427 | You’re Building Your Business Wrong - Tim Calise Explains How To Fix

Jan 29

[00:00:00] Tim Calise: On today's episode of Gathering the Kings. In this moment, your imagination will only be limited by your confidence. So you need someone to lend you confidence in that moment, because I guarantee you, you're better than you think you are. You just need someone to remind you.
[00:00:16] Tim Calise: Well, I took out a lot of credit to build a location, and then it wasn't working as well.
[00:00:20] Tim Calise: And I was like, well, I just need more time to figure it out. Put more money in, put more money in, put more money in. And. It was 1. 37 in the morning, it was a Wednesday, I was wide awake, sweating, staring up at the ceiling fan over our bed going, holy you know what, if only everyone knew how screwed we are.
[00:00:42] Chaz Wolfe: What's up everybody? I'm Chaz Wolfe gathering the King's podcast. Coming back to you here today. I've always got special guests, but this one I've been looking forward to. I look forward to a lot of 'em though. I mean, I say that sometimes. I'm like, but Tim, I have been looking forward to this conversation.
[00:00:56] Chaz Wolfe: We've got Tim Kise here on the king stage. Uh, I'm just so excited. Tim, thanks for being here.
[00:01:01] Tim Calise: Oh, thank you for having me. I'm, I'm looking forward to it as well.
[00:01:04] Chaz Wolfe: You know, you have an interesting background, and I want you to, to tell us about that. But, um, tell us what kind of business that you have first. Tim
[00:01:12] Tim Calise: Yeah. So, uh, I run a consulting, uh, and coaching business right now, and that sounds like everybody else, but effectively where I have found my niche is over the last two decades of . Raising capital and selling businesses and, and making money and losing money and probably, you know, losing sleep and all the other things.
[00:01:31] Tim Calise: I have found that I have been called to being a co collaborator or a collaboration partner with entrepreneurs that are looking to grow. So my niche is, I am like the number two guy that when you're laying in bed at night going, God, I really wish I could talk to someone. Who I'm not worried about being foolish in front of who's been there, done some of these things to give me insights.
[00:01:55] Tim Calise: That's the guy I wanna be. And so I, I welcome to, to share hopefully what I can with the community today.
[00:01:59] Chaz Wolfe: I I have to drop this soon and quick. 'cause you're, you, you know, marketing like I do, but you've, you've worked with some names. Um, are you able to, are you able to share dr name drop here on us so that the listeners know who, what kind of caliber person that they're talking to here?
[00:02:13] Tim Calise: Sure. So I'll, I'll go with the one that most people know. Most recently, uh, I was the number two and member of the executive team over at Gym Launch alongside Alex and Leila Hormozi, uh, a business that we grew from zero to, uh, being sold almost two years ago now, uh, to a private equity firm for, uh, a, a high eight figure number for a, uh, a.
[00:02:33] Tim Calise: A small majority, uh, stake in. Um, but even before that, I've had the great chance to either work with, or work alongside, uh, two billionaires. And so I just, I take that both for the name drop piece, 'cause you gave me permission, but also because it's given me insights throughout my career into kind of the, the mindsets, the manifestations of, of some of these folks and seeing how they do what they do.
[00:02:58] Tim Calise: uh, I, I believe in kind of this idea of leveling the field, which is bringing the knowledge and concepts of those that are super successful that we kind of look at and try to model and bring those down to folks that are, might be earlier in the journey, uh, or just starting and, and can learn from those things.
[00:03:14] Chaz Wolfe: Yeah, I, uh, love every, every part of what you're saying. I think that, uh, that's why you're here on the show 'cause it's in essence what the show does as well. You're probably gonna be able to give us some, uh, pretty unique insights though based on those, those three kind of examples of of experience that you have.
[00:03:27] Chaz Wolfe: I'm sure you've got plenty of other that you'll be able to pull from . Here today as well. you've kinda got a unique perspective here 'cause as an entrepreneur, as a driver, as a pusher, um, you, you've kind of, like you said, taken this niche into this number two, which a lot of entrepreneurs are like, I don't wanna be number two.
[00:03:43] Chaz Wolfe: I don't wanna be number one. So talk to us about that first. Why is that important to, not only for an entrepreneur to have a number two, but then give us the personal part of it? Like, why, why does that make sense for you?
[00:03:52] Tim Calise: Yeah. So I think it's critically important because, uh, you know, entrepreneurial isolation and the kind of, and, and those that have been in this seat know exactly what I'm talking about when I say this . That time where you look in the mirror and go, holy, you know what? I am, like s like, uh, frozen in my feet, not knowing what I should do.
[00:04:16] Tim Calise: Next is the time when you want clarity and confidence. I. . And so I believe that as a number two, which sits kind of as a, as a right hand man, woman to the number one different than a COO. And we can talk about those differences, but it's, it's truly a trusted collaborator, collaborative partner so that the number one becomes the best they, uh, you know, he or she can be.
[00:04:39] Tim Calise: Um, but from my perspective, growing up, I always knew I wanted to be kind of in the investment community in general. Uh, that was the environment that I grew up in. , but very differently from some of the other people I got to meet. And the, the kind of sense I got in the room was, you know, we use these terms like, you know, you're, you're entering the coliseum, it's the fight, you know, all of those types of things.
[00:05:02] Tim Calise: And in my core, I always skewed a little bit more, uh, to the kind of the emotional side, like the, the softer side of that, which was, I actually, you know, not everything has to be a battle. Not everything is a I win, you lose kind of dynamic. And so I, I wanted to figure out how could I . both kind of plot a course for myself, learn some things, earn my way in, but then be able to take that and do it in a, in a collaborative way.
[00:05:29] Tim Calise: Um, you know, we, we talked about Alex a moment ago. You know, Alex is the type of guy who can sit in a room by himself and come up with these amazing concepts. I, I process out loud. I, I, this is kind of much more my jam. And so doing things alone was just never kind of how I wanted to do things. Um. and I like seeing, if you go to my website, uh, the headline says, I help founders' dreams come true.
[00:05:54] Tim Calise: And for some reason that has been a theme for me for the last 20 years or so, uh, where I don't want to be the guy in lights. I wanna be the guy behind the guy. Uh, and I just love watching somebody else be able to, to meet those, those, uh, those high expectations and high standards that they've set for themselves.
[00:06:11] Chaz Wolfe: Yeah, I think it's actually an incredible, um, show of self-awareness and skillset. Um, and I, so I actually want the listener to kind of pay attention to what I'm about to say. I want them to really pay attention. the show, but like, just for a half second. What Tim is saying, I think is just this extreme.
[00:06:26] Chaz Wolfe: Like you have the skill sets, you have the experience, you have the knowledge to be able to go crush pretty much anything that you wanted to. Um, but for you to be able to hone in on like, this is who I'm made to be, or my calling, as you say, kind of before we hit the recording button, it's like, okay, no, like I, this is my lane.
