422 | A Sit Down With The Godfather - Marx Acosta-Rubio

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• Episode Transcript

  [00:00:40] Chaz Wolfe: What's up everybody? Chaz Wolf, gathering the Kings podcast. I'm your host coming back to you here today with another king on the stage. Marx, uh, Costa Rubio. How did I do man?

  [00:00:53] Marx Acosta-Rubio: I'm telling you, buddy, I am gonna take you wherever I go as the announcer. It doesn't matter where we're gonna go, we're just gonna have you show up and like, marks

  [00:01:01] Chaz Wolfe: I almost like feel like I need to dance a little bit. A little salsa going on at the same time, you know? ~Uh, ~well, what the listeners don't know is this is our second time recording this little piece, and I, I, I crushed it both times it sounds like. I love it.

  [00:01:11] Marx Acosta-Rubio: you did. I'm telling you, you're hired.

  [00:01:13] Chaz Wolfe: Well, ~uh, ~tell us what kind of business, uh, that you used to have and have now today, because you've got so much stuff going on.

  [00:01:20] Chaz Wolfe: Dude, we need, we need a lot of time. Let, just give it to us straight here. Let's go

  [00:01:24] Marx Acosta-Rubio: You see, now you're, you're, you're sort of cheating a little. 'cause you know

  [00:01:27] Chaz Wolfe: I know a little bit, but I, I gotta hear it again. Come on,

  [00:01:29] Marx Acosta-Rubio: is different, right? So intro's a little different. Alright, so , we had a business that we grew, signed computer supplies to one of America's fastest growing companies, Inc. 500. And then we made the list four more times. And that was, yeah, that was in a, on an industry that is like toilet paper. Nobody cares unless it either breaks in your hand or you need some and don't have any. And we did it via sales. We did it via phone sales, actually competing against Staples, corporate Express, office Depot, all those guys. And so I was, I started in 28, was million by age 32.

  [00:02:05] Marx Acosta-Rubio: Decom million by age 36. And they broke at age 38 and then twice as rich by age 40, 41, 42. And that was 10 million in cash to zero to 20 million in cash. Went bankrupt. I, I owed the iris money, lost everything, the house, well I didn't lose the house. lost a second home, lost a plane. Lost almost, almost lost the housewife and kids in the car, but managed to keep that by the, you know, chin of my heritage chin.

  [00:02:31] Chaz Wolfe: And you've taken that experience and now you do what?

  [00:02:33] Marx Acosta-Rubio: What's interesting Chaz, is that was weird when you're a nobody and you become a somebody, right? We, because we made a lot of money and, and our friends were celebrities. Our kids went to private school with the celebrities. So yeah, will Smith, Wayne Gretzky, Dean Kane was still a friend.

  [00:02:48] Marx Acosta-Rubio: Oh, this is over stone. I mean, you name it, right? And, and the Wilbury, all these guys. And we had these amazing parties and we lived by the ca, you know, by Calabasas. Everywhere. The Kardashians were part of our neighbors and Ozzy Osborne and the same neighborhood and, and you know, pretty cool stuff. And then when you go broke, nobody goes to parties 'cause you don't have parties anymore.

  [00:03:05] Chaz Wolfe: right.

  [00:03:06] Marx Acosta-Rubio: And you find out how,~ uh,~ how good or bad people can be and how good some people are.

  [00:03:11] Marx Acosta-Rubio: And so for two years I sort of sucked my thumb and thought, holy crap. Was I just lucky? You know what, what really happened? And one day I was writing on my journals, I've kept journals since I was age 22. And I was, yeah, I was writing down like, you know, where did I screw up? And I, two years it took me and my wife one day came in and said, well, if what you're doing isn't working, why don't you do the opposite? And I had, you know, I mean, I was, I was making 250, 300,000 a month in that income, right? So it's two, three, 4 million a year depending on the year. And we had 10 lending cash with a big house, the plane, the, all the kinds of cool stuff, right?

