a lot more money than the two 50 that you're making at this one company that you're at, except, you know, if it's like Microsoft or some, you know, or Google or one of the really big companies.
[00:14:02] Beate: That will, you know, give you the 750, 000 because they do not want you to do this out there and that does, that does really exist. So this is an evaluation where at the end of the day, you come back down to one and one question only and that's what is it that you want? What is it that you want? If you're okay with the 250 and it's predictable and you got your vacation and you got your 401k and you're happy with that, by all means go do that.
[00:14:28] Beate: But if there's this like nagging suspicion of that organizations do not have your best interest in mind and hint, they really don't care about you. They just make it sound like they care about you as long as you're performing. The minute you're not performing anymore, you're just a line item. That's it.
[00:14:45] Beate: You know, this is not about you and this is in the history. And if we look at what happened, uh, before COVID, everybody got laid off. Then they realized, Oh no, we do need people. Then they were hiring people. They gave you everything you wanted. The minute that COVID was weaning off, they said, just kidding.
[00:15:02] Beate: They fired everybody that was too expensive. It took away all the benefits they gave you. Then they said, uh, we were just kidding about remote work. You have to come back to the office. I mean, it's a constant whiplash. So there's only one way for you to, to make these decisions. It's like, what do you want?
[00:15:18] Beate: I mean, are you okay with putting up with all of this? Or you're going to say, you know what, enough is enough. My family comes first, my mental health comes second, and I'm going to do something that makes me happy. And then they at least have a starting point to say, I can make this much. And then the question is how, not what.
[00:15:43] Beate: But then the question is how. Then they come to people like you and me, and they say, well, how do I do that? And that is the question we love.
[00:15:51] Chaz: Yeah, yeah. The, the opportunity, uh, flows at any income level there. You gave the example of, you know, two 50 and a million, it could be the same at a hundred and 500. Uh, the, the gap also is potentially about risk, right? So like what you, you mentioned it in there of like, I'm going to give up the steady paycheck and the vacation and all these things to become the entrepreneur, you know, most of the entrepreneurs.
[00:16:18] Chaz: Listening right now are like, well, I, I already did that. Um, I'm, you know, I threw it all to the wind and I jumped. Um, but, but there's more after that. Like you take the risk and it's almost like a perpetual risk that you're taking, but now it's like a dog fight, you know, and maybe not in the sense of like I'm in survival.
[00:16:35] Chaz: I think at the beginning it is, but I leave all the safety behind a jump and there's a lot of good things waiting for me, but there's also a lot of like. Ooh, I don't know about that. And like maybe skinny moments, you know, where you're going to have to figure some things out. Talk about that just phase of maybe how you help clients through that, because, okay, so you've convinced me to jump
[00:16:53] Chaz: um, how do I, how do I, what do I do now?
[00:16:55] Beate: The next idea after the, after the initial jump is time, more money. Are you gonna put the time to learn it? Are you gonna put the money in to have somebody teach you? Because people like you and I, we have shortcuts and we build our businesses on giving people the shortest way to success because we've seen it.
[00:17:15] Beate: We've heard it. We, you know, we can tell you if the business model doesn't exist. It's one for one out of two reasons. Everybody else is an idiot or you are. Um, and so there's, there's certain things as a cadence to building a business that just doesn't change on the steps that you take. We created the five star success blueprint for that so that you know exactly what are the steps that you need to take to build this business. And that's where a lot of people make this mistake because they have this idea that somehow if it would say on their tombstone, here lies a person that did everything themselves, that that somehow is a badge of honor. The problem is there's nobody ever at your tombstone. There will be no funeral because you pissed everybody off and nobody wants to be there because you are a lone wolf.
[00:18:05] Beate: And they usually die alone. So what it says on the tombstones, here lies a beloved father, a partner, a husband. And this is the team idea. So you, you make this decision when you go out and you jump and say, who do I want to be? Do I want to be a lone wolf? That just, uh, just moves slowly by him or herself and figures everything out.
[00:18:31] Beate: And then I think that I'm going to get a badge of honor. Where am I going to go out and say, what I do is unique, but the process is probably not.
[00:18:41] Chaz: Yeah, that's right.
[00:18:42] Beate: And so who has the process or who do I resonate with that I feel can get me there the fastest. And that's my recommendation because I see people that have this.