[00:06:42] Chaz Wolfe: I know where to go. I know that I serve best here. And I think that that message can be applied to all the listeners like. If you just can know your, like what you're made for, then you can just run really hard and you don't have to worry about the rest. No, there's always, the rest needs this to be taken care of,
[00:06:57] Tim Calise: Sure.
[00:06:57] Chaz Wolfe: Um, but that's that ideally, that's for somebody else on this collaborative team, right?
[00:07:02] Tim Calise: Yeah, yeah. And, and the, the other part I was thinking about, like, what would my headline be for, you know, a conversation like this? Uh, and, and what I've, the theme I've come up with is some version of, I believe the way people build businesses is wrong. They do it wrong. So if you, if I have a point of view, which is different than the kind of the populace, if you will.
[00:07:23] Tim Calise: I believe I can sit in that number two seat and both give you the strategy. I can give you the reason. I can give you the experience, I can give you the insights and say, here is how I perceive the future to be best achieved. You as the number one can say, does that fit me? You know, is that where I want to go?
[00:07:41] Tim Calise: But I, I really do enjoy, and I, I do feel it, I'm, I'm like, called to taking this, uh, as we, before we got on, you know, the, the last kind of 20 plus years of blood, sweat, and tears, bumps, bruises, uh, and try to help somebody else avoid some of those foreseeable mistakes. Uh, 'cause I just see it time and time again and the, the most common version of this is I'm gonna sacrifice everything for the pot of gold at the end of the rainbow when I sell my business.
[00:08:05] Chaz Wolfe: Right, which potentially never even happens.
[00:08:08] Tim Calise: 98% of the time never happens. 95 plus percent of the time doesn't happen to the extent that you feel makes it worth it for that sacrifice. So if that is, if that kind of laying, that that road has already lined with bodies, what is it that we're missing and how can we do it differently?
[00:08:24] Chaz Wolfe: Yeah, I mean that, that, that headline right there is I, we, we grabbed some attention with that one. Um, okay. Well, let's talk for half second. You mentioned, uh, number two, maybe a strategic number two, like
[00:08:34] Tim Calise: Yeah,
[00:08:35] Chaz Wolfe: different than a COO. Help us understand.
[00:08:38] Tim Calise: yeah. So most people think, uh, I need to build out my c-suite, but if, uh, my, my kind of focus is 500,000 to 3 million a year in revenue, so kind of already started, but not quite blown up yet. And a lot of times that business is not mature enough to build out someone of that caliber in a lot of ways.
[00:08:58] Tim Calise: So at that point, you know, you're still kind of, you're in the go to market stage, you're in the finding product market fit. Um, you know, I think in this general, in this day and age, a lot of people are, uh, are focused on finding specialists. But I believe in my heart that that actually misses a lot of the point early on because you can optimize in one, you know, one, uh, vertical if you will, without taking in consideration the others.
[00:09:25] Tim Calise: You're gonna have a really hard time. So, uh, my part is I work for the, for the CEO or the founder, I don't work for the company. And that is really important because if you have ever found yourself in a situation like, I need to work through this. But I can't go to my team because as you've probably all heard, you know, the team needs guidance.
[00:09:47] Tim Calise: They need clarity, they need confidence just like we do. But we can't always think out loud, right? So this kind of happens behind closed doors, let's figure it out. And then I also help build the strategy so that you can go to the team with a clear, concise, confident answer. And that they can fall in line behind you.
[00:10:05] Tim Calise: And so this kind of figuring it out stage is one that I believe has to happen, uh, in a, in a way that is confident both for you as the number one to be able to disclose. Like, I have no idea what the heck I'm doing here. I have no idea what to do. You wouldn't go to your team and say, I'm, we're directionless guys.
[00:10:22] Tim Calise: It just won't happen. Right? But we can, we can work through a lot of those things. Um, and the reason why that's also important for someone like myself is I actually go have gone with the founder. To, to the next opportunity. So we've transitioned businesses before and I've been part of the deal, like I have to come along and I work for him or her rather than, rather than the company.
[00:10:43] Chaz Wolfe: Makes sense. It's actually, there's a lot of parallel here and I'm sure we'll have a chance to talk about this after the show and as our, uh, relationship unfolds, but a lot of the same language, the isolation and . Having that place for a CEO to be able to go to is why Gathering the Kings exists now.
[00:10:58] Chaz Wolfe: Different, different solution you're talking about a, a, a specific relationship. One-on-one strategic and, and all that. and Gathering The Kings is more, uh, community based, but still the same kind of shakes it all down. So I'm But, um, you're, you're a hundred percent right, most entrepreneurs. Are in a place. I was just thinking about this 'cause I'm having a a, a video made and it's like, man, this, that isolation gets real depression. A DHD like, unfortunately sometimes suicide. Like it is, it is a, it is a tough road to be an entrepreneur and then even tougher sometimes to find other people, a number two or a community that actually wanna support you.
[00:11:34] Chaz Wolfe: And it's not just a big. Conference, you know, like there's a difference between what you're talking about having like one-on-one strategic, like this is who I go to, or a group for that matter. That's different than going to a business conference. Um, that's not really the release that we're talking about here.
[00:11:49] Chaz Wolfe: Do you wanna explain even just a little bit further, a little bit more in the, the emotional piece of that isolation?
[00:11:54] Tim Calise: Yeah. So I think there's, there's two pieces that would come out for me on that. So the first is, you know, a lot of the. The hangups that we have are between our ears, right? So you could go to a conference and you can learn tactics, and you can learn all d you know, new information. I don't think any of us are short on information right now.
[00:12:12] Tim Calise: What we are short on is insights. And so the first is like, let's work through, you know, kind of the, whether they be, you know, behavioral traits, beliefs, whatever it might be that, that are holding you back. That's one. But I can do it. And we do it in the form of insights. Just because it worked for someone else or it worked at a different point in time does not mean that it's right for you.
[00:12:34] Tim Calise: So the difference between knowledge and insights are application and fit, right? And we've all try. We've all been here, right? You watch a YouTube video for someone who's a little further ahead and then you go and try to do it and it's like, well, yeah, he made a billion dollars doing it and I'm at 500,000.
[00:12:51] Tim Calise: It's like, yeah, hire a team of 50. It's the same thing that I hear all the time. Right. So, you know, you have to find the thing that is right for you in the context, in the moment. Um, and that really does take kind of, uh, structured thinking, uh, and insights based on, you know, a, a number of different factors.
[00:13:07] Chaz Wolfe: Yeah, it actually makes me think of a video that, that Alex put out not too long ago about, you know, people focusing on the wrong part of the journey. They, they see the billionaire and that he has this long morning routine and works out at 9:00 AM and you know, doesn't get started until three and only has one meeting a day, or whatever the scenario is.