  [00:03:50] Marx Acosta-Rubio: That all went away like that in a matter of months. And I thought, isn't that interesting? So I created a pyramid as to what I was focusing on top to bottom. And then realized that I spent most of my time on the things that I cared for the least and the least amount of time for the things that I cared for the most. So I flipped it over, inverted that pyramid and said, oh, I'm gonna focus my time on this and I don't care if I stay broke. Right? I mean, my mortgage buy was 7,000 a month. The water bill is $1,500 a month. We had two Mercedes. I mean, it was, it was a big nut to crack. And then I thought, okay, well how the frick am I gonna do that?

  [00:04:22] Marx Acosta-Rubio: And that was not a very exciting thing to think about is, you know, you're Mr. Everybody to go to Mr. Nothing.

  [00:04:26] Chaz Wolfe: Yeah.

  [00:04:27] Marx Acosta-Rubio: And I thought, well, that's not exciting. So what's an exciting question? And I had the fortune that had some mentors, Jim Rohn, Peter Daniels, and Richard Kosh became a dear friend. And I started asking them, and I came up with this question, which is, how do I make twice as much money as I've ever made and half the time, and enjoy the process.

  [00:04:48] Chaz Wolfe: Yeah.

  [00:04:49] Marx Acosta-Rubio: That was exciting, right? 'cause that's challenging us. Okay. Well how do then, do you, 'cause I hated my job. I hated my company. I hated all my employees. Every single one of them. They were all terrible people. I hated what we did. It wasn't enthusiastically fulfilling. But I thought, well, so how do I, how do I get back to that, to that, that juice?

  [00:05:06] Marx Acosta-Rubio: And so I thought, well, you know, if I can make twice as much money, half the time, that's an interesting challenge. But then I thought, okay, well how do I do it in a way that makes me happy every day? And so I started to think, go, what? What am I guiding principles? Well, I don't wanna wear a suit anymore. I don't wanna go to the office.

  [00:05:21] Marx Acosta-Rubio: I don't wanna deal with losers. I don't wanna do this. So I wrote all these people say, don't focus on what you don't want. Bologna. Absolutely. Focus on what you don't want. 'cause it'll be the opposite of what you want.

  [00:05:30] Chaz Wolfe: Yeah.

  [00:05:31] Marx Acosta-Rubio: Right? I don't wanna wear suits anymore. I want to dress T-shirts and wear, you know, socks and you know, just kinda chill out.

  [00:05:37] Marx Acosta-Rubio: I don't wanna go to the office. I wanna stay at home. You know? And I thought, okay, I'm gonna do it. In that respect, then I did something that I thought was really unique. I've been keeping these journals, I'm up to Journalist Journal 40 something now, and I thought, yes, they're, and they're big journals, right?

  [00:05:51] Marx Acosta-Rubio: They're big boy journals,

  [00:05:53] Chaz Wolfe: Yeah. Yeah.

  [00:05:55] Marx Acosta-Rubio: So I'm like, okay, what principles did I use to become successful? What was, what did I do to begin with? And you asked the question previously, you know, how did, what's the one thing that made you most

  [00:06:04] Marx Acosta-Rubio: successful?

  [00:06:04] Chaz Wolfe: right.

  [00:06:05] Marx Acosta-Rubio: And I thought, well, I don't know what the frick I did. Let me go through my journals and find out what I did.

  [00:06:10] Marx Acosta-Rubio: And I started extrapolating these principles or rules or formulas, whatever you wanna call them, that applied, that worked. And then I would test them out in my new life. And I thought, if they don't gimme the asymmetric, which is by private equity terms, that's five x of my investment, I'm gonna discard them. But if they gimme five x return on my investment of time, energy, focused money, whatever, I'm gonna keep 'em. And so it was this great process of elimination and that ended up with these principles that worked really great for me. And I thought, wow, this is fantastic. And I knew they're working great 'cause I was getting the money back.

  [00:06:44] Marx Acosta-Rubio: I was making a lot more money, but I was also living the life that I wanted to live. Not in the limelight. 'cause I've been on TV and newspapers. I didn't want that anymore. I wanted just to be chill, be with time with the kids, right? Spend time with my beautiful wife. All these things are most important to me.

