431 | How To Identify Your Superpower And Use It For Success

Feb 7

[00:00:32] Chaz Wolfe: What's up everybody? I'm Chaz Wolf gathering the King's Podcast. Coming back to you here today with another queen on the king stage. Miss Holly, Jean Jackson, welcome. How are you this morning?
[00:00:44] Holly Jean Jackson: I am doing great. How are you?
[00:00:46] Chaz Wolfe: You know, it's Monday. We were just talking about this. I was like, it's Monday morning. I love Monday mornings. And you're like, yeah, I've already ran 15 miles.
[00:00:52] Chaz Wolfe: I've hiked the, I've hiked the Himalayas, I've, you know, . No, actually, you said a few things that were pretty cool. You've rock climbed. You've done maybe some, you mentioned a couple words. I didn't even think I knew, but you're here. You're excited. I am too. Holly, tell us what kind of business that you have.
[00:01:06] Holly Jean Jackson: Yeah, absolutely. So I'm a revenue and performance consultant. So what that means, I work with business leaders, authors, and speakers on how to uplift their monetization of their business, scale it so they can go big to give big. In fact, a lot of my clients also have a nonprofit or a foundation, and that's.
[00:01:26] Holly Jean Jackson: Part of building their legacy. And so I like to make sure that they are earning the most amount of wealth for their business, their employees, their customers, so they can give back even more to their community. And my belief is that my vision and mission in life and why I'm here is to heal the world.
[00:01:42] Holly Jean Jackson: And I do that by helping amazing business owners and entrepreneurs Go big and give big.
[00:01:48] Chaz Wolfe: I love that you're big on legacy, just from what I know about you before this morning. You've kind of already hinted at it a little bit, but you gave me the elevator version. I. Give me the holly gene deep down in there, like, why do you really do this?
[00:02:01] Chaz Wolfe: Why entrepreneurs specifically?
[00:02:03] Holly Jean Jackson: Yeah, great question. So, uh, when I was little growing up, my dad wa he's a mechanic and he had his own shop and he grew that and was able to be incredibly successful on his own terms and dictate freedom and just had incredible work ethic and loyalty. So that's. A little piece of it. Uh, additionally, when I was climbing the corporate ladder, I was an intrapreneur, so I created things for huge companies like Visa, treasury, wine Estates, university of California, to name a few, and I kept getting laid off.
[00:02:36] Holly Jean Jackson: And additionally, each layoff was. Coupled with a really, really big health challenge. And so I noticed there was a pattern and I wanted to break that cycle. And so for me, the realization was that corporate America just wasn't a fit for me, like physically, emotionally, spiritually, mentally. It just was not a fit.
[00:02:55] Holly Jean Jackson: It wasn't aligned. And so I left and initially I was focused. Just on healing and just doing health coaching. And I realized I had a little bit of imposter syndrome of immediately starting with entrepreneurs that were in the holistic space, which is kind of where I began. And being able to help them go big so they could heal more people in their communities.
[00:03:16] Holly Jean Jackson: And then I realized, gosh, you've been doing this your whole life and just in a different way. So I gave myself permission and went after it and just started working with entrepreneurs. And I believe that our economy, our world, our communities will heal through people stepping into their superpowers of what they're skilled at and the pains that they can solve by offering those services, products, solutions to people.
[00:03:43] Holly Jean Jackson: And so the more I can help them stay in their superpower and have more impact and have the wealth they need to do so, the more I can actually stay aligned to that mission.
[00:03:53] Chaz Wolfe: Yeah, a lot there. Thanks for sharing. Uh, some depths. Um, I think generally speaking, probably most listeners are gonna agree with you that corporate America, well, just wasn't for us. , we're a little bit of the, you know, off the beaten path type, uh, which I. Sounds like you and I are are similar in that way, but you, you'd mentioned superpower.
[00:04:12] Chaz Wolfe: This is a, this is a very interesting concept and word to me, we use this Inside of our peer mastermind, we have a monthly round table. And one of the feedback loops, um, that happen inside of this, I always try to point out that, hey, if you've recognized someone's superpower, let 'em know.
[00:04:28] Chaz Wolfe: Like, and there's power in this. And what do you see them operating in and what are they naturally gifted at or better than anybody else? What would be your definition A of superpower? And does every entrepreneur have one?
[00:04:40] Holly Jean Jackson: Yeah, so superpower is something that only you do uniquely well, and I personally believe we all have a superpower. I think that for many of us it's. Oftentimes something we can't see in ourselves. It's just so part of our natural DNA, our being, our character, our values, that we just take it for granted and we just, oh, that's just who I am.
[00:05:05] Holly Jean Jackson: That's just how I am. But it's actually really powerful to those around you. And so it takes sometimes those folks, those peers, friends, mentors, mentees, telling you, you know, Chaz, like, you're really good at this, and when you do this, this is the impact that it has on my life. And so. A big part of what I do with my clients is make sure that, one, they are aware of their superpower, but then additionally that they're able to set up their workday, their work week, their work month, in a way that they're actually tuning into that more because
[00:05:37] Holly Jean Jackson: When we're in our superpower, we get into what's called a state of flow, and that's where magic happens and miracles and great ideas, and we stay inspired, which to me is the fuel of, you know, aligning to our long-term legacy, our vision and having the impact that we want to in our communities. And so a superpower is really one that thing they're u uniquely positioned to do.
[00:06:00] Holly Jean Jackson: And two, you typically are really good at that thing, right? Because you're just . Naturally born or gifted with this thing, or you've spent a lot of time perfecting and honing that thing. And I would also say a lot of times it goes back to something that is related to something in your childhood. And maybe you don't see it right away, and it takes some digging to get there, but it's something that's always been there that you're here to do, that nobody else can do Exactly the same way that, for example, Chaz does it.
[00:06:28] Chaz Wolfe: Yeah, you, you kinda mentioned two different maybe, um, approaches or styles to be able to get to the superpower. One, uh, gifted, you know, maybe a god-given talent from just, this is just who you are over to, this is something that you've honed, like really worked at over the course of thousands of hours. You know, the mastery concept is there, is there, uh, like a percentage of one way over the other that you see in superpowers, or is it a little mixture of both for everybody?
