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[00:00:00] 440 Chaz's Camera: up, everybody? I'm Chas Wolf, Gathering the Kings podcast. Coming back to you here today. This king on the stage here today is unique. Well, we're all unique, but I've got an extra special guest here today. Mr. Brad Lee. Uh, Brad is the godfather of e learning. Interactive video. He's a tech founder, sales expert, teacher, businessman, public figure, influencer, content, creator, author, speaker, CEO, philosopher, investor, entrepreneur, podcaster, father, and husband.
And I believe it's your main mission to get the knowledge from people that have it and give it to the people that need it. Brad, welcome to the King stage. How are you?
[00:00:39] 440 Brad Lea Backup Video: Well, I'm excellent. Thank you for having me, man. That's a, that's quite the list. You forgot a dozen, but that's okay. No, just joking. No, I stole it from your website,
[00:00:49] 440 Chaz's Camera: bro. know. But like how many can you list? You know, it's like when you start trying to tell someone. You get to a point where it's like, well, I'm also a father. I'm also shit.
[00:00:59] 440 Brad Lea Backup Video: I'm also a great brother. Like, you know, how many do you do to give, to get the gist? But I think you did it perfectly. Thank
[00:01:05] 440 Chaz's Camera: Well, I think that if they don't know your name, , they should. , I'm thankful to have known your name for a long time now, and I'm completely honored that you would spend some time here with us today. Um, I want to jump right into it cause I know you're a straight shooter. You keep it real as they say.
, the piece that I want to jump right into, uh, is I would ask you how you're doing today, but I already know that you would say you're amazing and there's a particular reason that you would say that you're amazing.
[00:01:27] 440 Brad Lea Backup Video: Well, number one, because it's the truth, but you know, uh, the answer I think you're, you're, you're driving at is number one, I'm the one in charge. So if it wasn't going well, it's my fault. And I don't complain about things that I've chose. To do. Right? So there's no complaining there. But in reality, I think it's because I base everything on gratitude.
Like to me. I woke up this morning. The whole entire day is going to be amazing because of that. The question is, is how amazing will it get? I mean, you could even get better news. Is there better news? I don't think so. So I've already got the best news possible. So every time someone says, you know, how are you doing?
I think to myself, well, unbelievable. First of all, second of all, you wasted a question because. I'm the one driving. So if I'm not doing well, I probably wouldn't tell you anyway. Why? Well, cause I wouldn't want to, uh, let you know that I'm a, I'm a, I'm a, uh, you know, bad driver.
[00:02:25] 440 Chaz's Camera: Exactly. The, the gratitude piece, uh, it really does unlock quite a bit. You go through this in your book. Um, but, but simplistically it's positioning yourself for what value, like you have this example of waking up tomorrow or a million bucks or 10 million. You know, and, and that puts it in perspective for you.
So give it that perspective and how does that give you gratitude?
[00:02:45] 440 Brad Lea Backup Video: Well, I think it gives me a, a different perspective than most. And the perspective is based in gratitude. Um, and, and how, how I explained it one time and it's went like viral. I've seen people in other countries, other languages saying the same, same question. And what I said was, you know. How would you feel if I gave you a million dollars because when people think that and it's like really trying to feel like, what would that feel like?
And if you're already, you know, wealthy, you'd be like, well, no, not not the same. Right. Okay. So go 100 million, go a billion, go whatever makes the point. Because the point is, is what if I gave you, you know, 10 million cash, how would you feel? And people will be like, well, oh, my, okay. God, I'd be like freaking out.
I'd be like so excited. I'd be so relieved that I'd feel so good about everything and nobody could ruin my day. I'd be in such a positive mood. I think to myself, okay, cool. I would too. That makes sense. That's a really good thing to have happened. Right. But now if I said, I'll, I'll give you the 10 million, but you can't wake up tomorrow.
You're done. It's over. You know, we're going to midnight. You're done. Would you take the 10 million? Everyone says, well, of course not. So my question is, Then you admit that waking up tomorrow morning is worth more than that 10 million. Absolutely. Okay. Well, then how come we don't act the same when we wake up every day because we take it for granted.
And so what I do, I put a sign on my wall a long time ago that said, congratulations, you get another day. So I would look at the sign and remember, even though I had all these problems and issues. Man, I'm happy now. Like, you know, I, I recognize I get another day, man. What an unbelievable gift. I'm I am so just my perspective to one of optimism and, and, and, and, you know, abundance, you know, my perspective is different than most.
Someone asked me one time on a podcast, Hey, uh, what'd it feel like to be homeless and, and, and, you know, at the rock bottom, I think they said, and I said, I don't, I don't really think I've been rock bottom. They're like, what do you mean? You said. You were homeless. And I'm like, yeah, but number one, it wasn't that long.
Number two, it was the beach. So, so really the, the, the whole trick is to shift your perspective of, you know, one of, one of Optim. And I do that by realizing how valuable, just even getting the day is because it truly is a gift. And if we don't. Understand and appreciate how lucky we are to just open the eyes.
We can walk, we can talk, we can see, you know, and some of us are thinking, well, speak for yourself. I can't. Well, again, that's my point. Like then you better be thankful and grateful because guess what? There's someone that didn't wake up.
[00:05:33] 440 Chaz's Camera: yeah,
[00:05:34] 440 Brad Lea Backup Video: You're in about having no leg. You know, there's someone that didn't wake up.
You know, I, I remember saying a long time ago. I don't know who authored it wasn't me, but it's great. It was, you know, I was pissed off that I had no shoes until I met a man with no feet and you can keep going.
[00:05:55] 440 Chaz's Camera: yeah. All the way until there's no more life, you know, to your point. Why do you think that obviously you gave us the, the, the, the reason there, which is people aren't gratitude or they don't have gratitude because they take it for granted. Why do you think that that is? Why do you think that they, they lean more towards taking it for granted?
[00:06:09] 440 Brad Lea Backup Video: I don't think it's a conscious thing. I think it's just a habitual thing. You know, we forget. Just like sometimes our wives, you know, we forget to date them. We forget to love them. We did in the beginning, which is why they're our wives. And then after we marry them, we forget, you know, it's not, I don't think it's intentional.
I don't think dudes are like, yeah, now she's mine. I can treat her like hell. I mean, I'm sure there are some like that, but no, most guys just forget. Why familiarity? You know, um, I think that happens with life. It happens with the wife. It happens relationships, you know, it's hard, man. Sometimes it's hard to remember, you know, to be, to be grateful, especially with, you know, with all the negativity, the mainstream media serves up, you know, the social media now is like, you know, you think you're a loser because you don't have Rolls Royces and private jets when in fact, neither does the person that you're watching nine times out of 10, they're just faking it.
But like, it's easier than ever to kind of start, you know, feeling the wake. But I just tell people, listen, just remember, did you open your eyes today? Great. Then it's a good day. The question is, how good is it going to get?
[00:07:22] 440 Chaz's Camera: Yeah. That, that leaves it for optimism. Uh, there's a, there's a book on peak performance by Steven Kotler. Yeah. Where he breaks this down, like scientifically, like gratitude, like literally opens it up to positive thinking as opposed to negative, which is what you just said. You're like, you know, all the negative stuff out there.
Gratitude is actually the segue to getting away from all that.
Um, Art of the impossible. I believe, uh, Steven Kotler, and he's got a mindset program. Actually I had his, uh, his co founder. Uh, speak in one of our events, but yeah, the, uh, the, the gratitude piece there is, is really kind of baseline, you know, it's really easy to do, but to your point, it's easy not to do it's one of those cliches, right? What do you think? I mean, you kind of just brought up, you know, uh, marriage, family, and kind of, you know, that, that angle you talk about it actually. Quite a bit, um, probably more than other influencers, if you will, but why do you think that, you know, the family unit or maybe the Rolls Royce has been become more important than the family unit?
