453 | Small Business Video Content Marketing Made Simple

Apr 29

[00:00:00] Cam Beaudoin: There's a lot of people out there, right? Who have invisible disabilities, right? Colorblindness, dyslexia, sight impairments. We're talking about like really basic things. That's going to help most of your audience, no matter what.
[00:00:12] Cam Beaudoin: 91 percent of consumers of any type want to see more video from brands.
[00:00:16] Cam Beaudoin: Video content is only climbing right now. We've seen a 254 percent increase in video consumption in the
[00:00:22] Chaz Wolfe: past five years.
[00:00:23] Chaz Wolfe: My two year old, she was zero to nine months and it was the most difficult time probably in our 20 years of being together, my wife and I. And so it's like, how do you still keep everything going for you?
[00:00:37] Chaz Wolfe: What's been your experience? Me too. Same thing. I've never had less sleep than I've had now.
[00:00:43] Chaz Wolfe: What's up everybody. Welcome back to gathering the King's podcast. I am your host, Chaz Wolf. And today I have an incredible voice in the professional speaking industry, Cam Bowdoin.
[00:00:54] Chaz Wolfe: Cam and I talk about his experience, not only in the accessibility movement, but how also to use video content, get more sales in your business and the realities of starting a business when you have kids. Make sure you like this video comment on how you use video content in your business.
[00:01:11] Chaz Wolfe: And of course hit that subscribe button. If you haven't already, your engagement helps us bring on amazing guests, just like cam enjoy the show.
[00:01:19] Chaz Wolfe: Welcome to the King stage. My brother, Cam Bowdwin, how are we doing today?
[00:01:23] Chaz Wolfe: Ah, I am fantastic. Any better? And I, and I, you know, don't even think I'd be here. This is so great today.
[00:01:30] Chaz Wolfe: We were just talking,~ uh,~ kind of fun stuff about,~ uh,~ we're gonna, we're gonna get to all kinds of cool topics today, but we were just a few minutes ago talking about starting a business. When you already have kids. And so, ~um, ~I'm hot on this topic as well, along with all the other cool things that I know you're going to bring tons of value on.
[00:01:45] Chaz Wolfe: So, ~uh, ~hang tight listeners. We're going to get some, to some cool stuff. Camp, tell us what kind of businesses that you
[00:01:49] Cam Beaudoin: Sure. Sure. So I run a creative agency for professional speakers who are kind of realizing that they want to take their business from that. This is a hobby. This is a side gig. This is my hustle turning it into let's make this a full time thing, because I think there's a mental shift. There's a, there's a mind shift you have to do when you start to shift that.
[00:02:09] Cam Beaudoin: That side gig into your main thing. So really, I like to focus on speakers at that point and start to help them with marketing, sales, branding, but a lot of focus on delivery and around video content.
[00:02:21] Chaz Wolfe: I love it. And so just to be really specific there, you have business owners that have been successful and they think, well, I'm just going to start speaking, but it's, it's not just a side thing. There's actually like a formula to being a successful speaker is what I'm hearing you say. Is that
[00:02:36] Cam Beaudoin: Exactly. And so the one thing I see a lot of speakers, they don't treat their speaking like its own business, right? Like, what are the core elements of a business? You need sales, you need marketing, you need a bit of branding. And, you know, you can take all those things whenever you need to, to focus on them, right?
[00:02:51] Cam Beaudoin: Like, I wouldn't say that everyone needs to start doing that,~ uh,~ start doing marketing right away or, or focusing on branding. Although all those parts are important, but at some point you're going to have to say, okay, what is this? Is this, is this. A way that I can get leads. Is this a way that I can build my brand is like, what is speaking and starting to think about how I can turn this into something with meat, like really, like this is, this is an asset to me and my brand and my business.
[00:03:15] Cam Beaudoin: That's what I love talking about. Like, that's really what I love to help people with.
[00:03:19] Chaz Wolfe: That's awesome. Well, we're definitely going to get to that. You, you came to this place being able to help others with their speaking business by not only starting one, but you got kind of started with a speaking business in an interesting way. Can you give us just a little backdrop on, on how this even came about for
[00:03:33] Cam Beaudoin: Yeah, sure. I'm a developer by trade, and it's it's really funny. I like to say that when I was,~ uh,~ so a lot part of software development is is demo day. Okay, so demo day is when you invite your clients in and you say, Okay, like this. These are the parts that we built of your system this week, and it's it's a you know, big, not, not always a hoopla, but there's usually pizza involved, which is, which is always good.
[00:03:53] Cam Beaudoin: And,
[00:03:54] Chaz Wolfe: hoopla, of course. Right.
[00:03:56] Cam Beaudoin: and, and I was always the developer when they'd say like, okay, well, who wants to present this week? It's like, I will. Right. And I was the least shy developer out there. And it is totally against what people think of as the traditional dev in there. And that was, that was at IBM. So, you know, you think of large tech companies and really traditional kind of style of building stuff.
[00:04:14] Cam Beaudoin: And here's cam. Yeah, I'll go and present this week's demo day. And I started to say, you know, maybe there's something there that I can actually work on and grow. During that time, I was actually specialized in something called digital accessibility. In fact, my hat, it's a hashtag A11Y. That actually stands for accessibility.
[00:04:31] Cam Beaudoin: There's 11 characters between the A and the Y. And accessibility really is making sure that Stuff. Websites. ~Uh, ~environments. ~Uh, uh, ~museums. Things are usable by people with disabilities. That was my niche. That was really the thing I focused on. And I became a specialist in disability inclusion and accessibility.
[00:04:47] Cam Beaudoin: And so I said, let me help with that. That is my specialty. I can go and speak on disability inclusion and accessibility. Especially from the technical angle. So that took me around conferences and I was able to go speak in front of large crowds about disability, inclusion, accessibility. Don't forget there's a large part of the population who has a disability.
[00:05:04] Cam Beaudoin: Don't forget that we need, can't exclude people. And that became a thing that I was known for. So inside that world of, of speaking, you know, it's funny, you start to see the same speakers on the circuit. If you go to certain conferences, the same people keep showing up and that's a good thing. But the main thing I kept hearing this pain point, this problem that people kept talking about was I don't know how to do video because that video is technical, right?
[00:05:27] Cam Beaudoin: Like let's, let's be real video is technical and I'm sure like you've gotten better on video from your podcast day, right? Like these are all things, these are skills you need to grow and people get so afraid of it. And when you think of something like a speaker reel, a demo reel, something that you can go and use as a marketing asset, that's even, you know, That's even more scary.
[00:05:46] Cam Beaudoin: You know, people don't realize that,~ uh,~ you know, they've got a lot of content that they can use or they,~ uh,~ you know, going to hire a videographer. That that's stressful. They've got all these business requirements. Now I got to go spend eight hours to go find a good videographer and all this kind of stuff.