[00:06:54] Chaz Wolfe: What's your thought on that?
[00:06:55] Holly Jean Jackson: I think there's a mixture. I also think that there tends to be a bit of a hybrid, meaning there's something that we weren't consciously aware of that's been there since childhood that perhaps . Was a gift, but that really required us really spending a lot of time to perfect that gift. I mean, for example, musicians, they're born and some other are born incredibly gifted, whether it's compositionally or it's theory, or it's their performance or the emotion that they put into their music.
[00:07:27] Holly Jean Jackson: But that's something you still need to hone with . Tens of thousands of hours of practice to really perfect it. So that's again, a hybrid where they're, they're gifted, they're born with that, but then they spend more time in it. And, and honestly, I think this is the magic, is the sooner you realize what your gift, your superpower is, that talent is why you're here.
[00:07:49] Holly Jean Jackson: And you have that compass that, that gold, that north star that's telling you what you want to focus on, and you're growing 1% closer to that. You're gonna be, so life is so much easier, right? So when you stay in tune with that and you build a life and a structure around that, there's real beauty in that.
[00:08:06] Holly Jean Jackson: And the longer it takes you to find that, and this is what I find so many, so many times, is clients are building the wrong business. And it's because a business that's not aligned to their gifts, their talents, and their values and what they actually want, and it's crazy when we have to, you know, kind of tear it down and restart from the beginning.
[00:08:26] Chaz Wolfe: Yeah. Yeah, that's a super interesting concept. I think that there, we could probably spend days right here. It makes me think of, uh, of a clip I've seen several times from Steve Harvey where he is talking about, you know, basically your gift will make room for you. You know, you're, you're given this gift and it will make room for you, but you still have to take action.
[00:08:42] Chaz Wolfe: You still gotta press into it. I love that. Uh, we're in alignment that way because I think if Michael Jordan, um, never really practiced, he probably wouldn't have ever been the Michael Jordan that we know of. Um, so there's like a both, and it's like you can be given some talent, like you said. But you also gotta hone it.
[00:08:59] Chaz Wolfe: Uh, you gotta press into it. And I think that's where maybe the quote from Steve Harvey comes in, where it's like, okay, if I can recognize it, okay, there's room for me in this, but I still gotta be able to like work it out in that room. Maybe I, maybe I have like this natural tendency to lean in this way. I.
[00:09:13] Chaz Wolfe: But you still gotta like actually lean into it. Um, have you seen in a scenario where an entrepreneur like you were kinda just hinting at it there at the end, where they've leaned into either the wrong business, like technically the wrong vehicle, or maybe they're trying to lean into the wrong superpower.
[00:09:27] Chaz Wolfe: Tell us about this. I.
[00:09:29] Holly Jean Jackson: Yeah, it, it happens all the time. All of those, all those examples where they'll come to me and they have a goal and it's usually structured around, you know, more wealth or scaling their business or fixing something with their employee culture. Those are . Typical places we start, but ultimately one of the first sessions we do is what I call the life and Business Compass exercise.
[00:09:54] Holly Jean Jackson: And this is really kind of making sure we're on the right path and that we understand each other, except if I don't understand them, I can't really fully help them realize their potential. And we look at their life priorities, their three main goals for their business, that next quarter and their legacy thing.
[00:10:11] Holly Jean Jackson: So that is 10 years, 20 years from now. You know, one person, it might be, I want to impact a hundred moms who wanna start their side hustle, earn a billion dollars in the next 10 years, right? So that's one example. And I ask them why, like, why is that so important to you? And when we look at all three of these metrics, their goals, their life priorities, and that legacy, when it's really truly what they want, their real why, their real superpower, and those are aligned.
[00:10:40] Holly Jean Jackson: And the business isn't. That's a massive change that we need to shift, and so sometimes it means, uh, outsourcing a lot of the work of the business to somebody else. Sometimes it means exiting the business and selling it. Sometimes it means starting completely from scratch, but there are a lot of different ways we're able to do that.
[00:10:59] Holly Jean Jackson: And sometimes it means . Hiring somebody else to run your business and then creating a foundation, a nonprofit, or a movement that is that why that superpower that passion. So there's a lot of different ways we can rejigger that without losing all the hard work you've put in, but really, truly align it to what fires you up.
[00:11:20] Holly Jean Jackson: And if you're listening to this right now and you're feeling really burnt out or you're questioning what you're doing, or you feel like you're at the end of your rope or you're burning the candle at both ends, that typically means that something's very out of alignment. It doesn't mean that it's the typical entrepreneurial roller coaster.
[00:11:38] Holly Jean Jackson: We've been there. I mean, I'm sure Chaz has moments. I have moments where I'm like, what am I doing? Those are just those low moments. But you don't really mean it. But I mean, when you're feeling that perpetually . That means something is very out of alignment.
[00:11:51] Chaz Wolfe: Yeah. What if someone's listening to you right now and they're like, I have no idea what my gift is. I'm doing this business. Maybe because it was just to make money and provide for my family. I feel like a lot of entrepreneurs kind of get started that way, or I don't wanna work for the man. Right. We talked about in corporate America, um, how do they find it?
[00:12:07] Holly Jean Jackson: Yeah, that's a great question and, and I will say there are some people that start incredibly successful businesses that are just good at something, but it's not like the thing that lights them up on the inside. And so we work together to really dig into what is that thing that lights you up and what are the ways we can actually
[00:12:26] Holly Jean Jackson: Connect these two things, the, the emperor that you've built this fortress and, and make sure that it's also filling you up and to, to discover your superpower. One of the places I would start are the people that are closest to you, those inner circle people in your business and in your personal life.
[00:12:44] Holly Jean Jackson: Because we can gain tons of insight and value from even people that are not involved in our business on what our superpower is. So some of the questions you can ask them, you can just like buy them a coffee and be like, Hey, I'm, I'm like doing this exploration of myself, and I'm really curious about your perspective.
[00:13:01] Holly Jean Jackson: When you think of me, what is the one thing, if you're introducing me to someone else that you highlight? That's like the awesome thing. You know about Chaz, for example, or when you think about me, like if you were doing my eulogy at my funeral. Yeah, I get deep here real fast.
[00:13:18] Chaz Wolfe: Yeah, let's do it.