Like when I look at an influencer, they're flashing the, the roles as opposed to that. I'm still married or that I have, you know, a thriving marriage, something like that.
[00:08:29] 440 Brad Lea Backup Video: Well, because I don't believe the thriving marriage and the other things attract as strongly. And a lot of guys are trying to grow their, their following and, and create a brand. And, you know, they use those accomplishments as proof that they know what they're talking about. Um, you know, a lot of people's parents have been married for 50 years, but they're not necessarily successful.
But again, how do you define success? Who are you talking with? I had a guy named dry Creek Dwayne on my podcast, and he's got like a million subs on YouTube. And he's just a good old, good old dude. Cowboy. He's a, he's a horseman is what he is, but you know, good old, you know, salt of the earth kind of guy, you know, not into money, you know, just into living and happy man, his followers.
I just said he should scale his business. He's not charging enough. He could do this, this, this, this, like I'm thinking all business and how you make more. And so you can make, you know, if you make more, you can make a bigger impact because you have more resources and money to do it. So it's actually a.
Actually quite intelligent and honest thing to do and think, but his viewers like attacked me saying, you know, leave doing alone, you know, not, not everything's about money and man, you Rick corporate guys just want to come in and you think it's all about screw the little people and it's like their mindset on money is what's keeping them down.
[00:09:57] 440 Chaz's Camera: Yeah, that's right.
[00:09:59] 440 Brad Lea Backup Video: want to justify that. It's okay to be broke. Listen, I agree. It's okay to be broke, mean, I don't agree that you should be right. If you're broke, it's, it's 1 percent because your mindset, your skill set, or your habits, there's only three reasons why you're broke. And if you want to be a King, right, you got to provide for your family.
You got to provide and protect period. And again, I'm, I'm, I'm a hundred percent on that side of the fence. People always ask me, well, what about if the wife works? Listen, the wife can work. That doesn't stop you from providing and protecting. That's your role. That's your responsibility. It's not hers. It's yours.
So you better do it. Now, if she wants to work and contribute to that, good for her. She doesn't have to not in my book. And who says my book's the right book? Well, I do. I do, but that's just my book. Like it's my book. I get to determine what's good and bad. If someone else wants to model that, great. So if you're going to model what I think, you're going to provide and protect for your family.
You got to have money to do that, brother. You got to have money. To do that now, there are some people that might want to argue that you can be a king without money. I would argue no, you're not a very good king without money. You're not a good example. You're not you. I mean, I would disagree now again.
Some people are going to argue this point make me look bad for saying that because I agree. You don't have to have money. You can give people your time. You can give people your respect and your loyalty and your trust and your, and your guidance and your, and your knowledge. Yes, of course, there's a lot of value you can give without money, but if I have money, I have more value to give.
Why? Because not only can I solve your problems in all those other ways, I can write a check. And sometimes, brother, a check is what's going to solve this problem. You can give me all the advice in the world so I don't lose my house next time, but how about save my house now when I need something written, you know, paid.
But anyway, I don't want to get too crazy on that. Point being is. Dude, you need to make money and, and, and if you're the female, well, then you nurture and you support that's your role. So is it the, is it the father's job to come home and make sure the kids are fed? Well, no, and not in my, not in my world.
Why? Well, because. If you look, look at how, you know, nature has it, women have built in feeding mechanisms,
[00:12:29] 440 Chaz's Camera: A couple of
[00:12:31] 440 Brad Lea Backup Video: right? So, who's supposed to feed? Okay, well, the mother is the nurturer and the supporter of the family. The father, the man, is the protector and the provider of the family. And together, The whole family provided for, protected, nurtured, and supported. And that's how it should be in my mind. Now, if the wife wants to work and contribute to, to the, to the man's responsibility.
Wonderful. No, nothing wrong with that. And if man wants to nurture and support his family also, which he should, because again, if you ask me, they both should do both roles, but whose role is it? Who's responsible?
[00:13:12] 440 Chaz's Camera: who owns it.
[00:13:13] 440 Brad Lea Backup Video: Who owns it? And to me. You can't say you can't call someone a King. If they're not in my mind, doing those things, you're not a King me, you know, you might be a King in your own mind, but what is a King?
Let's define
[00:13:27] 440 Chaz's Camera: Yeah. Well, I think you're spot on Julie and I, my wife, we, we run our house the same way and yeah, maybe more traditional, uh, in your, uh, perspective there, which is similar to mine. Again, I love your thought on this is my book. I get to write my own book. That's the beauty of it. Um, and so again, if someone's going to model after me, then that's, this is what I'm going to agree with.
And Brad is the, the, the cool thing is you've probably seen this with, with your house as well, but. When Julie understood her role fully and understood my role and vice versa, then it's like, I can run as fast as I can a hundred miles an hour right here. I don't have to like worry about getting in the way.
Cause I can just run. She's not in the way I'm not in the way I'm not in her way she can run. And so if we truly are like clear and then we're running fast, then we get a lot done. And it actually works out really, really well. She owns her stuff. I own mine. We collaborate on some, it's just a really efficient way to do it.
It's not just even biological. It's efficient.
[00:14:17] 440 Brad Lea Backup Video: Remember it's possible for you both to be running and you run into the wrong people. That's right.
you know, all we always, always take time to communicate. You know what I mean? Include each other.
[00:14:30] 440 Chaz's Camera: Do you guys do a family meeting?
[00:14:33] 440 Brad Lea Backup Video: What's Do you guys do like a regular family
[00:14:34] 440 Chaz's Camera: meeting? No, I mean, not like, you know, no, we don't. And I, and I find it hard to believe that anybody really does.
[00:14:42] 440 Brad Lea Backup Video: And if they do, it's like, dang, dude, that's, to me, it's a little bit,
[00:14:47] 440 Chaz's Camera: It's intense.
[00:14:48] 440 Brad Lea Backup Video: know, I don't know if I want to be in that family. You know, if my dad made me, you know, family meeting. You know, to me, I called it a beaver cleaver. That's like the perfect family. And because I didn't grow up in a perfect family, I grew up in a broken family and a flawed family, which I believe everybody did in my mind.
Everybody did. And if you didn't, man, you're one of the lucky ones. You had a beaver cleaver family. Like, like, I believe my wife has a beaver cleaver family. Okay. Um, which now makes it my beaver cleaver family, but I came from this one. So,
[00:15:19] 440 Chaz's Camera: You're claiming
that one.
[00:15:21] 440 Brad Lea Backup Video: well, yeah, but I mean, like, I think it'd be odd if I had family meetings, actual family meetings.
I think when people say that, I think they're lying. leave Thursdays at noon. We sit down and we all write down our goals and then we'll, and then we'll, uh, you know, they sound really good, but like you actually do all that. Because if you actually do all that, man, more power to you, I wouldn't, I would feel it's weird.
So no, I couldn't lie to you and say, yeah, I do it. But I do technically have family meetings because what is a meeting,
[00:15:50] 440 Chaz's Camera: Yeah. As I say, you taught, you said communicate.
Oh, that's all it is, right?
[00:15:53] 440 Brad Lea Backup Video: Exactly. That's what a meeting is. So do I have meetings? Yes. I just don't have planned meetings. Like we're talking all the time. We spend a lot of time together. We ask each other questions.
We give each other truth. And, and we encourage and support and, you know, uh, you know, sometimes question and challenge. So, I mean, at the end of the day, yeah, we have meetings. They're just not scheduled
[00:16:12] 440 Chaz's Camera: That's good. Yeah. And, and for, you know, for, for those that maybe do have them scheduled, um, it's okay if they don't come.
[00:16:21] 440 Brad Lea Backup Video: I'm
[00:16:22] 440 Chaz's Camera: because yeah, I'm, I'm definitely one where I try, my wife and I meet on a regular basis, finances and stuff like that, but with the kids, we got low kids, so it's fun, it's just fun to get together, you give them something to talk about, but it's not on, it's not, not a Thursday at one o'clock, it's just not like that, that's not how a family dynamic works to your point.
you could try, but that's not really how kids work either.