[00:18:56] Beate: Idea that they have to do it by themselves to figure it out by themselves, fail at a faster rate. We see the data on organizations like YPO, entrepreneur organizations, you know, on all these, uh, places. We see the data that when you have a group of people that you're with that you just, and I'm sure you have the data with the Kings as well, is that there's a higher probability of success when you're around people that have.
[00:19:23] Beate: A similar, a similar feel to their desire than you do.
[00:20:18] Chaz: Yeah. I'm hearing you say, once I've taken the jump, I need the, I need the blueprint. And although my idea or I, as the entrepreneur might be unique, the process of building a business is not unique. And I think that's the first hard, well, I mean, I guess maybe the first hard thing is to jump, but the second hard thing, which I'm hearing you say, and I agree with is where you kind of got to get over yourself. You know, it's like, you're not new bro. Um, and, and this is talking straight to me as the person who loves to be creative and unique and different than the market, like everybody's going left. I'm trying to figure out how I can go right. And that's like the opposite of marketing. At least the last 10 years, it was like, no, no, no.
[00:20:59] Chaz: If everybody's going left. Find the people who are leading left and copy them. That was marketing for the last 10 years. I'm like, that just doesn't feel right. Like I want to go that way. And so I think, I think you have to get over yourself because there is a reality that in order to build this business, you can have a unique proposition.
[00:21:16] Chaz: You can have a unique brand. I can still go right. How we go forward left or right is going to be the same five steps or whatever. Um. And so I think that that's great. The second piece there is then community atomic habits. Talk talks about this, where you got to get in a circle of people like you. Um, and even if they don't have all the components of, you know, of what you want to be, like, as long as there's a couple and they're all like heading in the right direction, you're like, I now believe that I can do that because I'm around people who are already like me.
[00:21:46] Chaz: And so then therefore it's a group identity as opposed to just me out here by myself. Talk to that for a half second in your experience, because that's a, it's a big part.
[00:21:56] Beate: Yeah. I mean, it all keeps coming back down to that. You have to remember in the internet marketing world. When you go out and you hear the loudest, the Gary V's and the Brandon Bouchard's and the, uh, uh, you know, Grant Cardone and, and, and whatever. And Russell Brunson's that internet marketing is designed on a perpetual feeling of lack.
[00:22:20] Beate: So you keep buying on whether they call it ethical persuasion, you know, what, whatever they may, whatever they may want to call it. It works and it works because they look at what you search for based up on your understanding of the problem. So when you want to lose weight, your understanding of the problem is that you need to lose weight.
[00:22:46] Beate: That's not the problem. The problem is you're not moving. You're not eating right. And it's your lifestyle, but you don't look for how do I change my lifestyle? You look for how do I lose weight? So internet marketing has figured that out. These are the best guys in the world. That do that. So they look at what your selfish understanding of the problem is, which is, it's never your fault.
[00:23:13] Beate: It's always somebody else's fault and their whole marketing and advertising is designed for that. So it goes something like this. So you go, I need more leads. So now you come across somebody says, it. The best way to find leads is if you speak from stage. You go, that sounds great. I love to hear myself talk.
[00:23:31] Beate: I'm a good speaker. People laugh at my jokes. Let me go out and learn how to speak. So now you learn how to speak.
[00:23:37] Chaz: makes a lot
[00:23:38] Beate: The next affiliate offer that comes in from this person is. Um, well, when you speak from stage, shouldn't you be making an offer? And they go, Oh, perfect sense. So the affiliate offer is how to make an offer from stage.
[00:23:53] Beate: So now you learn that. Then the next affiliate offer comes in and says, well, have you ever thought about making that offer from stage? Actually an online course. And you said, Oh my gosh, that sounds so good. I don't have to do anything. It's in perpetuity. I recorded once. So now you learn how to do an online course.
[00:24:10] Beate: Now the next one comes like, well. You need more leads, don't you, to get people in this online course, because it's so amazing, it should be selling. So you said, that makes a lot of sense. So now you go, now you're in Russell Brunson's hands, and now you're building the click funnel. And then. And then the next guy comes, Ryan Dice comes and says, well, how are you getting the leads?
