458 | Losing Customers? How To Fix NOW

Jun 3

[00:00:00] Armando Leduc: Lost about 50, 000 like overnight. And I was like, okay, I can either fire everybody or I can like sit down and really figure out what it is that, that, that we've been doing wrong. The podcast has been revolutionary. A 70 percent of our clients have come because of spaghetti on the wall, which is the name of my podcast.
[00:00:20] Armando Leduc: We hit man, when we started putting out content on a daily basis, The first month, we hit 30, 000 a month in revenue in like a month time because of the fact that when we started putting it out, we started getting the confidence to say who we are. One video, one clip could change the course of anybody's life.
[00:00:40] Chaz Wolfe: Well, you've had 45 minutes with me. Who would you say plays Chaz Wolf in, in my movie?
[00:00:47] Armando Leduc: I, I think that, uh, uh, Ryan Reynolds could, could, could, uh, could do that. Yeah. Yeah.
[00:00:54] Chaz Wolfe: What's up everybody. I'm Chaz Wolf, your host. This is gathering the Kings podcast on today's show. I bring you an absolute King in the personal branding industry. Mr. Armando LeDuc. He is the director of LeDuc entertainment.
[00:01:07] Chaz Wolfe: He's an actor. He's a singer. He's a filmmaker and entrepreneur, a coach. And a podcast host of a show called spaghetti on the wall. This guy's got a lot going on, but extremely talented. Here's the things that we discuss in this show, Armando's three steps to process and develop your brand, mapping out a client journey that can transform your business and Armando uses his entertainment and video production superpower to analyze me and see which actor he would typecast me as.
[00:01:35] Chaz Wolfe: So if you're looking to have better quality relationships in your business and personal life. Build your own personal brand. This episode is for you. Subscribe, follow, like, review, leave us a comment. Enjoy the show.
[00:01:48] Chaz Wolfe: All right, Armando, welcome to the King stage. My brother, thanks for being here, man.
[00:01:53] Armando Leduc: Oh man, always a pleasure with cool people. I've been looking at your stuff, and I dig what y'all do, so
[00:01:59] Chaz Wolfe: Well, Hey, you know, it is called gathering the Kings. And today we have gathered the personal brand King, the man himself. Um, have you, I, you, you were just talking to off air, like you've had your car wrapped in some of this. You've, you've done social media marketing. You've done personal branding. Like you really like embody this yourself.
[00:02:17] Chaz Wolfe: Even you don't just, just teach this stuff. You, you do
[00:02:20] Armando Leduc: this thing.
[00:02:21] Armando Leduc: Yeah, I mean, I'm a real proponent of someone that, like, If I'm going to sell it, then I better be doing it, right? Cause if it's so great, then why wouldn't I do it? And a lot of marketing companies don't do that. And so I didn't want to be like all these other marketing companies that are like, well, I can put SEO together for you.
[00:02:40] Armando Leduc: I'm like, well, did you do it for yourself? Not really. You know, cause we're busy and blah, blah, blah. And I was like, yeah, all right. There's a disconnect. So then I didn't want to have a disconnect.
[00:02:48] Chaz Wolfe: Yeah. You're that, that disconnect as we, I'm sure we'll probably get into in the client journey. Cause you help people do this, but it, it erodes trust, honestly. Right. Well, in that moment where you're like, Hey, can you show me what you've done for yourself? Oh, well, I haven't done it yet. It's like, Oh, how, okay.
[00:03:06] Chaz Wolfe: That's interesting.
[00:03:07] Armando Leduc: Yeah. Yeah. ~Um, ~so when we. When we started, a mentor of mine, when I first started in this whole project, he was like, you know, Armando, you're supposed to be like a marketing company and video production and you guys don't do it for yourselves. That's the problem. And, and, and if you start doing it for yourself, then you know, the conviction and how you approach it is going to be so much different.
[00:03:30] Armando Leduc: And we hit man, when we started putting out content on a daily basis, the first month that I started working with him, we hit 30, 000 a month in revenue in like a month time because of the fact that when we started putting it out, we started getting the confidence to say who we are. And, and, and it just kind of reinforced us as a company and our messaging and the authority, credibility, all, all that trust did all of the pre selling for us so that when we did get to the conversation, it was just like, it, it wasn't, the question wasn't whether or not we could help them cause they already knew the question was whether or not they believed that we could help them.
[00:04:10] Armando Leduc: And with the pre selling of the videos, it was just a no brainer. It was a lot easier, right? Cause it was just tangible and they could see it.
[00:04:16] Chaz Wolfe: Yeah, yeah. I love your approach. You, you just gave us so much and the listener may have just heard like we made some content and that was cool, but like it goes so much deeper than that. And basically the pre framing process or the client journey process. So we're going to definitely get into that. It's funny what you just said, though, as far as like kind of drinking your own Kool Aid.
[00:04:32] Chaz Wolfe: I had a guy. Just in the last couple of weeks, asked me to join a mastermind group. And,~ uh,~ and obviously everyone gathered in the Kings, like this is what I do. I, I run and facilitate a very, very in depth, authentic, high level mastermind and his approach was, Hey, you might need a space to be able to share because it might be difficult in your own space to share your stuff.
[00:04:53] Chaz Wolfe: I was like, I'm going to promote an authentic opportunity for people to come and be open and share and learn. And not. And be authentic in my own space. Like that doesn't make any sense. So same thing that you were just saying there, as far as like using your own stuff, I'm absolutely showing up to the meeting and sharing or.
[00:05:12] Chaz Wolfe: You know, using our app to be able to not only just give stuff, but also I want, I want help too. So, ~um, ~I think that that's pretty important. ~Um, ~let's get into the client journey because you've already, you know, tipped on it a little bit. ~Um, ~as far as using content to be able to like later benefit growing the business.
[00:05:27] Chaz Wolfe: But a lot of people talk about this. A lot of people talk about creating videos or posting content, but you say client journey. It's the exact same language that I've used for a long time as well. How do you define that first?
[00:05:38] Armando Leduc: So, I read a really good book. It's called Never Lose a Customer Again by Joey Coleman. Have you read it?
[00:05:43] Chaz Wolfe: I have not, please
[00:05:45] Armando Leduc: Okay, it's fantastic. And I just had him on my podcast. This guy is like on a whole other level in terms of like customer service and how to, how to approach it. And he was talking about, let me, let me give you the, let me give you the, the, the little backstory on how I even, Got to that point because like we lost, I think close to 50, 000 a month in retaining business within like five days.
[00:06:10] Armando Leduc: And what, what was happening was our clients were just dropping off. And I'm like, Whoa, what's going on? What's happening? And they were not happy. They were giving me bad reviews. They were just unclear. And just really not happy. And we were so, we were drinking our Kool Aid so much that we just became prideful.