[00:16:40] 440 Brad Lea Backup Video: Can you imagine sitting there trying, Hey honey, uh, when, when can we have our, our family meeting Thursday? How about Thursday at 5 PM? Oh no. So and so has soccer. All right. What about, what about Friday at two? Oh no ballet. All right. How about Saturday morning before everyone gets up? Who's, uh, you know, Mabel's cover early that what's the landscapers outside making noise like, come on, how about just right now that we're talking?
Hey, kids, get
[00:17:09] 440 Chaz's Camera: Exactly. Yep. Yeah. It's the, it's, that's, it's important to, to be real, I heard on a podcast, uh, that you did that, uh, kind of low key. You're kind of low key about it, but, uh, you've got this, like, I want to solve poverty. I don't know if you've like publicly like said it exactly like that, but I've heard it on a couple of your, your pieces and really what it comes down to is maybe just helping people get out of poverty So I wanted to ask you about it. It's like super low key. You've got to, you want to help people with money, obviously. does that come from? Like, is that from your bad situation that you grew up
[00:17:37] 440 Brad Lea Backup Video: up in a
less less. Less than traditional
and less than
ideal.
it wasn't bad again, honestly, if I think back like my, I wasn't abused and I didn't grow up in a bad, I had food, we had clothes, we had things like, you know, we weren't rich by any stretch of the imagination, but you know, we had a car, we went to school, we got bikes, we got Christmas presents, you know, but, but, but at the end of the day, to answer your question.
State it one more time. I want to be specific.
[00:18:04] 440 Chaz's Camera: Yeah, no, you're good. I just, I've heard you talk about, um, helping people get out of poverty basically is what it
is. Like,
[00:18:11] 440 Brad Lea Backup Video: I mean, I don't, I don't know if I can help everyone get out of poverty, like poverty. Damn, dude, like, I imagine destitution, like, poverty to me means like, you don't have diapers for your kid. You don't, you don't know where you're going to get it. Eat the next day. You're you're, you don't have running water.
You use an outhouse and there's people that wouldn't be listening to this that are like that. Why wouldn't they be listening to this? Because they are poverty. They're in poverty, man. You don't, you don't listen to freaking podcasts and poverty. Okay. You, you worry about where's the next meal you worry about freaking, you know, eating.
So, I mean, at the end of the day, that to me is poverty. I would love to help all those people, but I don't know how to all those people, you know, obviously their mindset, their skill set and their habits. Bye. Are the three areas that if I could help them, those, that's what I would help them and they wouldn't be in poverty anymore.
Neither would anyone else. What you're talking about is I want to show people how to get to 2 or 300, 000 a year in income. I want to help the people out there making 30 to, you know, 150, 200. If you're making 90, you can make 200.
If you're making 36. Nine times out of 10, you could make 200 easier and they're like, well, how, how, how do you do it? What's the scam? Gentlemen, ladies, there's no scam. Step one, dude, you got to sell something. Okay. You got to quit your dumb ass labor job, salary wage, or not, or maybe not quit, but add a side hustle.
Where you're selling something. It doesn't have to be your something. It can be somebody else's something. It's got to be something that you believe in and that you use because that makes it easier to sell. Like, why would I sell you something? I wouldn't use. So at the end of the day, you have to sell something.
And so I am an excellent. Trainer of sales, closing and persuasion so I can train them how to sell it. Anyone can learn that. So I know if I get the word out there, I can get anybody up to two, 300, 000 a year in income. And then I got to the point where I was training people and I'm like, here, here's how you do it.
And then, you know, next thing you know, they're not doing it. And I'm like, well, dude, do I got to like personally handhold you? Well, no, but it'd be nice if I could find a job, you know? Oh, well here work for one of my companies. Why? Because all my companies are sales based and I need sales people. And if you know how to sell, especially after I trained you, well, then I want, and I'll give you the job
[00:20:34] 440 Chaz's Camera: Yeah.
[00:20:36] 440 Brad Lea Backup Video: And then now, and then people start pouring in, you know, now you got to see, you know, filter them properly, which. Obviously, I'm able to do, but that's what you're talking about. My job isn't to solve poverty, even though I'd love to my, my, you know, semi mission because my mission in life, you already pointed out.
It's to get the knowledge from the people who have it to the people who need it, because I believe the reason people aren't winning is because they don't have the right information. And some people say, well, they got to take action. Yeah, but the right information, you would know that. So when I say the right information, it's, it's sufficient.
Why? Cause if you have the right information, you know, you got to take action. I don't point that out, but at the end of the day, where, what areas are people struggling and why aren't they winning is my question and it's mindset, skillset and habits. They've got the wrong mindset. They've got the wrong skill sets or they've got the wrong habits.
And I can fix those for anybody who's willing to do it. Like that's the crazy part. So I started telling people, man, if you're not making two or 300, 000 a year, a year, do you get, I'll show you how to do it. Cause you're not really living until you hit that kind of level. I say really 11, by the way, Chas.
Again, people can argue, Oh, what do you mean? I make 80 grand and I'm fine. I'm not saying you're miserable. I'm not saying you can't eat. I'm not saying you're in poverty, but you're also not as comfortable as you would be. If you're making 90 and you jump to 250, 300, imagine that dude, that's three times the income. Okay. So imagine if you lived like you're living, but you three extra income and that difference. Is not properly and intelligently invested. How much more quickly are you foundationally secure and free? Because at the end of the day, man, that's all anybody should want is just to be free, truly free.
[00:22:24] 440 Chaz's Camera: I agree with you. And I think that I want to hit on sales before we move on to mindset. Cause you, you are transitioning to me, which is fantastic. The sales piece, even for entrepreneurs, because you know, whether it's a sales person or an entrepreneur listening right now, you know, the sales stuff that you were talking about is oftentimes why they're not making two or 300, 000.
I remember being in my twenties. Making two or 300, 000 and going, whoa, I'm starting to really live now. Um, so I, I agree with you personally, but as an entrepreneur listening right now, and maybe, maybe they, even if they do a million bucks in revenue, like they're just scratching that 200, 000, right? So like what's in the sales piece quickly that you can give to them that can help them get to that two or 300, 000 in their own business.
Of course, they're selling the thing, but like, give us some, give us some sales
stuff
[00:23:06] 440 Brad Lea Backup Video: Well, they're just not run their business properly,
then more
[00:23:08] 440 Chaz's Camera: Well, on their revenue,
[00:23:09] 440 Brad Lea Backup Video: because why would you have a 20 percent net margin?
Well, again, if you're already making a million dollars a year, you're doing better than 92 percent of businesses ever will do. And the good news is, is now you've proven you can do it. Now, the question is, how do we do more? Get better and scale because that's, that's the stage they're in there. They've already proven they can generate seven figures in revenue.
They just haven't generated it and kept it right. There's they're using it to generate it. So they go in and tweak a few levers. Boom, boom, boom, boom, boom. Well, guess what? That, that 200, 000 is now 400, 000 and they didn't do anything except tweak a few levers. And by the way, if they keep the right levers, not only does their, their profit margins increase, but their, but their ability to grow does too.
And now you've got 2 million coming in with a higher, you know, profit margin. Now it's just like a compounding effect. So, so when you say give them something sales, dude, it is hard to give somebody something sales in, in a few minutes, like it takes. It takes a lot of time, but I will give you this and I will give them this sales isn't rocket science.
It usually boils down to the very simplest of things. Like, for example, you know, the more hands you shake, the more money you make period that you want to make more money and you're not going to get any better. You're not going to practice. You're not going to read any books. You're not going to hire any coaching.
You're not going to do anything.
And you want to make more money than you are right now. I guarantee you this will do it. Talk to more people than you're talking to right now. Okay. The more hands you shake, the more money you make. That's the bottom line. And then the other ones are do more, get better scale.