[00:13:24] Chaz Wolfe: And it's like, well, that. That part of his journey isn't what you should be emulating . It's 10 years ago or 20 years ago. Uh, it's, it's the come up as he said. So give give us some of some of the practicals that you're working through with your clients maybe. Yeah. Again, that 500,000 to 3 million is a good chunk of most businesses out there.
[00:13:42] Chaz Wolfe: It's probably who's listening right now. So what are some of the things that you're working through that they, in that come up, um, that they should be implementing or having good insights on?
[00:13:51] Tim Calise: Yeah, so I, I run, uh, what I call the police clarity process, which is basically capture,
[00:13:57] Chaz Wolfe: Okay,
[00:13:57] Tim Calise: acknowledge. Ooh, learn. There we go. I got a thumb up. So, , capture, acknowledge, learn, implement, systematize and execute. And so the reason why this is important is because the first step is diagnostic.
[00:14:13] Chaz Wolfe: Okay.
[00:14:14] Tim Calise: how often do we take action?
[00:14:15] Tim Calise: You wouldn't walk into an emergency room and nobody look at you, ask you any questions and go, alright, we're going to the er. We're we're, you know, it's surgery time. You'd go, whoa, whoa. You don't even know what's wrong with me. So we diagnose first, which is like, where are we? Then we look at where we're going and we reverse engineer the process backwards.
[00:14:35] Tim Calise: And so the primary kind of levers that we have, I believe . Product is the only thing that matters in that 500,000 to $3 million rate is what products do we have and how do we use them to, uh, profitably acquire new clients and, and hold onto the ones that we have. So that's where I play mostly, which is the product matters more than anything else.
[00:14:56] Tim Calise: A lot of people try to go to marketing and advertising and things like that. Um, but I work primarily in service businesses, especially ones with recurring revenue, so subscriptions, memberships, things like that, where we make a single sale to get the customer. not the customer to get the sale. And then we take that relationship and we build upon it to drive LTV lifetime value.
[00:15:16] Tim Calise: It's very, it's, it's simple, not easy, but there are frameworks that I've, you know, that we go through to, to make sure that we can pinpoint those, those highest leverage opportunities.
[00:15:25] Chaz Wolfe: Yeah, talk to us for a half second here. 'cause you're, you're spot on with, um, you know, some of the value here on product or, or the, or the service rather.
[00:15:34] Tim Calise: Yeah.
[00:15:34] Chaz Wolfe: Basically, if you're selling crap, it doesn't really matter how great your marketing is, you'll sell a bunch. You won't be around for very long and so you might have a flash, you might make some quick money, but it won't be a real business.
[00:15:45] Chaz Wolfe: And so I'm hearing you. Okay, cool. What do you have for the listener in that as far as to kinda reshape their mind if they are on the marketing sales side? I mean, you're talking to a marketing sales guy, you know, uh, from like 20 plus years. The problem is always sales, you know, to guys like us.
[00:16:02] Tim Calise: Yep.
[00:16:03] Chaz Wolfe: But, but the value of the product is something that I think a lot of people are catching onto.
[00:16:08] Chaz Wolfe: Like they're, they're paying attention more to this. Okay? Like, maybe it actually has to be really good. Doesn't have to be perfect. There's gonna be version two and a version three and a version four. Um, but where, where is the balance here? And not being so focused over here and selling crap, but not having it to be perfect either.
[00:16:24] Tim Calise: Yeah. So if you were in this kind of range and you feel stuck or you feel like, uh, and I use the, the phrase which is common, you know, product market fit, product market fit means the thing you're offering fits the needs and desires and aspirations of the person you're talking to. Very simple. The que the problem that I see most people is, uh, or the thing that holds them back is early on they try to create the perfect product in a vacuum.
[00:16:51] Tim Calise: and then they go and try to find the audience that resonates with the thing they built.
[00:16:55] Chaz Wolfe: Got it.
[00:16:56] Tim Calise: So I'm gonna give you, I'm gonna give you two action items here. Number one, if this is in, if you fi fit this category and you're feeling like I'm not quite there yet, the only metric that matters is the number of offers that you make.
[00:17:10] Tim Calise: I'll say it again. The only me metric that matters is the number of offers that you make. And the reason why that is, is because successful businesses don't know anything different than you. They just simply iterated faster than you. And when businesses fail, it's because they ran out of resources, time, money, effort, emotion, et cetera, before they finish the iterative cycles enough times to find someone to buy. That's, so that's the first. The second is one theme that I have seen and I'm a big believer in right now, is what we're kind of calling micro products. and people, and I actually fell, fell victim to this myself a couple of years ago, which is we try to solve big problems in general ways for people when you have to kind of spoonfeed the results to earn the confidence over time.
[00:17:57] Tim Calise: So if you feel like you're still struggling, yeah, if you're struggling with like, I have to market a lot, or I'm not quite sure if it's resonating, take your, your process, if you will, or the service that you offer, and take one component of it. So if I had, if I asked you the question, what is the one thing you do that can yield the biggest outcome with the least amount of risk, time, money, effort, et cetera, what is it?
[00:18:20] Tim Calise: And we work through that one thing for quite a while. It's like, oh, all I would do, and a, and an example of this would be, uh, you know, I can get someone to reach, you know, 25% of their goal in five minutes just by doing this one thing. Awesome. That is your micro product. We're gonna name it something and we're gonna go sell it.
[00:18:40] Tim Calise: And you sell. It might be, gimme your email address, join me for a workshop, $49 $4,000. It doesn't matter. But the point of it is you take a lead or someone who doesn't know you and doesn't know the pro problem they ultimately have, and turn them into a customer. A customer, someone who has paid you some amount of money or given you something of value.
[00:19:01] Chaz Wolfe: Yeah.
[00:19:02] Tim Calise: You then earn the right to turn them into a client. And I think so often we try to take someone from being completely unaware of who we are and what we do, and try to sell 'em our high ticket program or sell them into some core pro, you know, product. It's just too big of a leap. People are way too skeptical these days.
[00:19:20] Tim Calise: You have to earn the trust, and the way to do that is to demonstrate or document what it is you do and what it's like to work with you.
[00:19:27] Chaz Wolfe: Well, I gotta tell you, Tim, uh, first off, those answers are incredible. I hope that the listener goes back and listens to those again, but we can be friends again because everything that you just said was an a sales solution. I love it.
[00:19:38] Tim Calise: There you go. So it's sales in a, in a, in a what, what I'm gonna call kind of authenticity, uh, you know, an authentic way where, and when I said I felt victim to this, I realized very about it two years ago that I was in this head space of I have to create marketing content
[00:19:54] Chaz Wolfe: Yeah.
[00:19:55] Tim Calise: and I have to create product, content, you know, kind of product.
