Flips, Flops, and Triumphs
Flips, Flops, and Triumphs
How can business owners find their deeper "why" for lasting fulfillment?
There are so many major lessons I’ve learned over the last 20 years, but the biggest misconception is that achieving success is what will make you happy. That’s ultimately what my book is about. It’s not just a story about my life and businesses but a mix of memoir, manifesto, and manual, as my publisher puts it. The main goal is to help people discover their deeper "why." I developed a tool called the Waves Method during a low point in my life when I wasn’t honoring my values and was headed down the wrong path.
What strategies help business owners reframe challenges?
Reframes like that are important. A lot of it comes down to your global metaphors—old NLP, Tony Robbins concepts. The way you frame something determines how you show up for it.
I'm finishing the journal right now, which accompanies my book, Million Dollar Flip Flops. Every 14 days, you fill out a section that resembles a wheel of life, tailored to the "waves" concept. Ideally, your waves should all be the same height. You create your own six categories, which often include family, career, personal fitness, and similar areas.
This approach helps you recognize where certain areas might be suffering so we can assess them together and figure out how to create a better balance.
Why should business owners evaluate their daily time use?
I’ll give a little time hack—how to buy back a lot of time for $0. That’s the teaser. But more importantly, it's about looking at everything in your day, from the moment you wake up to when you go to bed, and asking yourself: Why are you doing that?
It could be as simple as taking a walk, spending time with your four-year-old, or working on a new business deal. The key is understanding why you’re doing it. This is why the values component of the Waves Method is so essential.
*This interview has been edited and condensed for clarity.*