[00:24:30] Beate: And you say, well, now I have everything. It's the one thing that I need, but it never stops because you don't think that these guys have figured out
[00:24:40] Chaz: will figure
[00:24:41] Beate: what the next thing is that you need. Next thing you know, you spend 150, 000, you have what, 10, 000 hours of learning
[00:24:50] Chaz: hours of
[00:24:51] Beate: and you still don't have a business.
[00:24:53] Chaz: the
[00:24:54] Beate: So this is the way that people get caught.
[00:24:58] Beate: The better way to do it is, is to say,
[00:25:01] Chaz: yet identified
[00:25:02] Beate: how about we build a business model first? How about we identify what this business should be? How about if we identify who I am, how my family fits in? I know you are a family man. I know this is important to you. You know, you don't want to be on the road 200 days a day, days a year.
[00:25:20] Beate: I'm, you know, I'm pretty sure that wouldn't go over well with, with your family. even though it's a viable business model. And so people slide into these business models that burn them out because they never thought about it on whether or not it's the right model. That's why we call ourselves growth architects, because why don't we architect the building and the size of the building and where it is and who needs to live there and how it needs to like what it needs to actually function.
[00:25:48] Beate: And then we look at everybody else and we say, yeah, ClickFunnels sounds like a smart thing over here. And speaking sounds good in this category. And then we built the model. And then you see what plugs in.
[00:26:02] Chaz: It's good. It's really, really good. I think that for the listener, whether they're an online, uh, entrepreneur or not, the same thing exists in their industry, whatever the industry that they're in, and it's always just the next thing. And there's always going to be a next thing. There's always another level.
[00:26:17] Chaz: This, the game is levels upon levels. So I love that people are excited and they want to go to the next level. But to your point, it's easy to get wrapped up in, well, it's just that last thing that I need, or just this last thing. And. What I'm hearing you say is if we just pause for a second. And just let's, let's consider all the components, let's make some blueprints and let's get them stamped by somebody who actually like knows what's going on here.
[00:26:43] Chaz: The growth architect. And, uh, and then, and then we'll start putting like, this is how we, in my construction company, this is how we do it. We, we sit down and we dream with the client and they tell us what, what their space is going to look like. And we take those ideas and concepts to a designer and a little bit more of frill and look and fun.
[00:27:01] Chaz: And then, and we go, okay. Now we've got to go to the architect or the engineering, we got to make sure this is actually can fit in your space, the way that you say that you want and make sure it all works together. And so after you've dreamed, after you've maybe before you even jump, but maybe you've already jumped and you're like, Oh, I'm out here, you know, doing the thing I'm swimming.
[00:27:20] Chaz: At some point you have to stop and just go, wait, wait a second. Let me just think about what the next year, five years, 10 years looks like. Am I even in the right vehicle or in the right, the right plans? Am I, am I even using the right blueprints?
[00:27:31] Beate: well, I love this, this example of, of, of what you just said in the construction company and construction goes in a very specific order. Like, you cannot put the drywall up before you have a foundation port. I mean, that just doesn't work. And, you know, you have to have the framing done at a particular time and people show up on different times to build the place.
[00:27:51] Beate: So that is exactly correct. So what happens if you don't follow that order, you, you, Okay. Have a condemned building before you ever even get to move in. I mean, you're not going to pass a single inspection. So that's exactly right. What happens is if this initial thought is not important to you, or you kind of think you can wing it, or you think other people are thinking about your best interest.
[00:28:21] Beate: They're thinking about their best interest. Yes, this stuff. And, and, and I'm not saying that none of this stuff works, this stuff works. I mean, Russell Brunson is probably one of the greatest geniuses, you know, in, in, in the business world that we currently have walking. Uh, and, and what he's figured out is unbelievable, but you also have to have a sense of realism and reality to say, is this for me, is this for my lifestyle?
[00:28:48] Beate: This is for my business. So, I don't know if that answered your question, but I do think that the obligation that you have as a business owner or somebody who wants to go out and make things happen. is first and foremost to yourself and the clarity of what it is that you want. And that is when you ask someone, what do you want the most complicated question to answer and where people stumble and you hear that, uh, if I ask a five year old what they want, it's going to take them.
[00:29:16] Beate: Three seconds to tell me, so where have we ever lost the ability to be clear about what it is that we want is because life beats it out of us because people tell us that we are not allowed to dream that that's ridiculous. That, uh, what makes you think you can do that? So we have all these like warm, warm, warm voices in our head that constantly put us down.