[00:06:29] Armando Leduc: And we were just like, Ah, we know what we're doing. Yada, yada, yada. And so, Lost about 50, 000 like, overnight. And I was like, Okay, I can either fire everybody or I can like sit down and really Figure out what it is that that we've been doing wrong. And what we found was that there was no real journey and Everybody goes on a journey Whether you map it out or not, everybody's going on a journey.
[00:06:56] Armando Leduc: So we were like, man, none of it's mapped out. Right. And we started thinking about the Domino's pizza tracker. I read this book, Joey Coleman's,~ uh,~ never lose a customer again. And as I'm reading this book, I'm like, no, no wonder everybody was upset. No wonder I had to go and chase people down for money. And the invoices weren't getting paid and, and, and the clients were not happy.
[00:07:17] Armando Leduc: And so when we mapped it out and we like just a lucid, do you know, lucid chart?
[00:07:22] Armando Leduc: It's that flow chart. ~Uh, ~it's a software. Yeah. So we use, so we started using flow chart and we just kind of mapped out the entire journey in terms of not just like where the customer was, but then like, what are the KPIs for us and who's in charge accountability wise?
[00:07:39] Armando Leduc: Per, you know, per touch point, right? Yeah. And so we started doing that. And then now the clients were like, okay, we're, we're being informed, right? Everybody's being educated as to where, where we are and how we do it. Cause we're living at 24 seven. They're living at maybe an hour to a month. So they don't know what's going on.
[00:07:58] Armando Leduc: Well then that was great. Right. And we were KPIs were up, you know, we were running on EOS. All of this stuff was making sense. But what we didn't do that we started implementing later and I was having trouble in in my in my marriage And I reread the book the five love languages and I said,~ um,~ so why can't we sort of incorporate this idea of the five?
[00:08:22] Armando Leduc: love languages with Relationships that we have with our clients, right? It's all relationships. And so so what we did was we went to go high level and within each Which it within each pipeline we had. Yes. Okay. We're gonna send you where you are. Update wise Domino's pizza tracker. But then we're also going to incorporate a whole nother pipeline of the five love languages.
[00:08:47] Armando Leduc: So whether we're Hey, we're gonna compliment them on a post that they did, or we're going to leave them a Google review, or we're gonna comment on that. Refer them business, or we're going to send them a gift, or we're gonna try to spend quality time with them. Lunch, dinner, a basketball game. And so, we started incorporating that, and that was, like, just game changing.
[00:09:12] Armando Leduc: Because now, like, the referrals went up. When we talked to them, they wanted to talk to us. ~Um, ~and then I was like, okay, Then I went, went, went a little bit deeper. I said, okay, let's do it for clients. Right. But then let's also do it for referral partners because I don't think people are really looking at their referral partners as, as like a client.
[00:09:32] Armando Leduc: Like, they're just like, ah, I'm just gonna, you know, fulfill my client obligations, but we're not really like doing that. Thinking about a referral partner. So I put, I put a journey together for my referral partners based on that too. Like, how do they sell what's, do they have a webinar? Could we do a joint vendor venture webinar?
[00:09:49] Armando Leduc: Can I leave them a Google review? Can I refer them business? And I have it placed in there like every week. And then it sends me a reminder, either it's automated through an email with a video that we put together that lets them know what we're doing. Or it triggers a task that goes, Hey,~ uh,~ Monique, can you, you know, reach out and do that?
[00:10:09] Armando Leduc: And so we started doing that for referral partners and then we started doing it for our employees. Right? Because then we were like, man, what, you know, we're, we're treating everybody else like. Like they matter. And yet the employees who is, who are really like doing the work, we're forgetting about them.
[00:10:27] Armando Leduc: And so then we started putting it together for the employees. And so now we have a pipe pipeline for everything through go high level. And that just, you know, and that just reminds us, or it sends out an automation and like, it's, it's just,~ um,~ preplanned heart touch, you know, contact points.
[00:10:45] Chaz Wolfe: Yeah. Yeah. I love this. I mean, the listener just got, I want them to pause, hit the rewind button and listen to all that again, because everything that you just said, and plus just to kind of put this out here, this is not something that you just sit down one time. Like this, this first off, this takes a minute and this is why you do it for clients, because this is like a real deal lift inside of a business.
[00:11:04] Chaz Wolfe: This is real, real value here. ~Um, ~when you sit down over multiple meetings and really map this out, and then, like you said, assign a team member to one who owns that touch point, and then what you can do, which you also said, but I'll fill it out here a little bit, is that you can train that person to SOPs specifically for that touch point.
[00:11:25] Chaz Wolfe: It's like, Oh, you know, you can hit on all cylinders all the way across and you know, at different stages in the business, this is going to be maybe more thorough than other times. Right. But you've got this intentionality, not just with clients now, but with vendors, strategic partners and employees. It What the person listening right now is like, man, that seems like a lot of work or B man, everything's so systemized.
[00:11:50] Chaz Wolfe: Is it even real? Like, do you actually care about them? If, if it's just a reminder on my calendar, what would you say to those people?
[00:11:58] Armando Leduc: I love that, right? Because people are like, well, it's not authentic, doesn't feel authentic if you have to plan it right, like with with with my wife. Well, it's you know, if you don't write it down, then it becomes inauthentic. And I'm like, well, what is that makes no sense, right? Because the intentionality is the fact that you pre planned it.
[00:12:16] Armando Leduc: It's the same thing if you're pre planning it or you're doing it on the spot. It's better that you pre plan it because then you know you're going to do it. Right. And so now I have these reminders and it becomes, it becomes so ingrained that, that you, you no longer need the reminders because you're like, Oh, I already know I'm hitting these people up several times a week with like a funny meme or, or check out this video is super powerful or here's value or here's, here's so and so you really need to meet this person or, you know, and it's just like constant, you know, constant giving the go giver.
[00:12:48] Armando Leduc: You've, you've read the go giver.
[00:12:50] Chaz Wolfe: Yep.
[00:12:51] Armando Leduc: It's that it's that principle. It's just like, you know, let's let's let's ~um ~start out that way ~um, ~i'm sure in your master mind you guys are probably delving into a little bit more of of of Of like maybe some energy work and things like that. And ~um, ~and I would I had a I just, I had a transformation about three weeks ago that like just shook me, right?
[00:13:14] Armando Leduc: Like, just like changed, changed my, my, the fibers of, of who I am.
[00:13:19] Chaz Wolfe: Yeah.
