424 | How This Fighter Pilot Turned Entrepreneur Built a 9 Figure Business

Jan 22

[00:00:38] Chaz Wolfe: What's up, everybody? I'm Chaz Wolf gathering the Kings podcast coming back to you here today with another King on the stage My brother boo. That's it. Just boo. Everybody in the world calls him boo. He says it works for Madonna It works for him boo. Thanks for being here on the show. How are you?
[00:00:55] Christian Boucousis: know what that, that, that might paint me in an unflattering light, but I, I, I think it's more a case of, for me, Boo is a way of disarming people who struggle to pronounce my last name, which is Bacchusus, but has been articulated as Bacchausus, Bacochus, Bacchicus, Bacchau,
[00:01:13] Chaz Wolfe: Yeah,
[00:01:13] Christian Boucousis: man, every, every assortment of, of vowels known to humankind.
[00:01:18] Chaz Wolfe: that's awesome. So
[00:01:19] Christian Boucousis: feel like. Just call it calling me boo as a service to society.
[00:01:23] Chaz Wolfe: humanity. Yeah, thank you for that I've we've had some difficult names here. I'm sure you have on your show as well, but I just appreciate right before we hit the record button, you said you know, make, make the complex, simple
[00:01:33] Chaz Wolfe: and the simple, compelling.
[00:01:34] Christian Boucousis: Keep it simple. That's right, man.
[00:01:36] Chaz Wolfe: Okay, good. Well, boo again, appreciate your time.
[00:01:38] Chaz Wolfe: Thanks for being here. You have an incredible story as all of our guests do, but you, it's just unique and you're going to bring some, some juice here that I think that we'll be able to squeeze that not many other people have been able to give. So tell us about your current situation right now. We're going to get into your past.
[00:01:53] Chaz Wolfe: Tell us what you do now.
[00:01:55] Christian Boucousis: Yeah. Thanks Chas. Well, I'm in the U S obviously my accent is, is probably not as Miami as as most I relocated to the U S mid year having acquired an organization called afterburner and afterburners. Is, is really my, my purpose, you know, I think everything that's happened in my life has happened by accident.
[00:02:18] Christian Boucousis: It's been accidental, but it's been intentional and there's a nuance there and the nuance is, You know, for me, I've always kind of had to explore new things. I was a fighter pilot afterburners, a team of fighter pilots. I started my life as a fighter pilot and we help articulate and help people engage in fighter pilot mindset and ways of working, which is effectively taking the lessons of working at.
[00:02:47] Christian Boucousis: Over a thousand miles an hour and translating them into a world that operates in days, weeks, and quarters. And there's a lot to unpack inside that conversation. And really what I quite like about the story of fighter pilots is the way we work in our culture. Is something that for any new fighter pilot is just there, you're not creating it in business.
[00:03:10] Christian Boucousis: You are creating it. But what we do is we were effectively forced into this model. It is the model. It's the way it works for everyone. And it takes really average joes off the street and turns them into pretty exceptional fighter pilots and exceptional people like getting stuff done. So after burner has codified that, yeah.
[00:03:31] Christian Boucousis: We've taken that cognitive model, we've simplified it. And we're really about helping organizations believe, you know, we have a philosophy, performance is what you believe, not what you do. And our what we do is we help people believe there's another level, another level for you, another level for your team, and another level for your customer as well.
[00:03:51] Christian Boucousis: So there is no, There is no real start and finish between an individual team and a customer. We all live in this fused, integrated world and, and fighter pilots kind of do that. But we do it in three dimensions moving very quickly. And realistically, it's, you know, it's, it's, it's athlete stuff. It's right at the edge of that envelope physically and mentally.
[00:04:11] Chaz Wolfe: yeah,
[00:04:12] Christian Boucousis: So, so yeah, so in a bizarre way, I'm just about to turn 50. My life has gone full circle from the age of five when I first believed I was going to be a fighter pilot to the age of 50, there's 10 X for you right there. And, and still this belief system is, is something that is, is giving to me personally.
[00:04:32] Christian Boucousis: I find it very , satisfying, but more importantly it's been giving to thousands of companies and millions of people around the world and, and genuinely helping them accelerate journey to whatever it is that, that good looks like for them.
[00:04:48] Chaz Wolfe: yeah. You know, it's interesting because I don't think any entrepreneur out there would hear, even if they're not super familiar here, the, you know, the phrase fighter pilot and be like, that doesn't sound cool, you know? And so. It automatically has this draw to you know, intensity and performance and the best of the best, you know, all these things.
[00:05:08] Chaz Wolfe: And so I think that you've, you've picked not only just your history and how you've been able to achieve individually as a fighter pilot, but now to be able to apply that belief system and then all the other cool things that you're doing with entrepreneurs to be able to
[00:05:19] Chaz Wolfe: help them go to the next level.
[00:05:20] Christian Boucousis: right about this is the thing about being an entrepreneur, a CEO, the head of a non government organization, someone that does goodness is purely selfless in their life. The reality is mindset and ways of working can be applied to anything. What we get caught up in is we get caught up in what we do and who I am rather than caught up in.
[00:05:40] Christian Boucousis: in being who I should be and where I should be going. And, and that's why I often find with entrepreneurs and yeah, you talk about entrepreneurialism, startups and everything being this innovative way of approaching. But what I've observed in startup is a very structured process. It's very routine.
[00:05:56] Christian Boucousis: There's gates. We go through different rounds of funding. Everyone conforms to a model. There is no real innovation. And. And innovation isn't what innovation isn't what entrepreneurs want to do execution is because there's a gazillion ideas out there on. I could tell you right now if someone just invented a self cleaning window, man, my life would be a lot easier.
[00:06:17] Christian Boucousis: Innovation is not a problem. Everyone knows there's better ways of doing things. Execution is and for me as an entrepreneur, that's always been my focus is execution of the idea and execution of the business. And as a A default of that, you will have a bigger business. It will consistently grow. You will achieve, you know, the dreams and aspirations that you started out with.
[00:06:41] Christian Boucousis: And that, as you know, Chas, is a, there's not many people that, that finish that journey. A lot of people start, but not many people finish.
[00:06:49] Chaz Wolfe: let's press into this because you're, you're a hundred percent, right? This is, this is what separates, you know, the, the 1%, even as we put like all entrepreneurs in a group and let's say that they're the top, you know, 10 percent of society, not necessarily from like an intelligence standpoint, but for, let's say from performance and achievement and then in that group, even that's, cause that's who we're talking to.
[00:07:08] Chaz Wolfe: We're talking about the 1 percent of like really the ones who get stuff done. And you gave us a simple explanation of. What does that look like? It's execution. It's not ideas. It's execution. So someone's listening right now. They have some ideas. They know what you're saying is true. How do they go from idea to execution?