  [00:06:58] Marx Acosta-Rubio: Have my own time, you know, do my things. And started making a lot more money and grow my business sort of on the down low. And then along that process, a buddy of mine said, Hey dude, I thought you were out for the count. Like, you look like you were done, brother. Like, it was like you were like gonna work at McDonald's.

  [00:07:13] Marx Acosta-Rubio: I was like, buddy, I believed it. That's where I was gonna apply for it. And I'm not joking. I remember being in, I had a, a custom made racing Mercedes and I was putting gas on it and watching the meter, the gas, so I don't spend more than I had in my pocket, right? Because no credit cards at that point, just cash.

  [00:07:26] Marx Acosta-Rubio: 'cause I couldn't, my credit cards had been out, you know, cut up. 'cause I couldn't use them anymore. . And I remember going, man, I'm gonna work at McDonald's or putting gas, right? Like literally that was my next thing, but I didn't. And then he comes, he goes, I'll pay you to coach me and teach you what you've done.

  [00:07:41] Marx Acosta-Rubio: 'cause what you've done is pretty remarkable. And I said, nah, that's not my thing, but I'm, I'm happy doing this, I'm building this, doing that, I'm good. And he said, no, no, come on. I need it, yada yada. And he was,~ uh,~ selling on Amazon and he's making a few hundred grand a year. He goes, I'll pay you 10,000 a month. I said, well, you know, I don't need the money. I'll take the money, but I don't need the money. And he goes, now just teach me what you know. I said, okay, great. So he started paying me 10,000 a month and I started teaching him everything. The h on principle, the Preda principle, the 80 20, the Parkinson's law, you know, the, the, the, the law of three, I mean, you name it, I was the saga code of conduct, symbols and rituals, everything.

  [00:08:15] Marx Acosta-Rubio: I mean, how to employees, everything else. Just dumping on him. Just dumping, right Cha just dumping, dumping, dumping. And what do you think happened to him and his life and his business while

  [00:08:24] Chaz Wolfe: I'm gonna guess that it didn't go down

  [00:08:27] Marx Acosta-Rubio: Not a damn fucking thing, brother.

  [00:08:28] Chaz Wolfe: Oh, okay.

  [00:08:30] Marx Acosta-Rubio: Nothing. Nothing.

  [00:08:31] Chaz Wolfe: that's encouraging

  [00:08:33] Marx Acosta-Rubio: Right? I was like, dude, what am I doing? And so I told him, I said, I said, buddy, so a a year passed or agreement was for a year, and we're having a conversation.

  [00:08:41] Marx Acosta-Rubio: And I said, look, just, I'm, I'm sorry, right? Like, I really am. I mean, I've, I don't know what else to give you.

  [00:08:46] Chaz Wolfe: Yeah.

  [00:08:47] Marx Acosta-Rubio: Nothing's working for you. Right? And so it must just be specific to my situation, and so stop paying me, you know, I'm, I'll even give him your back, your money. He's like, no, no, no. He goes, I believe in you.

  [00:08:58] Marx Acosta-Rubio: I said, dude, it's been 12 months. You spent 120 grand. And then he goes, no, no. I believe in you. If you can do it, so can I. I thought, okay. And so I thought, you know what? When I first started looking at my life to revamp it, I, I put myself through this thing called V two GP two. I made up this formula, vision, values, goals, principle, price.

  [00:09:18] Marx Acosta-Rubio: I. What's your vision? Tells me his vision. What are your values? Tells you the values. What are your goals? Tells me his goals. What's your, what are your principles? Tell me your principles, and then what price you wanted to pay. And then he just went silent. And I thought, Hmm, that's interesting. He had his vision.

  [00:09:33] Marx Acosta-Rubio: I want to look like this. He had his values to things that are important to me. Here are the goals I need to achieve to get my vision to be a reality within my values. Right? Here are the principles. I'm gonna employ my business and my life to make those goals a reality. And here's the price I have to pay. And that price showed up. He didn't wanna pay that price.

  [00:09:51] Chaz Wolfe: Hmm.