[00:05:59] Cam Beaudoin: So when you keep hearing the same pain point being repeated over and over and over again, you know, that's new as a sign. It's just like, you know, someone's got to go solve it. And there's no one else who can solve it. Like I'll be the guy to solve it. So that was the birth of it. That's what started it.
[00:06:12] Cam Beaudoin: And yeah, it was over the pandemic where I started to really, ~uh. ~Take courses on, on public speaking, professional speaking and found that, Oh, this is like, this is a path. There is a structure. There's a system there. There is, there's something in place here that people can use and follow in and walk that path.
[00:06:25] Chaz Wolfe: Yeah, I, the, I appreciate you sharing that backdrop. I want to spend just maybe a couple minutes on your, your, obviously you lit up when you talked about it, your,~ uh,~ kind of your niche,~ uh,~ as far as accessibility, give us just like a couple of two, three minutes on why the, you know, average entrepreneur right now, and maybe not average, cause they're listening to this, but the typical entrepreneur who, who maybe doesn't even know what it means to be accessible or to, you said, don't leave out those that have a disability.
[00:06:50] Chaz Wolfe: What does that, what does that mean in real life for the entrepreneur listening
[00:06:53] Cam Beaudoin: Sure. The easiest thing I can ever correlate to is accessibility, usability. Okay. It's really, really simple. Do you want your app usable by as many people as possible? I don't know a single developer or a single entrepreneur who's launched a new app, a new product who's like, no, I would love for a subsection of the population to not be able to use this, right?
[00:07:09] Cam Beaudoin: Like, like the concept just doesn't make any sense. So think of accessibility is usability. And there's a lot of people out there, right? Who have invisible disabilities, right? Simply colorblindness. Dyslexia,~ uh, uh, ~like sight impairments, sight problems, right? So we're talking about like really basic things like making sure the colors pop on your advertising, making sure that when you build an app, like how many apps have you ever seen where there's like a dark background and then the text on there is red and you're like squinting to try and read it and it's the caption.
[00:07:38] Cam Beaudoin: So it's going super fast. So it's making sure things are legible. That's going to help most of your audience no matter what. So, so by just focusing on that idea of, okay. Usability is important and if it's usable, generally it's going to be accessible, not always, but like that's a good primer to it. So these are things like, you know, your captions, when you caption a video, are they legible?
[00:07:59] Cam Beaudoin: The colors that you're using, do they make things pop? ~Um, ~the speed at which you, you have,~ uh,~ text displaying on screen or the information that's being relayed out. These are all just like really basic things that if you took a second to QA your, your content, then you'd be like, Oh, if I can't read it.
[00:08:14] Cam Beaudoin: Then probably everyone else can't read it either. So just fix it, change the colors up or do things like that.
[00:08:19] Chaz Wolfe: I love the simplicity of that. Obviously, I think there's probably a large well of information there that we can get into when it comes to like separating things out and making sure that, you know, all the things can be included and not every business owner can, you know, make their product usable by everybody.
[00:08:35] Chaz Wolfe: ~Um, ~but I think that the, the heart there is. Are you just paying attention enough to just like double check it, or at least be open to the idea of making your website or your product, your service, accessible or usable, as you're saying to, to more than people, more people than, than just maybe the, the first go at it.
[00:08:52] Chaz Wolfe: Is that what I'm
[00:08:52] Cam Beaudoin: Yeah. Well, do you want a general stat? Like here's something really interesting. So Facebook did some research a couple of years back and they found that eight out of 10 people who are just doom scrolling, you know, at 11 PM at night, they're watching video without sound. Now let's be real when, when someone's working at a job and they're spending a bit of time at lunch, you know, looking around too, they're probably not doing turning their sound on to watch a video on Tik TOK, Instagram,~ uh,~ Facebook, YouTube, people aren't doing that.
[00:09:17] Cam Beaudoin: What are they doing instead? They're turning on those captions, right? So by default, if you're not adding captions, which is a, an accessibility features for people who have,~ uh,~ hearing impairments or, or, or, or a disability that way, right. Or cognitive disabilities. But think of how many other people, literally we are leaving 80 percent of the people who are just.
[00:09:34] Cam Beaudoin: Watching video aside and that doesn't always include people with disabilities. I know I do it here. I am, you know, 1130 at night I can't sleep babies awake something like that. My wife's sleeping. What am I doing? Well, I'm watching videos Scrolling at night. I've got no sound on I don't want to wake her up So, you know catering to everybody, but I'm I will definitely be scrolling past videos that don't have captions So just think about that think of these little things that total usability.
[00:09:57] Chaz Wolfe: Love it. Okay. So let's, let's get to the heart of, of you and your function now is helping entrepreneurs,~ uh,~ get to this next level in their brand. We're talking about video. We're talking about being able to speak and kind of elevate your brand. Let's, let's go video first. This is. It's almost even now, like, well, everything you just said about watching video, even without the audio, like this makes sense.
[00:10:16] Chaz Wolfe: Like we all, we're, we're living this. And I would even maybe go as far as to say that every entrepreneur listening right now knows that it's important for them to do video and possibly maybe they are, but they're in that like, you know, like function of like, it's not smooth yet. How does an entrepreneur, can you give them some practical tips here?
[00:10:35] Chaz Wolfe: How do they make it smooth as far as video
[00:10:37] Cam Beaudoin: I think we all just have to admit we're going to suck at it before we're good at it. Right. Can we just get that out of the way first? Like no one is born good on video. I spent the first two years of being on video, removing ums and ahs. But the thing is, I was only able to remove ums and ahs from my speech by getting on video.
[00:10:55] Cam Beaudoin: So it's this catch 22, right? You know, Oh, I don't like how I sound. I pause too much. It takes me too long to edit the video. Yeah, that's just part of the process. So one thing I like to recommend people to do is get on lives, right? You can turn on YouTube live, Facebook live, Instagram live, and just getting comfortable.
[00:11:12] Cam Beaudoin: First off, no one's watching you, right? No one cares about you. Even if you've got a following of 8 million people, the first time you do a live, probably no one's tuning in. So it's okay to just use that as test ground. And then you know what? You can delete it afterwards if you're really afraid of it.
[00:11:24] Cam Beaudoin: Like it's, it's totally fine. Getting comfortable in front of a camera is, is almost required these days. So imagine if you're an entrepreneur, okay, and you're just starting out your journey and you know, you're getting to that destination. By the time you're five years in, there will be people calling it for podcasts.
[00:11:39] Cam Beaudoin: You may be showing your product on a news,~ uh,~ like a media source, something like that. You may be interviewed for, for something else. You may be going up on stage. Participating in a panel. You don't want to be in that situation, fumbling over your words, not understanding your message, complicating or delivering a convoluted message.