[00:13:19] Armando Leduc: And when I crossed the threshold, I can never go back. Right? And so I was at a mastermind called the Visionary Summit. And it's,~ uh,~ visionaries from across the country, you know, that meet and gather and,~ um,~ it's, it's, it's less about like the money making aspect and it's more about the, like, the connection and when you get to the top of the mountain, why are you there?
[00:13:41] Armando Leduc: What, what is the point, right? Cause a lot of these guys, they're like super successful and they got to the mountain and they realize it was just like a bunch of vending machines and nothing. There's nothing there. You know, nobody's there. It's just super empty. And so, ~um, ~they brought this lady in, Lisa Young, who's a medical doctor, turned speaker, energy coach, I would, I would say.
[00:14:00] Armando Leduc: And she's just start talking about like the quantum physics and the energy vibrations and all of this. And I'm, I was the type of guy that was just like, no, logical. Don't tell me about this stuff. If I can't see it, I don't believe it. You know, and so we just kind of delved in and then she starts asking me questions and then we start uncovering things and just Armando, you're not living authentically, you're just, you know, you're, you're living in this imposter syndrome because you, because of the trauma that you've had as a kid and you know, ~uh, ~Hawkins,~ uh,~ levels of consciousness and you're living in shame most of the time, which is the lowest level of vibration.
[00:14:36] Armando Leduc: And, and it was just like, ah, you just changed me. Yeah. And I was like, man, I was so, I was so concerned with me forcing things and I'm going 120 miles an hour towards my goal. And I'm just with grit and force, I'm making things happen. And she was like, well, if you slow down and maybe ask the question, whether or not that goal is where you even need to be going, like there's a flow and you're like, you've crinkled off the water.
[00:15:08] Armando Leduc: And so there's no, there's no flow. You, you're just like in dry, in this dry land when, you know, you could just kind of be tapping into the infinite. Some people call it God, Christianity, Allah, whatever it is that you believe, but that external energy source that's there for you, that if you just let go and you just tap into it, things will happen magically.
[00:15:27] Armando Leduc: And it was like, and we just talked about how I had Gino Wickman on the show. I'm telling you, like these opportunities started to just pop up.
[00:15:35] Chaz Wolfe: That's cool.
[00:15:36] Armando Leduc: Almost magically because I'm just like, I just, I'm clear about what I want. I'm like getting super clear. And four years ago I wrote my vision of the business and I was like, Oh, I want to turn 500 businesses into seven figure businesses so that they can experience freedom and financial for blah, it was just words on paper.
[00:15:55] Armando Leduc: And then I started, and then I thought about, you know, after this. Conference. I was like, man, I want to like, what is the vision? Like, what is it that like we actually help people with? And then I figured out with CEOs and visionaries, we, we actually gave them a voice right through the process of content creation, they were able to like get over their own, own imposter syndrome and they were able to like put out their content.
[00:16:18] Armando Leduc: And now we're moving into this now that we're like, I'm thinking in this space. I'm like, well, let's, you know, let's have a conversation about what it is that you really are passionate about. What are the one thing that you really want to get out there? And then when we figure that out on the development end of things, instead of us forcing the content and like, Hey, we got to get content out, let's figure out what that one thing is.
[00:16:42] Armando Leduc: That's something that you're super passionate about. And then when we grab that, then everything else that we do is through the lens of that one thing. And now it just, it just. We know we're on brand. We know that they're living authentically and a lot of this stuff is really scary work for these guys that they don't want to like really put themselves out there that way.
[00:17:02] Armando Leduc: But I'm like, but, but if you start living authentically and if you start living upon unapologetically and you start putting that out there in the, in the, in your truth, then you can really impact like the world, not just, not just get money, right? Because money's going to come. But if you really want to create impact, And you think this way, then the growth is just going to be exponential.
[00:17:25] Armando Leduc: And we're already starting to see that, which is just, and that's the, that's the kick I'm on now, the threshold has been crossed. So I'm kind of like just yelling it
[00:17:35] Chaz Wolfe: Yeah. Well, the bell has been rung. You can't unring the bell. That's for sure. Especially when it comes to,~ uh,~ that level of enlightenment where you're like, Oh, like ding it, this, I see something now that I didn't see before. The, the overall arching give us to the listener here. What Armando just gave to you is uber clarity, right?
[00:17:53] Chaz Wolfe: Like we can get into laws of success and how Napoleon Hill breaks all this down, even in thinking grow, which is later book, but. All of this piece here is you, you have to be, and sometimes before that even happens, you have to first think,~ um,~ and not just all the time, but it's always. And so all these things that he's been putting out this vibration, if you will, everything operates the desk that I'm standing at right now has a vibration.
[00:18:21] Chaz Wolfe: This is a frequency. This is not woo. This is science. This is like, like you said, logic, I'm high logic too. ~Uh, ~it is. It's not, it's not maybe it is. Okay. So if that is, then if that is truth, then what else is true? That means that I'm operating on a frequency, you know, I've done 450 plus episodes. I know you've done a ton as well, but when you interview people, there's, there's a, there's a frequency that goes back and forth between two humans, even though we are light years away from each other physically, I can see you on my screen.
[00:18:53] Chaz Wolfe: I can hear your voice. And as we go back and forth here, I already knew this conversation was going to be interesting based on the other stuff I've seen of you. And I'm sure you probably felt the same way. This is because we operate at a certain frequency and I'll even go as far as to say, some of your clients that find it hard to do content, the listener right now might be finding, Oh, like, Oh, you know, it's difficult or whatever.
[00:19:17] Chaz Wolfe: Look, I feel the same way. I'm an introvert. Naturally. Right. And I even, I even, I even like cringe when I say that because it's like, do I really want to put myself in that box? It's like, okay, well I took a survey and it, it basically helps me understand where I get my energy. Okay, cool. I get energy from being alone.
[00:19:33] Chaz Wolfe: Cool. But I also get energy from being with people because I've told myself that that's how I get energy. And so I bring energy so that I can get energy. Here we are. It's Monday at 8 25 AM my time. And you would not know from my voice, right? Because here we are making it happen.
[00:19:51] Armando Leduc: Agreed. It's,~ um,~ you know, do you know the Tacoma Narrows Bridge?
[00:19:56] Chaz Wolfe: No, bro. You're, you're bringing all kinds of new stuff here. Come on.
[00:19:59] Armando Leduc: ~uh, ~, so the Tacoma Narrows bridge was,~ uh,~ was built in the fifties and there's video of it on you, on YouTube, just, just search,~ um,~ the Tacoma Narrows Bridge, but they built the Suspension Suspension bridge. And what happened was they didn't know that when the wind came through that it was gonna resonate.