  [00:09:51] Marx Acosta-Rubio: So we only have two choices. Either you minimize your wants or you maximize your skill. You. You can't have it both ways. You can't maximize your want to minimize your skills, right? Either you maximize your skill to your wants or you reduce your wants and to your skill level says, which do you want to do? And he says, well, I won all those things. I said, well then we have to increase your skill, which means you have to pay that price.

  [00:10:17] Chaz Wolfe: Yeah.

  [00:10:18] Marx Acosta-Rubio: And then he asked me a really great question. He goes, do I? And I thought, Hmm, I don't know. Maybe you don't have to pay that price. Maybe it's not the price, but how you see the things that matter.

  [00:10:33] Marx Acosta-Rubio: And so I had taught him the role of the CEO, which is three things, right? Chief strategist, chief team builder, and chief sales officer, right? You have to be, you have to be, nobody can delegate when you're running a business strategy, building a team and sales. And we can go into that 'cause it's a really fascinating way to look at business.

  [00:10:48] Marx Acosta-Rubio: And this was taught to me by a guy named,~ uh,~ Dan Wartenberg, who worked for Lee Koka. And I thought, you know what? There's a piece missing. The mindset is missing. And I had to defined mindset as what you hold to be true about yourself, those around you and the world around you. If you hold to be true that this is negative, then of course it's negative.

  [00:11:13] Marx Acosta-Rubio: If you hold to be true, it's positive, then it's positive. So I thought we're just gonna focus on one thing and one thing only is we're gonna focus on changing your mindset to be commiserate to the goals, vision, values and principles that you have. Forget this pricing for a moment, right? 'cause the price is relative.

  [00:11:31] Marx Acosta-Rubio: We're gonna change the things that you hold to be true. And do you ever see the movie with the,~ uh,~ oh, what was it? I forget the the title, but it's Harrison Ford plays Indiana Jones and I think it's the The Last Crusade.

  [00:11:43] Chaz Wolfe: Ah, okay.

  [00:11:45] Marx Acosta-Rubio: And he is going through these trials and he gets to this thing where he is got a cross from one edge to the other.

  [00:11:51] Marx Acosta-Rubio: Remember that? and, and there's no bridge.

  [00:11:54] Chaz Wolfe: Nope.

  [00:11:54] Marx Acosta-Rubio: And he reads the past. Right? Exactly. Now you can see, he reads the passage and it's about faith. And he goes,~ uh,~ and he takes a step and sure enough there's a bridge that you really can't see. 'cause the mirage makes it look like it's part of the cliff, not a bridge.

  [00:12:08] Marx Acosta-Rubio: So he walks over, throw sand, and now they can see it. But he needed that faith to take that step to move in that direction. But once he put the sand, the rest could see it. He had to have a change in belief. He had to hold true that he could indeed walk even though he couldn't see that bridge.

  [00:12:25] Chaz Wolfe: That's right.

  [00:12:26] Marx Acosta-Rubio: That's a change in mindset is that you have to believe that it's there, even though you can't see it.

  [00:12:32] Marx Acosta-Rubio: The point, I would describe it as applied faith. So we started making these changes. What he held to be true wasn't true and started thinking of things that he weren't true, weren't true. And as we changed what he held to be true and not true anymore, what do you think happened to his business in his life?

  [00:12:48] Chaz Wolfe: Mm-Hmm? started to seen some changes.

  [00:12:51] Marx Acosta-Rubio: Dramatic changes made three times as much money in the next six months and worked significantly less. And so I had a blinding flash of the obvious. Duh. It's not the moving pieces necessarily. Content and process are important. It's at what we call the BBR formula. Belief drives behavior. Behavior drives results.

  [00:13:13] Marx Acosta-Rubio: We all want one thing, we want results. Doesn't matter what you want, it's all results. Belief drives behavior, behavior drives results. So, oh, look at those little hearts on the thing. That's kind of cool. The, that was kind of cool, right? I see the thumbs up comes up

  [00:13:26] Chaz Wolfe: yeah. Oh,

  [00:13:27] Chaz Wolfe: oh, ~ ~oh.