[00:19:58] Tim Calise: And I was like, why do they have to be different?
[00:20:00] Tim Calise: They don't, they shouldn't. Is
[00:20:02] Tim Calise: They shouldn't. And for me, I was like, that tells me something. That means I'm either not portraying myself with authenticity or, you know, to the, to the public or my product isn't exactly where I want it to be, and I'm making promises I can't deliver. And that was a reconciliation that had to happen.
[00:20:19] Tim Calise: And I think so many people kind of fit in that. There's a, there's cognitive dissonance there, there's a disconnect, uh, that they're trying to cover up by, uh, by separating those.
[00:20:28] Chaz Wolfe: Yeah. I also love in those answers, what you gave. It wasn't just, Here's how to better market. 'cause that could have been construed. You have, in order to have those things that you just said, you've gotta have an amazing product. You have to have the thing where in 25 minutes, I five x their thing, whatever your offer is, like it has to be not only just the amazing actual headline or the title It's gotta be something awesome.
[00:20:52] Tim Calise: But,
[00:20:53] Tim Calise: but the, the critical part is that it, you can do it in small chunks because it can feel really overwhelming. Like, let me create a perfect product that someone will pay me for 36 months or whatever. It's like, can you get someone who can give you money and feel within? And actually the shorter the period, the better.
[00:21:09] Tim Calise: And in a day, a week, a month, feel like, oh my, this was the best money I ever spent. I will buy anything from you.
[00:21:15] Chaz Wolfe: Yeah.
[00:21:16] Tim Calise: the challenge. Alex has talked about this and it was something we, we really instilled at Gym Launch, which was, if the next customer you acquire is the last one that you are allowed to acquire, and they have to bring the rest of your business forward,
[00:21:32] Chaz Wolfe: Mm.
[00:21:32] Tim Calise: what is the product that you provide?
[00:21:35] Chaz Wolfe: Yeah.
[00:21:36] Tim Calise: It is a standard which is unreasonably high on purpose. and we get hung up of like, that doesn't scale. I would never do that. How does it work? Like
[00:21:46] Chaz Wolfe: Yeah.
[00:21:47] Tim Calise: create revenue before you add friction? Sell something to someone. Learn the process. Iterate and it'll get better.
[00:21:54] Chaz Wolfe: Yeah. Uh, one last distinction because again, you're just, you're dropping nuggets on us. I absolutely love it. What you didn't say was go sell something fast, hurry quick, and never iterate.
[00:22:07] Tim Calise: Okay.
[00:22:08] Chaz Wolfe: I sell something so that I can learn, so that I can make it better, so that I can go sell the second guy and the third guy and the fourth gal.
[00:22:14] Chaz Wolfe: But ideally, the product's getting better and better, and they're helping me sell also. is what I'm hearing you say.
[00:22:18] Tim Calise: it's, it's the virtuous cycle, but you have to start somewhere. And that's why it's like you do it for free for the first five people if you have to. 'cause the value isn't the money, the value is the feedback.
[00:22:29] Tim Calise: And
[00:22:29] Tim Calise: that is, and that is the offer. The offer is, hey. Just as a, an aside for anybody who wants to, who's thinking of starting something or doing something or creating something new, don't build it.
[00:22:39] Tim Calise: Sell it first. Go to your audience and say, Hey Jess, I'm thinking about doing this thing. It's gonna do this, it's gonna look kind of like this. And if I had something like that, would that be of interest to you? And if you're like, oh my gosh, if you built that, that would be amazing. Oh, but I wish it would do this other thing.
[00:22:56] Tim Calise: Oh, that's really good feedback. Cool. So if I built it and it looked like this. Would that be something you're interested in? Oh yeah. Awesome, awesome. Visa, MasterCard, American Express. I'll have it ready in 30 days. You'll be my first one.
[00:23:07] Chaz Wolfe: Yep. Exactly. I love
[00:23:09] Tim Calise: Take the money, then build it.
[00:23:10] Chaz Wolfe: We've got, I've got a personal example on this. I don't share very often on these shows, but inside of Gathering the Kings, we just, uh, we went from a, a singular membership to a couple different levels. One of which we're launching as a wealth builder, uh, kinda a next level up, much larger commitment than what we've ever had before.
[00:23:26] Chaz Wolfe: And I pre-launched it to my current members and it was like, Hey guys, um, here's what, here's what I'm thinking. What do you think? What do you like? Okay, cool. And I'll do it at cost. Like I was super honest. Here's what it's gonna cost me to do this. I literally won't make a dime on it, but I want you to move over here if, if, if this is interesting to you.
[00:23:44] Chaz Wolfe: And we had a tremendous response and, and so it's gonna be incredible for that example that you just gave, like, it's gonna be awesome. We're gonna have a lot of feedback there, but I. I'm not making money, um, for the first seven. Right.
[00:23:56] Chaz Wolfe: Your example of five. It's like, but the next 70 are are I'm gonna have in, I'm gonna have such an incredible product.
[00:24:02] Chaz Wolfe: It's already gonna be amazing. Um, but to your point, it's gonna be that much better because of this first group that already are in my circle anyway. They're gonna gimme straight feedback anyway. Uh, but I'm gonna get, get it firsthand to your point. And we're gonna make this program, uh, just
[00:24:17] Chaz Wolfe: incredible.
[00:24:18] Tim Calise: Yeah. Yeah. And that point that you just made is the critical one, which is you basically, quote unquote, gave away the profit on the first seven to make sure that it, you have product market fit you, you can fit the audience. So many of us have sat there and tried to sell the first seven. It might take you 10 years to sell the first seven because it's just not right.
[00:24:41] Tim Calise: Right. So you just, you collapse time by doing that. And I think that is the thing that is the takeaway that I heard, which is if you're kind of have this like friction point of like nobody's buying, it's like, well that's because it, you just have to iterate. You gotta, you might have to give it away. You might have to, to market down to the beginning and it doesn't mean it's forever.
[00:24:58] Chaz Wolfe: Yeah, exactly. And I, I think even another point there just for the listener's sake is, 'cause I'm sure you've seen this as well, I probably didn't have to do that with the, with, with the members that already, I already have their trust, I've already given them immense value. Um, they're already, you know, exchanging commerce with me.
[00:25:13] Chaz Wolfe: Um, but I, but I still wanted to do it exactly how you're describing it, because I felt like that would be valuable to not only them, like I would, it would make it that much more valuable. And I would have them that much more on my team and promoting me and becoming a promoter. But it would, it would, it just felt right for me.
[00:25:27] Chaz Wolfe: That first section to, to do what you're saying is just goodwill, um, in
[00:25:31] Tim Calise: Yep.