[00:11:57] Cam Beaudoin: And you probably also don't want to be. paying somebody to help you rehearse two weeks before your, your content is delivered, right? You want to start getting comfortable. And I say that this is the best way to practice all of that best way to practice speeches, best way to practice,~ uh,~ your, your vocabulary, your intonation, your, your voice inflection is just get on camera.
[00:12:16] Cam Beaudoin: Just start recording, hit record. You don't need very much. You need to need your phone. That's it. Like, you can just put that up in front of you. Talk to the camera for, for 10 minutes and you'll just start to get better. That's always the very first step. And that's for anyone across the board, brand new in business, 10 years in business doesn't matter.
[00:12:30] Chaz Wolfe: Yeah, I love, I love the, the just authenticity of that. That, that's an overused word, so I hesitate even using it the realness of just going, hey, look, it's okay. First off, I love what you said there. As far as no one's watching, no one's listening because it's so true. Especially when you realize that as you're starting, even, even guys like you and I that,~ uh,~ that have spoken or building audiences, you know, you look back and you're like, Oh dang, I thought that was going to hit a little different and it didn't or something that you didn't think at all.
[00:12:57] Chaz Wolfe: And it's usually the ones where you're just being real take off and people really resonate and so ~Um, ~I think that there's a lot to what you just said. How does the, you know, like, I'm, again, I'm thinking of the business owner who's listening right now. They're probably driving in their truck or maybe they're in between clients in their office and you know, like they get it, they get what you said, but there's this mountain of like, What do I say?
[00:13:20] Chaz Wolfe: And how do I do it? And I hear what you just said. And I get it. But like, it's like, it's just like, I got to sit myself in the seat. And it just, it's just a lot of work. It's a big boulder to push. Give them some mindset before even saying all you need is a phone and just talk and like, give them some mindset ahead of time.
[00:13:37] Cam Beaudoin: sure. That red button on your, like the record button is the hardest button to push, but as soon as it's pushed, all of a sudden, you know, it's already started, right? The, the, the activating that button is the hardest part. Like, Oh, you're so worried about what you're going to say, but once it's on, you can't stop.
[00:13:53] Cam Beaudoin: It's just like this recording that we're doing here right now. You know, I don't know where this is going. You don't know where this is going. We're kind of building this as we go. And that's the best part of it. Like that is the absolute, it's the most fun part of it. And you will get. Better at it as you go.
[00:14:06] Cam Beaudoin: So just start hitting record, even if it's just to record and then you dump it later on.~ Uh, ~you mentioned them going as a business owner, going between clients and stuff like that. Video is so underused in the sales process as well, that that's where I got a lot of practice as well. You know, if I had a script, I, I just used hit record and do a live, you know, just as one example, we're thinking more socials, but let's think about this more as a business.
[00:14:29] Cam Beaudoin: Business practical sense as well. Why don't you write up a script? It's, it's one minute. That's maybe, you know, 60 to 80 words. This is a pitch that you're gonna do to a client. You can make it hyper personal. I've had people thank me after I send them a video. Have you ever been thanked for a sales call before?
[00:14:44] Cam Beaudoin: Like a cold sales call? Oh, thank you so much for cold calling me. Never, but people, thank you for a video. Thank you for such a personalized video. I really appreciate it. Not interested right now, but let's get on the phone in six months. And then you get the other side where people actually do book a call with you.
[00:14:57] Cam Beaudoin: They do want to get on the phone with you because they've seen you. You establish trust. Video builds trust. And if trust is at all part of your brand, if trust is all important to your brand, then I think understand, like just using this, this as a one more,~ uh,~ tool in your arsenal is, is so valuable. It's so, so important.
[00:15:16] Chaz Wolfe: about,~ uh,~ one of my companies is,~ uh,~ a general construction company and general contracting, and we use video even in the process,~ uh,~ different markers. Like when they first come in as a lead, of course, our,~ uh,~ team is reaching out to them, booking an appointment, but as soon as that appointment is booked, they get a video from me as one of the founders saying, Hey, here's who we are.
[00:15:36] Chaz Wolfe: We're not just your average contractor and here are values. And here's why the next couple of steps are gonna be really important. And then. Before the guy comes out, that's going to come to their house. Boom, get a video. Here's who he is. Here's a little snippet of his family. Here's his favorite color or favorite food.
[00:15:48] Chaz Wolfe: You know what? That type of thing. And those little touch points along the way to you're talking, which is the trust that you're referring to, even for that may be more traditional, maybe blue collar type of businesses. And in fact, I think it's actually even more valuable for, for businesses like that, right?
[00:16:05] Cam Beaudoin: let's, let's break that down. Cause, cause I love that angle. And I think that thinking about video and let's say the non traditional businesses, blue collar businesses, things like that is, is so good because yeah, it's easy to say it's from, Oh, video marketing. You're a video market. Sure. Like of course, video is easy for you.
[00:16:20] Cam Beaudoin: But do you remember when a couple of years back when Instagram was just starting to get big, remember, remember watching people do, I remember watching people doing,~ uh,~ drywalling, right? Cause I, I suck at drywall. It's, it's, I, I, I don't ever want to do it. I love doing DIY stuff, but I hate drywalling.
[00:16:35] Cam Beaudoin: Mudding is just pain, but then you watch guys, right? You watch guys doing mudding,~ um,~ on video on Tik TOK. And you're like, Oh, that's awesome. I want, I want that, I want that guy. And I remember one guy was talking about how he, how respecting the client by mixing his mud in a bucket first with the lid on, and he would, he cut this, this slot out and he had the big drill that would mix it separately.
[00:16:56] Cam Beaudoin: And he's like, you know, you do this because you don't want it to spill over onto your client's floor. Just take a moment. Like, let's, let's take a moment and think about that. Let's put this into the perspective of the client for a sec. Clients, generally speaking, especially in general contract, maybe they're not,~ Uh,~ they're, they're not comfortable tools, maybe they don't have enough tools.
[00:17:12] Cam Beaudoin: Maybe they're a single mom, they got two kids and they, you know, they don't want to get like invest or, you know, they're, they're hiring somebody to do a job for them that they are not able to do for whatever reason. You show them a video like that. All of a sudden they know that, wow, this person is going to respect me.
[00:17:27] Cam Beaudoin: First off, they're not a weirdo. I don't like, I don't know who's coming to my door, right? Maybe they live in an area. Think of all these little elements of trust that you're building just by sending what 30 second video. Hey, I'm Chaz. You know, ~uh, ~I'm the owner of the company. Here's the guy who's coming to see you.
[00:17:41] Cam Beaudoin: And here's his video. These are little building blocks that all of a sudden when she gets someone at her door, a stranger to her door, they're saying, she's saying, Wow. Okay. I get it. Like, I know this person, I know who this person is. I know they're going to respect me in a certain way. They're going to respect my house and we can move this forward in a way.
[00:17:56] Cam Beaudoin: And that's probably going to like add referrals later on down the road. Like think of all these like little benefits that are just adding up when you, when you just send those two little short videos.