  [00:13:28] Marx Acosta-Rubio: Woo.

  [00:13:29] Chaz Wolfe: at that. Wow.

  [00:13:30] Marx Acosta-Rubio: I hope they get to see how

  [00:13:31] Chaz Wolfe: We're having a party over here,

  [00:13:33] Marx Acosta-Rubio: so, so the BR is belief and then behavior and then results. And then here you've got content and process. And I had focused on content and process, but because I didn't change his belief, it didn't change the behavior, which didn't change the results. And that changed everything on how we do our program.

  [00:13:49] Marx Acosta-Rubio: So at that point, other people who knew me and knew this guy who I can't tell you who he is, and said, Hey, you know, can you coach me? And so we started charging 150 grand a year, all upfront cash. And there's a different story, what we got to that point, or a million dollars for lifetime coaching to double income double time off.

  [00:14:07] Marx Acosta-Rubio: And which we've a hundred percent success rate, Chaz, nobody's ever not achieved it. ~Um, ~'cause I cheat in a good way. What's interesting though is that almost every single client we've ever had go through the process and a lot of 'em are still with us. It's always been something that they think they need to focus on, ends up being something entirely different.

  [00:14:28] Chaz Wolfe: Yeah.

  [00:14:28] Marx Acosta-Rubio: They think I want to focus on this, but we end up really focusing on that 'cause we don't fix whatever that is. Whatever this is, doesn't change.

  [00:14:36] Chaz Wolfe: right. That's right. Alright, well, so you, you've given us a very wide lane here to play in. I appreciate that. the piece here that I wanna focus on, which is the heart of your work now, which you just described, is changing belief then obviously changes behavior, which then gets us the result.

  [00:14:50] Chaz Wolfe: I loved how you framed that. We all have results like that. That's the vision, that's the goals that like, that's what we want. That's the result that we're looking for. Okay, great. And, and those things are okay. And like we can picture those things and we can imagine those things and we should get emotional about those things because that's what drives us towards those things.

  [00:15:05] Chaz Wolfe: Now we're talking about behavior though, but before we can even get there, the belief has to be there. So give us some principles here. Maybe even just some basics. Maybe somebody's listening right now and they've never heard Napoleon Hill, they've never heard of belief, they've never heard this principle that, hmm, maybe things are stacked on top of each other and I should be focusing on something

  [00:15:24] Chaz Wolfe: It's related, but it's completely unrelated. Talk to me about belief and just a couple of core things that they should be maybe taking away from this podcast from you,

  [00:15:31] Marx Acosta-Rubio: So, you know, belief drives everything that we do, right? People say you should focus on doing something different. Well, that doesn't work out unless you believe something, right? Your brain doesn't work by behavior first. And there's a big psychological debate about this. But basically everybody has a view of what's true, right?

  [00:15:47] Marx Acosta-Rubio: So if you look at political spectrum, right, right, left, middle, up, down, it doesn't matter what, what side you're on, you're on that side. 'cause you hold some things to be true that you identify with on that

  [00:15:57] Marx Acosta-Rubio: side. Okay, that, again, I'm not putting any moral connotation on this. I'm not saying one is better than the other.

  [00:16:02] Marx Acosta-Rubio: I'm just saying that you believe that your health is no different, right? You eat you or you don't eat, or you exercise, you whatever it is that you do for your health, you believe certain things to be true. Now, you can make an argument and say, well, no, I know that smoking is bad for me and I, I don't smoke.

  [00:16:15] Marx Acosta-Rubio: And I'm say, somebody might say, I know smoking is bad, but they still smoke. Therefore I believe that smoking's bad, but I smoke

  [00:16:22] Chaz Wolfe: You don't believe

  [00:16:23] Marx Acosta-Rubio: You believe it doesn't affect you,

  [00:16:25] Chaz Wolfe: Yep.

  [00:16:26] Marx Acosta-Rubio: or you believe that you deserve to die, or you, there's a belief that drives that behavior. You might know, quote unquote, that it's bad for you.