[00:20:17] Armando Leduc: In the frequency of the bridge and what happened was you see you see steel and concrete waving Like it's just water and then it just collapses, right? And so ~Um, ~I I learned about that story when I was singing I used to sing barbershop, ~uh ~back in the day And uh, and so we went to harmony college and they talked about this like the resonant frequency thing And and it just like those two things kind of Clicked for me a couple of weeks ago when they were talking about like the resonant frequency and like how if we're if we're vibrating high we're gonna attract that and Lower frequency if if you're meeting someone and they're at a lower frequency and you're vibrating high Like it's going to shatter that lower frequency like it can't it can't be in the same space It has to it has to elevate to that which is kind of crazy to me when you think about it How powerful just tapping into the infinite and really tapping into living your authentic self and look when I tell you I lived in shame.
[00:21:18] Armando Leduc: I grew up, you know, being the black sheep when I, you know, I read this book called Driven by Dr. Backman Brockman Brockman anyways called driven and and it talks about people like us that have this gene where we just can't stop It's just we're never satisfied We have that d2 d4 gene where it's just like man We have to do that and it was so validating for me to finally like go.
[00:21:43] Armando Leduc: Oh, wow There is nothing wrong with me. It just people just didn't understand how to react to me And so I lived in shame for like years with a 1. 8 grade point average going, Oh, I'm an idiot or I'm stupid. Oh, you know, I'm always going to be in trouble. Oh, there's always something wrong with me instead of going, Oh wow, this is, you know, this is somebody special.
[00:22:05] Armando Leduc: You know, ~uh, ~and, and when you start to live authentically and live unapologetically and stop Armando,
[00:22:13] Chaz Wolfe: Right. You're
[00:22:14] Armando Leduc: you're this, I'm going to be loud. I'm going to be passionate. I might be in your face a little bit. Like that's just me. And if, and that's okay, if that's not for you, that's not for you. And that's totally cool too.
[00:22:26] Armando Leduc: You know, but I'm just, you know, I'm done living in this with this mask. I was an actor also for, you know, in 98. And it all makes sense now as to why I got into that space because I was like, Oh,~ uh,~ if you judge me, it's because this character, I'm this character, I'm not Armando. So you can judge that, but you can't judge me.
[00:22:45] Armando Leduc: You know? ~Um, ~and so now I'm just like, well, you know, it's just me. This is, this is who I am.
[00:22:50] Chaz Wolfe: Yeah, I I remember several years ago I was actually mowing. ~Uh, ~I remember the time, but I was listening to the 10X rule by Grant Cardone. And that same expression that you just gave of like, I had permission now to be who I was. Like when I was reading his thought process inside of that book, I was like, Someone else.
[00:23:09] Chaz Wolfe: This is amazing. It's not just me, you know? And, and of course I don't have,~ um,~ nearly the success that he does yet. But in that moment as a young Chaz, I was like, Oh, I don't, this is exactly who I'm made to be.~ Uh, ~like a little bit crazy, a lot of bit intense, and nobody is going to understand me. Oh, great. I look around.
[00:23:32] Chaz Wolfe: Nobody currently understands me. We're good. Let's just keep going because I've already achieved your unique, you know, fine, whatever I think the, to your point though, it's just for the listener. It's like, okay, especially if they're listening here, they're an entrepreneur. They're probably not like anybody else.
[00:23:48] Chaz Wolfe: Christmas, Thanksgiving time with the family looks probably a little awkward. Like, let's just be honest. I had my brother here just,~ um,~ a week and a half ago. He was,~ uh,~ he's finishing up,~ uh,~ veterinary school and,~ uh,~ he did a rotation here in Kansas City and stayed with us for a few weeks. And he's 11 years younger than I am.
[00:24:03] Chaz Wolfe: So we've, we've known each other, but there's a, there's a gap, right? And so we got to spend some time together and, and,~ uh,~ we were talking about some money stuff and him planning, getting out of college and stuff. And, and I gave him some things to think about. And he's like, I just, I don't know. He's like, actually, I think that's a little bit of your MO.
[00:24:20] Chaz Wolfe: You just think differently. I'm like, Oh, buddy, just the little tip of what, you know,
[00:24:27] Armando Leduc: Yeah, yeah, for sure. They don't,~ um,~ you know, me and my sister, my sister is my project manager and she's older than me and we're just so different, you know, in terms of like our thought process and what we do. But,~ um,~ another book I read, Pat Lencioni's Six Types of Working Genius. Have you read that?
[00:24:45] Chaz Wolfe: I am working genius certified, so I'm all in it with you.
[00:24:48] Armando Leduc: Oh, there you go. That's awesome, man. Yeah, that, that really changed the game for me. I apologize to a lot of people who had discernment as their,~ uh,~ as their superpower. Cause I was like, man, I just feel like you're always like crapping on the idea, but no, you're just using your discernment to go, Hey, that might not be the best idea.
[00:25:03] Armando Leduc: And you're like, yeah, you're right. I should probably sit down and think about that a little bit.
[00:25:07] Chaz Wolfe: That's right. I'm going to, I'm going to guess that you're a galvanizer.
[00:25:11] Armando Leduc: A hundred percent
[00:25:11] Chaz Wolfe: Yeah. Yeah. What's your
[00:25:12] Armando Leduc: and invention invention. And yeah.
[00:25:15] Chaz Wolfe: would have been my guess.
[00:25:16] Armando Leduc: How about you?
[00:25:16] Chaz Wolfe: ~uh, uh, ~discerner. So I would have been that guy. ~Um, ~but you know, like you said, it's not necessarily the pooing on ideas. It's actually going, wait a second.
[00:25:24] Chaz Wolfe: There, there might be some strategy here. Right.
[00:25:27] Armando Leduc: Yeah.
[00:25:28] Armando Leduc: ~Yeah,~ I love that.
[00:25:29] Chaz Wolfe: anyway,
[00:25:30] Armando Leduc: I love the concept of knowing, you know, personality types and how you can really leverage that and make people happier because they're working in what they love to do instead of what you want them to do,
[00:25:42] Armando Leduc: which I used to do all the time. you're, since you're kind of familiar with that, of course, we use culture index as well. And we try to overlay culture index and working genius with our clients,~ um,~ because you're right, having that joint fulfillment as working genius kind of describes it in the workplace makes for a win win for, for the team member, as well as for the entrepreneur.
[00:26:00] Chaz Wolfe: And so like, I see this as your client journey though, like part of the employee journey, if you will. It's like, if I can get them not only,~ uh,~ hitting on all cylinders,~ um,~ like up to speed training wise and doing the thing that makes sense for the personality. I got the sales guy in the sales role. I got the, you know, the, the tech guy in the tech role, but also that working genius piece of like, what part of the process are they in?