[00:18:04] Chaz Wolfe: yeah. Yeah. I can even just going back to that construction business that I was referencing a few minutes ago, the clients that we worked with before those things, of course, we, we still, we still did, you know, good work. And we were, you know, even, even in the newer days when, when things were a little rocky,~ um,~ it.
[00:18:20] Chaz Wolfe: It just is a, is a difference when, when you can show the human factor, right? Cause that's really what we're talking
[00:18:26] Cam Beaudoin: Yep. Yep.
[00:18:26] Chaz Wolfe: is if I can show you that I'm human, that I'm not a company or that I'm not out to just, you know, get your money that I have a family. In fact, a lot of what we say is like, look, we're, we're families here in Kansas city.
[00:18:37] Chaz Wolfe: I have a wife and children. Just like you and, and I've had contractors come into my house,~ um,~ you know, prior and I get it. And, and so it's not just a marketing employee. It's like a, no, like I'm a
[00:18:46] Chaz Wolfe: human like you, I get it. And so I think that in any business,~ um,~ even for those who want to become speakers, how does that apply here?
[00:18:55] Chaz Wolfe: We're talking about the human element. How do I use that in what you do for your
[00:18:59] Cam Beaudoin: Sure. Okay. So can I, can I give you some stats here? Cause I think this is really important to kind of set the stage for, for good speakers. So, ~uh, ~91 of consumers of any type want to see more video from brands. Okay. So, ~uh, ~just, just think of that numbers. Everyone wants, wants more video content is only climbing right now.
[00:19:16] Cam Beaudoin: We've seen a 254 increase in video consumption in the past five years. Think about that as well. When you going on,~ uh,~ when you're going to search up something, anything in the world. What are the two places that you're going to search on? You're going to search on Google. Then you're going to search on YouTube next.
[00:19:29] Cam Beaudoin: Statistically, that's where you're going. When you want to learn something, you're going to YouTube. You know, as good as TikTok and all that is, you're not using that as a search reference. You're getting, you're consuming long form, mid form, long form content generally on YouTube. And so, you know, it's, it's just a given now.
[00:19:44] Cam Beaudoin: Imagine you're an event planner, okay? I'm a speaker, I want to go and speak on your stage. You're an event planner and you have a stack of somewhere between 40 to 80 different applicants to this stage. Maybe it's a bigger stage. How is that, what's the fastest way to filter? What's the fastest way to understand who this person is who's going to come on my stage, right?
[00:20:04] Cam Beaudoin: The fastest way to do that is just to look at, well, who's got video? Who's going to show me, who's going to lower that barrier to entry to understand of like what, like what is this person going to be like on the stage? Because an event planner has one thing that they care about. Only one thing. Is this person going to respect my crowd?
[00:20:19] Cam Beaudoin: Is this person going to respect my audience? And that's really, really important to remember because an event planner has their job on the line. Right? Like there's going to be someone above them who says, you know, we need this many speakers on this topic and we're going to need to have people who, who, who do this.
[00:20:34] Cam Beaudoin: So they don't want some, just someone who, who can't present themselves properly. They don't want someone who doesn't know their topic very well on stage. So by you showing them, demonstrating that you could do that through video and, and that's kind of what we, we specialize in, in video demo reels, which I can talk about in a moment by showing an event planner, what you can do is way better than just.
[00:20:54] Cam Beaudoin: Sending a cover letter saying, you know, I speak on this and this is my text abstract. So that's really what we're talking about here. It's like the the element of showing not just telling
[00:21:04] Chaz Wolfe: I like that you have given it specifically for how you help your clients. But again, I'm going to translate this to a couple of different businesses. Again, whether we're in the blue collar trades or whether we're in marketing, like you mentioned earlier, I can reach out to someone who I'm trying to earn their business and I can say, Hey, I was thinking about you and our conversation from the other day, and here were some things that I was thinking about.
[00:21:25] Chaz Wolfe: And whether that be like physically showing them a,~ uh,~ someone else's bathroom that I'm in, that I'm remodeling, or it's a marketing campaign that is crushing on, you know, cost of,~ uh,~ acquisition. And I'm like, Hey, I could, I could probably do this for you, but let's talk a little further. And, and I'm, and I'm making it real right there in front of
[00:21:43] Chaz Wolfe: them. Talk about this just a little bit further. Cause you said you've got some like this demo reel
[00:21:47] Cam Beaudoin: Yeah, so I so a demo reel is a two and a half to three and a half minute video. That's That's your movie trailer. Like it's, it's really that there's two really important things that a speaker must have when they start their speaking business. Number one's a website, a speaker website. Number two is a demo reel.
[00:22:01] Cam Beaudoin: Because again, no one's going to go watch your, your 18 minute Ted talk. Like, let's be real. If, if, if my job is just to go find speakers, I'm not watching 20 Ted talks and spending all day watching Ted talks. You know, a boss is going to come around my shoulder and be like, what do you like? Could you get to work please?
[00:22:14] Cam Beaudoin: Like stop watching videos. But that two and a half to three and a half minute marketing video, like that's really what it is. It's highlights you, it sells you as an expert in your field and you show different scenarios that you've been in on stage in an interview,~ uh,~ on, on paid media, like all these different kind of areas.
[00:22:32] Cam Beaudoin: It shows your expertise that you dominate and you are an expert in that field. So, so that's what it's for. That really is. It's a marketing tool to that. Now I coach my clients. I say, you don't only have to use this to send to event planners. Think of it. It's a promotional material for your socials, right?
[00:22:49] Cam Beaudoin: It is on your website, front and center. I can't believe the amount of speaker websites I go to where I've got to dig down deep into the website to go and find their speaker reel. Imagine you're, imagine you're somebody actually looking for, for a speaker. I don't want to look 20 websites, 20 pages deep just to find who you are and what you speak on.
[00:23:06] Cam Beaudoin: It's too much. You got to think of the flow and you got to think of like who, like what people want these days. And gone are the days of eight, nine, 10 minute demo reels. No one's watching those anymore either. We're all influenced by tick tock. We're all influenced by influenced by Instagram. We want that hard hitting.
[00:23:20] Cam Beaudoin: Fast. Who is this person? Do I see them on stage? Do I want that? So that's kind of your static areas that could go website socials. But I, I cold message people, my speaker reel, right? When I'm looking for speaking gigs, I say, Hey, I don't know if you're looking for anyone on stage right now. Here's me, here's my speaker reel.
[00:23:37] Cam Beaudoin: If you'd like to have a conversation, I'd love to pick it up. And then I just send it to them, right? Like just like that. And I coach speakers do that. And I, when I hear speakers come to me and say, cam, I got speaking gigs because I just sent, just sent them my speaker reel and we know these days in automation and all the tools that you can use, you could cold message event planners, your speaker reel, just that.