  [00:16:34] Marx Acosta-Rubio: You might, but yet you might understand that it's bad for you, but you don't really know it.

  [00:16:38] Chaz Wolfe: Yeah.

  [00:16:39] Chaz Wolfe: Yep.

  [00:16:39] Marx Acosta-Rubio: You get cancer, you're gonna know it really quickly, right? God forbid, of course. Right? So what we hold to be true, so we can reverse engineer that and say, well, what are the results I'm getting now? And based on those results, what does my behavior and based on my behavior, what do I tend to

  [00:16:55] Marx Acosta-Rubio: believe? You can look at what you truly believe based on what you do. I think it was Emerson who said, what you do speak so loudly I cannot hear what you

  [00:17:04] Chaz Wolfe: That's right.

  [00:17:06] Marx Acosta-Rubio: So you can look at your current behavior as what you believe.

  [00:17:11] Chaz Wolfe: As a litmus. Okay. So the listener right now, let's paint a picture. They are struggling in their business. ~Um, ~you know, they're

  [00:17:19] Chaz Wolfe: overwhelmed and,

  [00:17:21] Marx Acosta-Rubio: good,

  [00:17:21] Chaz Wolfe: know, wife is really at the, the edge. And, and, you know, you're not giving me enough. And they're really overwhelmed and they're thinking, bro, I just need you to tell me how to do this.

  [00:17:33] Chaz Wolfe: ~Um, ~I, I don't need you to mess with my beliefs. Analyze this person for me right here.

  [00:17:39] Marx Acosta-Rubio: Get a job nine to five. Stop being an entrepreneur. You weren't cut out for it

  [00:17:44] Chaz Wolfe: And, and the person that says, no, dude, I'm doing this.

  [00:17:48] Marx Acosta-Rubio: well, and you believe you could do it, or you believe that you deserve to fail.

  [00:17:52] Marx Acosta-Rubio: Which is it? So one of the things that, you know, it's unpopular, but I'm gonna give it to you 'cause this is the Chaz Wolf

  [00:17:58] Chaz Wolfe: It is

  [00:17:59] Marx Acosta-Rubio: This is, this is king among kings having a real life chat, right? Is most of the people out there that you hear the spouse success or you gotta grind it out?

  [00:18:11] Marx Acosta-Rubio: Or all these things are not telling you the truth, they're they're simply hitting your emotional hot buttons to get you to do something for them so they can make money off of you. And I'm not saying it's a bad thing because that is their business model. And I hope to make a bazillion dollars doing it.

  [00:18:26] Marx Acosta-Rubio: I really do. And for some people who don't need it, it's gonna be a wonderful thing. But the majority of individuals get more harm than benefit from listening to those kind of individuals. 'cause they're not telling you the truth. Now, give an example. Do you ever, do you ever do jiujitsu?

  [00:18:42] Chaz Wolfe: ~Uh, ~no, but I've got several friends that do.

  [00:18:44] Marx Acosta-Rubio: Okay. Well, but you know what Jiujitsu is, right?

  [00:18:47] Marx Acosta-Rubio: Okay, wonderful. And so, or kickboxing or boxing. I mean, we all know combat sports. We can talk about basketball or football, but I know nothing about those sports, so I, I'm not gonna talk anything about that because I'm gonna sound like a complete moron, which I am of course, when it comes to that.

  [00:19:01] Marx Acosta-Rubio: But if you look at Juujitsu, you look at Joe Rogan for example. You look at the MMA world, if you're familiar with that, there are belts, white, blue, purple, brown, black. And so if I go and I wrestle or I do juujitsu with a person who's better than I am, right? And just, and they just destroy me, what do you think I need to do?

  [00:19:20] Marx Acosta-Rubio: You tell me.

  [00:19:21] Chaz Wolfe: Go talk to them and see what they did that, that you don't know

  [00:19:26] Marx Acosta-Rubio: I have to get better, stronger, and wiser. I've gotta figure out how to improve my skill. I gotta maximize my skillset or minimize my wants. I can even go, you know, I, I could've beat that guy, but you know, I, I had a tummy ache today, or I farted, or, you know, you can make all these stupid excuses, right? But the reality is that truth is found in combat.