So again, if I'm making 80, 000 as a salesperson right now, talking to a hundred customers, well then talk to 200 customers and I'll bet you, I make 160 or more. Why? Because it's just the laws of nature, man. That's just how it works. So that's the do more part. Then I would get better, right? I would, I would buy books and courses and, and coaching and education on sales and human psychology and all of that.
Right. I would study, study, study, study, study, and I would learn, learn, learn, learn, learn as much as I could. And by the way, to learn, you have to be doing and practicing and repetition. So I would be learning. Sales closing and persuasion, and I would be getting better. So I'm doing more and I'm getting better.
My, my, my income is going to triple quadruple. And then at some point I'm going to be maxed out, right? I'm as good as you can get. And I'm freaking working as much as I can work. Well, the only way to grow after that is you got to scale that. So scaling is very simple. You're just, you're just, uh, leveraging people and technology.
So at the end of the day, there's a, there's a formula that goes along with it and it applies to sales perfectly. That's what I would share with people, you know, just use common sense. It's not rocket science. Be honest, be, be likable because again, people buy people really. But at the end of the day. You know, talk to more people than you're talking to right now, you'll make more money, start getting better intentionally every day.
So a year from now, you're better and you did it intentionally. Just like going to the gym and working out, man. If you intentionally go to the gym and work out over time, you're going to get the results. Same thing with getting better at something. So get better. At sales, but dude, and as you know, sale, the lifeblood of any business, I've never met anybody financially successful that wasn't selling somebody something.
And there's so many people out there that are so against being. Pigeonholed as a salesperson, they think there's a bad, you know, rap about it. Well, dude, listen, I personally do not. And, and, and, and if you're one of those people that think poorly of salespeople, let's break that down for a minute. The reason you think that is because you've been in situations where poor salespeople have, have, have soured you on sales
people, right.
Why do you think it's such a bad thing to be a salesperson? You got to ask yourself that question. You know, if you think it's, Oh, I'd never be a salesman. Oh, I hate salespeople. Oh, salespeople are gross. What you're talking about are people, certain people that you've experienced were gross, certain people screwed you over certain people pressured you to.
And so you act like all sales are like that. That's not true. Number one, you sell every single day. You're just not aware of it. You sell your kids on getting better grades. You sell your wife on the restaurants to go to you sold her on Mary. And yeah, everybody's in sales. We're selling something to somebody every day, no matter what the difference between good ones and bad ones are.
The bad ones don't know they're doing it. So if you know you're doing it, well, then get intentionally better at doing it. There, there is techniques to it. There's, there's things you can do. There's questions you can ask. There's there's skills that you can develop that allow you to become better. means your traits are naturally.
Um, you know, Listen, my sense of humor, a lot of people don't like, okay. But a lot of people do, and I've sold a lot of deals because I'm funny and they, they, I'm funny and we're laughing and we're having a good time.
So guess what? If you're one of those dry people that think sales is bad and you don't have a sense of humor. How do you get one? If you don't have one? Is it possible? Do you think it's possible?
Of course, it's possible for, if you don't think it's possible, guess what your problem is mindset. See, it's always mindset, skillset or habits.
Your problem. If you have one
is your mindset, it's your skillset or it's your habits. Why? Well, you could have a positive mindset full of abundance and optimism and, you know, passionately run in the wrong direction. Wouldn't you agree?
And if you run it in the wrong direction, bro, like you can be passionate all you want, you're going to end up nowhere.
So it's not just the mindset. If you have a passionate mind and you're talented, you got skills. But you have bad habits, you're probably not going to be successful, but if you've got a positive mindset, abundant mindset, you know, you're good mind mindset wise, and you've got skills, man, you're, you're talented, you're good at something, you don't have to be the best, but you got to be good, and you have the right habits, you're crushing it.
Now, the only combination I've seen that's, that's, that's contrary to that is you can have a killer mindset and killer habits. And not be that good and still crush it.
You don't have to be that good to win in life. That's why anyone can win in life. If I can win in life, bro, anyone can win in life. I dropped out of high school at 16 years old.
Yeah. I've always been somewhat, you know, funny and clever and smart, smart Alec. But at the end of the day, man, you know, I was destined for, for, for regular Joe Ville. Okay. My whole family is blue collar. You know, they told me to get a real job. I went out to get a real job, learned very quickly that I don't want a real job.
Okay. Then I stumbled into sales and started making more than everybody else. And I tell them, Hey man, why don't you get into sales? Oh man, I'm not good at sales. Oh, well, you know, salesmen suck. know, if I was you. Yeah. Well, you know, I'd be embarrassed if I was you at the bank. So, I mean, at the end of the day, I just kept strong and got really good at sales.
Then all of a sudden I realized. Guys, to be successful, you've got to be selling something.
Show me someone successful that isn't selling something.
[00:31:03] 440 Chaz's Camera: yeah.
[00:31:04] Chaz Wolfe: Hey Kings and Queens, Chaz Wolf. I want to talk to you about something that's super important to me. We put a lot of time and effort. We meaning myself and my team into this podcast, into the content that goes out every single day. And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too.
So we would love if you would like. Comment, share, leave a review, post, share again, all of the things on social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify, we would love to be able to get our content into more hands, more entrepreneurs so they can grow their business as quick as possible.
Together, we are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights. So let's do this. Let's help each other. Let's help each other grow.
[00:31:54] 440 Brad Lea Backup Video: So, so to answer that question for the last 30 minutes,
[00:31:58] 440 Chaz's Camera: you give me.
[00:31:59] 440 Brad Lea Backup Video: that 30 minutes, ago, how are you Listen, you got to sell something if you want to be successful, financially successful, because again, define success, guys, we're not here to argue.
I'm trying to show people a way to go. If you're working a job and you're not making 300 grand, it's because more than likely you're not selling something. And if you're like, yeah, I am. And I'm still not making 300 grand. Well, then you're not selling something correctly. Or you're selling the wrong thing.
Like, dude, you did someone tell you you had to sell that? That's your only choice in life? Okay, quit selling what you're selling. If you're not making 300 grand, I can show somebody, give them the job. I can train them, give them the job. I can freaking. Literally teach them how to be better dudes. Like, you know, there's guys out there thinking, you know, their, their family life is terrible.
They're, they're working hard. They're hanging out with their fellas and, and their, their families are falling apart. Is that successful?
No, exactly. Well, not my book. So it's like, Hey, how do we help them, you know, become better men and go home to their family and like build that, you know what I mean? So there's a lot of avenues that go from there, but the foundational basics man is let's get you some money dog. Cause with some money, you can be a much better dude. you're an asshole with no money, brother, you're just a asshole with money. But if, but if money causes you to be an asshole, trust me, you are an asshole with none too. So money just allows you to be more of who you are. So if you're a good person, you can be a really good person with money because it allows you to have resources and access that you normally wouldn't have.
You know what I mean? And you can leverage that like a good person would to help others and serve others. You know, and yourself develop yourself to develop yourself, man. You need access. You need access to culture. You need access to, you know, minds. You need access to things that only sometimes money allows, or it definitely accelerates.
[00:34:03] 440 Chaz's Camera: I so I'm going to, I'm going to use this as a segue here to just, uh, keep the conversation rolling around lifestyle, because I've heard you talk about prioritizing lifestyle and I've, and, and, and some of that is this family stuff that you're talking about.
And so give us a little bit here. You've talked about, you know, if you've got a big old calendar, get out and put the trip to Italy. I've heard you say, put the fishing trip on there, put the stuff with the kids on there and like, just commit to what you call lifestyle. Give us some meat on the bones on everybody I can't give everybody lifestyle. I just believe that, you know, you shouldn't, you shouldn't be, be, you know, busting your butt your whole life, missing your family, being raised, missing those, those, those, those smell the roses opportunities.