[00:29:38] Beate: So the first call to order, no matter where you are. My friend Krista Grasso calls it remove unnecessary complexity,
[00:29:47] Chaz: love
[00:29:48] Beate: right? Cut the fat. Do you need to go there? I just got back from an ayahuasca retreat. And that's like a whole story in itself. And one of the messages that I got, plug the energy holes. Like, where are you plundering your energy and other people's businesses or business that has nothing to do with you?
[00:30:09] Beate: Where do you, where do you follow the broken healer method where you need to fix others before you can fix yourself, fix yourself first and stay focused with where you put your energy.
[00:30:22] Chaz: Yeah. I, we should hit on that a little, little further because, um, I even have a good friend of mine. I was at lunch with him maybe a month or so ago and I was describing a couple of things going on in my world. And he was like, dude, you are such a minimalist. It is hilarious. And I was like, okay. I remember reading the book minimalism, but I didn't, I never really counted myself as a minimalist.
[00:30:43] Chaz: Um, but when I really dissect that down to what you just said is. Removing the complexities. Why, why does there need to be a complexity here? Have I already decided what type of clothes I like? Have I already decided what I like to eat for breakfast? Yes. And yes. So why am I re deciding every day or re deciding certain things?
[00:31:02] Chaz: And so I don't, I just. I just hit the repeat button as often as I possibly can. And if it's not necessarily repeating the same thing, because I'm definitely a guy that likes nuance and change. I want to have all that startup energy so I can use the nuance and change and things that like really, really matter or take creative juice, not what I'm going to have for breakfast.
[00:31:24] Chaz: Speak a little bit more onto this, because I think this is something that people overlook actually quite a bit. And I actually, I think it's probably something, if I look back 10, 12 years of my success, something that I didn't even know that I was doing that has really led to a lot of what I've been able to do is because when I put effort on energy on something, it's like.
[00:31:41] Chaz: Full on a hundred percent because I haven't wasted it. I've been very, very efficient. If that makes sense.
[00:31:45] Beate: Yes. So the deeper if we, if we go sort of in the spiritual aspect of things, there is a story that each of us run in our lives. We are who we are because of the experiences we had, the parents we had, the schools we went to, the friends we had, the decisions that we make. This is the reason for our existence and it verifies and justifies everything that we do.
[00:32:08] Beate: So we, if we don't have any trust, it's because we were betrayed by X. So now we run through the rest of our lives, not trusting anybody. We've had a bad breakup. So we are now very cautious in love. So we, you know, we put these people through these imaginary tests so that they prove to us that you know, that they deserve our loves.
[00:32:28] Beate: And we Blow things up left and right, just because we have these insecurities, but we believe that story because that story is our experience.
[00:32:37] Chaz: Yeah.
[00:32:37] Beate: Unless you do the work at some point where you say, well, is that story actually true? Was I a partner that was the king that attracted a queen or was I a king attracting a mistress? Or a servant,
[00:32:57] Chaz: Right.
[00:32:58] Beate: you a king and you want a queen. You better be acting like a king,
[00:33:02] Chaz: Right. Yeah. Yeah.
[00:33:18] Beate: that we hold on, because what if that story would change?
[00:33:22] Beate: What would that mean to our mind? Responsibility to what happened in our lives. I'm going to give you a very, very personal example that just come up and it's not business related, but it really is the essence of, of kind of like how I identified for a long time in my life. So I've been in this ayahuasca retreat.
[00:33:40] Beate: I had a very abusive childhood and I know this, right? So I've done the work. I've forgiven my mom for the things that I knew. So I'm going in this retreat. We going into these different levels of spirituality and connection, and I have a flood of memories coming back. You know, I was beaten. I, you know, I had a mentally instable mom.
[00:33:59] Beate: And she calls me out of the blue two weeks before I go, this is how these things sometimes works. And she tells me that she didn't feed me when I was an infant because a doctor didn't like fat babies. And that eventually she, because I was whimpering at night, she would then eventually feed me in my head.
[00:34:17] Beate: Chess, I had the same face that you have. I'm like, who in the would call their own child and say, Hey, your abuse started as a newborn. So that fits the narrative of my story. But if I look actually for the other side of this story, this was a woman who grew up in Nazi Germany who had been told that men are everything and men in white.