  [00:19:44] Marx Acosta-Rubio: And so Bruce Lee used to say, today's Bruce Lee's,~ uh,~ birthday. He would've been 83 years old

  [00:19:47] Marx Acosta-Rubio: today, by the way. Yeah. Isn't that crazy? So truth is found in combat. So if you really, genuinely want to become a black belt business owner, a black belt life individual, you have to understand what level you're really at.

  [00:20:01] Marx Acosta-Rubio: And that comes by getting in there in the arena of business and personal growth and doing your best and taking your lumps. It doesn't matter. In combat what you think, what matters is what actually happens. So for an individual that says, oh, you know, I wanna deny the truth and just tell me how to do it.

  [00:20:20] Marx Acosta-Rubio: It's like saying, I wanna beat the black belt, but I'm a white belt and I don't want to go and learn what's wrong with my technique. I just wanna beat the black belt. Tell me how to beat the black belt. Okay, get better. There's the answer, right? You've gotta get better. Most of our clients succeed because they're big boys and girls.

  [00:20:37] Marx Acosta-Rubio: They know what it is that they want to achieve, and they're all about looking for the truth. Winston Churchill said, the truth is incontrovertible. Malice may attack it. Ignorance may de divide it, but in the end, there it is. The hillbilly way of saying that is you're gonna end up with the truth. You must as well start with the truth. So the truth of the matter is, if somebody has a problem in their business, guess what the problem really is

  [00:20:59] Chaz Wolfe: Their beliefs.

  [00:21:01] Marx Acosta-Rubio: a hundred percent. A hundred percent. It's not about skillset. You've heard this before, right? Chaz? Do you, I dunno if you have kids, are you, do you have

  [00:21:11] Chaz Wolfe: Four of them.

  [00:21:12] Marx Acosta-Rubio: Okay. Four of

  [00:21:13] Chaz Wolfe: Yeah.

  [00:21:14] Marx Acosta-Rubio: Congratulations buddy. That's amazing. I have three. If I, if what? I know I'd have five if I knew how great they

  [00:21:19] Chaz Wolfe: Yeah, , exactly. Congrats to you.

  [00:21:21] Marx Acosta-Rubio: So someone takes one of your kids, God forbids, puts a gun to the head and said, you gotta make a million dollars and the next week, or I'm gonna kill 'em.

  [00:21:25] Marx Acosta-Rubio: And you believed them. You, you knew they were gonna do it. Would you get the

  [00:21:28] Chaz Wolfe: Oh yeah. Easy done today. Wouldn't take me any longer.

  [00:21:31] Marx Acosta-Rubio: a hundred percent. Now, unless you're already making that income, what's really stopping you from getting the money now?

  [00:21:36] Chaz Wolfe: Right. Well, maybe,~ uh,~ knowledge, maybe practicals, maybe a relationship, but none of that matters in that moment,

  [00:21:43] Marx Acosta-Rubio: Correct? Because the belief gets to be so strong, so incredible. So drive and the how becomes irrelevant. That's what makes people successful

  [00:21:54] Marx Acosta-Rubio: is when the why is strong enough. The how gets easy. Jim Rohn used to say that all the

  [00:21:57] Marx Acosta-Rubio: time.

  [00:21:58] Chaz Wolfe: Right.

  [00:21:58] Marx Acosta-Rubio: So we have these different grades of understanding of what beliefs are, but it's always a belief that drives every single behavior and behavior drives every single results.

  [00:22:09] Marx Acosta-Rubio: So the individual comes and says, Hey, marks, gimme the project application of how to do it. Great. Here's how to do it. If you wanna know how to do it, change your belief system to a belief system that'll give you all the things that you want. There's your answer. Now, how do you do that? Well, that's what they pay me.

  [00:22:22] Chaz Wolfe: Exactly. Okay. So inside of,~ um,~ the belief example that you just gave, that I answered I thought was brilliant. There's, there's a, there's a large percentage of that belief that is emotion driven and, and you talked about the other kind of, you know, grind culture person tapping on some emotional pieces there.