[00:34:48] 440 Brad Lea Backup Video: There's a lot of people think you need to grind your face off. To get there. Well, my question is, why would you want to be there with no face.
Yeah, I mean, like,
for
me to
[00:35:02] 440 Chaz's Camera: exactly. Thanks, Andy. I mean, we've both got
[00:35:05] 440 Brad Lea Backup Video: mind, I need a face. I can't grind my face off to get there because by the time I get there, I'll have no face. I don't want. Okay. What do I want? I want? to, I want to. there's a way to get there and, and, and it involves some discipline. You have to have some discipline.
You have to have some consistency. It's going to be a little bit uncomfortable. You're going to have to sacrifice some things. The question is, is what do you sacrifice? And that's up, that's up to the individual. So when it comes to lifestyle, I don't like to push any kind of lifestyle. It doesn't make it right or wrong, but because you like to fish, you know, so, you know, plan a fishing trip, but I really do believe that, you know, in order to create a life that you really, really, really, uh, are happy with, you're going to want, you're going to want to, uh, include family, include relationships, include people.
A lot of people forget those. You know, Hey, man, I had to sacrifice my relationships for 3 years and, you know, I've been through 2 divorces, but now I'm finally successful. Well, again, you literally sacrificed everything to get the money part, but a lot of people with the money end up miserable because they sacrificed the relationships.
And what I try to show people is listen, every dollar you ever received up to now, or will ever receive. Your whole life is going to be based or, or, or originating from a relationship
doubt me, I mean, argue with me. What's that mean where it says,
you know, I dare you to argue. Tell me, tell me, tell me I'm wrong because every dollar we've ever received comes from relationship. But yet we worry about the money instead of the relationship. Why not worry about the relationship? the relationship? is what matters is what produces the dollars anyway. the dollars and ignore the relationship, the relationship gets damaged or ends, what do you think is going to happen to the dollar? So a lot of people are like, you know, they're all focused on the dollar. Look, stop focusing on the money and focus on the relationship. The relationship is more valuable than the money.
Does that make
sense?
And then again, common sense says, if you want more money,
[00:37:15] 440 Chaz's Camera: Oh yeah, absolutely.
[00:37:17] 440 Brad Lea Backup Video: More hands you shake, more money you make. It's all cyclical, man. And it all boils back down to sales. Words that people don't necessarily like, they're not comfortable with. So I try to, I try to get rid of the nonsense and the, the double talk.
And just like, you know, share with people what I truly believe is just the bottom line truth. And some like it and some don't. Like poetry, bro. Not everybody likes poetry.
That's, That's like the truth. Not everybody
likes that
[00:37:43] 440 Chaz's Camera: That's right.
That's right. What are some of those
things on your calendar this year?
Yeah, well, that's right. And, and you said it earlier, you get to write your own book. So the calendar of
[00:37:53] 440 Brad Lea Backup Video: Well, I like, well, again, I like, to travel.
So, you
know, I, I like to take my little mini 10 day vacations and we've got four or five of those, you know, already planned, but, you know, sometimes we do them without planning. So I just like traveling and hanging out with the fam bam.
You know what I mean?
It's fun. I got, I got older kids. They're already adults, you know, they've got their families and, you know, that type, but I've also got younger kids. So it's almost like I got a, I got another chance to freaking, you know, play daddy and it's fun to me now. It wasn't as fun when they were, it wasn't as fun when they were kids because I had no money.
I had no, I had to like, you know, work and sacrifice and struggle and constantly be under pressure. So a lot of people, they don't get a second chance to have little ones again, you know, after they've, uh, you know, raised up a few levels. So it's kind of a cool experience to raise kids under struggle and youth and inexperience and pressure.
And then be blessed enough to be able to do it again and from a different perspective
travel.
[00:39:06] 440 Chaz's Camera: Yeah. What are your kids that are older? Think about that. Like, obviously they probably have a different lens of what it was like when they were a kid. Probably didn't see some of the stuff, the struggle that you got to go through, but they're obviously they're around you now.
[00:39:18] 440 Brad Lea Backup Video: they
don't really like, I think they were raised just fine. But at the end of the day, you know, there was, I was, I did. I have a bunch of money and I spend a lot of time and I take them on trips all over the world. No. But, but your question is what's your, what are you doing now?
Well, that's kind of what I
do
now. And by the way, they're more than welcome to come if they're ever
listening.
[00:39:38] 440 Chaz's Camera: Yeah, that's good. I love it. I love it. Um, you, you have on your LinkedIn title as a businessman with a podcast. Yeah, I know you, I know you're doing a lot of things with the podcast. You are one of the original podcasters, if you will, probably what, why not have all the other accomplishments listed first? Why, why is
that
a
[00:40:04] 440 Brad Lea Backup Video: a
lot of people were calling me a podcast host and a podcaster. And I'm not a podcaster. I'm a businessman
with a podcast. So it's a very simple, it's just, it's just a very simple way of saying who I am. And, you know, a lot of people write these biographies of themselves and it's, it's almost like.
I always think to myself, you know, we know you wrote that, right? Or at least approved it. So when you read these blah, blah, blah, self grandizing, you know, bios and whatnot. I always think to myself, dude, you wrote that about yourself. Like, I don't I hate that. I don't want to sound braggadocious. You know what I'm saying?
I just want to tell the truth. And what's the truth? He's a businessman. I'm an entrepreneur. That's what I do. I'm a businessman. That's what I do. I do business. I have businesses. I have brick and mortar businesses. I have employees. I have, you know, taxes. I have a, I have, you know, FICA, like I'm a businessman and I also have a podcast.
I'm not a podcaster
that does business. I'm a businessman that does that has a podcast and it's simple.
[00:41:15] 440 Chaz's Camera: Yeah. I love the simplicity on the, on the podcast. you've had incredible guests, um, you know, Gary Breka, Ryan Panetta, you've even been on some of their shows, what would you say is
[00:41:25] 440 Brad Lea Backup Video: like them because out of all the guests I've had, you pick those 2 as the
big ones.
[00:41:33] 440 Chaz's Camera: You know, I just, they're just, they're relative right now or, or they're, they're on the top. So, uh, not necessarily
[00:41:39] 440 Brad Lea Backup Video: there's Gary, Gary Brekker blew way up,
[00:41:43] 440 Chaz's Camera: I guess
what I'm
[00:41:44] 440 Brad Lea Backup Video: White and Ryan, Ryan Pineda, dude, he's, he's very well known smart, smart dude. I was just, you know, pointing out that, like, you must know them, you know,
them, or are you just like.
[00:41:58] 440 Chaz's Camera: Yeah, they're, they're in the feed. They're in the feed. Um, and I guess what I'm asking you is you being almost a little bit of the godfather, what you've seen a lot of people come up, what, what's the, what's the commonality between
[00:42:10] 440 Brad Lea Backup Video: You know, it when I'm not on a camera to where next time someone asked me that I'd have an answer and you know what the answer is? Confidence. They're all confident. They're all, they're all, again, whether they act like it or not is irrelevant. Deep down, they all have confidence. Gary Breck is not unsure about what he's saying. Ryan Rennate is not unsure about what he's saying. I'm not unsure about, excuse me, what I'm saying. Look at them all. You know, Tony Robbins, you think he's unsure?
Grant Cardone, unsure? Look at anybody that you see in the limelight, and you realize, man, they're certain about what they believe. Their belief system is Almost like iron clad. They're certain they're confident. That's, that's what the common denominator is with them all that I've noticed. Other than that, dude, they vary, you know, some are really nice guys, you know, off stage and some of them are, they, they're, they're what I call full of shit, you know, they'll, they'll say something on stage and they'll, they'll preach this message and then they'll do something completely opposite of what they're preaching.
And I sit and I get to see it all, you know, maybe one of these days I'll do a cat Williams, you know, and just spill the beans on everybody. But no, I mean, listen, everybody's got their flaws, but there's, but there's, you know, 1 common denominator that I think all the real ones have, let's call it the real ones.