[00:13:19] Holly Jean Jackson: What would you remember me for?
[00:13:21] Holly Jean Jackson: Like what is so unique about Holly Jean or Chaz that makes you stand out from the crowd that nobody else can do the same way.
[00:13:32] Chaz Wolfe: Yeah.
[00:13:33] Holly Jean Jackson: So these are some of the questions you would ask to start uncovering the connection points of what that superpower is, and that skill is, and it's, it comes pretty quickly.
[00:13:42] Holly Jean Jackson: I mean, when I speak to my friends, people when they describe Holly, they're like, she's inspiring. She's really good at writing and connecting messages and connecting people. She's a connector. Those are her superpower talents. She's able to connect dots that most people can't see very, very quickly. And um, and for me, my core value, one of my core values is inspiration.
[00:14:06] Holly Jean Jackson: If I can inspire one person every day, change the trajectory of one person's life, every single day I'm doing my job. And that's why. I gave myself permission to help more business owners 'cause they're doing that for so many more people. So let's have that ripple effect and get rid of all the fear and grossness that we see on the news every day.
[00:14:25] Chaz Wolfe: Right. What if somebody's just listening right now and maybe they're a couple years into business and maybe they're a marketer, maybe they're a contractor, maybe they're a retail store owner. And it's really, laborsome is really what it is. Like everything that you just gave was very, you know, inspirational and like, wow, like I would love to be there.
[00:14:47] Chaz Wolfe: If they don't feel that way at all, more along the lines of what you just said, kind of as a burnt out and like maybe not even burnt out, but just, you know, it's the upward push in those first couple of years and maybe I'm doing the right business, I don't know, but I'm just kinda like going after it. So again, maybe not burnt out, but definitely not feeling I.
[00:15:04] Chaz Wolfe: In their place, , um, they can go ask some other folks around them. I think that that's a great idea. What can they do in their business, um, specifically to maybe start honing maybe more of these like connected moments where they're like doing it on purpose rather than just what feels like maybe pushing something up the hill.
[00:15:22] Holly Jean Jackson: Yeah. Well first of all, the, the first part I wanna hit here is that the first two to three years of your business, and some, for some people, it's the first five, right? Uh, they're not easy. I'm just gonna be real with you. Like even if you are in your superpower, you're building that thing. They're not easy.
[00:15:40] Holly Jean Jackson: So part of it is really trusting that you're planting the seeds and that growth is not linear. It's exponential. And right now it feels linear 'cause you're just starting the thing. But eventually you're gonna see explosions and bursts of. Tremendous growth. You cannot imagine. So I just wanna give you that insight.
[00:15:58] Holly Jean Jackson: Like right now, if you're thinking linearly thinking, oh, well I wanna double this, and, and that's the way you're thinking and your perspective is, oh, I'm behind. You're comparing yourself to corporate trajectories of where you could be with your 401k. That's not the right mindset. You're planting seeds that are gonna create so much wealth that you cannot even fathom right now.
[00:16:19] Holly Jean Jackson: So just wanna say that. The second piece is while you're being gritty and you're putting the work in and trusting the experience, like yeah, it is hard. So what can you do to have more of these moments of flow and being in your superpower? What, there's several things we can do, but a couple examples. One, as you're doing work.
[00:16:39] Holly Jean Jackson: I like to bucket different types of work into times so that I'm not exhausting my brain switching from one type of task to another. So for example, when you're doing administrative tasks, what is the best time of day for you to do that? If you're a really inspired morning person, don't waste your time doing admin tasks.
[00:16:58] Holly Jean Jackson: Like do your things that are most exciting, that are gonna move the needle forward more in your business. And then the other piece too is you play with block scheduling and the best time of day for you to perform different types of tasks, which takes a lot of time. Like you're not ever gonna nail the right schedule for you for a day or a week for a while.
[00:17:15] Holly Jean Jackson: It's gonna take probably a year or two to figure out exactly what's best for you. But the other piece. Because you really want to get incredibly curious about the activities that do put you in a state of flow where you lose track of time. And let's say you have a podcast interview with Chaz and you're like, oh, oops, oops.
[00:17:36] Holly Jean Jackson: I was uh, really doing a graphics design and falling in love with that, and I totally lost track of time. So sorry I'm late for that. That did not really happen, but, uh,
[00:17:44] Chaz Wolfe: No, it did not.
[00:17:46] Holly Jean Jackson: no, but, but here's the thing is when you get lost in doing specific types of activities, that's pretty close to your superpower because you love it so much, it inspires, it lights you up.
[00:17:56] Holly Jean Jackson: And so that's gonna get you a little bit closer to uncovering what that is. For you, and that's something that you're, you're talented at, you love, you feel inspired by it. People around here were gonna say, you're really good at this thing, typically, but those are some simple, very practical things in your business.
[00:18:13] Holly Jean Jackson: Every day you can start experimenting with exploring and getting super curious about. And as you fine tune them and you put the right times of day around that, your performance, your output and your energy are gonna go up a lot.
[00:18:28] Chaz Wolfe: Yeah, I, I couldn't agree more. I think you gave just a really articulate answer there. I feel like we're talking to a certain, maybe even generation, but a certain, uh, maybe work ethic, uh, type of folk, uh, that have just are gritty, like you said, and I love that. What about the entrepreneurs? Possibly a little younger, but the ones that only wanna operate in their superpower.
[00:18:48] Chaz Wolfe: They know they love the graphic design. That's all they wanna do, or whatever the example is. Maybe they need a little bit of a message of like, you need to do the hard things also, or figure out a way for them to get done because, you know, just making pretty pictures won't get you any sales What's the message for those entrepreneurs?
[00:19:07] Holly Jean Jackson: Yeah. Well, so first of all, I don't think that you should outsource anything until you have an idea of the expectation you have for it, because your business is your baby. You love it. This is the thing you're building has your name on it. It is for many. Your legacy. So why would you, you know, just have somebody else do that for you right away.
[00:19:32] Holly Jean Jackson: Now, I'm not saying you should forever do admin work. Absolutely not. But I am saying that you need to have an understanding of how those processes work, the expectation around it, how you want that to flow, the impact it has on your customers. And equally the impact it has on your employees. If you're considering a new technology and you're a smaller business and you don't have, you know, a CTO that's helping you with that, it's your job to make sure that the impact is not gonna be really negative on your customers or your employees.