[00:07:26] Chaz Wolfe: Obviously that's a big question, but give us just a couple of practicals that you work with your clients on.
[00:07:30] Christian Boucousis: Yeah. So philosophically and Afterburner has a methodology to do this. And the important thing about a methodology around the way you think is because thinking is largely unstructured and therefore. When we get creative from our our dormant mode of our network and our brain, the creative brain, and we flip in a task positive what we find there is if we have unstructured thoughts, they deploy as unstructured actions.
[00:07:53] Christian Boucousis: So, so part of what we do as fighter pilots is bring note, bring all that together. We bring feeling thoughts and actions together through an iterative process. And that means thinking in circles to, to make sure what we thought and what we did. Correlates and if it doesn't to either change what we do or change how we think, but too often Well, our default is humanity is a to b right?
[00:08:14] Christian Boucousis: It's stimulus. I'm hungry action Go out and hunt a bear bring it back eat sit around doing nothing procrastinate Until such time as i'm hungry again, which is why they always say As an entrepreneur, you've got to be hungry it sort of in sales, got to be hungry. You've got to have something that drives you that's beyond, beyond work.
[00:08:35] Christian Boucousis: So when you have an idea and you want to turn it into execution, the first thing is the idea needs to be compelling. It needs to be a story. I remember when I grew up and I left the Air Force because I suffered a medical condition and I got basically got discharged, kicked out. That's when I first thought about going into business.
[00:08:52] Christian Boucousis: I'd never thought about it before. And when I first started in business, everyone would tell you, you've got to have your, you've got to have your elevator pitch, you know, you're going to 11 seconds and you've got to do all this stuff. And I was like, man. I could never, I could never get it right. I could never figure out, figure out what that meant.
[00:09:06] Christian Boucousis: What I realized now is people is it's telling your story, right? It's, it's, it's what, it's why you exist and that makes it a bit easier. There's multiple parts of your brain, right? So the, the part of the brain where you create the idea. As as an entrepreneur is very different to the part of the brain where you try and articulate it, right?
[00:09:28] Christian Boucousis: And the challenge is when you look at execution, execution is very scientific. It's very numbers and days and measurables and outputs and analytics and metrics, a lot of science. Ideas are, are very creative. So somehow we have to cascade from the creative mind to the science mind. So we call it as, and I just love the way Afterburner did it because I just, just created a word for it and it's called the high definition destination.
[00:09:57] Christian Boucousis: So it's a destination, but it's not vague. There's detail around it which is crystal clear. And the simplest way of explaining it would be, if you're a mountain climber, you want to climb a summit. You look at the mountain, you see the summit, I'm going there. That's, that's it. That's my simple idea. You, you think of the Lord of the Rings, you know, I've got the ring, I've got to go.
[00:10:17] Christian Boucousis: I've got to go put Aragon back in his box. That's the story. That's it. Like that's the high definition destination by high definition. It doesn't mean lots of detail. It just means a lot of clarity. Right? So, so it's, it's the, it's the front cover of your book, which is hard to do. Like it's hard to articulate big ideas.
[00:10:35] Christian Boucousis: Einstein says you know, if you can't explain something simply, you just don't understand it well enough yourself. So that's the big part of being an entrepreneur. Cause the challenge of being an entrepreneur is everyone you get in front of you, you view them as an opportunity. And you adapt. Your, you, you, you, it's human nature.
[00:10:50] Christian Boucousis: You adapt your product, you change, and all of a sudden you've met 20 people because your friends and family have introduced you. 'cause you've got a lot of energy. You're, you're an ideas person and, and the next thing you know, you're, you're lost again. Right? In fact, I had an email drop in my inbox today from a guy called Cole Edwards Company called Closes io.
[00:11:06] Christian Boucousis: Really great company. And he was talking about selling and, and he said, you know, if you just have one idea. And one sales methodology and get really good at it, you're going to sell a lot more high ticket price items, right? And I think we all fall into the trap, which is I've got some intellectual property.
[00:11:24] Christian Boucousis: I've got an idea. How do I deploy that in as many way, many ways possible? Take Dyson, for example, that invented that stupid breathing machine, you know, the headphones and clean air. I mean, great, you know, technically it adheres to your innovations with air, but you know, the execution of that is like what the hell?
[00:11:41] Chaz Wolfe: Yeah.
[00:11:42] Christian Boucousis: So, so first. So your idea is your story. It needs to be creative, but it needs to be clear. And the science of execution is, is, is starting with that story each day asking for simple questions. And it's the, what's my plan? How do I communicate it? How do I execute it? And making time to debrief, reflect on it.
[00:12:04] Christian Boucousis: We call it plan, brief, execute, debrief. If you're really good at those four things, the detail, look after themselves. It's a little bit like it's Christmas time, right? We're recording this. It's around, it's around Christmas. It's a little bit like entrepreneurs often approach decorating a Christmas tree by buying all the decorations, conceptually putting them on a tree and there's no tree.
[00:12:27] Christian Boucousis: There's no star. There's just a lot of detail, so if you start with your tree and it's seven foot, and I don't know how many, how many decorations now, you know, I know whether I'm going for the classic white, silver, red theme, or I'm going left field, I'm going to go blue, greens and golds, but, but the point is start with the tree
[00:12:45] Christian Boucousis: when we talk about plan, brief, execute, debrief, we say.
[00:12:49] Christian Boucousis: Plan small, plan often. Briefing is what people understand, not what you say. Execution is staying focused on the plan until it's executed, not to get distracted. And, you know, we've been doing this for 27 years. So, uh, prior to the digital surge, that was good advice. Now it's imperative.
[00:13:08] Chaz Wolfe: I was gonna say, now it's amazing advice. Yeah.
[00:13:11] Christian Boucousis: our attention span just gets eroded on a, on a, on a monthly basis, I'm not one of these entrepreneurs that has a hundred businesses or, I mean, I don't, I can't believe anyone actually does that. I haven't had any businesses that really failed.
[00:13:23] Christian Boucousis: I haven't gone bankrupt. I kind of consider myself a slow and steady entrepreneur. So go somewhere. Where your service is absolutely compelling. So that's, that's your high definition destination. So my first business was humanitarian projects and support in, post war reconstruction.
[00:13:40] Christian Boucousis: So Afghanistan Iraq back in 2005, so that, that, that was simple. That was the story. So people say, what do you do? We do humanitarian projects. Oh, we're post war torn countries. I kind of get what you do. Or most often it was, wow, that sounds dangerous. And it would be, yeah, for you, it's dangerous for us.
[00:13:58] Christian Boucousis: We met, we managed that risk cause we know what we're doing and that's what people pay us for. Right.
[00:14:01] Chaz Wolfe: Right.
