Stay Consistent and Double Your Money?
Stay Consistent and Double Your Money?
How can business owners focus on digital marketing to engage their audience?
Digital marketing refers to marketing conducted in the digital space, primarily on the Internet. Today, marketing and the Internet are so intertwined that it's impossible to separate them. A major challenge for companies engaged in digital marketing is knowing where to focus their efforts and how to effectively engage with their audience, especially given the online interface between the business and its potential customers.
We have developed a solution to help businesses understand where to direct their efforts and how to position themselves where their audience is looking. This enables them to present their solutions and guide potential clients through the acquisition funnel to ultimately become customers. While solving digital marketing challenges can be daunting, I created a platform to streamline this process. It's called Cali Cube Pro, and with just the push of a button, it generates your digital marketing strategy.
How can entrepreneurs create effective touchpoints to engage their audience?
We often discuss touchpoints in marketing, particularly how many are necessary for effective engagement. There’s considerable debate about whether it’s seven, nine, 21, or even a thousand touchpoints. The number depends on the industry, the individual, and the company. However, one thing is clear: as we are bombarded with messages today, the number of required touchpoints is increasing. When mentioning standing on the right mountain, you can also stand on multiple effective hills. This means that as potential clients observe their environment, they should consistently see you.
The key to digital marketing lies in establishing numerous small touch points across various platforms and engaging the right people with the right messaging. We utilize Google to analyze where you should be present, what you should be saying, and whom you should be targeting.
What factors should a business owner consider when identifying their ideal target market?
My current mindset is focused on serving businesses with annual revenues between $2 million and $20 million that have small marketing teams of three to five people. In this context, we can effectively coach their marketing teams to implement the strategies we develop. Until about a year ago, I believed we could assist both larger and smaller businesses, but I found that larger businesses have complicated paperwork and slow implementation processes. As a result, our impact is not seen or measured in a way that impresses higher-level management.
For businesses generating $2 million to $20 million in revenue, we can work effectively together. However, if a company has a marketing team of 10 to 15 people, it becomes too complex, and we can't maintain focus. Conversely, if a company has no marketing team or just one person, there is too much work to manage effectively.
*This interview has been edited and condensed for clarity.*
