501 | How to Rewire Your Mind for Success: The Missing Secret from Think and Grow Rich

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• Episode Transcript

  [00:00:00] Chaz Wolfe: John, appreciate you being back here on the show.

  [00:00:02] It's been, I want to say two years. Is that right? Jake, has it been two years, two and a half since you were on, ~ ~ the gathering, the Kings podcast when we first met for the first time now driven to win, but thanks for being back here. ~ ~what's, what's the last two and a half years been like in, in your world?

  [00:00:19] John Mitchell: Just live the dream. I'm telling you, living the dream. ~ ~you know, just, ~ ~ exciting that, ~ ~ you know, I have my, my own class teaching the, the methodology, ~ ~ that I created from Think and Grow Rich and, and, ~ ~ and really, you know, it's such an ideal. ~ ~venue, because I got 4 months with and, you know, I can go deep and, ~ ~ you know, I develop trust with them and I, I meet with each, each individual student, ~ ~in the 1st, ~ ~ week or 2, a class and so that creates a bond and, and they see that I care about them and I tell them, you know, you're just a younger version of me.

  [00:00:57] Which, which I feel that way with everybody, [00:01:00] you know, whether they're 50 or 20, but, ~ ~you know, just, it's been, ~ ~ you know, so, ~ ~gratifying to, you know, actually see the radical change it creates in them. And, ~ ~ so, you know, it's just been great.

  [00:01:13] Chaz Wolfe: Yeah, you know, ~ ~I remember meeting you for the 1st time, a couple of years ago, and you saying that, you know, you were teaching this, this methodology.

  ~ ~

  [00:01:20] to, you know, the head coaches at, ~ ~ the University of Texas and, and, ~ ~ at that point I think you were working with a couple of students, but now it's transformed into an entire program and you're teaching tons and tons of students. Right. And, and I can just see over the course of, you know, obviously not just going through your program, but, but getting to know you and we've become friends now.

  [00:01:39] It's like, I can see you light up. Yeah, as you talk about the students and of course, like, you know, the high performers and the business owners and, and the head coaches like that, that's another level. And that's cool. But like, I can see your, your kind of spirit light up when you're talking about the kids, ~ ~ especially the athletic, you know, the, the athletes, ~ ~ right.

  [00:01:57] Can you talk about that for a minute? What, what, what lights you up about that? [00:02:00]

  [00:02:00] John Mitchell: Well, you know, we got 550 athletes at the university of Texas and, you know, a few years ago I was telling the athletic director, ~ ~you know, let's, let's make, an The University of Texas is a gold standard for mental training and conditioning.

  [00:02:12] And, you know, a lot of people don't know this, but the University of Texas is the biggest brand in college sports, you know, takes in more money than anybody else. And we're, we're blessed to have won the.

  [00:02:28] The award to the top athletic program in the country, based on wins and all sports. And so it's just been, ~ ~totally cool to be able to, you know, take this idea of, let's make the university Texas, the gold standard for mental training and, and actually,~ ~ you ~ ~you know, be at the foundation of that.

  [00:02:47] And so, you know, and, and there's a, you know, I've learned so much from brilliant, ~ ~sports psychologist in my work with the, ~ ~you know, athletic director. And so, you know, and I'm picking up stuff from them and [00:03:00] adding it to my template. So it's been really pretty cool.

  [00:03:03] Chaz Wolfe: Well, and we'll talk about the methodology here in a minute, but, ~ ~ when, when you're wise and you're paying attention and self aware, you know, there's things that we can add to our template or to our visualization all the time.

  ~ ~

  [00:03:16] and the little tweaks that are better, better clarifying or articulating, ~ ~ who that we believe we want to be. And when we rub shoulders with people, ~ ~ like you and with. Of course, you know, the people that you're talking about. And of course, we've built a community inside of gathering the kings that we talk about this all the time, where you rub shoulders with amazing people.

  [00:03:34] And it agitates thought, it agitates the way that you think and what you believe that can be possible for you. Would you agree with that?

  [00:03:41] John Mitchell: Absolutely. And, and, you know, I think that as we get into this today, people listening are going to find this interesting, but the people that are really driven, I think are going to find it life changing.

  [00:03:54] And, and, and, you know, I'd love. What you're doing with your podcast and with your whole group, [00:04:00] I mean, you know, I've been an entrepreneur all my life and I, I see how hard I friggin made it, you know, but I did, you know, I'm all about teaching people how to work smarter, not harder because I spent the first 50 years of my life working harder and, you know, made a couple of grand, a hundred grand a year.

  [00:04:21] But, you know, I wasn't going to take me to net and seven figures a year working harder. It only happened from working smarter.

  [00:04:29] Chaz Wolfe: Yeah. Yeah. My, my, it was funny. ~ ~I had a friend of mine, ~ ~ asked me, he asked that he has a bunch of people, but he said, what's, what's your word for the year you get, you get one word.

  [00:04:40] And I usually do this each year, Julie and I sit down and we come up with a word. Sometimes it's been the same word, which is kind of cool. But my quote unquote word for the year was more with less, right? Right. More with less. And he was like, you don't find that ironic that I told you to use one word and you used three.

  [00:04:57] And I was like, well, I appreciate that perspective. However, [00:05:00] I'm sticking with it because more with less is absolutely the train that I'm on. And I will be for the next, ~ ~ available future, because very much like you, I have overcomplicated everything. I've overcomplicated success. I've overcomplicated marriage.

  [00:05:14] I've overcomplicated it all. And, ~ ~ when we just, when we can kind of like have that, that aha click of like, wow, it's actually, it's not that hard. It really comes down to intention, which, ~ ~ I, I've been a big proponent of intention for a long, long time, but then going through your program has made me just so appreciate not only just the word intention, but really what it means to be intentional and being able to, ~ ~ be back my discipline, which I've already, I've been so disciplined my whole life, but I've been disciplined about making it hard, ~ ~ about the intention, you know.

  [00:05:44] John Mitchell: Right. Well, I'd say you got such an advantage with that amazing woman you're married to. ~ ~you know, Julie is just, ~ ~ the best.

  [00:05:51] Chaz Wolfe: So you got that right. I know. And, and, hey, we, we both can agree that,~ ~ all three of us actually can agree because, ~ ~ Jake's got the, the opposite experience. [00:06:00] And until he meets his forever queen, ~ ~ you know, there, that, that decision is so important.

  [00:06:04] And it can It can make or break. ~ ~okay. So we're gonna talk about this methodology, but you say in your book, and of course, as I've gotten to know you for the last two and a half years, we've talked about this, this thing I'm gonna bring up here. ~ ~We've talked about this a lot, but you talk about how it's only for the 2 percent and now 98 percent of people, even listening today, they're probably not going to get it and it's not for them, right?

  [00:06:26] And that's okay. You had to come to a realization that it's not for everybody and that's only for the 2%, but you do a really good job inside of your book. The book's called the missing secret, ~ ~ the missing secret of the legendary book, think and grow rich. ~ ~and we'll have the links and stuff in the show notes, but you say in the book that it's only for the 2 percent and you go into describing what the 2 percent is like, right?

  [00:06:46] John Mitchell: You know, let me, let me explain sort of how I really came to appreciate this, ~ ~ and, ~ ~ do you want, you want me to tell my story and then tell you this or what, how do you, yes, I think the audience of [00:07:00] perspective is worthwhile here in the story, ~ ~ for sure, you know, slightly abbreviated story, but, you know, so I became a entrepreneur when I was, ~ ~ 30 started out as a CPA, you know, And in my thirties and forties, I was in like six or seven different businesses and, ~ ~but when I hit 50, as you know, I just wasn't as successful as I thought I should be.

  [00:07:21] And, you know, I had 2 goals in my life to make enough money so I didn't have to work and to find the woman in my dreams. And so, you know, I was falling short on both of them. And, ~ ~ and, you know, on the money, I always did pretty well, you know, I made 200 grand a year, but as materialistic as this sounds at 50, ~ ~ I realized I wouldn't have the exceptional life I always dreamed of unless I started netting a million dollars a year.

  [00:07:51] And, and then on the, on the girl, you know, I'd never been married at 50, ~ ~ but, ~ ~ I did a lot of interviewing as, as you know, [00:08:00] and, ~ ~ and, ~ ~ so, you know, at 50, I'm like, well, how am I going to change things and, ~ ~you know, I, so at, at 50, it comes to me about 3 months after I turned 50, ~ ~ go find the top book of the world on success and apply that book literally word for word to my life.