[00:23:55] Cam Beaudoin: And again, what are we talking about? Building trust, understanding who you are, maybe they have a fit, maybe they don't. But what did that cost you? That one investment in something like a speaker reel instead of demo reel pays off so much. Like there's so much you get out of that. That's a really valuable piece of marketing material.
[00:24:10] Chaz Wolfe: Hey Kings and Queens, Chaz Wolf. I want to talk to you about something that's super important to me. We put a lot of time and effort, we meaning myself and my team into this podcast, into the content that goes out every single day. And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too.
[00:24:28] Chaz Wolfe: So we would love if you would like comment, share, leave a review, post, share again, all of the things. On social media on all the different platforms or even on the podcast mediums of apple and spotify We would love to be able to get our content into more hands more entrepreneurs So they can grow their business as quick as possible together We are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights So let's do this.
[00:24:55] Chaz Wolfe: Let's help each other grow Yeah. I love how you've, you've,~ uh,~ distinguished it as a piece that's reusable. It's not just a piece of content, although that's reasonable as well. This is like, no, we're going to go in, we're going to put it like some, some system to it. It's,~ uh,~ it's speaking of specific message. ~Um, ~but again, I think, I think you gave a good picture at the beginning of this where it's like, they can do this with their phone. Just hook it up right there in their office or even in their car. You know, like it doesn't, it doesn't have to be well done now for a speaker. Probably. So like, if you're interested in becoming a speaker or you're already a speaker and it's not going well for you, cams your guy, but for maybe the other business owners that are listening, there's like, I wonder how I do this. Turn on the camera, work out the kinks, create a video that shows your stuff.
[00:25:42] Chaz Wolfe: Right,
[00:25:42] Cam Beaudoin: right. Because all you're doing is you're demonstrating expertise. Right. You're demonstrating. Well, let's, let's, let's go back a couple of years. Right. So, so imagine, Hey dad, can you come over and help me fix my, whatever, you know, like, I want to change a toilet, right? Like dad, come help me fix a toilet.
[00:25:56] Cam Beaudoin: Like you're giving that, that same kind of attitude when you're showing someone,~ uh,~ your clients, you're saying, let's maybe move away from, from, I don't know, contracting. Let's, let's pick a different,~ uh, uh, ~business like accounting, right. Accountants, right? Let any accountants out there. I'm so sorry. I, I, I hate my tax season.
[00:26:12] Cam Beaudoin: It's the worst. It's right now. And it's been so long since,~ um,~ Recording how to do taxes. There are people crushing it on socials, talking about spreadsheets and how to make your spreadsheets more effective. Like, we're talking about the most dull topic in the world, like how do we make spreadsheets more efficient?
[00:26:29] Cam Beaudoin: And, I signed up for them because you know, there's all these like extra functions that you can do that I didn't know about. And just talking about, Hey, if you did this, you could save, you could, you could benefit this way. Or you're just, you're just passing a bit of information, passing a bit of knowledge.
[00:26:41] Cam Beaudoin: And you know what? The first time you, first time you do it, you're going to get two, three likes and it doesn't matter, but you've got this, this corpus of information. And now how can we reuse that? Let's talk about reusability for a moment. What if one day you want to release a course subscription based courses?
[00:26:57] Cam Beaudoin: Well, you've got this entire library of video that you can I maybe didn't do so well on socials because you'd had no following. Now, listen, you can build a course with that information. You've already got it recorded. You don't have to go back and record all that content. Rewrite it. You can say you just plug in a bunch of your, your reels.
[00:27:13] Cam Beaudoin: And you've got a 27 course per month that you can start to sell. Oh, wow. Okay. Now we're replicating this information. Now we're going to go and get it in reels. You gather a couple of those pieces of content together that, that start to, I don't know if you talk about bathroom renovations, maybe you talked about,~ um,~ cocking in one and fixing the bathroom tiling.
[00:27:29] Cam Beaudoin: You gather up all the same ones. You say, well, here's a mini course, right? Here's 10 bucks and here's a bathroom remodel mini course. You've already got that content built. And the only thing that you need to work or work that,~ uh,~ work out of yourself. Is that fear of pressing that red button? That's it.
[00:27:42] Cam Beaudoin: Like it's really that one step, just hit record and start talking about what you're doing. And, and, and you will see how much easier it gets over time. That's it.
[00:27:51] Chaz Wolfe: Yeah, that word fear,~ um,~ I'm going to use this to parlay here in a second to starting a business when you already have kids. Cause we've already kind of joked about that and that thing, it's super fun. And, but important, I think, I think there's a lot of people that start businesses,~ uh,~ when they have kids and it's like different, but that fear word is probably the connection piece.
[00:28:08] Chaz Wolfe: It's like thinking about all the things that maybe could go wrong or that, that someone might not like it, or I'm not going to get any likes. You know, how does someone overcome that piece, the fear piece? I know that you're saying just, just hit the red button. It's the hardest one, but are there any other pieces around the fear that you've worked with your clients around?
[00:28:25] Cam Beaudoin: So I think we all have these innate fears and that's why when you go and buy a mastermind, when you go and pay for. Even some like sales courses, you know, what is the first quarter of every single sales course out there? Every mastermind, it's so mindset, right? What they're trying to do is show other people who have overcome those challenges before and, and kind of like you can work through it too, because if they've done it, you can do it to me.
[00:28:54] Cam Beaudoin: When I started to meet entrepreneurs, One of my clients actually is a,~ um,~ is an entrepreneur and he just exited his company for 450 million,~ uh,~ a couple of years back. Like I was afraid to go and send him a video, but then when I started to think about, he probably puts his pants on one leg at a time every morning.
[00:29:13] Cam Beaudoin: Right. Just like everybody else out there, there's no one who doesn't do that. Right. So to, to start to reframe things in a different way, you know, everyone started, you go watch Mr. Beast's first videos, right? 500 million a year, a year, YouTuber, right? 25 years old. And now there's videos out there of Mr.
[00:29:29] Cam Beaudoin: Beast roasting his first videos. And I think that it is a hilarious, if you ever want a good video. Go watch Mr. Beast roasting his first videos. Like he goes in and starts chatting about it. But you look at a guy like that, who is, who was doing nothing for four years, and then all of a sudden his rise to fame was just out of that.
[00:29:44] Cam Beaudoin: You know, reframing is so important in, in I think any entrepreneur's journey, understand that other people have gone through it before and if they can do it, you can do it. And I look at that too. You know, we're just about to maybe touch on this whole idea of Being dads and, and, and,~ uh,~ starting a business, you know, other dads have done this.
[00:30:01] Cam Beaudoin: What have other people had to overcome to get through this too? And if, again, if I'm a contractor, if I'm someone and I look at someone else and say, man, that person is not any better, more qualified,~ uh,~ has any special talents. They're no better than me. Sure. Maybe they've practiced a little bit more. Cam sure doesn't have any, you know, the way he speaks on cameras a little bit more casual now.