[00:20:04] Holly Jean Jackson: And so nobody's gonna do as good of a job at that as you are now. Eventually when you're in a place where your business is further along and you have a bigger team, there are some things you'll kind of oversee with that, but then you'll have people you trust that are better at that than you. And so that's the place where you're gonna say, Hey, CTO, Joe, can you go ahead and evaluate this technology?
[00:20:26] Holly Jean Jackson: By the way, these are the three priorities that I have. These are the two goals that I have, and I want you to walk me through it in a way that I fully understand it to make sure it's hitting all those points. But at that point, you trust Joe enough. That he can do that. And Joe's passionate about technology and maybe you're not, but initially, early days, you are the person who's responsible for the experience you're putting out there, and you're gonna care about it more than others.
[00:20:52] Holly Jean Jackson: Until you have those confidence on your confidants, on your team that you can trust to do that.
[00:20:58] Chaz Wolfe: Yeah, I think it's so good. What is the, roadmap to, you know, like you just said, I kinda need to get into it myself and kind of figure it out, maybe create a process or figure out how it's gonna flow. Do I then, uh, find somebody to replace that and then move on to the next task? Am I looking holistically at what
[00:21:16] Chaz Wolfe: What fits my superpower? Give us that moment where I'm like in it, like you're just describing, and now I'm starting to think about outsourcing. What's practically for me? What does that look like?
[00:21:26] Holly Jean Jackson: Yeah, I mean when, when you're in the early days of your business and you're outsourcing for that first person, that can be very intimidating for people. And a lot of my clients, that can be like the scariest moment of their business. 'cause then you're responsible for somebody else's livelihood, right? So.
[00:21:42] Chaz Wolfe: family,
[00:21:43] Holly Jean Jackson: Exactly. Exactly. But it's also really exciting. So when you're in the place and you're feeling like you can't grow because you're, you're working so many hours, and or for me, it's usually when it feels, gosh, is starting to feel like a corporate job again. I'm like, cool, let's, let's grow the team more. Uh, 'cause that means that I'm working too many hours.
[00:22:04] Holly Jean Jackson: I'm not staying in my superpower. My body tells me very quickly, it's like, Ooh, I'm feeling some pain here. Like, that's not good. So. When you're at that point where you are maxed out, you're working too many hours and you have several tasks and several things that are repeatable, right? And it's something that you could easily build out as an SOPA standard operating procedure on.
[00:22:27] Holly Jean Jackson: And also, it's not really a great use of your time. That's the point where you wanna hire either an assistant or . Um, and operating, uh, chief of Operations. It, it just depends on where you're at. If you've been holding the reins too long and you're, you've been afraid to let go, it might be hiring that chief operating officer who then scales everything else.
[00:22:48] Holly Jean Jackson: For a lot of people though, their first hire is a virtual assistant or an onshore assistant, and it's just them starting to trust letting go of the reins a little bit on . Scheduling and the admin tasks, like invoicing and um, like managing their podcasts or simple things like that. And then a lot of them too is the next step is that marketing assistance, so that you're not having to do so many things of the nitty gritty for your business, and you can really show up for onboarding clients and like the more high touch things that impact the customer experience.
[00:23:24] Holly Jean Jackson: But when you get to the point where you have lots of repeatable things and you're doing that block scheduling and the admin work is piling up and it's not firing you up, it's time to hire somebody to do that. And that's a scary moment for a lot of people. And it also requires a lot of abundance, mind thinking and, and not being in fear.
[00:23:44] Holly Jean Jackson: 'cause it's a big step.
[00:24:34] Chaz Wolfe: Yeah, that last sentence, uh, a little bit of a just power play there from, from you. I just wanna try to repeat some of that, but the, if it's piling up and not firing you up, I mean, holy moly, I can, I can think in my own mind, I can think. If exact moments where I have felt, wow, this is piling up, and for sure not firing me up.
[00:24:53] Chaz Wolfe: Uh, I think that's just so powerful. Okay. So you've given us some practical stuff on how to get kind of rolling here, uh, around that first hire. I think that you're so right. It does require an abundance mindset. What do you, what do you mean by that? Um, obviously we talked about the, the weight of carrying someone else's, like financial, like their money comes from my business.
[00:25:13] Chaz Wolfe: This is crazy. Their family, they eat because we're doing things inside this business. Like that's all like really, really, like you say, kind of heavy or scary. Where does abundance come into this? Where I'm like trusting what that I'm gonna be able to provide for them, you know,
[00:25:30] Holly Jean Jackson: Yeah. So, and I mean, there's practical pieces to this and there are mindset pieces to this. I'm not one of those people that just just says, think this. I also mean take action and do it. And it's really the, the two together that give you the miraculous growth that you wanna see, the exponential growth. So in terms of the mindset around abundance, it's instead of thinking about what you need.
[00:25:52] Holly Jean Jackson: It's thinking about what you want. What do you want for your clients? What do you want for your employees, even if it's the first one? What do you want for your customer experience to look like in the future? And you cannot grow your business completely alone. I mean, there are some elements, some aspects you can do with technology, but that only takes you so far.
[00:26:14] Holly Jean Jackson: And I hate to break it to you, like I used to think early days that I could just scale it with technology. I am here to tell you guys, it's not true. You need more people around you so that you can tap into more brain power and people that have different skill sets than you. So it's thinking more about what you want and desire for the future state of your business and your customers in a very, like, excited way.
[00:26:40] Holly Jean Jackson: And, and again, the difference between need and want is very different. Needs are survival mode, fear base. It's like just, you know, Maslow's hierarchy wants are the desires that fuel you and, and you don't need to explain to anybody what you want. Their desires you have, you're born with them. You get them like you have them.
[00:26:58] Holly Jean Jackson: That's okay. And you don't need to explain that to anyone, but. You need to be tuning more into that instead of the fear-based thing. Because if you hire that first person and you're thinking, what if this happens? What if that happens and you're fear-based and your needs based to survive and just make payroll, then you're not setting yourself up for success.