[00:34:42] Beate: She. You know, doctors are gods. So her story, how she wants to actually tell it to me, I'll buy it really poorly is that she was able to stand up to authority that told her to starve me. And eventually, you know, have the power and strength to be a mother and feed her child, which of those two stories is true.
[00:35:08] Chaz: Right.
[00:35:09] Beate: the one that fits my narrative of abuse. Or the one that fits her narrative of her abuse that she eventually then overcome. And so when we go into, into business, we have these stories of.
[00:35:24] Beate: It's always worth the worthiness, lovability, belonging, being seen, being heard. It's the same theme for everybody.
[00:35:33] Beate: Unless you get to some point in your, in your personal development, where you allow that story, um, to be, to be clarified on it.
[00:35:44] Beate: What does it matter which of the stories is true? Does it actually matter at this point in my life? Does it matter? I mean, obviously I'm alive. So we must have figured it out somewhere.
[00:35:55] Beate: Does it matter on whether or not this happened? And that's where people get caught just, you know, to, to just go much, much deeper on this, on this answer here is where they get caught. They don't want to let that story go because it's the purpose of everything they've done and believed in. And if they were to let this go,
[00:36:17] Chaz: reason. And if they were to
[00:36:21] Beate: they would have no more excuses.
[00:36:23] Chaz: First off, let me back everything up. She said the work is not only doable, that it, it is freeing to everything that she has just said is completely validated.
[00:36:35] Chaz: But for that person who's listening right now, Maybe driving in the truck, listening to the show and they're like, well,
[00:36:40] Beate: That's a little woo woo.
[00:36:42] Chaz: yeah. What in the world bring, bring that down to the dirt for us. How does that look practically?
[00:36:49] Chaz: So at the end of the day, I think the most important question is, if you are a husband, a wife, a parent, are you going to take The stuff that you carried and dragged along. Are you going to give that to your kids? Are you going to, because a lot of people have children because they want the children to give them what they didn't have.
[00:37:13] Chaz: And that is the repetition of the trauma pattern. And unless you do the double, the double work, one generation has to do the double work. They have to forgive their parents. They have to heal themselves and they have to free their children. And unless that happens in one generation, we will repeat the patterns over and over and over again.
[00:37:32] Chaz: And I have yet to meet one parent who wants that for their children. And so if you cannot do this for yourself and you, you know, I mean, there's science, there's data on this. This isn't, you know, this isn't something that I just came up with. The deeper you go, you recognize that nature and science and, and what we do is all, everything is, everything is really connected.
[00:37:52] Chaz: So to land the plane, in order for you to become that person that runs that 5 million, 10 million business, you actually have to be a person that runs a 10 million business. And a 10 million business owner isn't going to tell stories about that his mother Told her that she wasn't fat and that she, you know, her abuse started when she was like a week old.
[00:38:16] Chaz: That's just not a story. A 10 million business owner will tell a 10, you know, somebody like that is like a, um, a Tony Robbins where Tony Robbins was severely abused says, I thank my mother for everything because if it wasn't for that, I wasn't here. And so the narrative of the story is something that you must control.
[00:38:36] Chaz: If you want to be successful in the simplest sentence, that's
[00:38:39] Chaz: Yeah. And I think, um, you've obviously attached that to a size of business, but even, and you said this as well, but even if I'm going to be the father or the husband that I want to be, um, and we can still, I can still be a husband. I can still be a father, but am I going to be the father that I'm supposed to be, or that I'm called to be?
[00:38:58] Chaz: And the really easy question that you've already asked, I'm going to re I'm going to recite it because it's. Super powerful. Do I want to give this to my children? And, uh, so anyway, your framework there of someone has to do the double work, you know, my wife and I talk about this quite a bit, but I have never had language for it.
[00:39:13] Chaz: So the double work is a hundred percent real and I believe it or not. I actually think the awareness of a lot of people now, whatever generation that they're in, whether they're X or millennial or whatever, I think there's. Several people right now who are going, you know what, I recognize the double work.
[00:39:34] Chaz: I recognize that I've been harmed and I can choose to continue to let that bother me. And I can then choose to pass that along or I can stop one or both. And I think that there's just a lot of people that are in that place. If I I've recognized it, maybe I don't know what to do yet, or maybe I do know what to do, but I don't know if I want to do the work.