  [00:08:17] So I'm like, and I'm laying in bed coming up with that and I'm like, wow, that's a damn good idea. So I jump out of bed. I do the research and I discover something that absolutely blew me away and should blow your audience away. There's 1 book that's been read by 150 million people and it's the top book in the world on success by a factor of 10 and that book is thinking, grow rich.

  [00:08:46] And here's what's amazing. One in seven people in the United States has heard of the book thinking real rich. Yeah. I mean, what does that tell you about this, this culture of clutter we live in when there's, when everybody [00:09:00] wants to be more successful and there's one book, that's a top book by a factor of 10, but only one in seven people has ever heard of the book.

  [00:09:08] Chaz Wolfe: Yeah.

  [00:09:08] John Mitchell: Anyway, you know, so that, that caught my attention. And so I. Buy the book, read the book and the book says there's a secret for success, but the author only gives us half of the secret. It's on the reader to figure out the other half. And so I'm bummed out. I'm around for, like, 3 weeks and, you know, chance 1 day.

  [00:09:32] I just get up and I'm like, John, just frigging man up figure out the damn secret. I mean, come on. And so. I immersed myself in the book over two or three months and read it probably 20 times. And I figure out the secret and a 12 minute a day technique to apply it. And I started applying it to the, ~ ~a new business.

  [00:09:53] I was starting in the reverse mortgage field and suddenly my income starts doubling and doubling and [00:10:00] doubling to where I was making, you know, 25 times the 200 grand a year. I've been making the prior 20 years and and chance. What was so amazing about it was I could see why it was happening. I could feel that I was playing the game of life at a higher level.

  [00:10:19] I could do things I could never do before. And I just had a level of control over my life beyond what I'd ever experienced before. And I became fascinated by the fact that you could take two key scientific principles and apply them to your life. And so materially impact your success. And, you know, what I'm teaching is really the science of success, because that's what, that's what thinking grow rich is really about.

  [00:10:47] And so finally, I had enough money, so I didn't have to work and this like 10 years ago, I sell my company. Meet the former chancellor and president at the University of Texas. He says, how you gotta teach this at [00:11:00] Texas and why don't we teach it together? And so we off we go and do that. And then he introduces me to the athletic director and he says, well, I wanna learn this 12 minute day technique.

  [00:11:11] And so I teach it to him. And that leads to essentially being the, the mental coach for the 18 head coaches. And then the latest iteration is. And he probably got tired of me saying this, that boy, if I, if I knew at 20, what I learned at 50, what a difference it would have made. He says, let's create this class and get it, get it at the business school, get the business school to, to, ~ ~make it part of their curriculum and, ~ ~ we'll teach it to all 550 athletes.

  [00:11:41] And so that's, that's sort of the story, ~ ~ and, and, you know, back to, back to your original question, you know, this for the 2 percent great question, but I want to sort of give people the foundation. I appreciate that. ~ ~so about five years ago, I [00:12:00] decide I'm going to go find the top expert in the world on success and show him or her.

  [00:12:04] What I created and and so I thought, okay, and I, I, ~ ~ realized that Darren Hardy is arguably the top expert in the world on success. So I write a big check. And, ~ ~ Ginger goes out with me, we go out to, ~ ~ La Jolla, California and spend 3 days with him and, and the moment comes and I bring my template and put it in his hands.

  [00:12:28] And I explained how it works. And, ~ ~he goes, well, John, you know, this is really good. He says people aren't going to spend 12 minutes a day on this and I'm like, well, Darren, how the heck can that be? 25 X, my income time magazine did a cover story on the science behind it. We're applying the central concept of the top book of the world on success to people's lives.

  [00:12:53] What do you mean they're not going to spend 12 minutes a day? And he says, you know, the, the dirty little [00:13:00] secret in the success business is that most people won't do anything to impact their success because more success is merely a preference. You know, merely a preference, he says, and that's 98 percent of people, he says, this is for the 2 percent that are actually driven where more success is a necessity.

  [00:13:23] And at the time I thought that just can't be right because everybody wants to be more successful. But over the intervening five years or six years, it's been, he was so right. And so now I don't worry about the 98%. You know, there's a lot of two percenters out there. So that's, that's what I've learned.

  [00:13:45] Chaz Wolfe: Yeah. What are the characteristics that you found in the 2%? You know, cause, cause you're right. I've met a lot of entrepreneurs who say that they want more, you know, I learned this phrase a long time ago, people do what they want to do. Yeah. Right. People do what they want to do. Period. And [00:14:00] it's a hard stop.

  [00:14:00] Period. ~ ~if you say that you want something, you have it, or you're in the progress of getting it. ~ ~but, but most people just say they don't actually have, they don't do it.

  [00:14:11] John Mitchell: Right. Right. No, I think that's true. And I think, you know, this is the characteristics I see. So first of all, they have to be drift where, where more success is a necessity.

  [00:14:24] It's not merely a preference. So that's the first thing. Second thing is they got to be deep. They got to be reflective about their life. And, and, you know, one of the things I see is that in, in this, at least in the American culture, I'd say, I think that 80 percent of the people think that, you know, influencing your mind and mindset is, is woo woo and, and useless.

  [00:14:55] And, and I'd say that's, I'm curious. What do you think? You think that's true? [00:15:00]

  [00:15:00] Chaz Wolfe: Well, I think that it's true that most people think that. Yes.

  [00:15:03] John Mitchell: Right. Right. ~ ~you think it's 80%?

  [00:15:06] Chaz Wolfe: Oh, maybe even higher.

  [00:15:08] John Mitchell: Right. Well, you know, I get that. You know, the only reason I, I guess my anchor on that number is I think about 15 percent of people meditate.

  [00:15:19] So that tells me that there's a core of people that understand, you know, ~ ~maybe, you know, they, they see the value of, of impacting their mindset. And there's a lot of people that sort of struggle with, with meditation that still, you know, are into mindset. So around numbers, let's call it. 80 percent so, ~ ~you know, you can just wipe out 80 percent of the population right there.

  [00:15:47] And, ~ ~but, but besides being driven, you know, they've got to believe in, in the power of mindset. And they, they, I think, have to be reflective about their life. You know, not everybody's reflective about their life. [00:16:00] Yeah, I, I call it being deep. And then the, the, then the 3rd component is they've got to be at a point in their life where, ~ ~you know, they're ready to change it.

  [00:16:11] So they got to hear the message at the right time that yes, I, I'm looking for something to change my life. You know, if they're hunky dory with their life. ~ ~you know, you know, and it's all just, ~ ~ you know, wonderful then, you know, time is time. He's not right, but, but you hit them at the right time, you know, so it's, I think it's those three things.

  [00:16:34] Chaz Wolfe: Yeah. I love that. And, and somewhere in there, probably in the last component, that third element, I have found that a lot of people, even, even the book thing can grow rich. Like I read it first when I was probably 19, didn't really understand much of it. Yeah. I've read it. You know, many, many times since then, I think last year alone, I read it seven or eight times.

  [00:16:51] And you know, the, there's a, there's a, there's a pretty clear message once you've kind of grasped it. And I think your work does an amazing [00:17:00] job of clarifying what the secret is and how to be able to apply it even in the book though. Chapter four gives you auto suggestion and it gives you an exact, you know, short replica of here's how to use auto suggestion, right?

  [00:17:13] And I have met so many entrepreneurs. In fact, I've met a few that say that they want more, like what you're saying, they're driven, they're reflective, like all these things. And, and, ~ ~ and, oh yeah, yeah, I read thing. Guru. It's like, okay, great. Where, where's your little morning thing that you read? And they're like, what are you talking about?

  [00:17:32] Like, but, but have you read the garage? Yeah, I've read a couple of times. No, no, no, you haven't because now, even though that little, that little blurb in chapter four, isn't nearly impressive as, as impressive or clear as the 12 minute a technique, which is what I use now, of course, which is what's yours, even that little short little bit.

  [00:17:52] When I first met you, you were like, Hey, do you do something? Yes, I do. I got it from chapter four and thing grow rich because I just do what it said. Like you said, I read, I found the [00:18:00] top book on success. I decided to apply it exactly verbatim. Yeah. And that last little component that you were talking about as far as people hearing the message, but not really getting it.

  [00:18:09] I have met so many entrepreneurs who say that they want more, but aren't even doing some of the very basic things. Like verbatim, which is some of the language that you're saying. And it's like, why, why do you think that that is? Why do you think someone could read that? Or, in your case, and Dan, Dan Hardy going, okay, here's the answer.

  [00:18:27] All it takes is 12 minutes a day, and they go. Yeah, probably not going to do that.