[00:27:21] Holly Jean Jackson: Now on the practical side of that, not just like the the mindset side of that, of course you wanna have enough money to be able to pay your assistant, but you also have to track alongside that, the exponential growth you're gonna experience after you have this person supporting you. And you're never, by the way, as soon as you hire that person, you're never gonna wanna go back and you're gonna be excited about the next hire and the next hire and how you're gonna scale it.
[00:27:44] Holly Jean Jackson: But it's really getting past that first hurdle of hiring that first person successfully that a lot of people struggle with.
[00:27:50] Chaz Wolfe: Yeah, you mentioned something that's super um, I think not only accurate, but I've seen happen in my own, my own journey and plenty of my clients as well, but that you have to calculate the exponential growth that happens after you make the hire. And so there's a little bit of faith here of like, okay. Holly Jean says, if I hire this person, we're gonna grow exponentially, not linearly, but like hockey stick. That in itself is a little bit like, ah, feels like a gamble, but we can go back. The other part that I'm hearing you say is I can use calculated statistics on whether it's my business or I can look at other businesses and go, okay, like if I can do this, this person does that, then I should be able to go do this instead, which then should help fill in the blank.
[00:28:33] Holly Jean Jackson: I mean, I'm sure everybody listening has that list of nice to haves that they, they're brilliant ideas that you know, are going to just explode your business, but you don't have time to do them. So as you're looking at the practical side of it, if you just did two or three of those things, how much revenue are those things gonna generate Once you have this assistant, probably a lot and you're gonna be excited and you're working
[00:28:56] Holly Jean Jackson: On your business, not just in your business. And that's where the magic of growth happens. And so you can look at those numbers in a real way and make some very conservative projections as well as not conservative stretch goals. And you'll see pretty quickly that that higher, if you do it correctly and you've hired the right person, of course, is gonna help you open up your world in a way you can't imagine right now.
[00:29:20] Chaz Wolfe: Yeah, I had a client, , this was several years ago, but he hired, I don't know, it was like 60 or 70 people in like six months. And the business was very much growing exponentially, but it, it, he never got out of the like. What, what could it be if I hired another 10 people and ? So talk to us about the other side of that, because , there is a little bit of a, like I, I, yes.
[00:29:47] Chaz Wolfe: I'm excited for the next one and the next one. I think we both agree on that. There is a tipping point at some point to where I have too many humans and not enough of the actual things happening, because things get muddled, things aren't unor, they're unorganized, there's not enough SOPs. Like now we're just all kinda like here, hanging out, standing around.
[00:30:05] Chaz Wolfe: Like it's not as, it's not as, um, as efficient I guess is probably what it could have been, which probably goes back to a lot of things that he should have done before that. However, um, give us your thought on the, like, I've, I've hired a few, I'm worried we see momentum. Compared to the like maybe over hiring or over projecting, you know, that type of thing.
[00:30:25] Holly Jean Jackson: Yeah, well this is why your employee experience and your customer experience are really important and you should be obsessing about them. You're probably seeing high turnover. You're probably seeing, uh, employees that are not doing their job to what you would project their performance. Should be. So when you see these things, you are not supporting your employees in a way that allows them to see themselves tied to the vision of the company.
[00:30:54] Holly Jean Jackson: They're not bought in, they might not be values aligned, and you're certainly not creating, uh, the right culture, which honestly, once you hire people and you've spent all that time building the foundation, the next really hard piece. Is building an incredible employee experience and that takes time. It takes the leader and the business owner being very in that intentionally.
[00:31:18] Holly Jean Jackson: So if you're hiring without that intentionality and you don't have a specific, specific vision of what you want for your customers and what that looks like, you'll likely see the quality on the customer experience start to slip. You'll start seeing fewer clients that are, uh, . You know, renewing their contract, so to speak, or staying with you, or they're giving fewer referrals because they're disappointed with the quality and the output of the employees that you've put out there.
[00:31:48] Holly Jean Jackson: So this is why you wanna have very, very clear KPIs and metrics and things that you're measuring on both sides to make sure that it's balanced and every hire of an employee should make your customer experience so much better. At least three times better. And if it's not, then why are you hiring? And this comes back to the compass as well.
[00:32:11] Holly Jean Jackson: So your life and business compass, if your legacy is, you know, to affect a hundred moms, we'll go back to that example in a way that they're growing their business by, I don't know, 10 times every year that you're working with them. , then every hire should be adding value to those moms on how they can do that.
[00:32:31] Holly Jean Jackson: And if they're not bought into that vision, they don't have values that are aligned to the experience you're building for your customers. That's not gonna match. And then you're just hiring for the sake of numbers. And when you're doing that, you're digging your grave. I hate to say it like you literally are digging your grave.
[00:32:47] Holly Jean Jackson: There is nothing worse than a bad apple. In your employee experience, and I'm sure as you've experienced this too, in your communities, so your customer base communities, if you have a mastermind, you have group coaching, you have a movement, you have some sort of subscription base, you also wanna make sure you're very careful who's there.
[00:33:05] Holly Jean Jackson: So it all comes back to your vision, your mission, your values, and being intentional as you scale this.
[00:33:12] Chaz Wolfe: Yeah. Um, I love the things that you've said there about the bad Apple. I, we've talked about this a, a couple of times, uh, in a couple of different podcasts, but what are your thoughts on once you've identified that? I mean, this could be as small as, I'm just thinking of a, you know, a two man drywall crew and, and the one guy is just bad attitude, bad apple, uh, all the way to, like you're saying, maybe I'm a coach helping moms and you know, I'm a fitness and, and X, y, z, same, same scenario.
[00:33:39] Chaz Wolfe: What do I do?
[00:33:40] Holly Jean Jackson: Yeah, I mean as soon as you find that bad apple, you want to weeded it out, literally, pun intended, as quickly get rid of it because it's just gonna continue to rot. And here's the thing, if you hired somebody who's not . Mission aligned who's not values aligned. You cannot change those things in humans.
[00:33:58] Holly Jean Jackson: Those are things that are fundamentally who people are, and so that's why you want to hire people and have a very, very strict hiring process and a very strict vetting process. I. Because you're otherwise, you're not protecting, you're employee based and you're not protecting your community. And as you grow your business, the quality should be improving Over time.