[00:39:54] Beate: it. That's it. It has to be, it has to matter. Like it really, truly has to matter. We went out to a dinner the other day and you know, both my husband and I, we, we both went to different spiritual retreats. Uh, and then we, we connected afterward. And so we went to dinner with, with really good friends and it was like 10 people.
[00:40:20] Beate: And we had conversations around, everyone's like, wow, you know, you did this, how was this? And we were sharing. And then we walked out and People said, no, I know I'm anxious and I know I have control issues. But I would not want to do that. And so you listen to people knowing, knowing, knowing, and making a conscious choice not to step into that to resolve it for themselves and subsequently for generations to come.
[00:40:55] Beate: That is a choice. That's a choice. And then we walked out and I said, well, we have to remember that they didn't change. We changed because we had the experience. And let me just tell you before I went and I knew something was, would, would be coming up because I'm not an idiot and I knew it was bad. I just didn't know how bad it was. And so for me to go in there, I was scared out of my, I mean, I was sick like a dog before, you know, I, I, I was like, I can't, I even fly to this place because I'm like coughing my lungs out. I mean, , my subconscious threw everything it had at me to prevent me from going.
[00:41:30] Chaz: Oh yeah.
[00:41:32] Beate: So the work is not fun, but the question is, do you want to be free?
[00:41:39] Chaz: Yeah.
[00:41:40] Beate: Do you want to be free? Because ultimately the, the next level of your own personal evolution, self awareness. Leads to this kind of freedom and that freedom
[00:41:52] Chaz: to be able
[00:41:53] Beate: is unbelievable to be able to say, I am free. I've given the responsibility back. Uh, I'm giving the crap my parents did back to them. I still love them and I'm clear about that, but I don't carry that with me.
[00:42:08] Beate: I look at my children and I say, I am free and I, and you are free to become who you want to be. I'll give you the guidelines. The parameters, but you are free. You don't have to be me. You don't have to take over my business. You don't have to be like me. And that's the first thing I said to my daughter. I said, you're free.
[00:42:27] Beate: I release you. And she says, mom, you okay?
[00:42:33] Chaz: Don't, don't release me.
[00:42:37] Beate: I said, I don't want you to give this to your daughter. You know, my daughter just had a five has a five months old baby and. And this was all part of this. To sum this all up, it depends on how you want to live or you want to live in the confines of the stories that you tell yourself. And now that we talked about this jazz and I, for all your listeners, you kind of do know now what that story is.
[00:42:57] Beate: And you probably know exactly what that story is. Well, you know, it's really hard to do X and, you know, and, and, and I I'm really behind with X because, you know, when I was little and I wasn't allowed to go X school. Yeah, go ahead. That's the story. And how much longer do you want to hold on to this? Or are you going to look at this and, and you're going to Google, how do I become happy?
[00:43:21] Beate: How to become successful? And are you going to step into this? And when are you going to step into this? And if you're not, why?
[00:43:28] Chaz: Yeah, that's a big question. You know, I, I learned this phrase years ago and it stuck with me ever since, because I think it not only defines, it helps us be self aware, but it helps me understand what Why other people haven't done the things that you're saying, and it's because people do what they want to do your friends that you ate with that night.
[00:43:48] Chaz: Don't want to change. They don't want to do the work bad enough to change. They say, well, it'd be nice to be free. The listener right now, maybe thinking, Oh, well, that sure would be nice. Not to have to carry that weight from my dad or whatever. But, but they don't want it bad enough. People do what they want to do.
[00:44:04] Chaz: If they wanted to do it, they would do it. And that goes for every single category of our life. And I think that we both know that I'm trying to pass that on to the listener right now, because it really is real. If you are saying that you want something, but you're not doing it, there's not a man. It's not, it's not why it's.
[00:44:23] Chaz: You don't want it bad enough. Okay. It's not, it's not deep enough. The burn doesn't, doesn't burn you hard enough, uh, or hot enough. And so I think that you've given not only just the woo factor, which I love, and I'm glad that we both can, can laugh
[00:44:39] Beate: Can we, we can, we can woo together.
[00:44:41] Chaz: we can woo together. Yes. But, but you've also made it super practical or scientific rather.