[00:14:02] Christian Boucousis: And, and in that first business, you know, this, this, this debriefing methodology, it's a subconscious cognitive model. I mean, I, I learned it as a fighter pilot.
[00:14:12] Christian Boucousis: I didn't realize at the time, but what I was being conditioned is a unique way of way of thinking where I connect future today and yesterday. In the one conversation, so it's very coherent It makes a lot of sense and it gets us away from our cognitive biases So if you think of what fight and what part of mindset is at its core, it's it's a it's a growth mindset But equally it respects a fixed mindset as well because you need both Being be being infinitely curious is great But if you're an absolute fight, you don't have the basics down pat you you You're not able to scale that.
[00:14:44] Christian Boucousis: Right.
[00:14:45] Christian Boucousis: This, this debrief methodologies. So there's four steps to execution, plan it, brief it, execute it, debrief it. Right. That's the full circle of execution. There's no other steps required, but the debrief requires its own little, little breakout box here.
[00:15:00] Christian Boucousis: so A debrief is, is what we'd after been a call orca, the killer whales, the most intelligent mammal in the animal kingdom and debriefing is the most intelligent conversation you're ever going to have, even if you're stupid. And I'm, and I consider myself not far from stupid and orca means objective result, cause action.
[00:15:19] Christian Boucousis: So objective is what you want. So from, from an entrepreneur, it can be the big idea. It can be capital. It could be, I just need someone to help me build a website and I've got no money to do it. And, and I promise you every company I've built has not required any capital at all. It's, it's purely inspiring people to be part of that journey.
[00:15:40] Chaz Wolfe: Right.
[00:15:41] Christian Boucousis: So, so your objective is what you want. Your result is, is what's your reality, what's actually happening today. And You know, philosophically, as fighter pilots, we don't get too caught up on the target and too caught up on the result. What we're, what we get curious about is the gap in between. And we call that an execution gap. And as an entrepreneur, you have, that's all you have is, is execution gaps. You, you know, if you're a grassroots entrepreneur, you have nothing, right? And then you want to have something. So, so debriefing is your power tool. The sea and orca, the cause is, what is the cause of the gap? And, and really the challenge here is getting down to one thing, one cause that equals one action that equals one person.
[00:16:22] Christian Boucousis: And then we make a contract with ourselves and the contract is the last and the most important part of Orca, which is the I, which is action. What action am I going to? And that action has to be executable. Now it can't be, my action is to create another plan. Can't be some big package of work. It's one small thing.
[00:16:41] Christian Boucousis: And as an entrepreneur, it's usually. Call and ask for that help. I keep feeling nervous to ask for make some sales calls that I know that I'm going to be challenged and they're probably going to say no but just do something, but do something that's connected to your intention. Again. So for me, I've never really, I've never really.
[00:17:00] Christian Boucousis: Planned in detail, but I've always been really focused on my intention and doing stuff each day. So when you take that action, what happens is you, is you project back into the future because that's what actions do. Actions create the future, not plans, not ideas, actions. So if you revisit that conversation again, let's reinforce it here, right?
[00:17:21] Christian Boucousis: The objective is the future that you want. The result is your real world now. The cause is an honest interpretation of why there's a gap, and very importantly as fighter pilots, we do that as a peer group, so everyone that's involved in execution is involved in the debrief. And then do something, take an action, not, not a hundred actions, one, two, maximum of three.
[00:17:42] Christian Boucousis: So if you apply that mindset, what, what, what eventually happens is you see everything in the world through a lens. Gaps. And that's a really great, not, not in terms of gaps conceptually, but gaps in terms of, of, of reality. And that's a really cool skill to have as an entrepreneur, the ability to identify and execute gaps, because that's really your job.
[00:18:05] Christian Boucousis: I mean, that's, that's how you're going to make money as an entrepreneur. Yeah. So that's fighter pilot mindset and ways of working for entrepreneurs.
[00:18:12] Chaz Wolfe: I mean, first off they should, if you're listening to this podcast right now and you're driving, you should pause, go back and listen to that all again, at least two more times that was straight gold. And I'm sure a valuable information that you charge a lot of money for. So, you should take advantage of, of what you just heard.
[00:18:27] Chaz Wolfe: Boo, for you explaining all this, it comes off, you know, second nature for you, obviously at this point, not only have you lived it, but you've helped plenty of other people get to it, but something that you just said kind of just makes sense around, you know, being able to see it, but not really so be It's a mixture of these items.
[00:18:45] Chaz Wolfe: Like you have to see it and I have to see the tree and I have to know what I'm going to do here, but getting so caught up in the exact detail of it, isn't necessarily the power of the focus or what you're saying. Clarity is. So give us just another half second on that because you've got a bunch of entrepreneurs, entrepreneurs, excuse me, listening right now.
[00:19:02] Chaz Wolfe: And they're always a little bit. Fuzzy. I feel like in the way that they think, right there, they know that they want to have more, sometimes they don't know how to define that. And then at other times you have this extremely detailed list that doesn't really matter a whole lot. Although I'm all about detail and clarifying what I need, but it sounds different than just making a detailed list.
[00:19:20] Chaz Wolfe: It may, it sounds like, like a clear ability to focus on something. Can you, can you speak to this point for a second? Yeah. Yep.
[00:19:28] Christian Boucousis: So detail is about being very detailed in the things that you know, and the things you can control, right? So you want detail there and things that don't exist yet. You don't want to over invest in detail because you don't know. And the problem with trying to put detail around your future is you introduce a whole bunch of biases into the way that you receive the world.
[00:19:51] Christian Boucousis: We have around 200 cognitive biases, right, that are a human way for articulating a very complex system, which is the brain. I would say most people have a familiarity with a couple, like a confirmation bias, groupthink is probably one that they have authority bias, I'm the boss, I'm in charge, and therefore I listen, I do, but that's just, you know, 1%. I'm fascinated by cognitive biases. I can't remember hardly any of them. I just know they're there and I'm, and, and a conscious bias, how a conscious bias manifests itself to you is an assumption not doing something that's hard or in doing the easy stuff that, that's, that's where biases tend to service you.
[00:20:36] Christian Boucousis: They're designed to make life easier
[00:20:38] Chaz Wolfe: To
[00:20:38] Chaz Wolfe: survive.
[00:20:39] Christian Boucousis: yeah. And that's, that's what debriefing does. It adjusts your biases. So, so it's a. This methodology, we call it false execution, by the way, this false execution methodology is it's a bit like yin and yang, right? It's a balance because I can talk to an entrepreneur and have a conversation about detail.
[00:20:58] Christian Boucousis: And so you're right, you do need that much detail and a conversation about being flexible and open and the gist. And you're right. You're both right where, what changes is your circumstances or what we call your situation. And, and we have a term for that situational awareness. And that is what makes exceptional entrepreneurs, exceptional entrepreneurs are brilliant at timing.