[00:30:18] Cam Beaudoin: Yeah, because I've done, you know, 150 podcasts before. No wonder I'm good on camera. Like it's just pure practice. I put. 2000 hours into this, this craft. So yeah, it's just about tackling that,~ uh,~ one step. We'll put one foot in front of the other and yeah, just start to do it. So I love the reframing idea.
[00:30:34] Chaz Wolfe: Good. Good. Let's talk about starting a business. ~Uh, ~when having kids, it's a little different. It's not like you help people start businesses with kids, but this is something that you're going through something that I. Even in the last two years, I've started two new companies. I have four kids. And so we, we were talking about the limits of time, leaving the limits of capacity mentally, just because there's other things going on when you have young kids,~ um,~ like real pieces.
[00:30:59] Chaz Wolfe: I mean, just not that long ago, my two year old, she's almost two now, but. You know, she was 0-9 months and it was the most difficult time probably in our 20 years of being together, my wife and I. And so it's like, how do you still keep everything going for you? What's been your experience?
[00:31:17] Cam Beaudoin: So Me too. By the way, you know, I've got an, I've got a nine year old and a nine month old. Okay. So I restarted this whole journey and I'm like, I was like, I'm done. Like they don't have to worry about, you know, nine at nine years old, they pretty much know what they're going to do. Like, you know, you can leave them.
[00:31:30] Cam Beaudoin: If I got to work for an hour and put them in front of Nintendo, it's like no big deal, but the nine month old, you can't leave them anywhere. And same thing. I've never had less sleep than I've had now. The first one was a great sleeper, bad eater. You know, they're going to listen to this in five years and be like, what the hell is dad talking about?
[00:31:46] Cam Beaudoin: Second one, he's, he's a terrible sleeper, but great eater. So you flip him, maybe you can tell me experiences about that. But you know, I think a lot about risk when I, when I think about. ~Uh, ~starting a business with kids because my risk aversion, like I'm, I'm very risk averse now, right? I compared to what I was before I had kids, but I think we need to get back in that mode of saying, you know, this level of risk I can tolerate.
[00:32:11] Cam Beaudoin: I'm actually now more resilient and stronger as a dad now because I've got all these things and I have more at stake, right? I think that as, as,~ um,~ as men, as, as, as providers, as, as people like this, I think that we have this ability to, to shoulder,~ um,~ the burden. More right not that not that women don't or women can't I don't I don't want everyone put that but I think that it's kind Of my role to to shoulder that kind of responsibility as as the head of the family or something like that So when I think about that if I say well I am growing something and it's not going to be at the expense of my family So I've got to figure out how to work out together and sometimes that means I only work for our days And that sucks.
[00:32:48] Cam Beaudoin: That sucks. Maybe I don't see the growth speeds that,~ uh,~ Alex Ramosi or some of these other, these guys, like I, I cannot work more than 40 hours a week. And,~ uh,~ unless I want to really pull in evenings and weekends into that a lot, and I don't really want to do that. So it's really dedicating to how much risk am I willing to take?
[00:33:05] Cam Beaudoin: How much,~ uh,~ am I willing to risk,~ uh, uh, ~my finances or, or time with my kids. You know, and I think that's,~ uh,~ that was something that I had to plan out very early on and what I wanted to do. It was, this is how much I'm willing to dedicate to the business is 40 hours a week and that's it. And so sharing it with my partner and saying, Hey, look, between nine and five.
[00:33:23] Cam Beaudoin: Yeah, I know that's a typical,~ uh,~ office workers,~ uh,~ hours, but yeah, between nine and five, I can't, I can't help with the kid. Yeah, of course. Puking upstairs. I'm like that. Yeah, go, go help out. But by and large, that's on you. And she said, okay, I agree. And then I'll, so I'll do that nine to five and then maybe I'll put in a couple of hours at night as well.
[00:33:40] Cam Beaudoin: So it's where do I find that time to make up my 40 hours? And, and that's it.
[00:33:44] Chaz Wolfe: I think that everything that you just defined, whether someone is in alignment with that particular view or not, what you did specifically with your spouse was I defined what I wanted. And if you want faster growth, potentially it might take more hours,~ uh,~ or just a different vehicle. Maybe, maybe it's the type of business and you're like, well, I don't.
[00:34:05] Chaz Wolfe: I don't want that type of business for X, Y, Z reasons. And so I have to then resonate with, okay, well, what is it that I want? What does fit that? And I think that frame right there actually makes the most sense for entrepreneurs. Once you can grab a hold of what cam just gave to you, he gave you some personal examples there, but it's like this frame of what do I want?
[00:34:24] Chaz Wolfe: Like really cam has just defined. I do not want. And a bigger paycheck at the expense of no time with my family. Now, are there ways that maybe cam hasn't figured out yet to be able to have the bigger paycheck and not give up his family? Maybe, maybe he's open to that. Maybe it doesn't have to have just the timeframe, but my point saying is that he's defined it and now he's going after it. Just like, I think we can do the same thing in our businesses. If I want to be a speaker, but I have no speaker real and I'm not sending it to anybody. Do you really want to be a speaker? Right?
[00:34:59] Cam Beaudoin: Yeah. If I go back, I think the best clients have ever worked with really understand their mission very well. Right. They have it so crystallized and so defined. And if we go back to something like who's your avatar, right? That's something that everyone kind of defines at the very beginning. Like who is my ideal client?
[00:35:14] Cam Beaudoin: Why do I help them? Why do I serve them? And you know, there's an idea that it's only who I was six months ago or a year ago. And that's, that has some merit to it. But I think that a lot of. Of understanding needs to happen first and going back to who do you serve and why do you help them is, is really a good thing to define.
[00:35:34] Cam Beaudoin: And I add that into, into the speaker was right. Create, but also, you know, we're talking about family, you know, getting crystal clear on what I want, like, what do I want this life to be? Because what are we doing other than crafting our, our own lives, our own lives that we desire, right. As entrepreneurs.
[00:35:49] Cam Beaudoin: And we are really holding the reins. And I think that sometimes we forget that. Yeah. Because sometimes, you know, You show up at work, whether it's in your basement or at the construction yard or wherever you are in your office that you own with multiple employees or whatever. And sometimes I know I can forget that.
[00:36:02] Cam Beaudoin: Oh yeah. I actually, I'm actually steering this ship. Like this ship is mine to own and, and, and my life. And, and that's the whole idea. You know, we can get into like meditation and mindfulness too. ~Uh, ~about the whole thing of remembering that, yeah, I am here and I am literally driving this cart. And if I veer, if I just let it, Drive itself, it's gonna careen off the side of the mountain and, and fall down.
[00:36:23] Cam Beaudoin: So going back to that whole idea of understanding your mission, understanding your why, and it gets thrown a lot around a lot just like authenticity. But it is so critical to remember that, so critical to remember and define that. Write it down. And I like to, you can redefine it. Like that's one thing I I end up speaking to a lot of clients with.