The real ones are all confident and sure, and, and, you know, they carry that it factor.
[00:43:59] 440 Chaz's Camera: Yeah, um, we're wrapping up here on the time. Um, I had all kinds of other cool questions that you've spun crazy thoughts out into the world, you know, flat tax, flat earth, all kinds of fun stuff that I've heard you talk about. But I want to, I want to end with this question. It's actually the same question that I ask every single one of my guests, hundreds of interviews now.
And I want to know if you had the chance, Brad, to roll back the clock, you pick the age, you talk to the younger, Brad, You tap him on the shoulder and you whisper in his Well, just for the record, tax. I'm not necessarily a flat earther. I'm just saying there's those guys,
[00:44:32] 440 Brad Lea Backup Video: guys, if you lose, There's some good,
they got some good questions that I would like answered.
Also, you know, it doesn't
make sense what they're saying. So I'm not a flat earther though,
[00:44:41] 440 Chaz's Camera: That's right.
[00:44:42] 440 Brad Lea Backup Video: to answer your question, I would probably tell myself number 1 to read on a regular basis.
I'd say don't question. Don't complain. Start reading 10 to 20 pages of a book every single day. Good self help books. Nothing fictional and ridiculous fantasy, but self help, you know, psychology, human behavior, books, books, man, textbooks or books read number 2, I would say stop immediately. Worrying about what everybody else thinks and focus on asking yourself, what do you think and, and develop the trust within yourself.
To do, uh, what you think is important, don't worry about what everybody else thinks unless you're paying them. That's why I would say, like, listen, am I paying you for your thoughts? No, you're not my lawyer. You're not a hired counselor. No. Well, then I don't really care what you think. If it's if it's if it's opposite of what I'm thinking, brother, I value my own opinion as much as I value somebody else's.
I don't care if it's Donald Trump, Joe Biden, Nancy Pelosi, like, I can name all the people that everybody. Oh, yeah. Listen, I don't care who it is. I believe that my opinion is just as valuable, if not more valuable than most people's opinion. And a lot of people can't say that chest.
They think my opinion is more important than their opinion.
That's why they pay me for my opinion, you know? And it's like, well, sometimes I've been on calls with people and it's not cheap. They say, I say, what's so important? Like you paid, you know, chunk of change, change. You get me up for a few minutes. What's so important. Well, I just want your opinion on this.
And then by the time the conversation ends, I say, let me ask you a question. You didn't know what I just said. They're like, well, yeah, but I'm like, but what? Well, I just wanted someone else's opinion. Why? Well, because they value my opinion to the tune of 6, 000 for an hour on a call. When they already had the same opinion, they're looking for validation and it's worth money to validate it from someone that they admire, someone that they believe, someone that they trust, someone, someone that they respect.
My question is, why don't you respect yourself? Why don't you validate yourself? Why don't you trust yourself? Why don't you trust yourself? Why don't you know that your opinion is enough? Well, getting a second opinion, sometimes intelligent. Great. And again, I agree with that. Nothing wrong with the second opinion, if that's what's happening.
But what most times is happening, Chaz, is they don't value their own opinion because they haven't done the work. They don't have the confidence. They don't have the certainty. They don't have this, the, the belief man. And to me, that's all underneath mindset, but that's what 20 year old self or whatever.
And I, did you say pick the
age I go back to?
Well, only
[00:47:57] 440 Chaz's Camera: could pick,
but you
said 20. So that is that kind of what you
[00:47:59] 440 Brad Lea Backup Video: can't do anything or go anywhere. You're a kid, you know, at the end of the day, you're adult when you're 18. I know, but like I was a late bloomer. I'm still maturing. I still feel the same as I did when I was 25 or 30. I honestly do mentally and everything physically, mentally.
I don't feel like I'm going on 55, but experience wise, man, I'm going on 105. Okay, I've made a lot of mistakes. I've learned a lot of things the hard way, and it's very easy to look back and go, okay, I know that. Well, what about this? Well, let me read the contract. Well, hey, put it in writing and then get back to me.
Like all of these things that now a strong businessman would do naturally, people just assume that they knew how to do all that. They learned that in college. You know, getting their MBA. No, you learn that by getting your teeth kicked in and you learn that by practical experience. I've built many businesses.
I've lost many battles. So at the end of the day, I would tell myself, think bigger, read every day and stop worrying about what everybody else thinks until I learned that I didn't really succeed at all, and I definitely didn't feel good. I was always like, there was always this whole this void. Everything was missing,
you know,
and I'd also, I mean, I did.
I have a list of things. I tell myself back, like, dude, don't be afraid to ask for help. Don't be afraid to get don't be able to don't be afraid to
find someone else who's already. Accomplished what you're looking to do and, and, and, and, you know, hang around them and. Get their blueprint and just do what they did.
You know, you always think you have to go out and be the 1 to invent it when you don't like, you don't have to invent things things, man, you just go model what somebody else is already doing. And coincidentally, you'll end up probably getting the same thing. They're getting like, you model what they're doing.
Nine times out of 10, you'd get what
they're getting.
[00:49:58] 440 Chaz's Camera: Yeah, that's right. Well, Brad, um, I, I know that you've got to go. And so I just, again, appreciate you for being here, always keeping it real. Um, I know there's a little, there's a little, uh, tidbit behind the real Bradley and the virtual Bradley. So, uh, the gift that was supposed to be at your desk right now for you to open, uh, has a little, has a little, uh, little piece in there for you about the real Bradley and so, uh, Unfortunately, we can't open it up right now.
It's not there yet, but it'll be there tomorrow. And, uh, I look forward to, uh, just continuing, uh, the connection after that.
[00:50:30] brad lea ig story: What does the card say? Brad, thanks for being on the, on the pod. Please accept this as your official invitation to join Gathering Kings for dinner at Jeff Ruby's Steakhouse in Nashville, March 20th, or 22nd. We experienced a virtual Brad Lee today, but we want the real Brad Lee. Want to further your mission by bringing real info to those that need it.
Join us, Chaz. Aw, that's nice. Thanks, Chaz and fam. What's up? What's that? You ready? Flip it. Flip it. The king has arrived. Ayyy, now. What are the odds that you're naturalized? Dude, that's going in my freaking house right in the entryway.
Outro Music
[00:51:33] 440 Chaz's Camera: So, uh, again, Brad, thanks for being here. Um, we appreciate your time and just giving it real. I know, you know, you already do that, but even just being on the other side of the screen here and having some questions and being somewhat successful.
I've still, I'm looking to our guy, you know, to guys like you to, to give it to me real. And to paint a good picture because, um, we're out here trying to do what's right for our families as well. I think there's many others like me and, uh, and we're watching guys like you. So thank you
for doing that.
[00:51:58] 440 Brad Lea Backup Video: you said we're
trying.
Okay. And believe it or not, our words are. very powerful.
Trying. If I said to you, I'm
going to try
to
[00:52:09] 440 Chaz's Camera: They are. And
[00:52:10] 440 Brad Lea Backup Video: Thursday.
Does that mean I'm coming over on Thursday?
[00:52:15] 440 Chaz's Camera: Yeah,
[00:52:15] 440 Brad Lea Backup Video: Does
that?
Exactly.
[00:52:19] 440 Chaz's Camera: I would say in the text message, I would
say, try
[00:52:21] 440 Brad Lea Backup Video: to be there and you're not, you're, you are being better. Okay. Get rid of the word. Try the whole, everyone listening to this.
[00:52:28] 440 Chaz's Camera: Yeah, that's right.
[00:52:29] 440 Brad Lea Backup Video: Stop saying the word try. That's my gift. That's my parting gift. Hey, thanks. Thanks for having me, Chaz. It's been
fun, man.
[00:52:41] 440 Chaz's Camera: And he's out.