[00:26:21] Chaz Wolfe: Let's talk about a good decision. We've talked about, you know, some cool things that you've done and some that, that you do with your clients, but what, particularly one thing that you can reach back into your history, just a super good decision and you try to repeat it and you would have any of your clients repeat it.
[00:26:33] Chaz Wolfe: Just super practical.
[00:26:34] Tim Calise: So a theme in my life in general, but especially my professional life, is I have very distinct chapters
[00:26:42] Chaz Wolfe: Okay.
[00:26:43] Tim Calise: make up the last 20 years. As I said earlier, I grew up in an environment where my dad was in professional services. He was, he worked for a large, uh, bank. And so I grew up with this, thinking rightly or wrongly, that there was a way that things were supposed to go that led me post-College.
[00:27:02] Tim Calise: I studied economics, finance, those types of things. And I ended up at a large bank and I'm about six months in. I could tell that this, like I was not long for this world.
[00:27:12] Chaz Wolfe: All right.
[00:27:13] Tim Calise: So the best decision I ever made at that time. Was to go with my gut and not my head. And I bet on myself. And I think earlier in my life, this is a theme.
[00:27:26] Tim Calise: Uh, it remains a theme to today, but earlier in my life especially. So I left a track at a large bank, which would've probably been a very easy, quote unquote, easy path to walk. And I, I grew up in New York. I went to school in Washington, DC that's where I was working at this bank. Uh. And I moved to Birmingham, Alabama, of all places having never been there to join a guy, to start a hedge fund.
[00:27:49] Tim Calise: This is 2004 ish timeframe. And the hedge funds at that time were like entrepreneurship today. It was the wild west. It was where the smartest of the smart guys were going. And I was like, I just want to be there. It maybe it was like, you know, tech, you know, late nineties, like that was where everybody was.
[00:28:06] Tim Calise: And we started a fund, a partner, and I started a fund with about $750,000, uh, committed, which is next to nothing. That's like saying that, you know, I have $5 in sales. Uh, and then over the course of three and a half years, went out and raised over $325 million for that fund at, in my early twenties. For me, that was the best decision I ever made because it both validated for me that I could follow this kind of gut feeling that I had, number one.
[00:28:33] Tim Calise: And number two, I showed the betting on myself. I can figure stuff out. And those themes have remained consistent throughout. Uh, and we actually voluntarily shut that fund down, that firm down in, before the 2008 market crash. And then I started something totally new. Same thing. Bet on my gut, bet on myself again, followed my gut.
[00:28:52] Tim Calise: And that actually led me into fitness and franchise, uh, technology and ultimately to Alex and Leila and, and that chapter. And now I'm into the third chapter of my professional life. And so. for anyone listening, I would, I would just go, I, I think those themes, being that self-aware, uh, self-awareness is important, but also not being afraid to kind of hand the, hand the cards back in and get a new hand.
[00:29:13] Chaz Wolfe: Yeah, I agree with you, . What do you think that came from? Like you just making a gut decision, betting on yourself, like it rolled off your tongue so easily, but why? What was either the beliefs that you had or the skillsets, and maybe even, where did those come from?
[00:29:29] Tim Calise: Yeah, I, from a very early age, I can remember, uh, I never had that feeling of like, if I lose it all that like that, that there's like some . Death punch or something like that, that's gonna take me outta the game. I was the kid who probably, you know, I, growing up I was an okay student. I was definitely not top of my class and all of that kind of stuff, but I always was, I always felt like I couldn't identify with my peers, but I could, I could talk to adults significantly better than, than my friends.
[00:30:02] Tim Calise: Um, and so I just felt, I felt this confidence in that . There wasn't really a, you know, there wasn't any risk that I could take that was going to, you know, kind of put me down forever. Uh, and I think that, and even to this say, and I think other entrepreneurs have said it, like, if I lost it all today, I could make it all back again.
[00:30:21] Tim Calise: It's easy to say kind of 20 years later. But at that, at that time, it was a very calculated risk. Um, and I continue to believe that even if it didn't go right. , very few things. Even when, and, and I've had some fast forward after this. This sounds all like gravy. 10 years later I bet it all on a fitness franchise, effectively leveraged, you know, put, took out a line of credit on my house, the whole nine yards, and I have been at the bottom of that worse, you know, as a father at that point, and a husband laying in bed at night going, nobody knows how screwed we are.
[00:30:55] Tim Calise: So this is not all sunshine or rainbows, but I, I have always had the unwavering belief that it'll work out. And even in those darkest of times, uh, the, my, my brain was probably my worst enemy. Reality was gone.
[00:31:08] Chaz Wolfe: Yeah.
[00:31:09] Chaz Wolfe: I wanna get to that moment here. Um, before I do though, I wanna ask you about calculated risk because I, I've used that phrase and I think a lot of entrepreneurs do, and, but I don't know if they know what that means truly. So in those moments when you're thinking calculated, or even if you were hearing someone you know, in the audience, they're like, Hey, here's my business. And I'm thinking about trusting my gut, betting on myself, all the things that you've said.
[00:31:30] Chaz Wolfe: How do I insert calculated risk?
[00:31:33] Tim Calise: yeah. So calculated risks are the ones where, uh, you . understand what the potential upside is and the downside is tolerable. So let me give you an example. I'm thinking about changing my product, uh, 'cause the pricing's not working, the delivery mechanism isn't working. Something like that. And you could say, uh, I'm, I, I need to almost cannibalize my existing business for something that might be better.
[00:32:02] Tim Calise: So you go, okay, I have a high ticket program right now. It's okay, but it's not worth, I, I will literally say this is exactly what I'm doing today. So I, I can speak from firsthand. I run a high ticket, coaching consulting business. My belief is for me to generate, the types of emotional and financial returns and impact.
[00:32:19] Tim Calise: I need to go low ticket. To some extent I need to widen my audience because a six seven figure type kind of one-on-one offering is, is not gonna be a, uh, acceptable for everyone. But I want to be able to have an impact. So I am rolling out a low ticket, call it Hybrid one-on-one program. And I will tell you right now, I'm probably going to have to move away from just about every one of my high ticket ,
[00:32:45] Tim Calise: leads who are considering joining that program who are on a wait list to join that program, uh, I'm basically gonna have to shut them down and probably move them to this low ticket program, which is at a 95% discount to what they're in line to, to sign up for. It's the right thing to do, and I believe that my impact will be bigger.
[00:33:05] Tim Calise: So calculator risk is I could take money today or I could end up with a business that could be, you know, 3, 4, 5, 10 times as large. and actually much more in line with what I'm trying to do. Ultimately,
[00:33:17] Chaz Wolfe: Yeah.
[00:33:17] Tim Calise: it's not gonna take me outta the game. Is it the right decision? It's the one I feel best about. Will it shut my business down?