[00:21:23] Christian Boucousis: You know, you can be innovative early and you can be innovative too early, or you can be innovative too late. So every idea has kind of been had, but many of them have not been not been executed. The way we build a funnel, like the way we build a sales funnel, right? That should be highly detailed.
[00:21:41] Christian Boucousis: The way we prospect, the channels that we improve awareness around our brand and the way we convert that in. So, and rank our leads. So if we've, if we've got little time, our situation is that we're in a lot of execution of our product and we don't have a lot of sales activity because most businesses have this sign wave, right?
[00:21:58] Christian Boucousis: The hunt for business. Capture the business get busy executing the business. Oops, I forgot to sell again and go back into the. Selling and money is the same as hunting and keeping yourself fed, right? When you're hungry, when you, when you've caught the animal, you're not really hungry and motivated anymore.
[00:22:16] Christian Boucousis: It's called the hype curve. So, so what you find is situational awareness and entrepreneurs are really good at understanding that now's the right time. Now's the right time to sell this particular product. Now's the right time, but here's the right place to find the community. That's going to support me and be my mouthpiece without me having to sell.
[00:22:35] Christian Boucousis: Here's my advocates and my advocates are going to scale my business. You know, one of the things I always say to entrepreneurs is if you're a hurry, you have to be trusted.
[00:22:43] Christian Boucousis: The only way you can create time is to is by creating trust. Trust is the accelerator.
[00:22:48] Chaz Wolfe: Interesting.
[00:22:49] Christian Boucousis: So situational awareness two states. You're in low situational awareness or high, and that's what's important to understand where you are, because if you have low situational awareness, That's where you want to pull back, slow down, take a breath, put your thinking cap on.
[00:23:04] Christian Boucousis: And when you have high situational awareness, that's where you want to be making your difficult decisions. That's where you want to be doing your tough execution. And, and, and high levels of situational awareness is also a team based thing. Your, your team has high situational awareness. And if you look at it in sport, that's where you'll see a team dominate all of a sudden.
[00:23:23] Christian Boucousis: They'll call it being in the zone. They call it having sales momentum where One or two, you'll start to land a couple of sales all of a sudden, and then the team will just latch onto that. And all of a sudden you'll have that momentum and you'll have this huge run of sales.
[00:23:36] Chaz Wolfe: Yep.
[00:23:37] Christian Boucousis: It's all psychology and it's all the way our brain works.
[00:23:41] Christian Boucousis: So as a fighter pilot, because we know we have this, we know what it's like to get in low situation awareness. We immediately want to start to create it. Some days you're not going to create it. Your brain fog. It's just a tough day. Like sometimes, some days you've got to know, not when to quit, but when to say, I'm just going to go to the pool.
[00:23:57] Christian Boucousis: You know, I'm going to lie on the towel today, but at least go through the effort of trying to create situational awareness. The way you create situational awareness is big to small. All right. We call it big to small. So as an entrepreneur, big, what am I trying to achieve here? What's my product? What, what, what am I trying to do?
[00:24:15] Christian Boucousis: What? What does a great business look like in three years? Cool, right? That's centered me. So now I'm not I'm not chasing down this great opportunity yesterday, which is moving into digital cookie baking. I'm going back to building my app, right? And most low situational awareness is the result of distraction or overworking or being task saturated.
[00:24:36] Christian Boucousis: So we have to make that decision to go right. What am I trying to do? So that cycle starts again. What's my high definition destination. What's my plan right now? What am I going to do? Immediately I'm going to stop doing the things that aren't adding value. I'm going to stop that. I'm going to stop that distraction.
[00:24:52] Christian Boucousis: If I made a commitment to somebody else because I got caught up in the moment, that's what entrepreneurs do. They have a glass of wine, they have a beer, they get all excited with their other friends and all of a sudden they got 10 new ideas is to get on the phone the next day and tell nine of those 10 people, Hey, I'm sorry I got carried away.
[00:25:06] Christian Boucousis: I'm not going to do that. And, and get yourself back to here's my, here's my plan.
[00:25:11] Christian Boucousis: The planning process, there's six steps. What's my objective? What's stopping me? What resources do I have available? What are my actions, me personally? What am I actually going to do? And what if the wheels fall off? What if something I can't control happens?
[00:25:26] Christian Boucousis: It's not about looking at the world and all the things that can go wrong. So your fight, flight, or freeze response is a, it's not set at a particular level, it changes on the day, so the less prepared you are for something to go wrong, the quicker you trigger flight, flight, fight, or freeze.
[00:25:41] Chaz Wolfe: Yeah.
[00:25:42] Christian Boucousis: If you're a football player, and you're on a field, and you know you're going to get tackled, you're not going to get hurt, and you're not going to be worried about it. You put a 17 year old girl on a field during a football game and say, walk across that, they're gonna be terrified, okay? And they're gonna be, they're gonna be scared.
[00:26:00] Christian Boucousis: So, so this is, this is what's really important. The six steps creates a framework. What do I want? What's in the way? What have I got? What did I learn yesterday? Because I'm, I'm thinking iteratively the thing I was curious about yesterday. I'm doing it today or I'm stopping to do it and then my actions. So, so that's important.
[00:26:20] Christian Boucousis: Then share those actions. I mean, how many entrepreneurs do you know that they sit there and they plan in their own head. They run through all the scenarios in their own head. And then they come into this very small team and just tell them what to do.
[00:26:32] Christian Boucousis: And meanwhile, the team's like, where the hell is this coming from? What, what on earth? Or, you know, Chaz has had one of those days again. Oh, here he comes. He's missed the left field.
[00:26:39] Chaz Wolfe: Yep.
[00:26:40] Christian Boucousis: And it's a challenge for entrepreneurs. So some of that crazy, you've got to invest time to allow the team as well, to, to go, Hey guys, I was thinking about this, I thought about this and I connected these dots.
[00:26:51] Christian Boucousis: What do you think? What do you think? We call that a red team. And what a red team does, it saves you from yourself. A red team is engaging someone that understands what you're trying to do, but they're not involved in your crazy plan. And the idea is, is, it's the simple test. If it's, if it's simple, it'll get executed.
[00:27:08] Christian Boucousis: If it's complex, it will be procrastinated. So they sit there and they go, Okay, so what you're really trying to do is this. Oh yeah, that's it. And it just tightens your plan up and then we go out go out and execute it So your team's a great bunch of bunch of bunch of dudes to help you red team your plan and look i'm me personally i'm i'm notorious i'm the worst for my I have I just found out adhd a few years ago and it explains everything I mean i'm I don't switch off like I just after tasking the team and and executing one idea I'm off with the next one already and and I have to pull myself back.