[00:52:41] Chaz Wolfe: Thank you for listening to Gathering the Kings today. I hope that you were able to pull out a few nuggets to go apply into your business right away. More importantly though, I hope that you're realizing that it takes more to be successful than just being by yourself, doing it all on your own, carrying the weight all by yourself.
What I have realized not only in my own journey from multiple businesses and multiple different industries and now interviewing over two or 300 other very successful seven, eight and nine figure business owners is that. It's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs.
In fact, we are putting together 1000 Kings specifically who are grateful, but not done. We're intentionally assembling Kings who fight tooth and nail for their business, family and communities. And here's what we believe that in the pursuit of excellence in those areas that it ignites within us the responsibility to govern power and forge.
A lasting legacy. So if that relates and resonates with you and you know that you need people around you, sharp, qualified, other very successful business owners. I want you to go to gathering the kings. com. I want you to take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 Kings talk soon.
[00:54:07] 440 Chaz's Camera: Okay. I think that popped up within the first minute or so. So we'll just kind of hang tight here. Um, I, I did hear that, uh, Jeff Ruby's in Nashville is a good place.
Yeah. Looked him up and, uh, Bradley good. Yeah, they're, uh, we're, we're gonna be in Nashville, uh, in March. Uh, we've got a, a peer-to-peer group and some of our clients and, uh, are gonna be at a, an event that we're doing there. And I was thinking about some cool places and Jeff Rubies came up, so I heard that maybe you had known about it so.
Yeah, part of the experience. Um, okay. So we're right at a minute here, Sandy. I haven't gotten a notification. Brad, have you?
I'm thinking for now. All right. Sounds good. Um, okay. All that is good. Then we, from a 30 ish, 45 minutes, if the conversation flows. Very good. Okay. I'm going to, since I've already hit the record button, I do like to do a little intro, um, I do have a little bit of a. An intro for you, if you're okay with that, I know you probably don't, uh, want a big intro, but, uh, just got your, got your stuff.
All right, here we go. What's up, everybody? I'm Chas Wolf, Gathering the Kings podcast. Coming back to you here today. This king on the stage here today is unique. Well, we're all unique, but I've got an extra special guest here today. Mr. Brad Lee. Uh, Brad is the godfather of e learning. Interactive video. He's a tech founder, sales expert, teacher, businessman, public figure, influencer, content, creator, author, speaker, CEO, philosopher, investor, entrepreneur, podcaster, father, and husband.
And I believe it's your main mission to get the knowledge from people that have it and give it to the people that need it. Brad, welcome to the King stage. How are you?
Yeah, well. I stole it from your website, bro. So, I know.
Well, I think that if they don't know your name, uh, they should. Um, I'm thankful to have known your name for a long time now, and I'm completely honored that you would spend some time here with us today. Um, I want to jump right into it cause I know you're a straight shooter. You keep it real as they say.
So, um, the, the piece that I want to jump right into, uh, is I would ask you how you're doing today, but I already know that you would say you're amazing and there's a particular reason that you would say that you're amazing.
Exactly. The, the gratitude piece, uh, it really does unlock quite a bit. You go through this in your book. Um, but, but simplistically it's positioning yourself for what value, like you have this example of waking up tomorrow or a million bucks or 10 million. You know, and, and that puts it in perspective for you.
So give it that perspective and how does that give you gratitude?
Yeah, it's over.
Yeah.
Yeah. Yeah,
yeah,
yeah. All the way until there's no more life, you know, to your point. Why do you think that obviously you gave us the, the, the, the reason there, which is people aren't gratitude or they don't have gratitude because they take it for granted. Why do you think that that is? Why do you think that they, they lean more towards taking it for granted?
That's right.
Yeah.
Yeah, exactly.
Yeah. That, that leaves it for optimism. Uh, there's a, there's a book on peak performance by Steven Kotler. Yeah. Where he breaks this down, like scientifically, like gratitude, like literally opens it up to positive thinking as opposed to negative, which is what you just said. You're like, you know, all the negative stuff out there.
Gratitude is actually the segue to getting away from all that. Um, uh, it's called, uh, impossible art of the impossible. I believe, uh, Steven Kotler, um, and he's got a mindset program. Actually I had his, uh, his co founder. Uh, speak in one of our events, but yeah, the, uh, the, the gratitude piece there is, is really kind of baseline, you know, it's really easy to do, but to your point, it's easy not to do it's one of those cliches, right?
What do you think? I mean, you kind of just brought up, you know, uh, marriage, family, and kind of, you know, that, that angle you talk about it actually. Quite a bit, um, probably more than other influencers, if you will, but why do you think that, you know, the family unit or maybe the Rolls Royce has been become more important than the family unit?
Like when I look at an influencer, they're flashing the, the roles as opposed to that. I'm still married or that I have, you know, a thriving marriage, something like that.
Yeah, that's right. That's right.
No, it's good.
A couple of
who owns it.
Yeah. Well, I think you're spot on Julie and I, my wife, we, we run our house the same way and yeah, maybe more traditional, uh, in your, uh, perspective there, which is similar to mine. Again, I love your thought on this is my book. I get to write my own book. That's the beauty of it. Um, and so again, if someone's going to model after me, then that's, this is what I'm going to agree with.
And Brad is the, the, the cool thing is you've probably seen this with, with your house as well, but. When Julie understood her role fully and understood my role and vice versa, then it's like, I can run as fast as I can a hundred miles an hour right here. I don't have to like worry about getting in the way.
Cause I can just run. She's not in the way I'm not in the way I'm not in her way she can run. And so if we truly are like clear and then we're running fast, then we get a lot done. And it actually works out really, really well. She owns her stuff. I own mine. We collaborate on some, it's just a really efficient way to do it.
It's not just even biological. It's efficient.
That's right. That's right.
Oh yeah. Do you guys do a family meeting? Do you guys do like a regular family meeting?
It's intense.
You're claiming that one.
Yeah.
Yeah. As I say, you taught, you said communicate. Oh, that's all it is, right?
That's good. Yeah. And, and for, you know, for, for those that maybe do have them scheduled, um, it's okay if they don't come. Yeah, because, because, yeah, I'm, I'm definitely one where I try, we, we talk about it, my wife and I meet on a regular basis, um, you know, finances and stuff like that, but with the kids, we got low kids, so it's fun, it's just fun to get together, you give them something to talk about, but it's not on, it's not, not a Thursday at one o'clock, it's just not like that, that's not how a family dynamic works to your point.
Um, you could try, but that's not really how kids work either.
Yeah, exactly.
Right here. Exactly. Yep. Yeah. It's the, it's, that's, it's important to, to be real, not to, uh, hit the, hit the bandwagon here. Um, I heard on a podcast, uh, that you did that, uh, kind of low key. You're kind of low key about it, but, uh, you've got this, like, I want to solve poverty. Um, I don't know if you've like publicly like said it exactly like that, but I've heard it on a couple of your, your pieces and really what it comes down to is maybe just helping people get out of poverty maybe.
So I wanted to ask you about it. It's like super low key. You've got to, you want to help people with money, obviously. Where does that come from? Like, is that from your bad situation that you grew up in?
Well, sorry. The broken, the broken home that you just referenced. Yeah, there you go.
Yeah, no, you're good. I just, I've heard you talk about, um, helping people get out of poverty basically is what it is. Like,
exactly. Yeah.
Yeah.
Yeah. Yeah.
Yeah.
I would agree.
I agree with you. And I think that I want to hit on sales before we move on to mindset. Cause you, you are transitioning to me, which is fantastic. The sales piece, even for entrepreneurs, because you know, whether it's a sales person or an entrepreneur listening right now, you know, the sales stuff that you were talking about is oftentimes why they're not making two or 300, 000.
I remember being in my twenties. Making two or 300, 000 and going, whoa, I'm starting to really live now. Um, so I, I agree with you personally, but as an entrepreneur listening right now, and maybe, maybe they, even if they do a million bucks in revenue, like they're just scratching that 200, 000, right? So like what's in the sales piece quickly that you can give to them that can help them get to that two or 300, 000 in their own business.