[00:26:23] Chaz Wolfe: ~Um, ~and what meetings are they a part of? Then they, they start to really get joy out of what they're doing. How does that fit into the. Planning ahead and not having it feel authentic because if I know you like on a piece of paper, is it even authentic, you know, I'm kind of same vein here. What would you like to say about that?
[00:26:41] Armando Leduc: ~Um, ~in terms of the employee journey.
[00:26:44] Chaz Wolfe: Yes. Like, okay, so if working genius, if I can have someone take a survey of personality or working genius and, and that's like, oh, okay, cool. Like I can see you and I, I put you here. It feels again, transactional. Like, I know it's not obvious because I use it, but like, talk to this for a second there, someone might be listening right now going, yeah, I don't like to use those tools because it doesn't feel like, like I get to know them very well.
[00:27:06] Chaz Wolfe: Right. That's just a piece of paper. It's just an assessment.
[00:27:09] Armando Leduc: Yeah, look, I don't, you know, it's like horoscopes to, you know what I mean? Like you can't just be like hanging your hat on, on I'm a Capricorn and this is what I am from now on, you know? ~Um, ~but it, it does give you insight as to. What you like what your tendencies are and it also helps with communication if I know that I'm and I'm I love disc as well You know, so when I'm if I know that somebody's a high I and a high D You know what?
[00:27:41] Armando Leduc: I mean? Then I'm just Going to crank up the enthusiasm and give them the,~ um,~ I love that. That
[00:27:46] Chaz Wolfe: Little thumbs up. Yeah.
[00:27:48] Armando Leduc: it's the whole thing. ~Um, ~but the enthusiasm and then just give them the facts. Don't get caught up in the weeds, you know, but if you're there an S type, then I'm going to have to sit down and get more touchy feely about the whole thing.
[00:28:00] Armando Leduc: And if they're C types, then, you know, let's get analytical and I'm gonna give you all the stats and, you know, and, and sort of talk to you in that way, and you can really, when you start to study this a little bit more, you can start to feel. Within a five, 10 minute process where they fall in the categories.
[00:28:16] Armando Leduc: Cause if they're high D, they're going to cut you off quick, get to the point, you know, speed this up. They're looking at their time. They're, you know, scrolling, you know, if they're, if they're S's, they're going to just, you know, Make, make a lot of eye contact and slow it down a bit. And, you know, want to talk about things a little bit more eyes are going to be like, you know, super energized, you know, ~um, ~just the, the, the sizzle is super important to them, you know, and the C's are going to be like, all right, let's.
[00:28:43] Chaz Wolfe: Where's the
[00:28:43] Chaz Wolfe: spreadsheet?
[00:28:44] Armando Leduc: what, what is this? What, what, what do you want? What is it that, you know, and just get, you know, super cold, but analytical, you know, and so I, all of those things together when I'm thinking about it and as I, you know, as I get further along into my entrepreneurship and the more people I talk to on my podcast, it's all about relationships.
[00:29:05] Armando Leduc: You know, it really is all about that. And when I make that, when I start to focus on those things that make me a better communicator and want to communicate better, people feel it. And so I think that that's where the authenticity comes from and why that stuff works. Not necessarily because I'm like it's a tactic in order to get something.
[00:29:26] Armando Leduc: And that, look, I was that guy for a long time. Trojan, I would Trojan horse the shit out of things. Trojan horse stuff is just People feel that really quickly and that comes back to that imposter syndrome of not living authentically and not thinking that you're worth What it is that that you do and how you help, you know, and you feel like you have to kind of trick somebody into
[00:29:49] Chaz Wolfe: Totally.
[00:29:49] Armando Leduc: To, to, to do in business with you and that's when the, when people talk about manipulation and sales and they don't want to be salesy, it's because that is because you don't really feel like your, your offer or what you do is worth the money because when you do, then that conversation is easy because they're like, yeah, I, how much is it?
[00:30:10] Armando Leduc: Let's go.
[00:30:10] Chaz Wolfe: Right. Well, and you've added the value
[00:30:12] Armando Leduc: want to work with you. Correct.
[00:30:13] Chaz Wolfe (2): Hey Kings and Queens, Chaz Wolf. I want to talk to you about something that's super important to me. We put a lot of time and effort, we meaning myself and my team into this podcast, into the content that goes out every single day. And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too.
[00:30:33] Chaz Wolfe (2): So we would love if you would like comment, share, leave a review, post, share again, all of the things. On social media on all the different platforms or even on the podcast mediums of apple and spotify We would love to be able to get our content into more hands more entrepreneurs So they can grow their business as quick as possible together We are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights So let's do this.
[00:31:00] Chaz Wolfe (2): Let's help each other grow
[00:31:01] Chaz Wolfe: Yeah. I think even just like this podcast process, I'm not sure how you've seen your show, but I have been on plenty of shows even before I started my own. And, you know, a couple of them, you get to the end and it's like, Oh dang. I didn't bummer.
[00:31:15] Chaz Wolfe: This is a sales call. Bummer dude. Like I was really enjoying this. And then, and then here you hit me out of left field. And it's so funny because as we built out the show,~ um,~ you know, like, Don't be dumb. I have strategic people on the show, like whether it's a relationship that's going to maybe turn into a client or relationship that's going to be strategic from a partnership, a relationship that can connect me with somebody else.
[00:31:35] Chaz Wolfe: Like, like, don't be silly. Like I don't just have anybody on the show. We have a qualification process. We have an interview process. Like I want to know how is this going to benefit the both of us, but I don't actually know, it's not like it sets up for another call, right? We've had, We've had people,~ uh,~ join the, we've had people join the mastermind.
[00:31:52] Chaz Wolfe: We've had people that I've flown and had lunch with and people have referred me to other people. And we do, we have got, we've created strategic partnerships with people that have been on the show. Like it has been completely life giving. And I think mostly, I mean, I come from 20 years,~ uh,~ sales experience.
[00:32:07] Chaz Wolfe: I built a sales team for Grant Cardone, like talk about like forced sales process. Like that's the guy. And, and it's like, no, I don't, I've never been like that. I've never had to be or sell like that in order to be a top producer. And this show to your point has been the exact same. It's like, no, no, I'm just going to shake hands with a bunch of amazing people and we'll just see what happens.
[00:32:28] Chaz Wolfe: But I want you to press into this a little bit. Tell me what your experience with your show. Cause then I'm going to take this to creating relationships and referral partners, which is a big part of what you talk about.
[00:32:37] Armando Leduc: I look, I call it the trifecta. And when I, when I do that, don't, don't, it's not Illuminati. I just, it's just a triangle. That's all. It's just a triangle. It's a triangle. It's the, my trifecta. It's my three, my three point process for how we help. People develop their personal brands and get it out there and amplify the message.