  [00:18:31] John Mitchell: You know, that's a great, great point. And I think, I think I see the, the, ~ ~ the issue, ~ ~ you know, ~ ~first of all, ~ ~ you know, I read the book when I was 41 years old, but it didn't change my life. And, you know, ~ ~only when, when I was motivated by realizing it was the top book on success by a factor of 10, did, did I go, did I go to the, the, the depth to, to figure it out?

  [00:18:59] And, [00:19:00] and, ~ ~ but the other thing is, I think, you know, as great as the book is, there's not a practical way to apply it. And he doesn't give you the full secret. You know, when you know the full secret. It jumps out at you all over the place,

  [00:19:14] Chaz Wolfe: right?

  [00:19:15] John Mitchell: And, and, you know, maybe now's a good time to, to sort of share what the full secret is.

  [00:19:21] What do you think? I think so hit it. So, you know, I think it may be as best to share this in the form of a story in that, you know, ~ ~you know, my stories at 50. I'm, I'm, ~ ~ decided to apply the book to my life and I'm feeling the scarcity of time, but, you know, there's a little more going on in my life in that, ~ ~ my mom was dying of pancreatic cancer.

  [00:19:46] And so every day I'd go to the hospital after work, and I'd love honor and hold her hand and and chance. I didn't go in the cold, dark hospital parking lot and cry my eyes [00:20:00] out for, like, 45 minutes every night, and this is going on week after week after week, and, you know, obviously, I'm feeling the impending loss my mom, but, but I realized there was something deeper going on, and what I realized was, I felt like I was laying.

  [00:20:18] My mom down with my life and, you know, my mom and dad gave me everything they, they sent me to Jesuit high school in Dallas, ~ ~ when they really didn't have the money and they sent me to the university of Texas and I didn't have to pay for a thing. And so as she's dying and I'm at 50, all I've got to show for my life is an average life.

  [00:20:44] And I hated the average life. I mean, I hated the average life because I just knew I was capable of so much more. And I couldn't figure out why I couldn't get it out. And [00:21:00] so, ~ ~you know, now, in retrospect, I see that that. feeling of letting my mom down was like rocket fuel and causing me to go deeper than any other human on the planet and into thinking, grow rich and figure out the secret.

  [00:21:14] And I remember the night that I really figured it out was, you know, I'd gone to the hospital, seen my mom, loved on my mom and. And but, you know, chance this night was it was different because it was snowing and it doesn't snow in in Dallas very often. And so I'm, you know, cry my eyes out and now I'm starting to drive home and I see the big.

  [00:21:39] Snowflakes hit my windshield and, and it just felt different. And so I get home and I decide, well, I'm going to read a little thinking girl rich again. This is probably the 20th time I've read it over, you know, a 2 or 3 month period of time. And this night I read that your daily actions determine your success in each area of your life.[00:22:00]

  [00:22:00] I'm like, huh? Well, I never heard it. They put that simply, but the cumulative effect of your daily actions determine your success in your, in your health, in your marriage, in your career. And I'm like, I buy that. And then I read something that floored me. He says 90, 95 percent of your daily thoughts and actions are unconscious and I'm like, huh, that's interesting.

  [00:22:29] And so, you know, by now I'm ready to go to bed and I, so I will wash my face and brush my teeth and get in bed and, and Chaz, I can't stop thinking about that. 95 percent of your daily thoughts and actions are unconscious. And I remember as I'm, you know, wrestling with that. I sort of sit up, I feel like it's an epiphany and I go, well, wait a minute, you know, if your daily actions determine your success and 95 percent of them are unconscious, then you don't actually [00:23:00] control the very thing that's determined your success.

  [00:23:03] And if you want to have a higher level of success. You got to gain control over those unconscious daily actions. And I'm like, Whoa, this is profound. And I remember, you know, looking in the backyard of my house and, you know, see the snowflakes falling down. And I'm like, this is a. This is a surreal moment.

  [00:23:28] And then, then, you know, the full secret of thinking Grow Rich sort of comes to me once I had connected those dots. And I realized that the full secret is what you envision in detail with emotion on a daily basis is what shows up in your life. And let me say that again, what you envision in detail with emotion on a daily basis is what shows up in your life.

  [00:23:55] And what that means is you create immense clarity about [00:24:00] your life, exactly the person you want to be, exactly what you want to accomplish, and precisely how you're going to achieve your clearly defined goals. And you take that clarity and you put it on a template I created. You feed that clarity to yourself every day, takes 12 minutes a day, and after approximately 21 days, the science kicks in, the magic happens, and what you're feeding yourself starts showing up automatically without thinking in your thoughts and actions.

  [00:24:34] And that's the game changer. And the impact of that is really three things. First of all, you feel, ~ ~ an immense sense of control over your life. Well, of course you would. You're feeding the succinct articulation of your life to yourself each day. Of course you'd feel control. Then the second thing, you feel confidence, and that's a direct result of the [00:25:00] control you feel.

  [00:25:01] And then the third thing is The right actions start happening automatically without thinking, and that's never happened before. And so that's, that's the full secret

  [00:25:12] Chaz Wolfe: and that's how

  [00:25:13] John Mitchell: it

  [00:25:13] Chaz Wolfe: works. Yeah, I love that. And Jake and I are going to go back and forth here, ~ ~ because we've obviously both used the template now for a long time and have had our own success using this.

  [00:25:21] But, ~ ~ you know, they, that it sounds like, oh, well, of course, right? Like, as you say it, it's like, oh, yeah, that makes makes perfect sense. But going back to the point here of. Why, or why success has to be, you know, like the necessity as opposed to the preference. Because the person that just heard you say all that, there's, there's a person that didn't They were zoned out.

  [00:25:46] They didn't even hear they were doing something else. Then there's the person that heard it. That's like, Oh, that's interesting. And they're not going to do anything with it. And then for a few, they heard it and they were like, okay, I need to get my hands on that template because if that's, [00:26:00] if what he just said is true, holy smokes.

  [00:26:03] Yeah. And so what is, what is necessity, right? Why does success have to be a necessity as opposed to just a preference?

  [00:26:12] John Mitchell: Well, you know, it's, it's like, ~ ~and, and think and grow rich talks about this is how determination is key to success. And, and, you know, ~ ~I'm like, if, if people, because I have people and you alluded to it, you know, there's people that go, well, I don't know that I'm going to spend 12 minutes a day.

  [00:26:32] I'm like, give me a break. You know, if, if you don't, if you're not going to do that, you know, I mean, you don't have to do my thing, but, but if you're not going to take 12 minutes a day to impact the thoughts that are going on in your head. You know, I give up on it. Good luck. You know, ~ ~and so, ~ ~I don't know.

  [00:26:52] I just, I just, I think that people are born with this drive. They either got it or they're [00:27:00] not. And, and, you know, I'm sort of harsh with the people that don't have that drive. That's, that's how they were born. It's not, they're not, not their choice. You know, you and me, Okay. and Jake look at the world from our point of view, we're like, we're driven and we're like, what's wrong with you?

  [00:27:18] What's wrong with, well, there's nothing wrong with them. They just weren't. the driven gene.

  [00:27:24] Chaz Wolfe: Yeah. Yeah. I think that there's, you know, you say in the, in the, in the, in the chapter we were talking about, you know, finding the 2%, basically you're just going to focus on the enlightened 2%. Right. And, and it, and it doesn't mean that those other folks can't get to that place.

  [00:27:37] It just means that their circumstances, their environment, the way that they've been raised, all the things that accumulate have just not given them the ability to, you know, to, to, to. Think of this as something that's valuable, and I'm going a particular direction on this, and then we'll kind of come back to the success that we've had with the template.

  [00:27:54] But we were talking before we kind of hit the record button that, ~ ~ you know, Gathering the Kings has been doing some work with [00:28:00] kids, and we're calling it Generation Next. And we've had member kids coming into our success principle teachings, and we're gonna start open this up to other kids soon. And when I think about that environment that you were just describing about how you know the driven gene And how a lot of the, you know, genes, if you will, are, are, you know, some are DNA, some are environment, some are a mix, but how do you see like even you as a mentor of mine, looking in on me and Julie and going, Oh, wow.

  [00:28:27] Like cool people. Amazing. Okay, cool. They're using the template. They're, they're articulating their life. They're working in intention to, to, to get the things that they want in life. But now I'm like, Facilitating similar items, you know, with my kids. What does that from your perspective, looking down a couple of generations, what does that do to my kids and my grandkids and, and five, six, seven, eight, 10 generations down?

  [00:28:48] John Mitchell: Right. Well, you know, I think the future for what I'm doing, I want to get it into kids hands at a young age because, you know, I, you know, you'd [00:29:00] find this fascinating. I, I did this, ~ ~ with my class. Last semester, and again, have my classes is athletes half or non athletes. And, and, you know, it's interesting.