[00:34:22] Holly Jean Jackson: Before we hopped on here, Chaz is talking about all the things he's doing to make this show and this space even better. And that's because Chaz understands the importance of quality in business and quality of service and his community. But if you stop obsessing about that. That's where you get the bad apples.
[00:34:39] Holly Jean Jackson: And if you don't take them outta the organization very, very quickly or the community, it is just something that's going to fester and spread quickly. And this is why we were talking about abundance mindset versus kind of, um, being fixed or stuck and negative. That is something you wanna hire for as well because there is nothing like somebody who is a lack mindset being a festering thing that's going to crush everything you have built, and you wanna ask questions around that that really help you get to know somebody very, very quickly to make sure you're hiring for the right kind of mindset as well as skillset.
[00:35:16] Chaz Wolfe: Yeah, let's talk fixed versus maybe growth or fixed versus abundance. We've kind of already gone down the abundance way, but you kind of introduced this idea of being fixed or stuck. How do I ? A recognize that if that's me as the entrepreneur, how do I recognize it and change it and or if I'm hiring, how do I recognize it and then be able to weeded them out so I don't hire them or I made the mistake of hiring them.
[00:35:40] Chaz Wolfe: How do I weed 'em out after I, I get rid of 'em? Or how do I recognize it? That's really the question.
[00:35:44] Holly Jean Jackson: Hopefully I remember all three of those. Okay. So, uh, if you think you might be a fixed mindset person and you're trying to get into growth mindset, um, first of all, fixed mindset is you just kind of do everything the way you've been doing it, and you're comfortable with the status quo and . You aren't obsessed about your customer experience and employee experience because you think that how you're doing it now is always gonna work.
[00:36:07] Holly Jean Jackson: Like, that's very like fixed mindset. You're also not open to or willing to experience new ideas or new technologies or staying current in the market. That's like very, like you're stuck and it's also very linear. Like you think that point A goes to point B and it's like this very direct line that always looks like this, right?
[00:36:28] Holly Jean Jackson: Um, so . Growth mindset is very different. It's, you know, okay, I can always improve this. I know I'm not perfect. I know I need to always be growing. And they're constantly willing to learn. They're very coachable. They're very mentor able, they're very, uh, sponge-like they want to soak up new information that's going to help them, and the challenges that
[00:36:50] Holly Jean Jackson: Perhaps are keeping them up at night on how they're gonna, you know, fix their employee culture or how they're going to improve their customer experience to be world class and remain world class, given the market challenges that change every day. So growth mindset is remaining relevant. It's constantly growing.
[00:37:08] Holly Jean Jackson: It's knowing that you have so much more to learn all the time. You're listening to podcasts, you're reading the books. You have mentors, you have coaches, you're in masterminds. 'cause you know that . If you don't, you're becoming irrelevant. To put it simply, if you're not growing and learning new things, you are digging your grave.
[00:37:27] Holly Jean Jackson: You're stuck. You're stuck in a rut, pun intended. And so that's where you're at. Like if you wanna get out of that, it's finding mentors, it's finding, uh, coaches, finding masterminds, finding your community of people that are gonna get you out of that and stop hanging out with the people that are probably also fixed mindset that are bringing you down.
[00:37:47] Holly Jean Jackson: And it's also intentionally figuring out how you're gonna level up your personal life, your professional life, your . Business, your employee experience and obsessing about that and building out plans for that. Now, if you've hired somebody who's fixed mindset. That's not something that's very easy to fix.
[00:38:05] Holly Jean Jackson: So unless they're really efficient in the work they're doing and they're not creating a huge negative problem, um, you would want to get rid of them. Sadly, you would have them leave the organization. They're just not a fit at that point. And, and sometimes that's why I recommend hiring and having a 30 day.
[00:38:23] Holly Jean Jackson: Contract and then followed by a 90 day contract with specific KPIs. And then after that they can be a real, you know, full-time employee that protects you and the person you're bringing on. And we that there's that honeymoon phase, right? You can't really see people's true colors and you can't see how they're gonna fit within your organization without a trial.
[00:38:44] Holly Jean Jackson: And so being intentional with how you onboard them. So it's easy to have an exit strategy if they don't fit is best for them and for you. But then additionally, um, if you do see value, you can mentor them into a growth mindset, and that becomes part of their KPIs and part of their official contract as an employee with you.
[00:39:03] Holly Jean Jackson: Did that answer the whole question?
[00:39:04] Chaz Wolfe: Yeah. Uh, super impressively actually, um, you, uh, that last little piece there, I wasn't sure if you were gonna get to it, but you did. You remembered, uh, the, okay, so , there's just so many very, very cool things that you pointed out. I want to just highlight one thing and ask your opinion on it as an entrepreneur yourself and as one that leads other entrepreneurs. Tell me how good and sweet it is when you've hired and or when you have a client who's hired somebody whose growth mindset and just in alignment and just all the things are clicking. Talk about that. Just honey and milk scenario.
[00:39:37] Holly Jean Jackson: Oh my gosh, you guys, I hope that you listen to this and you're just get rid of your fear stuff and just do it 'cause it is freaking amazing. Uh, when you hire the right people on your team, your clients love them. Like they love them so much that you realize, gosh, I don't have to do this alone. Like, I actually can create more Holly Jeans on my team and they love them and they're, they're super excited to work with them and they have great ideas in areas that are blind spots for you.
[00:40:07] Holly Jean Jackson: Because if you're smart and you hire the areas where you have gaps, they are gonna do better. They'll actually uplevel your SOPs and be like, Holly, did you know we could do this? Great. Let's do it that way. That's amazing. Don't you don't need my permission. If there's a better way do it. Like let's do that.
[00:40:24] Holly Jean Jackson: Let's update the SOP for that. Um, they'll also help you with hiring more people. 'cause they, if they're really good and they're a rockstar, they know other people that are rock stars. Because they didn't get there alone. People that are growth mindsets surround themselves with other people that are growth mindset.
[00:40:43] Holly Jean Jackson: So when you're expanding your team, perhaps that first person becomes your operating person and they hire the next people and they're good at it because they've surrounded themselves intentionally with other people that are trying to grow and go big as well. It is. Amazing. I cannot even describe to you how much more you can do.