[00:32:55] Armando Leduc: So the first quadrant is the customer journey, because I don't, I always map it out ahead of time, because if you don't know what your customer journey is, then it doesn't matter if you bring in a bunch of people, if you don't have a, a flow for them to go through and how you want them to interact with the business.
[00:33:14] Armando Leduc: Like you're doing them a disservice. Plus you're doing yourself a disservice. So we really get clear about what it is that you're doing, how people are interacting with your business, how you help. And then that way we can create things around that, which at the top is your podcast. Right? And so when we come out, Our, our thing is that we come out once a month and we shoot 150 to 200 pieces of content in a day and that also includes your podcast.
[00:33:37] Armando Leduc: So basically we figure out, okay, what is it that, that you're one thing we tie that to your podcast, right? And then we set up at eight, nine o'clock. You have a podcast guest from,~ uh,~ nine to nine 30, then from nine 30 to 10, we do a bunch of Q and a 10 o'clock. Another podcast guests to 10 30, then 10 30 to 11.
[00:33:55] Armando Leduc: We're doing another. Set a Q and a 11 o'clock, another podcast guests, 11 30, same deal. Then we take lunch. Then we roll into creating all of their customer journey videos, right? So we'll do all of that. And then we'll finish the day off with like, ~uh, ~another set of Q and A's, but like throughout the town, you know, just kind of fun stuff, right?
[00:34:14] Armando Leduc: So it's different. Locations different outfits and so that's what the day consists of and then the third quadrant is the organic social So we just take clips from you know from that day and then we're posting it across all platforms social media You know tik the whole nine so I like to call it that The trifecta to so to your point, the podcast has been revolutionary.
[00:34:38] Armando Leduc: 70 of our clients have come because of spaghetti on the wall, which is the name of my podcast. And it's because to your point, like I wasn't, I wasn't getting them on to sell them. I was just getting them on one. Cause they, you know, they could teach me something right to, we can talk about like.
[00:34:54] Armando Leduc: Things that are gonna actually help people not just like let's have a conversation to have a conversation You know, and I love how you're super intentional about this too. I like when I first started my podcast It wasn't as intentional but now it is because it's like okay if I'm gonna have like a Gina Wickman on like
[00:35:11] Chaz Wolfe: Yeah,
[00:35:11] Armando Leduc: What can we, is there one or two things that they can garner from this podcast that could change their life to a point, a video, a video can change one video, one clip could change the course of anybody's life.
[00:35:25] Armando Leduc: And I'll tell you how it has with Brene Brown, who,~ uh,~ you know, Brene Brown, right?
[00:35:30] Armando Leduc: Yeah,
[00:35:31] Armando Leduc: So I watched, she wasn't on my show, but, but I,~ uh,~ I, I was setting it up. So she was on my show. No, I was watching a video of her on a podcast. Talk about,~ Um,~ how before she comes home, she has a conversation with her husband, either through text or a phone call, and they have a scale of 1 to 10.
[00:35:48] Armando Leduc: Where are they? 1 being, you know, super down in the dumps, 10 being amazing. And so they tell each other where they're at, you know, and so when they get home, if she's at a 3 and he's at a 3, well then they're gonna give each other grace and they're gonna really be there for each other. But if he's at a 10 and she's at a 1, well then he knows he's gonna have to do the heavy lifting.
[00:36:07] Armando Leduc: You know, or if they're both at a 10, well, they know where they're going to be. And it was so crazy because I was like that one video. I, I was, I told my wife and I was like, Hey, why don't we just start doing this before I get home? I want to know where you're at, you know, and you can tell me where I'm at.
[00:36:20] Armando Leduc: And now when we get home, there's there's this I, I, I'm greeting you in a way where I know where you're, where you are. And I can provide grace and be more, you know, just, just more connected. And that one video, you know, Right changed my relationship and that's the thing about social media these days and you know I know there's a lot of content out there.
[00:36:42] Armando Leduc: There's a lot but if you can if you can live authentic Authentically, and if you can figure out that one thing and something that's super powerful to you and that you know That what we ask our clients to do when we're digging in on the development side and to figure out that one thing a lot Of times it's it's tied to a traumatic experience You Right.
[00:37:04] Armando Leduc: It's, it is the thing that got them to where they are today. Right. ~Um, ~I had a client in Fort Lauderdale,~ uh,~ their,~ um,~ work injury firm, and we're sort of kind of going through this rebrand. And I said, I said, let, let's talk about where you, you know, let's talk about what sort of things that you've gone through.
[00:37:22] Armando Leduc: And she said, well, I'm a cancer survivor, just kind of.
[00:37:24] Chaz Wolfe: Yeah.
[00:37:25] Armando Leduc: threw it out as if nothing as if nothing right and I was like, hold on wait timeout You're you survived cancer. What tell me the story and she said, oh Well, I just had I just had my first child. I wasn't feeling right. I knew I wasn't feeling right I talked to the doctors the doctors were like no, it's just hormonal.
[00:37:42] Armando Leduc: Don't worry about it She took it upon herself to do, you know her own research Found out that this was this really rare cancer ended up going to New York You And eradicated it luckily, but she just blew past it and her imposter syndrome came through going, well, who wants another cancer survivor story?
[00:38:04] Armando Leduc: Why does it matter? Blah, blah, blah, blah. And I said, well, let me ask you a question. If, if this story could affect one person, To empower them to maybe do, maybe get a second opinion and that saves their life. And then that ripple effect of them still being here.
[00:38:24] Chaz Wolfe: Yeah.
[00:38:24] Armando Leduc: I mean, it is, when you think about that on a quantum mechanic and quantum mechanics level, I mean, it is just.
[00:38:31] Armando Leduc: Wow, the ripple effects. And that's when I was just like, wow, this is, this is super powerful. ~Um, ~I'm, I'm, I'm in a different realm, which is like, now I'm, I'm like, I got to really tap into, to the infinite. Cause like, if I think that this is going to be me talking to somebody going, you know, Oh, this is what you need to be doing.
[00:38:49] Armando Leduc: I, I feel like these days I'm just a vessel. And as we talk about, I just really sounding really woo. These days, I'm just telling you, man, I'm like, I'm on a list.
[00:38:59] Chaz Wolfe: That's all.
[00:39:00] Armando Leduc: Yeah, but I'm just like I am I just I got to be a vessel and the things are going to come out of me and they don't necessarily need to come from me from this ego level just like this, this tapping into the infinite and hopefully I can get them to really realize their power.