  [00:29:11] I had probably the, the most popular 19 year old in the country in my class and arch Manny and, ~ ~ you know, but, and I had a bunch of football players there, but early in the class, and I didn't know this was going to happen. But, ~ ~ it becomes, I have a dear friend of mine that spoke to my class and so many of the students came up to him and said, boy, I've got this feeling of not enough.

  [00:29:37] I'm, I'm not enough. And every one of them had this feeling. And so the next class I'm like, I'm going deep on this. I don't know where this is going, but you know, I'm going deep on it. And so again, every one of them had the feeling that they're not enough. And I'm like, well, of course you feel that way. You know, you're wired for survival.

  [00:29:58] That's the biggest problem [00:30:00] people have to overcome in life is that you're innately wired for survival and it causes 75 percent of your thoughts to be fear based and you're reactive rather than proactive on your important agenda. You're also highly resistant to change, but you know, so that you're wired that way to be fear based and that, that is what.

  [00:30:21] Generates, ~ ~ the feeling of not enough. It also generates that negative inner voice that the vast majority of people have. And, ~ ~ you know, so I, as we got that clear that that was the problem. I'm like, think how cool this is. Just imagine that we take your life. You know, you, you, the person you are today.

  [00:30:45] The things you like about yourself, the things that you don't like about yourself, you've been created haphazardly. It, none of it was with intention. How you were raised was probably not even, ~ ~ was certainly not your [00:31:00] intention. It might have been your parents intention, but you know, more, more often than not, they were just winging it.

  [00:31:06] And so, ~ ~you know, but you exist. By a haphazard number of things that made you the way you are. How about if we just start all over again? With a blank sheet of paper and let's create the ideal you, you know, in the five key areas of your life, yourself, your health, your romantic relationship, your spirituality and your career and and that's how the template is sort of laid out.

  [00:31:37] And, and, ~ ~ then we do that in the conscious mind. And then once, ~ ~we've created the ideal you, you're going to feed that to yourself, either listening to it or reading it. And then that's going to shape the subconscious mind, the doing part of you. And, and after 21 days, that [00:32:00] ideal you is who you actually become.

  [00:32:02] And so, ~ ~you know, I found that. Fascinating. And they found it fascinating too. And so,

  [00:32:09] Hey Kings and Queens, Chaz Wolf. I want to talk to you about something that's super important to me. We put a lot of time and effort, we meaning myself and my team into this podcast, into the content that goes out every single day. And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too.

  [00:32:28] So we would love if you would like comment, share, leave a review, post, share again, all of the things. On social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify. We would love to be able to get our content into more hands, more entrepreneurs, so they can grow their business as quick as possible.

  [00:32:47] Together, we are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights. So let's do this. Let's help each other grow.

  [00:32:56] Chaz Wolfe: yeah, it's so interesting about this negative inner voice and I'll let Jake kind of take it from here [00:33:00] because, you know, I, I worked with you a couple of years ago, almost three years ago now, and, you know, went through the program and then Jake did this later, but, but his.

  [00:33:09] initial, ~ ~ connection with you is around this, this negative inner voice work. I remember having the conversation, you and I, John, of like, you know, how is this possible that people have a negative inner voice? That's crazy. And I'm sure that there's been times in your life, my life where we've, you know, had, you know, doubt or, or unbelief or whatever.

  [00:33:27] You know, not to the, not to the level that Jake and others in our group that were like, Oh no, like negative inner voice, like big raise of the hands, both hands, like that's, that's for sure me. And so Jake, why don't you jump in here and talk about what that was like beforehand and then, and then maybe you and John can go back and forth.

  [00:33:43] Jake Isaacs: Yeah. It's so interesting now that I'm on the other side of this negative inner voice that plagued me for. Most of my adult life, all of my adult life that I can remember, ~ ~ it's so much quieter in my brain on a daily basis. Now I'm able to focus more because I'm [00:34:00] not having the mental ping pong of you shouldn't have done that, or you should have done that, or I can't believe you did that.

  [00:34:06] You silly, you know, whatever. I grew up in a household where I was just told that we're the toughest on the ones that we love. And so I projected that onto myself. And so I, was my worst critic. Everything that I did, I second guessed or I judged myself for as opposed to just making a decision and moving forward.

  [00:34:28] Right, right.

  [00:34:30] John Mitchell: You know, ~ ~you, you enlighten me though. You know, I remember, ~ ~ when I was working with some of the Kings, you know, they weren't quite ready for the 12 minute a day. For whatever reason, but they all had the negative inner voice. And I remember saying to him, ~ ~ you know, man, life is, is tough enough without you piling on you.

  [00:34:52] I mean, ~ ~you gotta be your own best friend and to have this negative inner voice, what a lousy way to live. [00:35:00] And, and, you know, again. It's natural that most people have it because we're wired for survival. And, and, but what you taught me, that was, ~ ~ very interesting. And I knew this was how it would work at first.

  [00:35:15] After 21 days, what happens is it doesn't just magically go away. What happens is you're very aware of your thoughts. And when it raises this ugly head. I taught you to trigger to something you're grateful for. And so that's that. And that would work that way, you know, as soon as you recognize that negative air voice, boom, you're, you're thinking about something you're grateful for something you've already put in your template that you're going to trigger to.

  [00:35:44] And so that's how it works for two or three months. And then there's a point where it just goes away. You don't have to do the triggering. And because, you know, you're by you doing this, You're reworking your psyche in a way [00:36:00] that you've never done it before. And, you know, I think Now might be a good idea to explain how the human mind works, because this, this was the game changer in my life to go at 50 from not understanding how the human mind work to understanding it.

  [00:36:18] So you think that's okay to share that? Absolutely. I love that. So here's how the human mind works. Your conscious mind says your intentions are based on logic. Subconscious mind controls your daily actions, or at least 95 percent of them, and it's only influenced by repetition. And now here's the example of that.

  [00:36:44] Let's say you want to lose weight. Conscious mind says the intention to lose weight based on the logic of the health benefits. Well, the reason people aren't losing weight is not from lack of intention. It's from lack of influencing The part of the brain that's controlling their [00:37:00] daily actions, their eating and their exercise.

  [00:37:02] Well, that's the subconscious mind. And so what that really means is that again, this, the conscious mind is setting your intentions and the actions associated with your intentions. Are controlled by the subconscious mind and it's only, ~ ~ influenced by repetition and, and here's what I think is interesting about it.

  [00:37:27] You know, the subconscious mind doesn't have the, ~ ~ the benefit or the, the negative aspect of, ~ ~ logic logic is sort of a double edged sword, ~ ~ on one hand. You know, the, the, ~ ~ subconscious mind is the obedient servant of the, ~ ~ conscious mind. It just does what the conscious mind tells it to do. It doesn't have the benefit of logic to argue it.

  [00:37:55] You tell it to do it. It's doing it, you know, again, it doesn't [00:38:00] have the ability of logic to go. Well, wait a minute. I don't know that I'm really want to do that or I don't want to do it today. Now, if you feed, you know, whatever the instruction is to the subconscious mind. ~ ~it'll do it, but here's the other side of the logic.

  [00:38:16] You may go, well, really, I got to tell myself every day the right actions. I mean, I just, you know, logic would tell you that. I told you last week, but the actions are, why do I have to tell you every day? Well, that's just how it works. Subconscious mind only responds to repetition. That's why that repetition of exactly the right actions is what causes you to help them do it.

  [00:38:44] Jake Isaacs: Not only the repetition but the specificity of what you're feeding that subconscious I think is really important. Right. To your, to your point earlier where we were talking about You know, when that negative thought happens, it's triggered to a [00:39:00] grateful thought. Well, it doesn't end with, I triggered to a grateful thought.

  [00:39:04] I triggered to a grateful thought, which is. Yeah, being very specific in the moment with that is so like in that in that second when that negative inner voice did pop in, I wasn't thinking about how to respond to it because I've been feeding very specifically into my subconscious what exactly I was going to say to myself in those moments.

  [00:39:22] John Mitchell: Yeah, I'm glad you brought that up. And, and, you know, I'll tell you, I think now might be a good idea. To just ask your audience a question, you know, we've been, we've been doing this here for a little while. So they're sort of in this hopefully, ~ ~ just think about this. How do you create success in your life?