[00:41:03] Holly Jean Jackson: And you know you've done a good job when you're like, I could never do this without this person. Please never leave me. And that's when you create amazing programs and you invest in them. So they know that this partnership, which it is a partnership with your employees. You're, you have to be really invested in their future and know what personally and professionally drives them to keep them around and make sure that you're growing those things.
[00:41:28] Holly Jean Jackson: And if they're excited about learning a new skill that's gonna grow, cool. Let's invest in that. I want you to be excited about this opportunity, and if you find that there are things that they don't love doing. Cool. Let's hire somebody else that can do that. 'cause I want you and your superpower too. And when you get to the point where you have the right people with the right vision, they're aligned to your mission, they have the right values, their growth mindset, and they're working on these things and they know their superpower.
[00:41:53] Holly Jean Jackson: It is unstoppable what you can do.
[00:41:56] Chaz Wolfe: I feel like between the two of us going back and forth here, we've just given them like maybe an exact blueprint of how to not only hire, but build an incredible team so that they can accomplish their mission. You've used the word Holly. Uh. Obsessive or obsession or to be obsessed. And this is a, this is a fond word.
[00:42:13] Chaz Wolfe: I love this word, but I wanna know a, what does this word mean? And then I'm gonna ask you a couple other things after that. So give us first your definition of what does it mean to be obsessed?
[00:42:21] Holly Jean Jackson: in this context to be obsessed and I mean, maybe, 'cause I have my, my nickname is jet pack chess, and it's because I like to go fast and, and so . Yeah. So when I'm being obsessed, like, and this applies . To lots of things. So with rock climbing, if I'm obsessed about rock climbing, I am working with a physical therapist to get past an injury.
[00:42:45] Holly Jean Jackson: I'm working with a personal trainer on like programs so that I can do high steps better and I can like clinging to the right better. Um, I'm doing like trainings and, and credentials and meeting people that are better at that thing than me. But in business, it also means just for customer experience. . I want to make sure my customers are always saying great things about what I'm doing in business, what my team is doing.
[00:43:10] Holly Jean Jackson: I wanna make sure that we are overdelivering, that they're over the moon, happy with what we are delivering. But I also wanna know exactly what it is that that's thing, the thing that's keeping them up at night. Because if we can help them with that and keep them as a customer, that's helping them get past their pain, it's making their life better.
[00:43:29] Holly Jean Jackson: And it's easier for us 'cause we don't need to get new customers and clients. And this is why our clients stay with us a long time, is because we obsess about what's happening in their life and. It also means that the folks that I hire, and myself included, when we are working with our clients, we don't stop thinking.
[00:43:47] Holly Jean Jackson: It's not like I, you know, go on with my life and I'm not, I'm not working all the time, but if I am doing like a sensory de deprivation float and I have a client issue that I haven't been able to solve, I'm usually going into that float thinking about it, and then zoning out and like letting theta waves take over and come up with solutions.
[00:44:04] Holly Jean Jackson: And I'll come out and I'm like, Hey. Joe, I have a solution for that. Like this is my idea. And he's like, oh my gosh. That's brilliant. That's amazing. So it means really obsessing about that success in whatever that area of your business or your life is and being committed to making it happen. I feel like that's a long answer.
[00:44:23] Holly Jean Jackson: Sorry.
[00:44:24] Chaz Wolfe: No, it was a great, I mean, I could just probably just listen to that on repeat. You wanna talk about something that gets chass fired up? It is definitions like that. um, okay, so what's the opposite? If, if that's obsessive or obsession, what would be the opposite? Or maybe something that someone's experiencing right now and they're drawn to your answer of obsession, but they're in this other place.
[00:44:45] Chaz Wolfe: What is this other place?
[00:44:46] Holly Jean Jackson: Yeah, I think the other place would be you get Laxa days of, or you take for granted what's happening. So . For, for example, a lot of people, especially early days in business, get so obsessed with lead generation and then they're like, why am I not getting the results that I want? It's because they're not looking at the sales process.
[00:45:08] Holly Jean Jackson: Well, your lead gen is only gonna take you so far. And then also the clients that they do have, they're not focused on 'cause they're so obsessed with just legion. And so that's another thing. You have to have balanced obsession because if you're not looking at all those areas, you're gonna see gaps. So if, for example, you're not invested in your sales process,
[00:45:27] Holly Jean Jackson: People are gonna see that, they're gonna feel that they're gonna tell on a call, like, she's only halfway here. She's just showing up and going through the steps. Um, you're going to have, see lower conversion rates. You're gonna have to invest more money in your lead gen because you're not converting the calls that you're getting.
[00:45:44] Holly Jean Jackson: Uh, you could even see lower call volume perhaps because people start sharing and the buzz gets out that, you know, Holly's not doing a good job. That would never happen, um,
[00:45:54] Chaz Wolfe: That was,
[00:45:56] Holly Jean Jackson: but,
[00:45:56] Chaz Wolfe: a quick obsessive comeback. Wait, wait a second.
[00:45:59] Holly Jean Jackson: because I'm not lackadaisical about it. Um, you just take it for granted. It's like you think that you've solved this thing and you aren't looking at it, and when you don't have continuous improvement over time, the market is constantly changing. What your customers is needing is constantly changing.
[00:46:15] Holly Jean Jackson: Change is the only inevitable thing, and so if you lose sight of it and you're not breathing air into it. That's the opposite of obsession. And you're gonna see the numbers tank quickly. And I've seen a lot of businesses, they'll be seven to 10 years, maybe in 20 years in a business. And they've, they're so, they're mature in their business, but they've lost the obsession and they've become less relevant in the market.
[00:46:40] Holly Jean Jackson: So they, they come to me 'cause they're, gosh, my profit margins have gone down by 30 or 50% in the last quarter. What's happening? And I'll come in and like the first time we do a call, I'm like, yeah, here are five areas where you have massive profit leaks and this is how you would fix them very quickly.
[00:46:56] Holly Jean Jackson: By the way, we need to go deeper in these areas because otherwise you're gonna become even more relevant and your profit margins are gonna go down another 60% next quarter. And so that's what I, that's the opposite of being obsessed.