[00:33:24] Tim Calise: No. Um, but I also know what the outcome is, and I think the difference between this decision as I make it today versus 20 years ago, I think in probability today, not possibility. I will say that again, it's probabilities versus possibilities. How often have we said like, well, if everything goes right, I can have a 10 billion, you know, a billion dollar exit.
[00:33:46] Tim Calise: Like, but what is probable?
[00:33:48] Chaz Wolfe: Yeah.
[00:33:50] Tim Calise: Is it possible for me to sell more high ticket programs and make it all work? It's possible. I don't like, I just don't like the idea of it because I just do believe that this kind of collaborative element is super important to me. So I'd rather have a hundred people, . That I can influence and impact than, you know, a, a single digit number.
[00:34:09] Tim Calise: So hopefully that resonates.
[00:34:11] Chaz Wolfe: Oh yeah, a hundred percent. Um, I think that it actually shows That you're choosing what you called the right thing, but really more of just what your calling is versus money. Um, and I think you've had the ability to have some success and be able to go, you know what, yeah, sure, maybe I could do this and make good money, but my heart tells me to do this.
[00:34:31] Chaz Wolfe: Um, or, or my gut, uh, maybe more to what you're describing first. So I appreciate that. Let's go back to that moment where you're laying in bed. You're the only person in your world that knows Ish is about to hit the fan. Your wife doesn't know. Probably at this point, your team doesn't know. Um, tell us what, why you were in this position.
[00:34:49] Chaz Wolfe: Tell us what you did. Uh, after that.
[00:34:51] Tim Calise: Yeah. I'll, I'll give you the context. So after this investment company that I ran, uh, my wife and I who are division one athletes, wanted to get back to kind of the health and fitness industry in general.
[00:35:04] Tim Calise: And so we got into the gym business and we got in with an early kind of a nascent franchise system. In my, now mid to late twenties, I was driven by ego more than anything else. And so I got into a system where I was really good and we built one location, then we built a second and a third, and it was a hundred percent driven by, and I, I, I probably lied to myself at the time, it was, I wanna have a bigger impact.
[00:35:31] Tim Calise: At the time it was, I wanna be the king on the hill, and the biggest guy in the system had five units. Of this chain. So I was like, well, heck, if I can run one, then I can run two and I can run three. I got to eight. And it was so evident if I was honest with myself that I was basically like a runaway train that I just kept adding more thinking I could figure it out.
[00:35:54] Tim Calise: And that betting on myself kind of concept from a few minutes ago, this is where it can go wrong. I was just like, I'm just, because I was not taking calculated risk, I was taking . Just sheer, you know, possibility risk. And so that led me to being like, well, I'm gonna self-finance this in the whole nine yards.
[00:36:12] Tim Calise: So I took out a lot of credit to build a location and then it wasn't working as well. And I was like, well, I just need more time to figure it out. So Put more money in. Put more money in. Put more money in. And it was 1 37 in the morning. It was a Wednesday. It was, I was wide awake, sweating, staring up at the ceiling, fan over our bed, going, holy, you know what?
[00:36:35] Tim Calise: If only everyone knew how screwed we are..
[00:36:37] Tim Calise: The next day, five of my main people quit, and it was professionally and personally the low. You, you kind of hear those things where people don't quit companies, they, they quit managers. The bandaid was completely ripped off in like a 24 hour period, and it was like, you are, you've lost it.
[00:36:56] Tim Calise: Like literally lost it, lost it all, lost it, mentally, lost the team. And I, it, it took me to a point where personally I had to basically rebuild who I was because I was motivated by the wrong things and showing up in the wrong way and things like that. Um, and we ended up selling that house, closed the locations.
[00:37:16] Tim Calise: Made it work. And that was kind of the, uh, I I, I've always had from a very early, uh, uh, time back in my invest investing days, um, there was this phrase that said, sometimes you need to retreat to a position of strength.
[00:37:30] Chaz Wolfe: Mmm.
[00:37:33] Tim Calise: And this was the, we get taught the, you know, deliver the same lessons until we learned them. I learned, I was delivered the lesson of like, you need to, you need to retreat to a position of strength 'cause you're outta control. And it was the best thing that ever happened to me in the moment. It was the worst thing that ever happened.
[00:37:51] Tim Calise: But, uh, I think everyone has gone through some version of whether it be personal, financial, psychological, men, whatever it is, needing to learn the lessons that will ultimately pay the dividends to get you to where you wanna be.
[00:38:05] Chaz Wolfe: Yeah. Uh, thank you for sharing that. Uh, and incredible moments really. I have almost, not the exact story, but a very similar, and, and maybe one day we'll be able to kind of go back and forth on, on the notes on those moments for us, but for the guy or gal listening right now, who's in that moment, what do you have for them?
[00:38:26] Chaz Wolfe: Because you, you, you, you didn't glaze over how it all unwound, but what was the mindset to be able to unwind it and go to that safe place?
[00:38:35] Tim Calise: Yeah, so, so two things. One is . It's always darkest before the dawn, which sounds kind of flip, but it's never as bad as you probably believe it to be. If you got into the position, chances are you can negotiate your way out, and that's honestly is, is what I believed at that time. So that's the first. The second is, I will say transformations don't happen in isolation when things get rough.
[00:39:02] Tim Calise: Most people, including entrepreneurs, will go inward.
[00:39:06] Chaz Wolfe: Mm-Hmm.
[00:39:08] Tim Calise: Fight that dynamic, that feeling of I need to hunker down and isolate. It is the exact opposite thing that you need to do. Swallow your pride. Call someone that you know who can help, give you objectivity in the moment and say, here's what, here's where I am.
[00:39:28] Chaz Wolfe: Yep.
[00:39:29] Tim Calise: I have this, you know, it's most of us in life are pursuing, most people say retirement and financial security and all these things. What we really want is options. And in these moments what happens is we feel we have no options.
[00:39:43] Chaz Wolfe: That's right.
[00:39:44] Tim Calise: So you need someone with objectivity to remind you and help tease out that you do have options.
[00:39:51] Tim Calise: Because our options were only limited by our imagination. and in this moment, your imagination will only be limited by your confidence. So you need someone to lend you confidence in that moment because I guarantee you, you're better than you think you are. You just need someone to remind you.
[00:40:09] Chaz Wolfe: Wow. The, uh, borrowed self-confidence, uh, so that you can have an imagination so that you can figure out options or borrow those as well. Um, is what I'm hearing you just say in that moment,
[00:40:21] Tim Calise: Absolutely.
[00:40:22] Chaz Wolfe: super powerful. I think. I think that the listener hopefully can not only resonate being in that place, but hopefully they've been that other person.
[00:40:28] Tim Calise: Yeah.
[00:40:29] Chaz Wolfe: For another person. You know, I think we all know what both sides of that conversation sounds like.
[00:40:33] Tim Calise: Yeah.