  [00:39:42] How do you create success in your life? You know, when I'm 1 on 1 with people, ~ ~ I find that, you know, they stumble around to sort of come up with an answer and. And, but they'll come up with something and then I'll, ~ ~ it's obvious sort of that. They don't really have a way of, of [00:40:00] creating success. ~ ~and, and, ~ ~ but I'll repeat it back to him and then I'll go.

  [00:40:06] The more pertinent question is, so, how's that working for you? Well, not so good usually. And, and, you know, the thing I point out to people is the reason is, You're just winging life. You don't have an actual way of doing life. And therefore you keep on repeating the past. Well, and you know, that was me up until I was 50.

  [00:40:33] But, and, and here's like, like I alluded to a minute ago, the problem with that, it's just winging life. Is it because you're innately wired for survival where again, 75 percent of your thoughts are fear based. ~ ~the other thing that you're sort of fighting, I mean, that's problem number one. The other problem you have is that you're oriented to the recent past when you, and so when you wake up each [00:41:00] morning, you think about your problem.

  [00:41:02] You think about recent slides. That's that have happened and that causes negative feelings. Well, those negative feelings create more negative thoughts and those negative thoughts create more negative feelings. And so you get in this continual negative loop of, ~ ~ of negative negativity. And that's why you recreate the past.

  [00:41:25] And so the solution is to feed the succinct articulation of your life to yourself each day. You know exactly the person you want to be, exactly what you want to accomplish, and precisely how you can achieve your clearly defined goals. When you do that, then you have a powerful force pulling you forward to your desired life.

  [00:41:47] And so, ~ ~I think just waking up to the fact that, oh, I don't really have a way of doing life, and that, that your morning routine is a special moment in your life to [00:42:00] create the life you want.

  [00:42:02] Jake Isaacs: I think that's what I've appreciated the most about you, John, is you're the harbinger of a message that there is a different way.

  [00:42:10] Right. You know, I think. So often society just puts us into the cattle shoot and it's the same thing over and over and over again for people then to your point they're not getting the results they want but they don't know that there's a different way to do it or another option and you know the curiosity that you had at 50 years old to figure out a new way is You know, it's, it's a life hack that if people could just grasp onto it, things would be so much better.

  [00:42:41] And it's, it's so disappointing that, you know, only 2 percent of the people will actually ever do anything with your message because there's 98 percent of society that is just living in turmoil and pain. Unnecessarily.

  [00:42:55] John Mitchell: Well, yeah, I know it is sad, but, you know, again, God [00:43:00] made this this world to survive and I've I've I've read it over just the statements you made, but, you know, he made it this way to where 98 percent are going to live that way and they're not and that more success is going to be, ~ ~ just a preference because that promotes success.

  [00:43:24] For whatever reason, I don't fully understand it, but that's what pro promotes survival of the species. You can't have 3% and 97%. It's gotta be, you know, 98%, 2% now. You know, my numbers could be could be off. We'd have to ask God what the actual percentage is, but he knows the number. And it's, it's around 98 percent, 2 percent.

  [00:43:52] And so, you know, I used to worry about the 98 percent. I'm not worried about them anymore. I wish him the best. [00:44:00] So, yeah,

  [00:44:01] Jake Isaacs: well, let's fast forward to, ~ ~ the missing secret and the journey that you've been on over the course of the last year to write this book and to promote your message to a greater mass audience than you were one on one coaching.

  [00:44:17] John Mitchell: Well, you know, the, the big change really, and the reason I couldn't write this book before is that about a year and a half ago, I, ~ ~ had. A bunch of tech wizards, actually in Europe, about 30 of them, right, a, ~ ~ created an AI algorithm where a person can answer 40 to 50 questions and with a press of a button, 10 seconds later, ~ ~ my template, my life GPS template is customized to, to their unique life.

  [00:44:52] What a game changer that that's been because. On on 1 level, you know, when you go to people, if you're me and you [00:45:00] say, hey, you know, ~ ~the central concepts of the top book, the world on success is all about creating immense clarity and feeding the succinct articulation of your desired life to yourself each day people go, huh?

  [00:45:13] That sounds pretty good. And then they, once they take the next step and they go, Oh, so I got to create clarity about myself, about my marriage, about my health, about my business. ~ ~way more difficult and daunting a task. And, but the AI algorithm has changed that tremendously because when they answer those questions, I'm giving them a sample answer.

  [00:45:40] And so they can see it and and they also I provide chat GPT in the algorithm. So if they want to say, they, they write the, the answer and it has, ~ ~ 105 words and it needs to be 80 words. They just put it into chat and it, [00:46:00] it condenses it and I mean, it's, it's pretty amazing to, to, to watch it. And so it's just made the methodology so much.

  ~ ~

  [00:46:10] easier for people to apply and, and, and now, you know, so I couldn't really write the book. I didn't realize this until I started writing it. I couldn't write the book before now, ~ ~ because I didn't have that component. And, and now, you know, I, and well before I never had a easy, inexpensive way for people to, to do the methodology.

  [00:46:34] They'd have to come, ~ ~ to me. And, you know, my typical. Arrangement with with primarily entrepreneurs was, you know, I'll teach you this methodology and I'll give you a money back guarantee. If I can't double your income within a year, I'll give you your money back. And I was only taking clients who were making 6 figures a year.

  [00:46:57] Typically, you know, 2 or 300 grand a year. Like, [00:47:00] like me and and so. And that that that worked, you know, they were, you know, a lot of them were like, really, you'll give me my money back. Yeah, absolutely. Because this works. I'm like, this works. 100 percent of the time. If you're human, this works. This is just the, ~ ~ the science of success, the science of leveraging yourself.

  [00:47:23] And so, ~ ~you know, now, though, and, you know, I would typically charge him probably 20, 000 bucks. But, you know, if you play out the math and they're making, you know, 2 or 300, 000 that that, ~ ~ ended up being a 4040 times return on their money. Just give me 20, 000 and over 3 years. They're going to get a 40 time return, but obviously that was.

  [00:47:52] A very limited way to do it. And so the book completely changes the, ~ ~ dynamics to where, you know, if somebody [00:48:00] will, ~ ~ you know, pay 25 bucks and buy the damn book, then, you know, they, they get the methodology, they get the algorithm, you know, so, ~ ~it's just changed the dynamics. That's awesome.

  [00:48:15] Jake Isaacs: Chaz, hop in here.

  [00:48:16] What questions do you have for John about, ~ ~ the missing secret?

  [00:48:19] Chaz Wolfe: Yeah, I mean, I think you've, you spelled it out,~ ~ nicely, John. ~ ~for the listener right now, who's still hanging in here with us. ~ ~maybe they're part of the 2%. ~ ~not action steps quite yet. Cause obviously the action step is to buy the book and, and, ~ ~ and follow along to, to the T.

  [00:48:32] But what, what are you saying? To this person who's already predetermined that success is a, as a necessity. Like I am demanding the next level of me. When I heard your story, I heard I'm demanding the next version. I don't know what that looks like. I don't know how to get there. I don't know the steps, but I must have it.

  [00:48:55] And if that guy or gal is listening right now, other than just like [00:49:00] buy the book and do the thing, like what's the, what's the message really? What's the bigger picture for them?

  [00:49:04] John Mitchell: You know, that's a great question. And I remember when I was in my 30s and 40s, I was always looking for a successful where, you know, if you did that one thing, you'd be successful and always felt like there was more in the tank.

  [00:49:19] I was working harder than all my friends, but, you know, why can't. Why am I not having more success than I, than I am? And, and so, you know, once I got into thinking, grow rich, you know, of course, of course, I'm like, well, you know, ~ ~it's ironic that the, the success strategy that I'd always been looking for, you know, at 50, because I've been looking for it for 20 years, I'm like, it does not exist.

  [00:49:47] Because I've been looking for it. Well, ironically, it was in the most logical place it would be. In the top book of the world on success. But it wasn't on the surface. It was buried in it. [00:50:00] And I realized that anything that's truly a success formula is going to have to be super simple. And so what would be more simple than feeding the succinct articulation of your desired life to yourself each day?

  [00:50:15] I mean, you know, I mean, it's, it is simple and, and, you know, hopefully my methodology. Makes that process of creating that, that clarity simple, but that was, that is the game changer because, you know, the reality is if you're sitting out there and you want to be more successful, it's on you to figure it out.

  [00:50:38] Nobody's going to come and say, this is what I, this is a little, ~ ~ the conversation I had with myself at 50, nobody's going to come and save you. Nobody's going to. You know, you can dream that it's all going to work out. No, you got a man up and have that hard conversation with yourself and realize that whatever you're [00:51:00] making or whatever you're showing up in your life.