[00:27:43] Christian Boucousis: I have to I have to say to the team Hey, I rethought that idea This is where I'm coming from. Do you think you think it's worth going into or just do what we don't know? Let's just keep going. Okay. I gotcha. I gotcha.

[00:28:46] Chaz Wolfe: Yeah, this is a powerful, powerful stuff that you're kind of hinting at here. And you're giving some, some specifics to how does the busy entrepreneur, you, you said something there that I want to pull out for the listener, because especially early on in a business, you know, someone's being, they're busy being busy and I can, I can agree with you that a lot of my success, even though I was very busy being busy for a while, I think we all are before we kind of have that awareness factor.
[00:29:12] Chaz Wolfe: One thing that I did have going for me is that I was very reflective. I always spent time, even if it was just a few minutes going, how do I get better? How do I change that? I was, I was looking at game tape and, and for me, maybe it was being an athlete, maybe it was just me always wanting to be better.
[00:29:26] Chaz Wolfe: That's what I felt like drew me to the reflection. But for the guy or gal listening right now, that's like. I don't have time to sit and reflect and debrief. What would you tell that person to how to practically get into all this very, very good stuff that you're telling them to do?
[00:29:38] Christian Boucousis: yeah, you don't have time because you're not debriefing. That's why you know, it's, it's, it's that simple. It's, it's the, the analogy you throw. You throw enough darts at a board, eventually you're going to hit, right? Rather than train, develop, learn how to throw a dart properly, and you'll, you'll, in three darts, you'll get a, you'll score 180.
[00:29:57] Christian Boucousis: So it's, it's, it's that philosophy, I think. It's, it's about, there's a difference to reflection. I mean, I've personally worked with a lot of a, you know, first grade sporting teams after Ben has worked with 19 NFL teams, eight of all have made the Super Bowl and two of one. So, you know, we work, we understand tape review.
[00:30:17] Christian Boucousis: We are, but there's a nuance to debriefing, right? And the nuance to debriefing compared to a coach athlete relationship is the onus is on the athlete to diagnose the gap in performance and for the coach to guide it. Now, even within In the highest level of high performing teams, there's still not enough time to do tape review properly.
[00:30:40] Christian Boucousis: There's still not enough time and we learn that when you work with the NFL and you work with every team and none of them do a fighter pilot debrief, you know, there's a gap. The very first time we work with 2011, the New York Giants went from midfield to Super Bowl. Because they lent in. They're the only NFTL team that actually went all in on the methodology.
[00:30:57] Chaz Wolfe: Hmm.
[00:30:59] Christian Boucousis: The company that grew 400%, they went all in on the methodology. Every day debriefing as a team, every day. They would make the, that would be the only priority. And as a result, guess what happens when you debrief? You go from 36 hours of meetings a week. To 10, you go from not being sure what to do next and just doing everything until something becomes the right thing to, to maybe doing more of the right things every day.
[00:31:22] Christian Boucousis: It's not, it's not an exact science. The thing about debriefing is you might come up with the wrong actions, but the fact that you're debriefing it all the time means eventually you'll get there. Yeah. I mean, it's, it's like an accelerated version of the scientific method. It's, it's what any, it's what any scientist would do.
[00:31:38] Christian Boucousis: You know, or let's have a go. Let's try that. Let's try this theory. And then they put it in a petri dish and, and they let it go for a couple of weeks and they come back and it's like, Oh, that didn't happen how we thought we did this, this, and this, maybe this, let's try another action. But, but we want to, after that, I wanted to create this light enough.
[00:31:54] Christian Boucousis: So you didn't have to be a scientist. You don't have to be a project manager. You don't have to be a professional get done person. It works for anyone. And that's the power of it. Because as an entrepreneur, you're, I mean, this, this is how teams work, right? As an entrepreneur starting your own business, you're a team of one, right?
[00:32:13] Christian Boucousis: But then eventually, you're going to be a team of two and a team of three. The faster you can get that Out there, what we call the accelerated learning curve, the faster you can build a curve, the default is the faster you will build a business that's and with less money, if you can, if every person you can train can do three jobs, and that's what we say, we call it's a three X tool.
[00:32:35] Christian Boucousis: If every one person can do three things, I imagine that sort of efficiency starting at your first business. We work with a lot of big enterprise too, right? So most of our business is with dollar enterprises. So we're very aware that most organizations create work. It's, it's not real. It's, it's just non existent noise, just stuff.
[00:32:58] Christian Boucousis: Yeah,
[00:33:00] Chaz Wolfe: away. That's a impactful for them. Okay. So for the entrepreneur I want you to put a percentage you, you've kind of, more than hinted, but you've, you've said that, you know, there's a lot that we can put into the formula, but action or the next action step that we're going to get out of that debrief is by far the most important.
[00:33:16] Chaz Wolfe: Because the next test then gives us the next debrief, which then gives us the next action, which then gives us the next test. What's the percentage for the listener right now? They're like, how much really weighs on my action versus everything else? Like, give us a percentage of how likely am I to be successful based on my action versus anything else.
[00:33:33] Christian Boucousis: okay, so let's unpack two things. There's, there's an organization called the Group of Organizational Effectiveness in New York, and they did a study of feedback loops, right? And they discovered that facilitated autopilot debrief, debriefing is 300 percent more effective than any other form of debrief, any other form of feedback.
[00:33:50] Christian Boucousis: All right. Standard structured feedbacks about 30 percent 25 to 30, but, but, but intentional purposeful feedback that's action orientated is 300 percent more. Okay. In terms of. So, this is how you work, right? You feel, you think, you do. Okay, those are the three structures of the brain. The emotional side, the thoughtful side, and the action orientated side, which is the 10, 000 hours of practice is the action side.
[00:34:17] Christian Boucousis: The thing that gets you that messes you up when you're well practiced is your thoughts, your self talk, and the feelings of how you respond to external stimulus, right? So, so if you can manage those three really well as an entrepreneur, you're what you do is going to become highly effective because what you do affects the way you think.
[00:34:35] Christian Boucousis: So let's deconstruct a decision. I did it took me eight years to deconstruct his decision. Right? I reckon I reckon I'm pretty close. The seven steps, right? And it's a circle, even though we think of decisions as binary. Yes, no, or it achieves a result down there. It's actually a, it's actually a, it's actually a loop decision making loop and neuroscience has proven.
[00:35:01] Christian Boucousis: Well, proven theory that under fMRI, when given a decision, 95 percent of them originate in the subconscious structures of the brain. So most of our decision making is based on our subconscious, which is our feelings is the feeling to thought transition, not the thought to action. So 95 percent of our decisions start on how we perceive the world around us.