[00:36:39] Cam Beaudoin: ~Um, ~as a speaker, you may be constantly redefining your audience, right? As your audience gets bigger, who are you actually helping? And ~uh, ~it's, it's funny. Have you ever noticed that as you get bigger, actually, your niche gets more narrow. Have you ever noticed that before? Like I, I definitely found that, you know, for myself, you know, I used to help all speakers, then all of a sudden it was like speakers making a pivot.
[00:36:56] Cam Beaudoin: Then I'm talking only to speakers who make 5, 000 per speaking gig or want to get there. Right. And so these are all little things and I am narrowing down, but that gets, I can deliver my message even clearer at that point. So I don't know. I think of it like a dark, dark board. You might, you might, you might aim for the middle, but then even if you get around that, it's still pretty good.
[00:37:14] Chaz Wolfe: but if you're not defined, if there is no board all together, then where do you, where do you even throw, which most likely means you never throw, which means you never score any points. You never become more than what you are currently. There's never any growth or change. And I don't think anybody listening to this, wants that.
[00:37:31] Chaz Wolfe: And so, you know, this, this family dynamic piece, starting a business, it's, it's a big deal for us. ~Um, ~you know, I, I was probably the opposite. I spent many years,~ um,~ saying family was important to me and, but yet working like 18 hour days and maybe more. ~Um, ~and so the, the flip flop there is,~ um,~ at some point.
[00:37:49] Chaz Wolfe: A, the, the alignment of what you want,~ um,~ has to come into place. And so, ~uh, ~and also with, with what you are doing, like your actions can't so speak so loudly that it, you know, it overcomes what you're saying,~ um,~ they have to align. ~Um, ~if you actually want to achieve what you're saying. So, ~um, ~what would you, you, I've heard you speak.
[00:38:08] Chaz Wolfe: I want to kind of go back to,~ um,~ you know, this idea of helping. A speaker kind of really get to the next level and increase their brand. What was to be the one thing that maybe if it was you going back to talking to the younger you, or maybe you're just talking to the guy who's listening right now. And it's just like, man, I've been trying to crack that code.
[00:38:26] Chaz Wolfe: What would be that one thing that you would give to them outside of obviously they need to work with you. That's, that's a given already. You've, you've proven that, but what's that one piece.
[00:38:34] Cam Beaudoin: I think it's treating your, your speaking like a business and not being afraid to spend money on it either. Once I really start to see this as like a business, right. We talked about that a little bit about the marketing piece and understanding that, but maybe we talk about money just for a second here, because that's a big unlock, right?
[00:38:50] Cam Beaudoin: When you start to change your, your mindset around money, whereas money is a tool to get where you want and your personal money And your business money are two very different ways. You treat that, right? You know, I saved my personal money. We spend it wisely, not that I don't spend my business money wisely, but there's a different flow to it.
[00:39:07] Cam Beaudoin: You know what I mean? Like you, you spend your business money to make more money. And that is the only way I really see business money now. So. All the revenue that you make for business. Like I spend every penny of it. I'm, I'm, I'm sure every business owner spends every penny of their, of their,~ uh,~ business money to either get more clients, hire better staff,~ uh,~ do more advertising, get better marketing.
[00:39:25] Cam Beaudoin: And these are all things that you do with your business money that you wouldn't do personally. Like I wouldn't just go and throw that around,~ uh,~ willy nilly in my personal life. But understanding that there's, there's a time and place to be, to be putting things in different buckets. And even if you're strapped for, for whatever reason, I'm not getting enough speaking gigs.
[00:39:42] Cam Beaudoin: Well, that to me usually means you need an injection of, of, of finances into that area to see what you can do with it. Because I think a lot of speakers undervalue themselves. And I think that comes from, again, a bit of mindset, a bit of fear, a bit of, of uncertainty of, do I really have a good message? And the truth is everyone has a story and everyone has a message, you know, I'm not special.
[00:40:01] Cam Beaudoin: I'm totally not special. We're sitting here and I'm not sure how many people are going to listen to this, but I'm not special. But maybe somebody resonates with this message. And so understand that somebody out there will resonate with you and it's all it is is refining that and getting better at your craft.
[00:40:14] Cam Beaudoin: It is a craft. ~Uh ~that will that'll really help out. So I see so many speakers come through with with fear of You know, I don't think I have a message to tell. I don't know what my message is. I don't know who, who needs to hear from there. And therefore I'm not going to invest any money into it. And I'm like, wait, wait, wait, wait, wait.
[00:40:28] Cam Beaudoin: You want to be a speaker, but you don't invest in yourself. It took to me that like, like, you know, you're, you're framing that all completely wrong. Go invest in yourself. Go, go put some money into that. Go and go and invest in, in,~ uh, uh, ~in your speaking business, in yourself, get better at your craft. Go, go give your talk to a bunch of people.
[00:40:44] Cam Beaudoin: And we can talk about that in a moment. ~Um, ~and,~ uh,~ See what you can actually deliver to the world. Like give yourself permission to go and deliver the best you, you can to the world and see what resonates and then improve on it.
[00:40:53] Chaz Wolfe: Yeah. I think that you said it, I don't know if we were recording,~ um,~ when you said this or not, but what you said was like the, the,~ uh,~ barrier to entry to speaking is kind of like Uber where like, ah, just hop in my car and turn the app on and, and now I'm a driver and, or now I'm a speaker and, and yeah, although that may be true,~ um,~ there. That's a, that's a side hustle. That's a side gig and it's, and you're not treating it like a business to your point. And so when you think about it and you sit down and you go, okay, I'm going to generate revenue. How many speaking gigs do I need? How am I going to get them? Who am I talking to? What's my message?
[00:41:23] Chaz Wolfe: You can help them with all of that.
[00:41:25] Cam Beaudoin: Yeah, absolutely. And so I don't think any Uber, maybe not any Uber driver, I was going to say if you know, you know, Uber driver, you're not a race car driver, you know what I mean? And I think there's, that's a very clear distinction. If I want to become a race car driver, it's not spending time in as an Uber driver, that's going to get me there.
[00:41:40] Cam Beaudoin: Right. And so same thing as a speaker, just because I go and speak on small stages, you know, And like, I am not a speaker as a result of that. Now I can become it. If I go and start to invest in it, just like an Uber driver who wants to become a race car driver. You got to invest in, in the time and the coaches and the practice, you got to go and spend time doing that,~ uh,~ with, with the right types of people.
[00:41:59] Cam Beaudoin: So understand that like every, like, Everything is a process. Everything in life is that process. And we can bring this back to even just getting comfortable on video, getting comfortable on stages. You go and watch some of the big guys like Tony Robbins, Les Brown,~ uh,~ Mel Robbins, you know, like some of these really big,~ uh,~ motivational speakers.