  [00:51:03] You're creating and and if you're not happy with your income, you know, like I was making 200, 000 a year for 20 years. Well, I was a 200, 000 a year entrepreneur. I mean, that's what my record says. I was, it's like bills for parcels saying, you know, you are what your record says you are. Well, I was a 200, 000 a year entrepreneur.

  [00:51:27] And if I wanted to make a million a year, I had to up my game. Well, this is, this is how I up my game, you know, and, and in the process of this, I teach a number of high performance skills besides giving yourself immense control. I'm teaching people, and this is all done in the book, ~ ~ how to be highly organized with a system where you plan your day the night before and you time block your day, where you're deep thinking two times a week, powerful technique.

  ~ ~

  [00:51:59] how you [00:52:00] become a conduit of learning where you got the wisdom of experts coming in your head every week with a system, how to focus on what moves the needle, you know, and there's like 5 high performance skills that that I make. Show up automatically without thinking, but that's, that's what I would say to those people that are thinking that

  [00:52:22] Chaz Wolfe: I appreciate that.

  [00:52:22] And I was obviously 1 of those people. When I heard the message, I'm like, okay, I got to have my hands on this. What I was already doing a version of this, a watered down, you know, surface, you know, thinking rich version of this, but, you know, my, when I started, articulating exactly what you're saying to myself, you know, my, my, my future self and what I wanted to be and become in all these different areas of my life.

  [00:52:44] And the, the, the actual, I think the ticket for me, and I want to ask you what your, what your thoughts are here because we haven't talked about this yet on this podcast. You say that what I envisioned in detail. On a daily basis with emotion, right? [00:53:00] With emotion piece is how critical is that? What does that look like?

  [00:53:05] Does that mean I cried? Does that mean I just believe like, what is that emotion piece to this formula?

  [00:53:11] John Mitchell: Well, it's, it's critical. And there's a way that I, ~ ~ dial in emotion. You know, it's all how you say things. And, you know, what you say out loud is 10 times more powerful than what you, ~ ~ think. This, this actually comes from Nick Saban's, ~ ~ mental coach, ~ ~ Trevor Moad.

  [00:53:29] But, ~ ~ so there's parts of the visualization that are highlighted in yellow so that, that you can give special emphasis to them. You know, how you say, ~ ~ like it's, you can say, I'm, I'm driven for success. Or you can go, I am driven, driven for success. Yeah, and, and, you know, in fact, I have a way to where you say a key word twice.

  [00:53:55] Well, you can really, you know, plow in that, that emotion. [00:54:00]

  [00:54:00] Chaz Wolfe: Yeah, I think that you're right. The repetition piece is good. That's how, that's how the razz and the brain works and the subconscious as far as like just beating it repeatedly over and over and eventually it takes hold, but it eventually takes hold when you finally believe in that emotion piece is the connection to the belief.

  [00:54:16] It's You know, whether I'm saying it with articulation or tonality or emotion, what I'm actually doing on the inside is I'm convincing myself, right? I have to, I have to say it long enough in a repetitive version until I believe it. And, or if I already believe it, then great. Do the motion because the subconscious isn't going to grab ahold of it.

  [00:54:37] It's not going to like sink down deep until I actually believe that this is going to happen. And so talk about that unlock for real quick here.

  [00:54:44] John Mitchell: Well, you know, you, the, what you just said is powerful. That's exactly right. And you know, here's the thing that's amazing to me. The subconscious mind is so pliable.

  [00:54:55] I mean, it is so easy to manipulate. And again, think and grow [00:55:00] rich. It's all about proactively manipulating the subconscious mind again is the obedient servant of the conscious mind. And so, you know, ~ ~if you just feed it every, every day, you know, maybe, maybe you, you, ~ ~ let's say you, you decide, I want to.

  ~ ~

  [00:55:17] and maybe you don't really believe that, you know, well, you know, if you feed it to yourself every day, this, this is how faith works and especially with the subconscious mind, it doesn't know what's true and what's not true. You know, again, it doesn't have logic to go. Well, wait a minute. I, you're not going to be making a million a year.

  [00:55:38] Chaz Wolfe: Yeah. That's still your conscious brain saying that to yourself.

  [00:55:40] John Mitchell: Yeah. But, but, you know, again, 95 percent of your thoughts and actions are unconscious. So, you know, ~ ~who cares what the conscious mind is is doing. We influence that as well, but, you know, it's just that repetition. Just what you said that that repetition creates the faith.

  [00:55:59] [00:56:00] In it, especially in this part of my methodology, not only you're going to articulate that that's a goal. I'm going to make you figure out exactly how you're going to get that goal. What's what's the detailed path? And then you start feeding that yourself every day and you'll see that path that you originally created.

  [00:56:20] It's not going to be exactly right. So you'll take tweaks and what happens over time. The conscious mind is constantly tweaking the direction and the subconscious mind is constantly now believing more and more in the, in the goal.

  [00:56:37] Chaz Wolfe: Yeah. And, and giving you feedback, right? Cause the subconscious can serve up to us what, what we need next, ~ ~ you know, based on, based on what we're, what we're feeding or what we're saying, where we're going.

  [00:56:45] I love that part of the science. When I went through your information, it was like, okay, I'm learning about the RAS and learning about the different elements of my brain and how. You know, I, I've been training myself all this time to either let in certain things or, or disregard certain things. [00:57:00] And when I become super hyper aware of what it is specifically with clarity that I'm after, then all these other things start coming to me, opportunities, ideas.

  [00:57:09] Relationships, whatever. And they start magically happening is like, well, no, before I was just shutting those things off. Now I'm just super open to them and I'm shutting off all the noise actually is what's happening, right?

  [00:57:20] John Mitchell: Right. You know, I'll tell you something you'd appreciate. So I was just, this shows you that people don't really take in information anymore.

  [00:57:30] And I see sort of why this is. I think it's because of social media and this flip through culture we live in. But I was on a podcast. Oh, two or three weeks ago, and I tell him, I say, you know, the most significant thing I ever learned in my life is that 95 percent of my daily thoughts and actions are in conscious and, ~ ~ I say, do you believe that?

  [00:57:51] Do you believe that? And, ~ ~ he goes, yeah, I do believe it. And I go, what are you doing about it? You know, because that [00:58:00] snowy night, ~ ~ many years ago. I'm like, as soon as I, you know, had connected my actions to termite success and 95 percent of them are unconscious. Man, it didn't take long to connect the dots that I had to get control of those unconscious daily actions.

  [00:58:17] And so, of course, he says he's not doing anything and I'm like, well, why then I'm, I, you know, I process this after the podcast, I'm like, oh, I see why this happens. And I've seen this in other cases where people can sort of intellectually know something, but they don't really know it. Because they're thinking so shallowly with their life that, and, you know, we're all sort of guilty of this because of social media, ~ ~ that profound things can, you can be aware of them, but you don't realize how profound they are and and because I'm like.

  [00:58:57] I would think anybody that heard that 95 [00:59:00] percent of your daily actions are unconscious would go, Whoa, this is a game changer. Oh, you got a way to, ~ ~ impact the, the, those thoughts and the creation of those thoughts. I'm all in, you know, but, but that's not how most people

  [00:59:14] Jake Isaacs: are going to react. Well, I think part of this for me, going back to the emotion piece is, ~ ~ you know, to your point, John, people are just floating through life.

  [00:59:25] Right. And so he, he, that the host. Logically understood that 95 percent of your daily actions are controlled by your subconscious, but he wasn't willing to, like, it was just a thing on a checklist, which is when I started doing my visualization, which was what it was for me too. It was a thing that I added to my checklist and it wasn't until I.

  [00:59:50] Embrace the heart. And for me, that was the emotion of reading it that I really started to see changes in my life. You know, I think that people [01:00:00] consume all of this information and, and they don't know how to do anything with it. They're just storing it without really processing what it is that they're learning and so it does me no good.

  [01:00:12] To read my visualization on a daily basis, just to check it off of the morning to do list.

  [01:00:17] John Mitchell: Right.

  [01:00:18] Jake Isaacs: I'm just wasting my time. The power is in how you apply it, the emotional piece.

  [01:00:24] John Mitchell: Well, you know, one of the things I see that's amazing is, and I've got a chapter in the book about this, is that your subconscious mind is either your greatest asset or your greatest nemesis.

  [01:00:36] And it's your choice. You know, if you do nothing, then, ~ ~ you are innately wired to be fear based and reactive. And that's how you're going to live your life. But it's the alternative is take control of your subconscious mind and 12 and spend 12 minutes a day and, and completely, you know, control your subconscious mind.