[00:35:23] Christian Boucousis: From that perception, we kick in our thinking brain, right? We process, we process the information. When we process information, what we do as a computer is we forecast as humans. So we'll, we will forecast a and project into the future, the res, the, the likely outcome of the decision I'm about to make. So 95 percent of our decisions.
[00:35:47] Christian Boucousis: I made on a perception when we process that we project it into a non existent future. And that's what we make our decision on a
[00:35:55] Chaz Wolfe: So, sounds pretty scary that
[00:35:56] Chaz Wolfe: we put it, that
[00:35:57] Christian Boucousis: yeah, a perception to deliver something that doesn't exist. Then we make a decision and that drives our action, right? So, and this is where we start to see things like did you even think about what you were doing?
[00:36:10] Christian Boucousis: If you thought about it, I probably wouldn't have done it. If I was given my time because we're making decisions based on a, on a, on a non reality. If, if. If it wasn't engineered that way, you wouldn't drink and drive a car, right? You wouldn't yell at your partner. You wouldn't be mean to your kids. You wouldn't indulge in a, in an addiction.
[00:36:33] Christian Boucousis: So there's a lot of our decision making that we, that we can't control, that we perceive we can't control. So step one, perception, step two, process, step three, projects, step four, make a decision. Step five is the decision. Equals some sort of action. Something you do something, the action leaves, the action delivers a tangible result, like, like, and as an entrepreneur, that's why it's really important to measure stuff.
[00:37:00] Christian Boucousis: So, so that result, the better measured it is the better, the better we're going to do it next time. Right. Uh, and that result makes an impact. Okay. So the impact of a crime of passion. That's lasts for a lifetime. Okay. Domestic violence all of these kind of passion fueled decisions lead a major impact.
[00:37:24] Christian Boucousis: What you want to be as an entrepreneur is to make minimal impact every day, but the impact in the right direction, right? Entrepreneurs always want to make a massive impact. Yeah, that's their job. I'm going to start a billion dollar unicorn. I'm going to make a massive impact or kudos to you. That's great.
[00:37:40] Christian Boucousis: But, but the massive impact is the result of. A million tiny impacts on the way.
[00:37:45] Chaz Wolfe: Yeah, that's right.
[00:37:46] Christian Boucousis: So that impact, and this, so that's the end of decision making for the average human. The impact then subsequently drives your perceptions, creates your cognitive biases, and that shapes your decision making forward. That's why we have war.
[00:37:59] Christian Boucousis: That's why we have poor leadership. That's why we have greed. That's why the stock market doesn't work. That's why we're where we are today, right? So final pilots have an eighth step to the decision making loop. And that's where we insert the debrief, right? Because the debrief says Is what happened actually what I perceived was going to happen so my objective which was my perception thought and projection so what I thought was going to happen relative to the result what actually happened and it's there I can start to unpack it a little bit and say you know what.
[00:38:30] Christian Boucousis: Maybe it was me. Maybe I believe that was the right tactic, but if if I read the book, I see that I was wrong that the 75 years of history actually was correct. And I should have done it that way. What I've learned now is the nuance, which is 80 percent of the time. That's the way. But on today's environment, with the cloud and the sun where it was and four airplanes and The context, my situation changed.
[00:38:55] Christian Boucousis: So now I forge a neural pathway, which is to say my perception was based on an environment that wasn't today. Now I've experienced today I can build a neural pathway between the knowledge, the newness, and act on that tomorrow. And the action, the action will be to go out and fly the mission again. But to make sure this time, I, I, I, I, I I do the right thing.
[00:39:18] Christian Boucousis: And if you do that twice a day and we would generally fly two missions. What you, what you subsequently experience is the compound growth of curiosity where every lesson that you learn each day gets to grow again the next day and the next day, and I'm not good at math, right? So this is just blue mathematics here is if you apply that to a compounding model.
[00:39:45] Christian Boucousis: You can grow 900 over 900 percent every year on a compound growth model.
[00:39:50] Christian Boucousis: That's the power of debriefing right there. Okay. And you're right. Most, most entrepreneurs don't do it.
[00:39:56] Chaz Wolfe: Yeah, you're, you're a hundred percent right. What do you think that, that little, you kind of, you know, right after the debrief, it then you said gives you the ability to go back out and take another flight, but instead this time you're going to, you know, X, Y, Z instead. There's a, there's a little bit of a, of a, of a play there, maybe emotionally, I don't know, but there were some people get to the debrief, let's say.
[00:40:18] Chaz Wolfe: They recognize that they were wrong or their perception was off or whatever. And then they don't actually desire to do it again because they failed or they were wrong or whatever. How, how does one deal with that gap?
[00:40:30] Christian Boucousis: That's okay. Not, not doing something again is an action. As long as it's intentional, as long as you're not doing it for a reason, not doing it because you're afraid okay, let's talk about fear for a minute. Right. Uh, and being afraid. So, so being afraid and is, is, is when we're outside our level of comfort or I guess what most people call comfort zone, right?
[00:40:51] Christian Boucousis: If I put you in the fast jet in the cockpit of an airplane by yourself and said, go fly this airplane and fly a mission, you'd be way outside. You would be afraid. You'd be terrified. Okay. I would hope you would be unless you have what fighter pilots call NAFOD, no apparent fear of death. So, so most normal people are afraid of dying and they're, and they're smart, right?
[00:41:10] Christian Boucousis: So, so let's have, let's deconstruct that for a minute. So I joined the air force when I was 19 in Australia. You don't need to have a college degree. So I went straight from school, straight into the air force. Yeah. and flew around 400 missions. Okay, and each one was incrementally a bit more complex than the one before.
[00:41:24] Christian Boucousis: Along that way, though, they deliver the programs designed to expand your existing comfort zone to take you from something, you know, and add to it. It's not designed to put you outside your comfort zone. And I think people being told to go outside your comfort zone is a, is why we create so much anxiety in the world.
[00:41:41] Christian Boucousis: Everyone watches people on Instagram outside your comfort zone, and then people do it, they, they hurt themselves, they get a fright, and they're terrified, or they speak to a friend that got terrified. Don't go outside your comfort zone. There's no need to. Just keep deliberately expanding your existing one.
[00:41:54] Christian Boucousis: Now, as a fighter pilot, every now and again, they deliberately put you outside your comfort zone. They put you in a very uncomfortable environment. And the goal there is for you to know that, is for you to trigger and say, I am now outside my comfort zone, I'm going to stop what I'm doing, and I'm going to fly the airplane straight and level in a very safe environment.
[00:42:11] Christian Boucousis: I'm going to tell my instructor knock it off. I just, and that's all they want to see. They're like, great. We'll continue. Let's keep going the, and again, because our life depends on it, you're taught all of these little behavioral hacks, right? So, because most people aren't aware of it, they'll push and push outside their comforts, or they'll drink their way through it, or they'll take drugs.