[00:39:15] Armando Leduc: And when they do that, then they can. Start living that way. And it's just like, Oh man, we're now we're now we're doing something that's super impactful because look, this world is as we're, you know, P Diddy and, and, and I just watched this quiet on set show, you know, that, I mean, it was just all of this, all of this negative stuff.
[00:39:36] Armando Leduc: And I'm like, man, what we really need is, is, is, is a higher vibration and just a thought mindset shift globally.
[00:39:44] Chaz Wolfe: I loved how you helped her. You know, just really it's the importance of the one, but it's not even really just the one I've done the same equation with actually a few people here on the show. It's like, how many employees do you have? Okay, great. How many members of their family? Okay. How many clients do you have?
[00:39:58] Chaz Wolfe: How many members of their family? How many people in your community? Like you just pretty quick within just the people who are alive currently, not even future generations who will be impacted by those people. Like you were just describing. It's like thousands. And when I realized that it's like, Oh, wow.
[00:40:15] Chaz Wolfe: Like literally my decisions today, right now are going to impact thousands. This conversation, I don't know how many hundreds or thousands of people are going to see this in the next couple of weeks, because you know, who knows what YouTube will bring, but over the next 20 years. That one person that hurt, that saw it and then did X, Y, Z with it, you know, I don't know to your point.
[00:40:39] Chaz Wolfe: I just love that. I love that. That big ripple effect process. How have you used kind of kind of circle back here on the trifecta? I love your,~ um,~ Your little description there, referral partners and creating relationships, networking. You talk a lot about this. We were kind of just hitting on the value of relationships and being authentic about it.
[00:40:58] Chaz Wolfe: And maybe not as, you know, salesy or pushy through the process, but talk a little bit more about referral partners specifically. They're listening right now. Maybe he's a contractor or maybe he or she runs a agency like you, or maybe, you know, whatever their business is. Yeah. Why are strategic partnerships or referral partnerships important?
[00:41:17] Chaz Wolfe: And how are you helping your clients build them?
[00:41:19] Armando Leduc: I brought one person on my podcast who, who referred me about half a million dollars worth of business. One. One relationship, one partner. So, when you start, there's a book, 10X is Easier Than 2X by Dan Sullivan. You've read it? Yeah. When you start thinking in those terms, in like, okay, I could continue to hit one person up at a time.
[00:41:47] Armando Leduc: One person, one person, one person. Or, I can start to develop relationships with A person that already has the clout. There's a, there's a really amazing story Rockefeller told about,~ um,~ and I don't know if you know this story, but he, he, somebody went to him to borrow, want to borrow a hundred thousand dollars.
[00:42:06] Armando Leduc: And he was like, I'm not going to do that. But what I am going to do is I'm going to walk up and down the stock exchange with my arm around you having a conversation. And by the end of the day. Everybody's going to want to do business with you. And that's the same thing, right? That's how powerful podcasting and referral partnerships are these days.
[00:42:21] Armando Leduc: Is that if you can, if you can align yourself with like one person who can open the door for you and they can really understand what it is that you do and how you help and And when we, when you know what that one thing is, when, when, you know how you help and when you know that the target market is going to find you because you're, that is, that is who you are, then it's going to be a lot easier to refer you business to, and when you're in contact with your referral partners in a way that's, that's really helpful.
[00:42:52] Armando Leduc: Instead of like, I'm reaching out again this week to just stay in contact. Yeah. Like it's just not, you know, it's just not a thing. Like, ~um, ~I try to, I try to help them. I try to like. You know go hey, you know it do you have a webinar? You know, tell me how do I how do I sell you? You know and like I put it on them always i'm just asking them questions throughout like the weeks and I really get to understand who they are and then i'm like Ah, this is I can connect you with so many people now because I really understand you and then they're like Oh Armando, I'm gonna do the same.
[00:43:25] Armando Leduc: I'm gonna do the same. I'm gonna do this I'm gonna do the same and you'll you'll know too also within real quick like When you start giving to somebody whether or not they're gonna reciprocate and that's not why you do it Right, like the the reciprocation is isn't there Yeah, but there is an indicator that's like, okay, this is probably going to be more of a me giving situation.
[00:43:46] Armando Leduc: And look, that's, that may be where they are in their journey. And that's okay too. I'm not judging them for it. If I can provide value and I can help them,~ um,~ with, without, you know, Expecting anything in return, that's fine too, you know, because somehow some way it's going to come back, you know, ~um, ~whether it's even just me doing more reps on connecting with people like just that is, is worth it for me.
[00:44:13] Chaz Wolfe: Yeah. Yeah. It's huge. I think that,~ uh,~ the, the mindset there is it's so, it's so easy. To get trapped in the give, you know, tick for tack. ~Um, ~however, you know, I just want to encourage that, you know, the listener isn't like you can't just give to everybody all the time And now that's not I know that's not what you're saying Because there are ~uh ~empty places where you can give and you just you'll give and you'll give and you'll give forever because there's It's not actually good soil, right?
[00:44:37] Chaz Wolfe: So you can still plant seeds in the in Bad soil and no harvest is going to come up. So you still got to make sure that the soil is good. And if you're a little uncertain or if maybe it's newer soil, that's okay. Like those things are still good. Maybe that's a 10 year or a 20 year or a hundred year type of return.
[00:44:56] Chaz Wolfe: You just never know. ~Um, ~you did this really cool thing with your team. I saw a clip on it. ~Um, ~so I want you to talk about why you did this. And then I got kind of an interesting question for you, but you created, or you had, you signed,~ um,~ actors for each one of your team. Like if you were going to do like a movie for your business and, and you're like, this guy would play this guy and this guy would play that guy.
[00:45:12] Chaz Wolfe: Tell me about what this was all about for you.
[00:45:15] Armando Leduc: ~Um, ~so, you know, we come from a film background. I've been, you know, been doing television and film since,~ um,~ since 2005 and then theater since 98. So, ~um, ~we just finished a trailer for our company called content into clients. And it was like an action movie that we put together. ~Um, ~so I just, I like. I just like to do more fun things.
[00:45:35] Armando Leduc: It wasn't necessarily a, a reason behind it so much as to just have more, just to have fun with, you know, with how people. View you in the lens of like who could play you as an actor, you know And that was just it's just more it was a month fun thing to do I try to I try to keep things fun around here because obviously we're you know in production, too So we you know, we're not accountants.
[00:45:59] Armando Leduc: So let's do more fun things
[00:46:01] Chaz Wolfe: There's not, not too many C's that work over there or maybe they're just behind the camera. Is that what you're
[00:46:05] Armando Leduc: yeah, no, there's definitely some C's around here but they're more on you know CFO side and you know, which I'm very thankful and glad for those
[00:46:13] Chaz Wolfe: They like to count dollars and it's good because, you know, profiles like yours don't count dollars. It's not even though you don't even like to, you just don't.