[00:44:46] Chaz: Where it's like, look here, we got to take some practical steps here to release some things that have been given to us and it's our choice. And then on top of that, we can now do the work for future generations. And I think for anybody who's listening right now, that says legacy is a thing to them. And a lot of times, you know, legacy is equated to money, but for me, for you, for some of the people that are listening right now, we're like, no, no, it's not just about money.
[00:45:08] Chaz: It's about freedom. Right here, not just mentally, but yes, with money, but yes, with knowledge, all of it, you have to do this work, uh, to have real legacy. Um, so I'm just, uh, encouraging the listener, not only to do the work, but reach out to someone like who can lead you through that. She's got guidelines.
[00:45:26] Chaz: She's got the principles, you know? So, um, on that note, tell us how we can find you because you've given so many practical things, whether I'm a business owner. And I need to, or I'm thinking about becoming a business owner and I want to learn how much my talent is worth and start my own business. Or I have made the jump and I just need some structure to this thing.
[00:45:45] Chaz: I need some architectural plans or maybe I'm already doing well in business and I want to scale or shoot. Maybe I just need to do the deep work. Where can we find you?
[00:45:53] Beate: Yeah. So you can find me, um, All over the internet and on a beach land, the growth architect, but specifically, I really invite you to go to what's your talent worth. com and take the quiz. What's your talent worth. com and it'll be in the show notes and just take the quiz. It takes a couple of minutes. And then once you have that number, you know, do some thinking on what are you going to do about this?
[00:46:14] Beate: And we, as I said, we help with three different categories. If you've heard something on this podcast where you say she's, you know, she's woo woo nuts enough or amazing enough for you to want to talk to me. Either way is fine by me. I have no judgment. Go to uncovery session. com schedule your 15 minute uncovery session.
[00:46:31] Beate: Make sure you mention the podcast gathering, uh, the Kings to make sure that you get priority treatment. And while we're at it, I really, really ask you all go wherever you pick up this podcast and give jazz a five star review. And I want you to make a comment. And here's why this matters. AI is taken over everything and including building the algorithms.
[00:46:53] Beate: So even if you just go in and you put a little purple heart or a green heart signalizing that this was amazing powerful you listen to the entire episode It signals engagement to the AI and that tells Tell us everybody that this is a valuable content that needs to be put out in front of more people.
[00:47:12] Beate: This is a labor of love and jazz is amazing at this. So please return the favor.
[00:47:18] Chaz: Yeah. Appreciate that. And obviously we want, um, we want this episode to get to as many people as possible because the things that you've given them, uh, equal real freedom. And I, and I believe that I wouldn't, uh, I wouldn't post it otherwise. So, um, Beyonce, thank you so much for being here and we just so appreciate you doing this again.
[00:47:36] Chaz: You know, do this third time. You should be, you know, I'm having you on my podcast. So we're going to do this all over again, you know, on the business growth architect shows, I'll get you over there and then we'll just continue the conversation. I'll see how you are.
[00:47:50] Chaz: there you go. Hey, don't dig too hard. You might be, uh, might be surprised at what you get.
[00:47:53] Chaz: Um, thank you for being here. Blessings to you and your family and all of the clients that you are growth architecting for this year. Thanks for so much for being here.

Meet Beate Chelette, The Growth Architect, in this transformative episode of Gathering The Kings. Beate, who has made a significant mark by selling a business to Bill Gates, specializes in guiding visionaries and entrepreneurs to scale their ideas and achieve sustainable growth. With an illustrious career dedicated to building successful business architectures, her insights are invaluable to anyone looking to navigate the complexities of entrepreneurship and personal development. This discussion dives deep into essential themes for any business owner seeking to elevate their life and career. Topics include transitioning from online course sales to hands-on training, the importance of designing your business to avoid fleeting trends, finding clarity in your desires, overcoming limiting narratives, and the critical role of controlling your narrative for success. Beate's expertise offers a blueprint for not just business success, but for crafting a life of freedom and fulfillment. Join us as we explore these transformative strategies and learn how to architect not just your business, but your life.

Beatte Chelette:

Website: https://beatechelette.com/

Instagram: https://www.instagram.com/beatechelette/

LinkedIn: https://www.linkedin.com/in/beatechelette/

Youtube: https://www.youtube.com/c/GrowthArchitect

Website: https://whatsyourtalentworth.com

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