[00:42:30] Christian Boucousis: There's social anxiety, whatever it is as opposed to just incrementally 1 percent per day pushing, pushing that comfort zone. So, so when people say they don't do it, when they, when they want to stop doing something, that's great. Like, hell yeah, there's going to be loads of stuff you do as an entrepreneur that are dumb or definitely wrong, but know why it's wrong and know why, why it's a no.
And your gut is a really wonderful tool for this. Like you kind of know deep down whether it's the action that was wrong or the idea. And, and eventually you'll get to the, to the right action.
[00:43:02] Chaz Wolfe: well, I think that you've given quite the formula actually on, on data one because you're measuring so that you can actually look at it in the debrief and the data actually should be able to tell you what, where, where that decision maybe went wrong or what the pot, the possibility of the, of the, you know, redirect
[00:43:20] Christian Boucousis: is great. The data is great. As long as you, as long as you have the desired data, for example, if I want to fly my airplane at 10, 000 feet and my result is. The data is telling me I'm at 9, 000, then I know I'm 1, 000 foot low and I have to climb. If all I have is 9, 000 feet and I don't know what it means, like it means, I know I'm meant to be flying high, but 9, 000, it feels high enough.
[00:43:44] Christian Boucousis: But no one told me about the mountain that's at 9, 000. I need to be at 10, 000 to get above it. It's context, right? And this is what a lot of people they don't have the context to make the decision. They have the idea and they have the perception fueled imaginary future. You're never going to stop that.
[00:44:03] Christian Boucousis: That is human coding. That is It ain't going anywhere. That is been a fighter pilot. It's not about changing human behavior. It's about modifying it, mitigating it. So, so just give yourself this, this, these couple of moments, two or three times a day to just step back and say, Oh. Is what just happened what I was expecting and if it's not, then two things need to change either your expectation or your execution.
[00:44:30] Christian Boucousis: And if anyone's a, you know, I think as an entrepreneur, you should read Daniel Kahneman's work, thinking fast and slow, the planning fallacy, you know, and it's, it's in our human psych to build plans that are doomed to fail. We are always aspirational in our ideas. And it always falls down in, in actually getting them executed.
[00:44:50] Chaz Wolfe: I just, I love the beauty of how you've packaged this up on the simplicity. Yes, we can have ideas, we can have, you know, trials, all this stuff, but it's really just the debrief that gives us not only the data, if we have it and if we have context, but it also gives you the opportunity for your gut, like what you're just saying to say, which one was it, you know, and I think both are necessary.
[00:45:10] Chaz Wolfe: Would you, I'm assuming that you agree with that.
[00:45:11] Christian Boucousis: Yeah. And don't even call it a debrief. Just call it a flip chat. You know, let's, let's just flip this on its head. Let's flip this from idea to execution. Call it a debug, call it, call it a, call it a Wolfie, you know, whatever you want to, whatever, whatever you want to call it, it's not the word. You know, this is the other thing about human, we get caught on word.
[00:45:30] Christian Boucousis: Sometimes debriefs can feel a little bit like I'm in trouble or it's, it's what a, it's what a spy does. It's the intentional way you connect. Tomorrow, all this, all the way your decision making is occurring based on tomorrow, connecting it to reality the reason why the gap is there and, and connecting it in, in the fourth instance, actually doing something about it
[00:45:51] Chaz Wolfe: We're going to unplug from, from this line of thinking, just for a half second, although it's not gonna be too different. I want to know, cause I know you've built you know, companies and you're helping companies and, and you've, you're all in on, on business and mindset, clearly you're a very intelligent individual.
[00:46:06] Chaz Wolfe: But outside of business, how, I don't like to think that there's a balance in life. I like to think that we're just obsessed. Whatever we're obsessed with is what we get, whatever we focus on. And I think that you'd agree with that based on your psychology here. How have you gotten what you've wanted also outside of business, marriage, family health, like any of those other areas at the same time?
[00:46:27] Chaz Wolfe: Or is that your belief?
[00:46:29] Christian Boucousis: by being real, by being who I was meant to be, not who I thought people wanted me to be. I think that, and, and I think there's a, again, there's a nuance there, like, you know, I probably didn't know who I was, I didn't, I knew who I wanted to be in terms of a fighter pilot, I knew that was an easy one but, but beyond that, like that, when that became a combined identity and self as well as a job.
[00:46:54] Christian Boucousis: It's, it's kind of hard to then reframe, reframe yourself. So yeah, no, I, I, I'll be honest. I have the, exactly the wife I've always dreamed of. My, my kids are wonderful. They're, you know, 17 and 14 and they, like all teenagers and all kids have their own, their own issues, ups and downs. I've got a two year old son as well.
[00:47:14] Christian Boucousis: And he's like a great kid. Yeah. It's, it's just little things like when your kids. Yeah, kids cry at night, right? And they don't sleep well. I mean, all three of my kids sleep well. And it's, just debrief it. Like, most, there's a way. Like, yes, they always start screaming. That is the default. Like, that is gonna happen.
[00:47:32] Christian Boucousis: You know, so, so, so, read stuff that talks about what stops them from screaming and helps them go to bed. Better and and you will eventually figure it out. I've been in hospital with an obstructed intestine and talked six surgeons from sectioning my bowel, you know, cutting my guts open. I've, I've reinvented myself from being a fighter pilot to an entrepreneur with a, you know, a nine figure business.
[00:47:57] Christian Boucousis: I've been in humanitarian projects. I've been in property development. I've built buildings. I've been in publishing. I mean, Events and coaching and empowerment now, but because ultimately that's my comfort level is more service based, more of a service based business, not, not, not trading, not enrichment, not wealth and manifestation.
[00:48:18] Christian Boucousis: I mean, you know, manifest what you want, like just whether you believe manifestation is some guardian angel or it's a way of creating a mindset and the neuroplasticity you need to get all of those. All of those neurons firing where you want to, the reality is without being intentional and, and having a very clear idea of what you want in a relationship, it's, it's looks, it's your sexual proclivities, it's temperament, like it's literally everything.
[00:48:46] Christian Boucousis: And then when you meet someone fricking be honest, boom, boom, boom. This is this is my expectation. Does that mean someone's just going to completely comply? Absolutely not. But at least at least we set the rubber band and and and people diverge away. But, you know, conflict happens in in in an expectation unmet.
[00:49:07] Christian Boucousis: Take Israel Hamas. All the fighting kicked off again because a hostage transfer didn't happen as the intention, right?
[00:49:15] Chaz Wolfe: Right.
[00:49:17] Christian Boucousis: Trust. Mhm. Is broken through unmet expectation. That whole thing about under commit over deliver, do what you say, all these little sayings, but what you're really saying is, Hey, if you set an intention with someone deliver on the intention and therefore set low intentions.