[00:40:34] Chaz Wolfe: And you're right, it is powerful. Um, what do you, what do you think for you, um, you know, like that same moment, the same mindset, the same frame, but like your wife and kids and health was obviously still a big deal for you and, you know, faith and lifestyle and all these like, other things that are in our life. What did it look like for those, how did, how did, was there an impact on those? Did you have to be honest with those as well? Like what did it look like?
[00:41:03] Tim Calise: So I at the time had three kids. , my youngest was very young, uh, and they were kind of under the age of like four or five. So at that point, kind of that it wasn't as big of a impact for them, it was just business as usual.
[00:41:18] Chaz Wolfe: Yeah.
[00:41:18] Tim Calise: my health went to zero. Psychologically was I was just, I just showed up frustrated and things like that.
[00:41:26] Tim Calise: I definitely felt wrongly that I needed to protect my wife at the time from reality. And my wife's tough. She's one of those like, just tell me where we are. Like I know who I'm married. I know that I was going on a rollercoaster. Just don't tell me, you know, that, you know,
[00:41:41] Tim Calise: it's the sun is shining.
[00:41:43] Tim Calise: Yeah, yeah, exactly. So, and that was one of, I, I actually leaned on on somebody else and they said, look, listen, do you just like, just lay it all out and this is actually a practice and we can talk about it if, if helpful. Um, the idea that, uh, I had to, I had to get everything outta my head and onto paper to be able to look at
[00:42:01] Tim Calise: The reality objectively. 'cause otherwise it's just all this stuff swirly in your head and you get stuck in these, these, uh, these kind of infinite loops, right? So if that's what I did, they were like, write it all down. The good, the bad, the ugly. What you think the factors, the money, the, like, just lay it all out.
[00:42:18] Tim Calise: And then pros. And then he gave me a framework to walk through. And at the end of that, that's when I was like, so honey, we need to just, I just need to tell you reality. This is where we are and here's how I think I'm gonna fix it,
[00:42:30] Chaz Wolfe: Mm-Hmm.
[00:42:31] Tim Calise: and this is what I need. And, you know, things like that.
[00:42:34] Tim Calise: And it worked out. It worked out from the standpoint of like how it solved the isolation.
[00:42:40] Chaz Wolfe: Right?
[00:42:42] Tim Calise: And that's really what I needed. 'cause I felt like I was fighting this alone.
[00:42:45] Chaz Wolfe: Yeah. Yeah. It's so powerful. Um, and that isolation, uh, even in the marriage can be, I mean, the opposite of that is the, is the mastermind principle that you have with your wife. You know, like it, and it, and it can go Upwards or downwards or, uh, you know, negative or positive. And so, uh, I appreciate you sharing that.
[00:43:04] Chaz Wolfe: It's super vulnerable.
[00:43:05] Chaz Wolfe: Um, somebody out there is in that spot right now. I know it. Um, and so I too have been in that place. Uh, we've shut down franchises. Again, very similar story. And you know, I have a tough wife too, and there's some things where I just, and she even knows too, she actually said the other day, she goes.
[00:43:21] Chaz Wolfe: She asked me a question and I was like, uh, you know, like, no big deal or whatever my response was, and it really wasn't. And she asked, she was like, are you ing me right now? You know?
[00:43:29] Tim Calise: Oh, very nice.
[00:43:31] Chaz Wolfe: And so to your point, like not only can you have a wife that . That can handle it. But then on top of that, she knows that I intentionally still keep things from her.
[00:43:41] Chaz Wolfe: Not, not because I don't wanna share, but because I don't want her to have to carry the weight. Even if it's not that big of a deal, why give it to her? Um, but there are some times in these moments here that Tim has given to us the the power that she can actually give to the situation. Even just by listening and helping you kind of process reality along with the other gentleman that you shared with. It is the ticket, it's the power, it's the literal Napoleon Hill Mastermind principle power that helps us obtain the actual thing that we want.
[00:44:09] Tim Calise: Yep. Spot on. Yeah.
[00:44:12] Chaz Wolfe: Okay. Well, um, that kinda leads me to my next question around family. So that was kind of in the, in the dark moments, but you know, like I'm a big fan of what I call the exceptional life, and that's winning in all areas, which includes family and lifestyle and fitness and health and emotionally, physically, and all this stuff.
[00:44:27] Chaz Wolfe: And so, you know, my faith and so it's like. How are you obsessing in all of those areas while building even a, a, a new business that you're, that you're transitioning your product? You already told us that you're like, literally in transition right now. How are you obsessing over all of these things at once?
[00:44:43] Tim Calise: So I'll, I'll give you kind of the, the crib notes version. Well, I used the word CliffNotes before, right after talking about Rolodexes with a high school
[00:44:51] Tim Calise: Class that I was mentoring and they're like, like it's the contact list in your phone. That's what a Rolodex is like. They just had 'em on cards and stuff.
[00:44:58] Tim Calise: So, uh, so for me, I am, uh, been married for almost 20 years. I have three kids that are now 10 to 14 years old. And I have purposely constructed my life around being present with them. And that's really important because I have turned down just, you know, tons of opportunities which would require me to travel a ton and, you know, be at the whim of others and things like that.
[00:45:19] Tim Calise: And I've chosen not to do those. Intentionally. And then I, about six, seven months ago, uh, I have a mentor that I work with today and he has the type of lifestyle I call, you know, it's called this, like the leverage life, uh, that he was kind of forced upon him. But I asked him kind of what were the lessons and what was the best thing he did to kind of work through this.
[00:45:43] Tim Calise: I have the life, I don't want to, the life that I do. And he said, you need to write an intention document. And I said, well, what the heck does that mean? And he goes, this is where I came from. This is where I am. This is where I'm going. This is what I will accept and this is what I will not accept going forward.
[00:45:58] Tim Calise: And I said, okay, I can do that. So I did it. He goes, I only told you half of the instruction. He said, well, what do you mean? He goes, now I want you to pull up your Facebook and I want you to publish it to the world.
[00:46:11] Chaz Wolfe: ooh.
[00:46:13] Tim Calise: So I did. So I have a, you can find it on my Facebook profile, uh, from about six months ago. And it is, this is my intention. This is the life I am going to build. This is how I'm going to do it. And every one of the clients that I have now and every prospect is required they to, to read that document. I give them the link and say, I just want you to know that this is how I work.
[00:46:36] Tim Calise: And it's important because it says in there that I am not going to answer your phone calls at 11 o'clock at night. I'm going to value coaching my kid's soccer team over the fire that you might have. And you need to know that and here are the terms, and if it's not okay with you, I'm okay with that. But it was really important for me if I'm like really being honest about it.
[00:46:57] Tim Calise: It forced me to be honest with myself about what it is I'm trying to build. It is my North Star. So now when I go to my wife and say, I have this crazy idea, I was. Literally right before this call, I have an opportunity that's very close to violating some of the things that are on there. Like it's more time, it's less flexibility, and I am turning it down.