  [01:00:59] Chaz Wolfe: Yeah. When [01:01:00] you say it like that, for someone listening, you're like, okay, I either, I either do this or I don't like it's, it's kind of one or the other. It's either hot or cold. You're either directing your life or you're, ~ ~ Napoleon Hill wrote another book called, ~ ~ Outwitting the Devil. Yeah. And he, he interviews the devil and, and basically, it's almost like chat GBT, like, it has to give you exactly, you know, what, what the answers are.

  [01:01:21] And he, he breaks down how, how someone could be successful or how, basically how he keeps them drifting is what he says. And so. life drifting. ~ ~it's, it's unintentional. I'm just kind of here. I'm not doing anything on purpose or on intention. And I think that that would be our main message here today for the listener is like, look, whether it's John's a book or 12, 12 minute a day methodology, like Jake and I have chosen, which I think are, is a, is a great option and choice for you.

  [01:01:48] Or if it's something else good, but like. You gotta be the one going, okay, I recognize that my life literally will be the summation of my actions and my, my actions [01:02:00] can all be controlled through my subconscious thoughts and okay, if you can figure out how to control your subconscious thoughts, that then controls the action that then gives you this doubt, this waterfall of, of success.

  [01:02:13] And we're not talking about just money here. I mean, one of the very first elements of, of quote unquote success I saw was in my marriage and you can, I will have to do a podcast with Julie one of these days cause it's like within, yeah. A short bit of time. It was like, she was looking at me funny going, wait a second, what's happening?

  [01:02:27] What, what, what, you know, my, because my response was when she would want me to do things Like go out to do chicken chores or whatever was no, I don't, I didn't buy the chickens. They're your chickens Not that's not for me And immediately I started changing those things too. I would absolutely love to and with enthusiasm too So it felt weird and she was like looking at me going wait a second.

  [01:02:45] This is a joke Like, no, no, no, no, no, like, I would absolutely love to and she's like, oh, okay, you know, so And now you know almost three years of doing this. It's it's absolutely changed our marriage We already had an amazing marriage, but [01:03:00] but it went from you know, eight to an eleven, you know, and so right right John, how, where, obviously the book, it's called The Missing Secret.

  [01:03:07] Here it is right here on the screen. But where can people find this? Where can they grab your material and, and purchase this book?

  [01:03:12] John Mitchell: So go to, ~ ~ the missing secret.org, the missing secret.org. And, and I've got a special guest gift for your, ~ ~ audience. I've got a nine minute video that's free that explains the full secret, the Missing Secret of Think and Grow Rich.

  [01:03:30] And so get the. get the video and see the details. And again, the missing secret dot org. And if I could, can I, can I, as we end here, can I share a, ~ ~ a story that really changed everything for me?

  [01:03:47] Chaz Wolfe: Yeah,

  [01:03:47] John Mitchell: please. So, a few years ago, ~ ~ Ginger and I became grandparents for the first time, and our granddaughter, through, through a little lobbying by myself, [01:04:00] was named after Ginger.

  [01:04:01] And, you know, she's this beautiful little soul with her whole life ahead of her. And the day after she was born, Ginger and I went over to our daughter's room. Hannah's house. And, you know, of course, there's a lot of doing and eyeing about the baby. And for some reason, ginger and Hannah hand me the baby and they walk away and they leave me alone with it.

  [01:04:26] And so I looked down at this tiny, perfect human being feeling, you know, the warmth of her in my arms. And, you know, in that instant jazz, something really unexpected happened. I started to cry. I really did. You know, tears just welled up and spilled over because I realized with absolute clarity just how precious her life was and I realized, hey, she's going to live for 100 years and and how more than anything I [01:05:00] wanted her to have a beautiful and fulfilled life.

  [01:05:04] And then I realized then this hit me hard that the quality of her life would come down to one thing, the thoughts that are going on in her head. Most of the time. And that's what that would determine her happiness for success and her impact. And right there through those tears. I made a vow that I was going to do everything I possibly could to shape the creation of those thoughts that are going on in her head most of the time.

  [01:05:32] Because I knew that if she learned to direct her mind, she could create the life that she truly wanted. And, and she could have the exceptional life rather than the average life. And the reason I'm sharing that with your audience is that, hey, your life is precious. And tonight, when you put your head on the pillow.

  [01:05:53] Just ask yourself one question. If the next five years of my life were like the last five years. [01:06:00] Will I be happy with that? You know, just think about that. And if the answer is no, then just know this, I have a way to change it, a way to rewire your mind. And it just takes 12 minutes a day and it'll help you create, it will create the desired life you want.

  [01:06:20] And so as you're putting your head on the pillow tonight, just think about how precious your life is.

  [01:06:27] Chaz Wolfe: Yeah, I appreciate that message, John. I think that the deepness of that, if someone were to be serious about it, they would recognize, ~ ~ the gratefulness. You know, I love, ~ ~ the attitude there of just recognizing life. ~ ~opportunity and the gratitude that comes in the midst of that. And just the, Oh, it's just so overwhelming really is what it is when you recognize that. I mean, even me, I turned 38, ~ ~ yesterday, no, two days ago. And, and, and I've got, I got, I got a lot of time left. You know, if I'm going to be a hundred, 120 or whatever, right.

  [01:06:59] And it's like, [01:07:00] I'm a third of the way through. And, and there's so much more time to live and, and then now my children and then, and my grandkids eventually, my, my grandkids, God willing, that will beat me and I'll be able to curate those thoughts for them in the same way. So I just so appreciate you. I appreciate you doing the work to not only find the secret, but to create the methodology that has changed my life has changed Jake's life has changed so many of our members lives, but also to write the book, to make it in simple forms, ~ ~ listener, if you're listening right now.

  [01:07:28] This is not an ask. This is a demand. I need you to go to themissingsecret. org and order the book. You would be silly not to. Okay. In the book, he gives clear instructions on how to use his AI algorithm, how to connect with his material and to be able to create the template. You would be an absolute, not even just silly.

  [01:07:45] You'd be a moron. Okay. So just take, take my direct action here. It's not an ask. It's a demand. If. If success is not just a mere preference for you, success is not a mere preference for me. It never has, it never will be. And I don't want my [01:08:00] kids or my grandkids to be thinking that, Oh, it's just an, it's just a preference.

  [01:08:03] No, we must have it. And we must have it now. And so John blessings to you, brother. Thank you for being here. Thank you for doing the work necessary to get this message out. Thank you for changing lives, man. Okay. My pleasure. Thanks for having me. We'll talk soon. Okay.

  [01:08:17] Well, Jake, ~ ~ we just, we just ended with, ~ ~ John Mitchell and, ~ ~ you know, something I've come to appreciate about John deeply.

  ~ ~

  [01:08:25] and I don't know if I would have known or appreciated this about him or really anybody else. ~ ~just, you know, three or four or five years ago is that a lot of, a lot of his stuff he shared today, you know, some of the people that have just heard him for the first time. It, it, it was all fresh and new and, ~ ~ obviously I've known him for a long time now and, and there was nothing that he shared today that was new.

  [01:08:48] I still appreciated the depth and if it, I actually, that's what I feel is that each time I hear some of the same things, it's, it's very similar how I feel about thinking grow rich now and really all of Napoleon Hill's work is like, I [01:09:00] just keep listening. I just keep reading, I can just keep listening, I just keep reading because every time I get something fresh and new.

  [01:09:06] And so even though the material itself is the same, my appreciation or my depth of understanding continues, ~ ~ you know, to go. ~ ~and so I just really appreciate it. I mean, and Skip, and since I just got the book, excuse me. So I just got his book. I haven't read it,~ ~ page by page, but I was, you know, about halfway through, ~ ~ before we did the show and, you know, the deal about, I was asking about the 2%, it's just always stuck out to me as there's just, there's just certain people who just live different.

  [01:09:36] And, ~ ~ you know, I think entrepreneurs in general live different, but then there's just another realm, you know, of, of people that just demand. They don't, they're not waiting for life. They're not waiting for people. They're, they're, they're absolutely going to create and, and they just demand everything that they want.

  ~ ~

  [01:09:55] and then those are the ones that they, you see happening. I mean, I can see it in my own life, just writing things down [01:10:00] and, and meditating, praying and, and desiring things. And, and even using a similar methodology before I, before I had his, you know, ~ ~straight from thinking grow rich and looking back and going, man, like.

  [01:10:10] All these things that I articulated, all these things that I demanded of life, it gave me. And how powerful of a message that when you have that clear, like utter just oomph of desire, you'll do whatever it takes. And I don't mean like cheating and stealing. That's not what I mean by whatever it takes. I mean like my mind and my abilities, my, my bodies, my creatives, like all of me is going to get in alignment with.