[00:49:34] Christian Boucousis: And I'll be honest, mate, you get to 50 and you're like, shit, I got everything I ever wanted. Like I literally have everything, everything I want to do in life. Like I'm 50. I got nothing left. So, uh, you know, so the only thing left is to give it back. I guess is, is, is what happens next.
[00:49:51] Chaz Wolfe: And you're a spot on with that. And that can be of knowledge, which you already are even here today, that can obviously be in wealth that can be in future generations.
[00:49:58] Christian Boucousis: And I think that's why a lot of you, a lot of, there's a lot of train wrecks with celebrities. Right? I think it's people that have abundance that early and that large you, you see the wheels fall off and you, you get to this rather less purposeless phase of life. And I think, you know, I think that's also something that's important when it comes to high definition, destination and purposes.
[00:50:18] Christian Boucousis: There isn't one, it's going to change and you're going to lose it at times and. You know, it's, it won't find it. You won't find it looking for it. It'll find you
[00:50:29] Chaz Wolfe: that's right. That's right. I got a one last question here for you. Boo. I want to know especially with the I guess we'll do a little debrief here. Okay. I want you to roll back the clock and I want you to pick the younger boo at whatever age. And I want you to tap him on the shoulder, grab his attention.
[00:50:50] Chaz Wolfe: And I want you to whisper in his ear. What do you tell him
[00:50:54] Christian Boucousis: never be a minority partner in a business.
[00:50:57] Chaz Wolfe: that rolled off pretty quick, boo.
[00:51:02] Christian Boucousis: I think that's key equitable or more because that, that specific piece of advice would have saved me a lot of heartache in my life.
[00:51:11] Christian Boucousis: I know that's specific to me. That might not be helpful to anyone
[00:51:13] Christian Boucousis: else, but, but, but, I, if you're an entrepreneur, just, yep, and you come along VCs and people are going to invest.
[00:51:20] Christian Boucousis: You cannot give away control.
[00:51:22] Chaz Wolfe: Yeah, that's good. What, what did that cause as a quick, just again, debrief that if you had done it differently, it would not have caused, of course, pain, but what, what. What was the pain,
[00:51:32] Christian Boucousis: What did it cost me?
[00:51:33] Chaz Wolfe: uh, no, or, or cause or, or cause the pain of it.
[00:51:36] Christian Boucousis: a billion dollar business.
[00:51:37] Chaz Wolfe: Yeah.
[00:51:39] Christian Boucousis: So that, that company I founded then is one of the biggest companies in humanitarian services globally today. And I was just, I didn't know how to play the game. I was too young. Got people who are way more sophisticated than me involved with me and my business partner.
[00:51:53] Christian Boucousis: And they did the classic, come on in, divide, conquer, minimize, and then so, but look, and again, as they say you know, the, the worst thing is typically the best thing as well, because it just put me on a, on a different pathway, which is, I would say well, it's not as financially not as financially bountiful in terms of, you know, the net worth of hundreds of millions, if not billions, certainly a very comfortable, but more meaningful.
[00:52:21] Christian Boucousis: And I think what I do now is better for the world than what that company does today.
[00:52:26] Chaz Wolfe: Yeah. Well, I mean, you kind of said it a few minutes ago. You said that this is the work that maybe you were designed for or that you were meant to bring forth.
[00:52:34] Christian Boucousis: In my mind, it's if, if you, if you run, if you work in one company, I mean, I had a philosophy, even when I was in the air force, it's, it's easy to be good and to be an asshole. It's easy to be the best fighter pilot in the squadron and be a prick. That's easy. It's much harder to be a really great fighter pilot and to be a good guy as well.
[00:52:52] Christian Boucousis: Because. Being really good and really successful means you sacrifice everything else for that success. Every person, every relationship, everyone you see is an enabler to your success, and that's actually not that not that hard to be brutally honest, and that's why psychopaths succeed because they don't have.
[00:53:08] Christian Boucousis: They just don't have that empathy. So, so if you're going to play the good game, so, so if I can empower leaders of many, many companies to be really successful and very wealthy and do good in the world, that is a much bigger multiplier. And I think that's the destination that the universe has has put before me.
[00:53:27] Christian Boucousis: I mean, my challenge is the company we have now works very large enterprise and we do great work. It's how we take this product and this mindset and deploy it at an SMB level and, and. Allow entrepreneurs and others to get the benefit of it. So that's my kind of, that's my journey in the next couple of years as to how do we package this product up in a way that scales even further.
[00:53:49] Chaz Wolfe: Yeah, I love it. Speaking of that package or working with you, or if someone's just interested in following you, connecting with you picking your brain or, or watching you work further, is, are there video resources? Is there a website they could find you? Can they reach out to you and work with you directly?
[00:54:04] Chaz Wolfe: How can they, how can they reach you?
[00:54:06] Christian Boucousis: Yes. If you're, if you're an entrepreneur or a small business, the best place to find me is callmeboo. com. That's, that's my website. That's me. The enterprise, if you're sort of a 50 mil plus, or you, you've got, you feel like the synchronicity of your team, like you're just not getting the full juice from the engine.
[00:54:23] Christian Boucousis: Then afterburner. com is an incredible organization. As I said, I'm just the latest custodian of, of the brand and has done amazing things over the, over the year, you wouldn't be wearing Nike Air Jordans right now, if it wasn't for Afterburner. You know, we help that company scale. So, so there's a lot of a lot of organizations and a lot of aspirational brands out there that, that think like a fighter pilot and work like a fighter pilot and they're very successful, very big companies as a result.
[00:54:53] Chaz Wolfe: Yeah. Love it. Boo. You've been incredible. Your mind is also that, and we appreciate you sharing some of the nuggets inside tucked away in there, appreciate you being here. Blessings to your family and your business, all the entrepreneurs that you're touching in your work. Thank you for being here, sir.
[00:55:06] Christian Boucousis: Thanks jazz. And thanks for having me on the gathering of the Kings. Appreciate it, mate.

Join host Chaz Wolf on the Gathering of Kings Podcast for an inspiring journey with Christian "Boo" Boucousis, a former fighter pilot turned successful entrepreneur. Discover how Boo's 'Fighter Pilot Mindset' propelled him to build a 9-figure business empire. Dive into topics like situational awareness, debriefing value, and the art of decision-making in entrepreneurship. Learn from Boo's unique perspective on transforming fears into actionable strategies and expanding comfort zones for business success.

Christian "Boo" Boucousis:

LinkedIn: https://www.linkedin.com/in/christian-boo-boucousis/

Website: https://callmeboo.com/

Youtube : https://www.youtube.com/channel/UCqfRV6NbelwSANHpz9scBZw

Facebook : https://www.facebook.com/christian.boucousis/

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