[00:47:20] Tim Calise: It's the way that I have to stick to seeing the world and it evolves over time and things like that. It's not just a one and done, but it's my public call and manifesto of like, this is, this is who I am and this is what I'm doing, and I think everyone should have that. And it is a way to unite those parts of your life so that everything else doesn't get crowded out, that you might, that's that whole I regret thing later in life.
[00:47:43] Tim Calise: Right? It's because the things that you ultimately value later on get crowded out by the things that are short term depends on your time and things
[00:47:50] Chaz Wolfe: Yeah. Uh, I, I The picture of where you've come from, where you are and where you're going, I think, again, going back to some of the, uh, language that Alex has used, is just making decisions over greater timelines or time horizons. And that's what I, that's why I see you saying, you're saying no to this client because that's a short term decision and you're saying yes to coaching your, your kids, or whatever else is on that manifesto.
[00:48:13] Tim Calise: Yeah. I think it's, so, Alex talks about timelines because I, and I, I agree with this, that we, we try to go for the short term win when we miss the, the big context and things like that. Um, but actually I keep this book next to me. If, if you have not read, buy Back Your Time by Dan Martel. This is critical to the process, and I recommend anyone, uh, Dan is, has been a mentor of Alex's and others, uh, in my circle.
[00:48:40] Tim Calise: Phenomenal book. And it's really around how do you kind of structure the life that you want, uh, because a lot of people try to get there and do it in different ways, and this is the best way that I found to, uh, to be able to, to execute against that.
[00:48:52] Chaz Wolfe: that mentor, uh, that gave you that, if he were, I, I mean I'm sure you've probably shared all that, but what would, what would he say or what, what grade would he give you, currently of what you're doing now versus what that manifesto says you're gonna do?
[00:49:07] Tim Calise: Uh, great question. Right now, I, I started at, uh, an F and I've probably worked my way up to . probably somewhere in the C plus to B minus range right now. Uh, I did share with, I said, this is gonna take me a year to probably get to. And he said, try to do it in six months, but I recognize some. And I went through kind of, here are the reasons why it's, you know, I had client commitments and things like that.
[00:49:33] Tim Calise: And he's like, and those would be ones that would be significantly impactful. Uh, and he's like, just know that every day that you don't do this, you're living out of alignment basically. And I'm like, so that, that's the hook. And he reminds me of it on a weekly basis right now. So I'm, I'm definitely trying to kind of transition into, and this group that I mentioned a second, uh, you know, a couple minutes ago, is a reflection of that.
[00:49:56] Tim Calise: It allows me to do more leverage work. It allows me to have a bigger impact and, and give, give a kind of a greater ease to, to how the business is gonna work.
[00:50:05] Chaz Wolfe: Love it. Um, I've got one last question here for you, Tim. If, uh, you've, kind of identified these different chapters and so I'm gonna let you pick the younger Tim that you get to
[00:50:14] Tim Calise: Yeah.
[00:50:15] Chaz Wolfe: which chapter maybe. But you roll back the, the clock and you talk to the younger Tim and you whisper in his ear.
[00:50:20] Chaz Wolfe: What do you tell him?
[00:50:21] Tim Calise: Uh, I, I would say to be clear on your standards and never lower them for anyone. , anytime that I have gotten myself in trouble or created talk about vibration, I'm a big believer in kind of just the energy idea. Like the things that take away my energy are times when I went against my greater judgment,
[00:50:46] Chaz Wolfe: Yeah.
[00:50:47] Tim Calise: and I think I would just, that person that's out there, that business that's out there, that life that's out there.
[00:50:54] Tim Calise: It is possible, don't settle, would be what I would say. And that professionally that's like, well, I need to take this job because of this thing that I have in my head doesn't exist. Well, I would almost guarantee you it does, or you can go and build it. The question isn't, is it possible? The question is what do you need?
[00:51:14] Tim Calise: What needs to be true for that to be possible? And that's the question to ask.
[00:51:18] Chaz Wolfe: Yeah, it's always a different question.
[00:51:20] Tim Calise: Yeah. It's the question behind the question.
[00:51:22] Chaz Wolfe: That's right.
[00:51:23] Tim Calise: Yeah,
[00:51:24] Chaz Wolfe: Tim. Uh, you have an incredible mind, an incredible history. How can the listeners find you if they find themselves between this $503 million mark? They need
[00:51:31] Tim Calise: yeah,
[00:51:32] Chaz Wolfe: someone to strategically guide them, uh, through scaling their business. Um, how can they find you?
[00:51:38] Tim Calise: yeah. So, uh, go to, so tim calis.com is the website, TIM. C-A-L-I-S e.com. Um, and then Instagram and Facebook. Uh, but if you go to Instagram and dmm me Kings, I have a framework that I call the profit maximizer, and it's the idea of how do you take kind of what you have today and potentially move you closer to where you want to go.
[00:52:02] Tim Calise: I'm gonna give that to you as a listener, as a, as a thank you for listening to the show. Uh, and then, uh, this community, this, uh, the, the co-creator community, uh, as I mentioned a second ago, uh, is actually gonna be launching, uh, here very shortly. And so it'll probably be live when you're listening to this.
[00:52:16] Tim Calise: Uh, so DM me Kings and I'll get you some information about that as well. But the gift is, uh, is mine for you to listen for as a thank you for listening to the show.
[00:52:24] Chaz Wolfe: I love it. Tim, you're, you're well thought out. Um. You're, you're intentional, uh, not only just in your life, but even just how you shared with us here today, all the way down to how people can connect with you. I just really admire what you've done. I thank you for being here. Blessings to you and, uh, your entire cohort, your family, all the, all the businesses that you're touching.
[00:52:42] Chaz Wolfe: Um, thank you for being here, sir.
[00:52:43] Tim Calise: I greatly appreciate it. Thank you for the opportunity. Great to, great to chat. Thank you.

Join us for an engaging episode with Tim Calise, a seasoned entrepreneur and former VP of Business Development at Gym Launch, where he worked closely with Alex and Leila Hormozi. Tim's experience in scaling Gym Launch before its sale, coupled with his success in raising over $325 million, makes him a pivotal figure in entrepreneurial circles. In this episode, Tim delves into the CALISE Clarity Process, the significance of micro products, and the synergy between marketing and product content. His advice on embracing calculated risks and trusting your instincts is invaluable for any business owner. Tune in for a condensed masterclass in transforming your business vision into a profitable reality, guided by Tim's extensive expertise and successful collaborations.

Tim Calise:
Website :https://timcalise.com/

IG: https://www.instagram.com/tim.calise/

@tim.calise DM word: “KINGS” for the framework to his profit maximizer

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