[00:46:20] Armando Leduc: I just don't, I'm not, I'm not interested in it. You know, I'm not gonna, I'm not gonna go for the bargain. I'm not even looking at it, you know, but the, I can't, that, that's the deep personality. It's just like, all right, let me get out of here. I, why am I shopping? Like if I can get somebody to shop for me, that'd be even better.
[00:46:37] Chaz Wolfe: Yeah. Well, you've had 45 minutes with me. Who would you say plays Chaz Wolfe in, in my movie? Okay,
[00:46:48] Armando Leduc: ~Um,~ I, I think that a Ryan Reynolds could, could, could, uh, could do that. Yeah. I see
[00:46:55] Chaz Wolfe: I knew it was a superpower, but I thought I'd put you on the on the spot here to see.
[00:46:59] Armando Leduc: Well, I used to teach actors. And so part for the first thing that I, that I would do is I would do a type casting workshop. Right. And it's so funny. Cause like all of this stuff makes sense now. Cause when we're, when you're getting typecast, like if, I am looking at you. I'm going, okay, how am I going to take headshots?
[00:47:16] Armando Leduc: How am I going to promote you as if I'm your agent? So I would look at you and go, okay, this guy has a beard. He's, you know, he's wearing a t shirt. He's, he's, he's has a beard, but it's clean, right? So it's not just like out here looking, looking rough. You got a haircut. You know what I mean? You're, you're probably in your thirties, 30, 30 to 35, maybe.
[00:47:39] Armando Leduc: ~Um, ~you know, you're probably like. I would probably cast you as an entrepreneur. ~Um, ~I would probably cast you as the friend of the, the protagonist. Although if you, you know, if you shaved, you know, if you shave, you could probably be the, the, the lead. You know, you could probably do some action stuff. I could see you doing, um.
[00:48:02] Armando Leduc: ~Um, ~like, you, you, you have kind eyes, so if you, I could see you being involved in like, like the Mayans, but like you get pulled into it because you just got pulled into it, not because like you were searching for it, like you were just, your friend may have been in it, now you're in it, now you're just like, you know, I don't know what I'm, what I'm doing here, so that's,~ uh,~ you know, those are the things that I would cast you as.
[00:48:28] Chaz Wolfe: That's
[00:48:28] Chaz Wolfe: funny.
[00:48:28] Armando Leduc: I was like kind of looking at
[00:48:29] Chaz Wolfe: if we weren't, if we weren't into the,~ uh,~ the, the woo topic well enough, I want to just bring the entrepreneur, bring the listener to a flow state because you, my friend, we're just in flow state. I don't have a clue if any of those things are accurate from a perspective of, of me, but you, my friend, we're just in flow state and I loved every moment of it.
[00:48:47] Chaz Wolfe: So thank you for showing us your superpower.
[00:48:50] Armando Leduc: appreciate
[00:48:50] Armando Leduc: ~it.~
[00:48:50] Chaz Wolfe: The,~ uh, uh, ~art of the impossible. Steven Kotler talks about the flow state and,~ uh,~ this is an incredible, incredible place. So anyway, one last question here for you, Armando, I gotta know if you could, you know, reel back the clock, talk to the younger Armando, what would you whisper in his ear?
[00:49:06] Armando Leduc: Nothing's wrong with you. Nothing's wrong with you. You just just just live your journey~ um ~You're gonna go through you know, you're gonna go through it like everybody else like it's just life, you know, but Don't go through life thinking that something's wrong with you You know, that's what I would tell myself
[00:49:30] Chaz Wolfe: Well, I want to give the opportunity to the listener to connect with you. ~Um, ~you obviously have several services inside of your business. You help with the people at the trifecta really you're helping personal brands grow, but you're helping them with the podcast. You're helping them with content. You're helping them with social media.
[00:49:45] Chaz Wolfe: You got all kinds of stuff that you do inside of that. Tell us how can we find you? How can they get a call with you? How can they grow their personal brand with you?
[00:49:54] Armando Leduc: Sure. ~Uh, ~Leduc entertainment dot com. ~Um, ~if you google me to Armando Leduc, you'll,~ uh,~ I'm super easy to find. ~Um, ~if you send us a dm, we're very, you know, we're, we're really on top of that so we can, we can Respond to you. We are changing. ~Um, ~we are rebranding to the Leduc agency, but Leduc entertainment. com will push to the new to the new website.
[00:50:19] Armando Leduc: So, ~um, ~two, three years from now, if you're listening to this, it'll be the Leduc agency.
[00:50:24] Armando Leduc: So As you've already spent time visualizing and making come to fruition. So I'm sure all those things that you've been thinking about are in motion. ~Uh, ~Armando, an incredible conversation. Thank you so much for being here. ~Uh, ~you have a great business. I love that you've taken your personal stuff and you are now helping other people do the same.
[00:50:42] Chaz Wolfe: In fact, it's actually what you're helping them do. Take their personal stuff and help other people's do the same. ~Um, ~it really is a huge impact. ~Um, ~and I I've enjoyed this conversation. Thanks for being here, brother. Yeah.
Thank you for listening to Gathering the Kings today. I hope that you were able to pull out a few nuggets to go apply into your business right away. More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself, doing it all on your own, carrying the weight all by yourself.
What I have realized, not only in my own journey from multiple businesses and multiple different industries, and now interviewing over 200 or Other very successful seven, eight, and nine figure business owners is that it's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs.
In fact, we are putting together 1000 Kings specifically who are grateful, but not done. We're intentionally assembling Kings who fight tooth and nail for their business, family, and communities. And here's what we believe that in the pursuit of excellence in those areas. That it ignites within us, the responsibility to govern power and forge a lasting legacy.
So if that relates and resonates with you, and you know, that you need people around you, sharp, qualified, other very successful business owners. I want you to go to gatheringthekings. com. Once you take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 Kings talk soon.

Guest Armando LeDuc shares his insights on content creation, mapping out client journeys, and overcoming imposter syndrome. He narrates his experience at the Visionary Summit and relates the Tacoma Narrows Bridge story to validate uniqueness. The episode also explores the unique entrepreneur challenges, the influence of trauma in business, and team diversity. Tune in now!

Armando LeDuc:

Website: https://www.leducentertainment.com/

IMDB: https://www.imdb.com/name/nm1945289/?ref_=nmbio_ov

IG: https://www.instagram.com/armandoleduc/

Youtube: https://www.youtube.com/@leducentertainment6131

LinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940/

Facebook: https://www.facebook.com/armandoleducartist

Chaz's favorite morning drink to fuel him for his day

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