[00:47:10] Chaz Wolfe: I love it. The, this idea that you gave of being obsessed, you said balanced, but in, in multiple areas at the same time, is something that I absolutely ascribe to. Zooming up a little bit. I see it as obsessive in my business and finances, my marriage and family, my, my health, my, you know, my, my faith, my, my lifestyle.
[00:47:30] Chaz Wolfe: Like all the things. Uh, tell us what your thoughts are there, because there's a lot of people that don't think that that's possible. I have to like, go all in on business and I, I have to say no to everything else, or I have to go all in on family and I have to say no to my business or I have to be balanced.
[00:47:44] Chaz Wolfe: We know that this doesn't exist. It's all about maybe being obsessed. At the same time how you've already described, but give us your perspective on the kind of a little bit, uh, zoomed up approach
[00:47:53] Holly Jean Jackson: Yeah, well, I'm actually rereading a book right now that is, um, Dan Sullivan partnership book on 10 X is better than two X and it's easier. Um, and he talks about, you know, it starts with, uh, freedom of time and then freedom of finances or wealth, and then you've got freedom of relationships and then freedom of mission and vision.
[00:48:15] Holly Jean Jackson: So. Ultimately, if you think the buckets even you described, fall into those four categories, when we can free up our time and choose intentionally how we spend our time, like we're gonna be happier, we're gonna be more inspired, we're gonna be more creative. And so that gives us, you know, abilities to get freedom of money and wealth so that we have those opportunities.
[00:48:36] Holly Jean Jackson: You can have it all. You just have to be intentional and, and what that means though is ultimately we're letting go of a lot of things that are not serving us, which is painful and does require some grieving. I'll be honest with you. You don't grow at two x 10 x any of the things in any area of your life without letting go of something and mourning the loss of that thing that served you up until that point.
[00:49:00] Holly Jean Jackson: But it's no longer serving you. It's actually an anchor. It's holding you back. It's bringing you down. So the people that are intentional about the long-term impact that they wanna have with their relationships, their, their marriage, their family, their community, their business, the world, and they know exactly what that looks like.
[00:49:18] Holly Jean Jackson: They're also a lot more clear on the things that they need to stop doing. 'cause they're getting in the way. They're not serving them, it's not helping them grow. And that's a painful thing to do. You can have it all, but it also means you have to let go of a lot of stuff that's really hard to let go of.
[00:49:34] Holly Jean Jackson: That could be friendships, it could be boundaries with family members, it could be an activity that's not serving you and. We all know change is difficult. It's also incredible and fuels us and it helps us grow. But if you're not willing to let go to scale up and grow, you're gonna be stuck. And that gives you that fixed mindset.
[00:49:58] Holly Jean Jackson: Kind of bringing that full circle.
[00:49:59] Chaz Wolfe: Yeah. Yeah, you've done an incredible job articulating that. Um, I've got one last question here for you, Holly. Jean. . You've had, uh, just amazing experiences in the corporate America world. You, it is funny how you, uh, you've been the CTO, but you're now the person that's like, no, I can't scale my business with just technology.
[00:50:15] Chaz Wolfe: Like you've had all these crazy experiences inside and outside, meaning, you know, in someone else's business, and you now, uh, running your own business, helping other people with their businesses. I want you to scale back the clock. You get to pick the age. I want you to talk to the younger holly, Jean on the shoulder and you whisper in her ear. What do you tell her?
[00:50:33] Holly Jean Jackson: Ooh, I haven't had this one for a while. Chaz, you're challenging me today. Um, I would say Holly Jean. Listen to your intuition. Stop comparing yourself to others. Feel the big feelings and realize that that's actually part of what makes you uniquely amazing. And don't ever let anyone tell you that there's something you can't do because you can.
[00:51:10] Chaz Wolfe: Super powerful. Um, Holly, Jean, how can the listener a find you if they're an entrepreneur and they just want to, they wanna listen to your TED talk, they wanna listen to your, your podcast because you're everywhere, you're a freaking superstar. Or maybe they're just realizing that they need someone in their life to be able to help.
[00:51:26] Chaz Wolfe: Them ask hard questions like you've already done here today. How can they maybe engage with you as a coach?
[00:51:32] Holly Jean Jackson: Yeah, absolutely. So it's holly jean jackson.com is the website. It has links to the book, the podcast, both called Inspiration Contagion. It has a link to the TED Talk as well. Um, if you want just extra inspiration, check out the podcast. It's inspiration Contagion. It's on all the ma. Major podcast players.
[00:51:53] Holly Jean Jackson: I interview some pretty amazing, badass, incredible individuals all around the world that share inspiration over fear. Uh, if you wanna get directly in touch with me, you can find me on LinkedIn at Holly j Jackson, or send me an email at holly@hollyjeanjackson.com
[00:52:11] Chaz Wolfe: I love it. You are succinct and you're focused. I can tell. Um, just in, in just the, the time with you today, I know that you're intentional. You used that word, just one little short clip there, but, um, as an . Intentional person myself. I, I recognize that in you and I see that what you're doing, uh, is basically replicating that in other people.
[00:52:30] Chaz Wolfe: So I would encourage a listener to reach out to you and connect with you. Uh, at least download the podcast. We'll put all that in the show notes. Uh, she's got a great book. All these things can, uh, help you get more intentional, more obsessed, more success, more of the things that we want, more growth mindset, all the things we chat about here today.
[00:52:45] Chaz Wolfe: Holly, Jean, you're incredible. Thank you for being here. Blessings to you and all the impacts that you're gonna have in 2024. Thank you so much.
[00:52:52] Holly Jean Jackson: Thank you, Chaz. I appreciate it, and you as well. And thanks for all the things you're doing for your listeners and helping them stay inspired and grow.

Join Chaz Wolfe in this inspiring episode of Gathering The Kings Podcast, featuring Holly Jean Jackson, a renowned Revenue & Performance Consultant. Episode 431 dives into the transformative journey from intrapreneur to entrepreneur, unlocking your business superpowers, and the art of building high-performance teams.

Holly Jean Jackson:

LinkedIn : https://linktr.ee/coachhollyjackson

Website : https://hollyjeanjackson.com/

Youtube : https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg

LinkedIn: https://www.linkedin.com/in/hollyjjackson/

Facebook : https://www.facebook.com/hollyjeanjackson/

Email : holly@hollyjackson.com

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