[00:42:15] Cam Beaudoin: Go watch their first, go watch Tony Robbins videos in the 90s And you want to see a guy who, did you know that like, here's, here's some fun. Did you know that Tony Robbins paid and booked his own Brooms to, to, to get, to deliver his first speeches. This guy like paid 5, 000, whatever it was, maybe it wasn't 5, 000 bucks, but he went and he found a conference room, paid for the conference room himself, and then put up posters to go and see who like four people showed up.
[00:42:40] Cam Beaudoin: And that's how we got started into it. It's rough. Like this guy, like, like let's think about this. He's a six foot seven guy. Like he's got huge hands and he. Doesn't talk like he does now. So he wasn't nearly as confident as he was, but he was always loud and the, like, it was rough, but he got to where he is today with millions and millions of followers, really confident doing what he does, like only through deliberate practice and deliberate efforts.
[00:43:04] Cam Beaudoin: I think that's the same thing everywhere. Using your, your, the spoken word to grow. Your business is also really powerful tool you can go and speak from stage and sell from stage. We didn't talk about that. Selling from stage is super powerful. Many, many people do it. Russell Brunson does it. Alex Ramosi does it going on stage and actually delivering your product from stage.
[00:43:25] Cam Beaudoin: There's gonna be a lot of opportunities to be able to do that as well. You can go and do a trade and say, Hey, I would love to speak on your stage and but as long as I can sell my product, so I now no longer speak for free. monetarily. But if I go and if I speak and I can sell my product, then I'll go and talk.
[00:43:38] Cam Beaudoin: But if someone just says, Hey, I don't have any budget. Would you come on? Then that's the trade. That's really like, yes, I'd love to come on your stage, but you gotta let me sell my product too. And if they say no, then it's like, okay, I'm sorry. I'm not a fit. That is a great segue into start seeing value in going to speak as well.
[00:43:52] Cam Beaudoin: Maybe you're doing construction. Maybe you go to a home show, a home conference. They crave people in act with X,~ uh,~ with expertise to come speak on stage. I don't think you, I don't think you realize that people who are, are blue collar. And I say that very lightly. I don't know if that's a, that's a bad term, but blue collar workers who can stand up on stage and speak are the amount of extra money they make.
[00:44:14] Cam Beaudoin: It is, it is, it is insane because you can go and share your expertise with multiple people and they all sit in the crowd. No one's going to sit in a home show in those chairs in front of the stage who is not a potential client. Right? Think about, you've been to home shows before, you've been to those like, ~uh, ~renovation shows before, things like that.
[00:44:33] Cam Beaudoin: No one is sitting in front of a,~ uh,~ 30 minute, redo your, your bathroom faucets,~ uh,~ learning session, who is not interested in redoing their bathroom. Like, you know, like think about that for a moment. Just think about that. Share your knowledge will put 50 percent of those people on your, on your contact list to,~ uh, uh, ~you know, to, to, to want to call you back, right?
[00:44:50] Cam Beaudoin: Like you, you'll be able to gather clients like that as well. And then finding a way to, to do lead gen,~ uh,~ take a picture of this QR code to get my,~ uh,~ 10 steps to, to,~ uh,~ redoing your bathroom, something like that. There's gonna be people out there and they're all leads that you can get there. You just got paid to go, to go on stage.
[00:45:04] Cam Beaudoin: It is, it is a, an avenue that is overlooked by so many people.
[00:45:08] Chaz Wolfe: I love it. You're hitting. Pieces from multiple angles. ~Um, ~you're, and I think that this is applicable. I don't want the listener to think, well, I don't want to speak everything that, that cam has given you guys is usable inside the business. ~Uh, ~even if,~ uh,~ you, you don't want to become that speaker cam, how can the listener find you?
[00:45:24] Chaz Wolfe: They're intrigued. They're like, I don't know, maybe I can do this. Maybe I can't. That kind of sounded kind of interesting at the end, maybe talking at trade shows and stuff. Maybe it's even a different type of industry trade show. I want your help. How can I find you?
[00:45:35] Cam Beaudoin: Sure. So best place to just chat with me is on LinkedIn. Just find me, Cam Baldwin. I'm sure you can find the spelling of my name in the show notes, or you can go to thefrequentspeaker. com. That's my website and we'll help you out with everything. Okay. So you may have no content, you may have a little bit of content or you may have lots of content.
[00:45:51] Cam Beaudoin: I don't care. We'll help you. We'll even help you book a videographer to go and record you on stage in an interview to help build up that content, content to craft something that's going to, that's going earn you money to go speak on stage. This is a whole other Avenue. It's going to, and my sales background is going to help you sell through that video as well.
[00:46:09] Cam Beaudoin: ~Uh, ~we'll help you everything from soup to nuts, like the whole thing to, to craft something. I'll make you look like a million bucks on stage.
[00:46:16] Chaz Wolfe: I love it. I love it. I've enjoyed my time with you. ~Um, ~you're clearly a, an articulate individual, but you've got a background that speaks that anybody can do what you do. And I just love that message. Thank you for doing that for us here today. Blessings to you and all of the people that you're helping here in 2024.
[00:46:32] Chaz Wolfe: Thanks for being here,
[00:46:32] Cam Beaudoin: Thanks, Chad. Hey, and you do, you have an amazing craft as well. Yourself as well. Thanks for having me on. This has been great. Thanks everyone for listening.
Thank you for listening to Gathering the Kings today. I hope that you were able to pull out a few nuggets to go apply into your business right away. More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself, doing it all on your own, carrying the weight all by yourself.
What I have realized, not only in my own journey from multiple businesses and multiple different industries, and now interviewing over 200 or Other very successful seven, eight, and nine figure business owners is that it's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs.
In fact, we are putting together 1000 Kings specifically who are grateful, but not done. We're intentionally assembling Kings who fight tooth and nail for their business, family, and communities. And here's what we believe that in the pursuit of excellence in those areas. That it ignites within us, the responsibility to govern power and forge a lasting legacy.
So if that relates and resonates with you, and you know, that you need people around you, sharp, qualified, other very successful business owners. I want you to go to gatheringthekings. com. Once you take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 Kings talk soon.

Host Chaz Wolfe welcomes Cam Beaudoin to the kings stage. In this episode, they discuss starting a business while balancing family life, transitioning from a side gig to your main focus, and the importance of video content. They dive into the world professional speaking, elevating brand presence, building client trust, and the importance of a demo reel. They also touch on reframing perspectives for success, defining your mission, changing money mindsets, and Cam's offered services

Cam Beaudoin:

Youtube: https://www.youtube.com/@AcceleratedAccessibility

Linkedin: https://www.linkedin.com/in/cambeaudoin/?originalSubdomain=ca

Instagram: https://www.instagram.com/thefrequentspeaker/

Chaz's favorite morning drink to fuel him for his day

10% off Code: GATHERINGKINGS10