  [01:10:34] Helping me get everything that I want in life because I've made it a priority. ~ ~what would you say to that for you?

  [01:10:41] Jake Isaacs: Yeah, no, I agree. And I'm thankful that, you know, through you, John came into my life. I've said this before about him and I've told him this, but you know, John Mitchell saved my life, ~ ~ and not saved my life that like.

  [01:10:56] I was suicidal and you know that type of stuff but like [01:11:00] he gave me a tool to solve things in my life that I didn't realize needed to be solved and now that now that I've solved them specifically the negative inner voice stuff now that I've solved them life is just so much more abundant and the future is brighter than it's ever been because of being able to apply things like his methodology into my life and and now as opposed to a passenger or as opposed to someone who's just waiting for the shot clock to end like i'm directing all of this stuff i'm in control ~ ~and it's invigorating.

  [01:11:34] Chaz Wolfe: Yeah, you know, it's interesting. I wonder, I wonder if that's a part of, you know, the 98%, 2%, you know, that piece that you said about solving a problem that you didn't know needed to be solved. And that's like, you know, number one worst marketing thing ever is to, to solve a problem that people don't even know that they have.

  [01:11:52] And it's like, well, they have to be, they have to be, they have to know that they have a problem in order to want to have a solution. Yeah. That's [01:12:00] not how success works. That's not how desire works. That's not how training the subconscious works. Like, they have to want it. And if they don't want it bad enough to realize that they just, they just keep hitting the ceiling, whatever the ceiling is, if it's a dollar amount, if that's a relationship status, whatever.

  [01:12:16] You know, even in his own story, he said, you know, I just kept thinking, there's got to be more. There's got to be more. I, I'm, I'm, I have more potential. I've got more in the tank is what he said. And I think a lot of entrepreneurs feel that way, but then never do anything about it. They're not, they're not like searching and turning over rocks.

  [01:12:33] And, you know, ~um, ~you know, there's just, there's

  [01:12:36] Jake Isaacs: just a general lack of it. Curiosity, right? Most people, most people believe that they can solve the problem through hard work. And so to your point, we just continue to bash our head against that rock, thinking that eventually we're going to break it down.

  [01:12:52] Whereas if we just picked our head up and like, Hey, what happens if I walk around the rock? What? What's on the other side?

  [01:12:59] Chaz Wolfe: Yeah. The [01:13:00] curiosity piece is huge. Most people just don't, they don't care enough to try to ask more questions or better questions. Right. ~ ~yeah. What, what was your takeaway here from, from John?

  [01:13:10] I mean, you've obviously gotten to know him well over the last couple of years. ~ ~you've seen the template and the 12 minute a day methodology work inside of my life and now yours and several of our clients now. ~ ~what was your take on John's conversation today?

  [01:13:24] Jake Isaacs: Yeah. It's such a gift to humanity that he wrote this book.

  [01:13:30] And I'm, I'm so excited to, to dive into it and to be able to pass it out. ~Um, ~you know, the, the people that get it, we'll get it. And the people that don't will be far more than the people that get it. But my takeaway from the conversation is. You know, just I'm thankful that the world has people like John Mitchell who are willing to talk about this type of stuff.

  [01:13:52] And, and, you know, to your first point, every time we talk to John, it's, it's essentially a rinse and repeat [01:14:00] of the exact same message. And every single time I walk away with more like aha moments, you know, and I think that's the simplicity of just the same message over and over and over again is it finds me when I'm in different.

  [01:14:15] Like stages of my life and it just continues to be transformational and revelational.

  [01:14:21] Chaz Wolfe: Yeah. I mean, even when we were talking on the show about, you know, reading thinking grew rich for the first time, you know, I was 19, I think he said he was 40 or 41 and, you know, and then you just can't grasp it all the first time, no way.

  [01:14:35] And then, ~ ~ I've even found myself, you know, in the last probably Three ish years, four, four years or so reading it multiple times a year. ~ ~last year in 2024, I read it seven or eight times and then,~ ~ also read, ~ ~ Napoleon Hill's other work, ~ ~ master key to riches and, ~ ~ laws of success also probably four to five times each.

  [01:14:56] It was just really saturated in his work. And so it's just [01:15:00] that revelation of, of the same material, but. clarity, a new depth of understanding is real. And again, I appreciate John for those same things. ~ ~for the listener, you know, I said at the end there that, ~ ~ you know, to grab the book and it's like, it's just such an easy next step.

  [01:15:16] It's just, it's just not another book. ~ ~it's not like a, you know, how, how to win friends and influence people. Although I love that book. I think that's a staple. It's not a seven habits of highly effective people, which although I love that book and I think that's a staple, this is a book that can. ~ ~systematically change who you are, change your identity.

  [01:15:34] It changes, ~ ~ your thoughts, which then of course change everything. And I think that, ~ ~ if you are in a place where you Have demanded more of life, but you just haven't been able to give get the the right formula quite yet ~ ~this message this podcast was for you and and you've been waiting and you've listened to this one on purpose And and here's your ticket.

  [01:15:58] So start with the book [01:16:00] Reach out to jake and I ~ ~we we do ~ ~further facilitation around john's work and and also napoleon hill inside of gathering the kings um You know, we're, we're, we're doing all kinds of stuff inside of Gathering the Kings for, ~ ~ for the entrepreneur and their family and, and, ~ ~ and their business, their health, their faith, their lifestyle, the whole things, but a lot of our intention, ~ ~ around teaching success inside of our group is related to thinking we're rich.

  [01:16:27] And, and even John Mitchell's work and, and this conversation of changing your life through changing your thoughts. And I think it's just one of the most important things, maybe the most important thing outside of salvation, ~ ~ that we can grab ahold of in this life. And so, ~ ~Jake, you, would you like to say anything to that before we end?

  [01:16:44] Jake Isaacs: No, ~ ~ you know, my, listen, if, if you're still listening to this podcast at this point, the chances are you're in the 2%. My encouragement is, you know, a statement like. ~ ~this can change your life, can feel kind of woowooey, [01:17:00] and this is not woowooey stuff, like, I want everyone to know that I'm a living testament to, if this is,~ ~ if you're looking for a change in life, you can grab a hold of this and apply it, and 90 days from now your life will look differently than it did today.

  [01:17:18] Chaz Wolfe: Well, we appreciate you listening as always, ~ ~ driven to win, ~ ~ your place where we've got not only conversations with amazing entrepreneurs like John Mitchell, but conversations, ~ ~ around what we're doing inside of gathering the Kings and soon some conversations with Julie, my queen, and,~ ~ coming soon to this, this channel.

  [01:17:35] So thanks for tuning in. We'll see you next time.

  [01:17:37] Thank you for listening to driven to win. I hope that you were able to pull out a few nuggets to go apply into your business right away. More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself, doing it all on your own, carrying the weight all by yourself.

  [01:17:54] What I have realized, not only in my own journey from multiple businesses and multiple different [01:18:00] industries, and now interviewing over two or 300. Other very successful seven, eight and nine figure business owners is that it's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs.

  [01:18:12] In fact, we are putting together 1000 Kings specifically who are grateful, but not done. We're intentionally assembling Kings who fight tooth and nail for their business, family, and communities. And here's what we believe that in the pursuit of excellence in those areas. That it ignites within us the responsibility to govern power and forge a lasting legacy.

  [01:18:36] So if that relates and resonates with you and you know that you need people around you, sharp, qualified, other very successful business owners, I want you to go to gathering the kings.com. I want you to take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 Kings Talk soon.

In this episode of Driven to Win, Chaz Wolfe sits down with John Mitchell, entrepreneur, success mentor, and author of The Missing Secret of Think and Grow Rich. John reveals the hidden formula inside Napoleon Hill’s classic book and explains how his 12-minute-a-day method can rewire your subconscious mind for success. If you’re tired of working harder and not seeing results, this conversation will show you how to work smarter, increase your income, and take full control of your life.

John Mitchell:

LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

Website: https://thinkitbeit.com/cr/

Chaz Wolfe:
Link tree: https://linktr.ee/chazwolfe
Website: http://www.gatheringthekings.com
Facebook: https://www.facebook.com/chazwolfe/
Facebook: https://www.facebook.com/gatheringthekings
Instagram: https://www.instagram.com/gtkfamilymastermind
LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/
LinkedIn: https://www.linkedin.com/company/gatheringthekings/
TikTok: https://www.tiktok.com/@gtkfamilymastermind
YouTube: https://www.youtube.com/channel/UCM1-6UfgrdBzqk1k20VJgXQ

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10% off Code: GATHERINGKINGS10

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