Of course, they're selling the thing, but like, give us some, give us some sales stuff here.
Well, on their revenue, right?
Is it different industries? I guess, you know,
I agree.
Yeah.
Yeah.
Oh yeah.
Yeah. Exactly.
Yeah,
that's right.
I do.
Mm hmm.
I agree.
Yeah. I'd agree.
Yeah. Oh
yeah.
Yeah. I mean, that's the exchange of value. Yeah. I give you something you give me.
No, that's good. I asked for a little bit and you gave us a lot of it, which I,
that's right.
Right.
Yeah. Not in my book.
I agree.
Yeah.
I want to continue this conversation. Cause you're, you're hitting on a few things I wanted to bring up anyway. Um, I've heard you talk about prioritizing. What's that?
No red dot anywhere.
Yeah, I figured you were taking it. Okay. All good. Thanks, Andy. All right. So I'm going to, I'm going to use this as a segue here to just, uh, keep the conversation rolling around lifestyle, because I've heard you talk about prioritizing lifestyle and I've, and, and, and some of that is this family stuff that you're talking about.
And so give us a little bit here. You've talked about, you know, if you've got a big old calendar, get out and put the trip to Italy. I've heard you say, put the fishing trip on there, put the stuff with the kids on there and like, just commit to what you call lifestyle. Give us some meat on the bones of, of that.
Yeah, exactly. Thanks, Andy. I mean, we've both got great beards.
Yeah.
Yeah, I agree with that. Yeah.
Oh yeah, absolutely.
Shake more hands.
That's right.
Yeah.
That's right. That's right. What are some of those things on your calendar this year? Yeah, well, that's right. And, and you said it earlier, you get to write your own book. So the calendar of lifestyle for your book, what are some of those things on your calendar this year? What's your lifestyle look like?
Yeah.
Yeah.
Yeah.
Yeah. Yeah.
Yeah.
Yeah. What are your kids that are older? Think about that. Like, obviously they probably have a different lens of what it was like when they were a kid. Probably didn't see some of the stuff, the struggle that you got to go through, but they're obviously they're around you now. What do they say?
Yeah, that's good.
I love it. I love it. Um, you, you have on your LinkedIn title as a businessman with a podcast. Yeah, I know you, I know you're doing a lot of things with the podcast. You are one of the original podcasters, if you will, probably what, why not have all the other accomplishments listed first? Why, why is that a businessman with a podcast?
What, what does that mean to you?
Yeah, you're right.
Yeah, that's right.
Right.
Yeah. I love the simplicity on the, on the podcast. you've had incredible guests, um, you know, Gary Breka, Ryan Panetta, you've even been on some of their shows, what would you say is the it factor you've been, what's up?
You know, I just, they're just, they're relative right now or, or they're, they're on the top. So, uh, not necessarily the biggest, I know you, I know you had some big ones. I guess what I'm saying is yeah. Oh yeah.
Yeah, they're, they're in the feed. They're in the feed. Um, and I guess what I'm asking you is you being almost a little bit of the godfather, what you've seen a lot of people come up, what, what's the, what's the commonality between what's the it factor?
That's right.
Right. No.
Yeah, um, we're wrapping up here on the time. Um, I had all kinds of other cool questions that you've spun crazy thoughts out into the world, you know, flat tax, flat earth, all kinds of fun stuff that I've heard you talk about. But I want to, I want to end with this question. It's actually the same question that I ask every single one of my guests, hundreds of interviews now.
And I want to know if you had the chance, Brad, to roll back the clock, you pick the age, you talk to the younger, Brad, You tap him on the shoulder and you whisper in his ear, What do you tell him?
There's some possibilities.
That's right.
That's right.
Yeah, you're right. Yeah.
Yeah.
Yeah. Yeah,
yeah, yeah. You could pick, but you said 20. So that is that kind of what you go to in your mind?
Oh yeah.
Yeah.
Oh yeah. It's a big one.
Yeah, that's right. Well, Brad, um, I, I know that you've got to go. And so I just, again, appreciate you for being here, always keeping it real. Um, I know there's a little, there's a little, uh, tidbit behind the real Bradley and the virtual Bradley. So, uh, the gift that was supposed to be at your desk right now for you to open, uh, has a little, has a little, uh, little piece in there for you about the real Bradley and so, uh, Unfortunately, we can't open it up right now.
It's not there yet, but it'll be there tomorrow. And, uh, I look forward to, uh, just continuing, uh, the connection after that. So, uh, again, Brad, thanks for being here. Um, we appreciate your time and just giving it real. I know, you know, you already do that, but even just being on the other side of the screen here and having some questions and being somewhat successful.
I've still, I'm looking to our guy, you know, to guys like you to, to give it to me real. And to paint a good picture because, um, we're out here trying to do what's right for our families as well. I think there's many others like me and, uh, and we're watching guys like you. So thank you for doing that.
I would love it, please.
They are. And I agree with you.
Yeah,
I would ask you, I would say in the text message, I would say, try question mark.
Yeah, that's right.
And he's out.
Host Chaz Wolfe is joined by the legendary Brad Lea, a towering figure in the business world and the Chairman & CEO of Lightspeed VT. Known for his groundbreaking work in e-learning and sales training, Brad has made an indelible mark on the industry, helping countless individuals and businesses reach new heights of success.
Prepare for a no-holds-barred conversation. From the critical role of gratitude in personal growth to the undeniable impact of mindset, skillset, and habits on financial success, this episode has something for everyone looking to level up in their mindset, skillset, or habits. Discover Brad's relentless drive to help people break free from poverty and his unique perspective on what it means to be a king in the modern era. Tune in for an episode that promises to challenge, inspire, and transform your approach to success.
Brad Lea:
Website: https://bradlea.com/
Youtube: https://www.youtube.com/vtbradlea
Facebook: https://www.facebook.com/TheRealBradLea
Instagram: https://www.instagram.com/therealbradlea/
LinkedIn: https://www.linkedin.com/in/bradlea/
What Owners Should Take From This Episode
Brad Lea dropped out of high school and built his career in sales. Today he is the CEO of LightSpeed VT and host of the Dropping Bombs podcast. In this conversation with Chaz Wolfe he explains why most people stay broke, why selling is the fastest path to a bigger income, and why the relationship is worth more than the money. Here is what a construction, trades or home service owner should take from the conversation.
1. Find out which of the three problems is yours
Brad says "there's only three reasons why you're broke." It is your mindset, your skillset or your habits. In his words, "it's always mindset, skillset or habits." If your company is stuck, do not guess. Ask which one is holding you back, then work on that one first.
2. Talk to more people this week than last week
Brad's simplest growth plan is to "talk to more people than you're talking to right now." His example: a salesperson who makes $80,000 talking to 100 customers can make $160,000 or more by talking to 200. For an owner that means more estimates, more follow up calls and more past customers checked in on. "The more hands you shake, the more money you make."
3. Do more, get better, then scale
Brad lays out the order: do more, get better, then scale. Once you are talking to more people, study sales on purpose. He compares it to going to the gym. Get a little better every day, and a year from now you will be better because you did it intentionally. Scale comes after that, through people and systems.
4. Every owner is in sales
Brad says, "I've never met anybody financially successful that wasn't selling somebody something." Many trades owners see themselves as builders, not salespeople. But you sell every time you walk a job, price a project or hire a crew member. Bad salespeople gave sales a bad name. Good ones help the customer make a decision.
5. A million in revenue is not the finish line
Brad points out that a business doing a million dollars a year already does better than most companies ever will. The next step is keeping more of it. A few small tweaks to pricing, margin and follow up can grow profit a lot. He also warns against chasing money at the cost of the people around you: "The relationship is more valuable than the money."
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Guest link: BradLea.com.
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