  [00:22:41] Chaz Wolfe: Um, you know, and, and I think,~ uh,~ we can circle back to that, but my, my question is here, in that example, this person has my child,~ um,~ and my, my belief is that I can get the money even though I don't know how my emotions are high, because this is my child and I would do anything for this person. And so my, my flight or flight is in my protective provider, dad,~ um,~ you know, war, call it, you know, whatever, whatever label you wanna put on it.

  [00:23:13] Chaz Wolfe: My emotions are through the roof. And, and I'm willing to do whatever it takes. I'm willing to die. ~Um, ~talk about the relationship between belief and emotion for a minute.

  [00:23:23] Marx Acosta-Rubio: It's the same thing, right? So I would say your belief wasn't high, your focus was singular, and then all your resources were called to achieve that singular focus.

  [00:23:34] Marx Acosta-Rubio: So you could say those are emotions are high, but really it's a singular focus with all resources available to get it done. So I'll give you an example when, you know we live in a beautiful neighborhood, when my beautiful wife and I go out and walk, I don't have to be certain whether or not that floor is gonna be

  [00:23:49] Chaz Wolfe: Right? Yeah.

  [00:23:50] Marx Acosta-Rubio: Right, but if I'm walking to a place where it has quick sand or what have you, I'm now walking with a little bit of trepidation like, gee, is that gonna be an okay piece of sand or am I gonna be okay on that component of it? Beliefs are like that. They're either certain or they're a little shaky, and if they're certain, you have no doubt in taking those actions, those steps.

  [00:24:11] Marx Acosta-Rubio: If they're shaky, you take those steps tentatively. So I would almost say that, not that you said you believe I can get the money. Your belief is I will get the money. It's a very different thing that I can get the

  [00:24:22] Marx Acosta-Rubio: money I can and denotes possibility. I will denotes finality

  [00:24:26] Chaz Wolfe: right?

  [00:24:27] Marx Acosta-Rubio: meaning it's, there's no doubt about it.

  [00:24:30] Marx Acosta-Rubio: You are as certain that you're gonna get the money as you are, that the sun's gonna come up tomorrow morning again.

  [00:24:34] Chaz Wolfe: yeah, exactly.

  [00:24:35] Marx Acosta-Rubio: It's that level of certainty that changes.

  [00:24:37] Chaz Wolfe: Okay. ~Uh, ~you, you've used the word certainty, which I absolutely love. I've, in the past, caught myself using the word resolute. I, I think that they're, you know, interchangeable here in this moment. Like, you make the decision, I'm resolute about it. It is for the person that's never experienced.

  [00:24:53] Chaz Wolfe: This that we're talking about, how, what would be a super easy on ramp because they're probably resolute in certain things. They just maybe don't realize it. Or maybe they've just never been presented it in this way where they're like, okay, this is interesting. Take a step here. Because I wasn't even thinking about it.

  [00:25:08] Chaz Wolfe: It's concrete, it's resolute. Like, I don't have to think about this. Or the quicksand example. I, I, I just see so many entrepreneurs, you know, tentatively walking through the field like you described, which is why all their efforts are, you know, half baked because there's not, they're not all in. ~Um, ~it when you're certain, even if you're wrong, there's, there's a whole, but there's a whole category over here is that, even if you're wrong, but you're certain, there's a lot of good things that come outta that.

  [00:25:35] Chaz Wolfe: So talk about this for a minute.

  [00:25:36] Marx Acosta-Rubio: So, you know, it's interesting because most of what holds people back from succeeding is trauma. Trauma defined as an encoded memory in the amygdala that has a response that's beyond your control. So an input either outside or inside, creates amygdala to fight to fire up. Amygdala has fight flight, freeze feed, fornicate, those five s, right?

  [00:25:58] Marx Acosta-Rubio: And so, and by the way, when someone takes your child, you don't go into amygdala, shuts down. It no longer it does. It doesn't go into what you think, fight or flight mode. It is hyper-focused. It's shut down, hippocampus, thalamus. They're working with the neocortex full on. The amygdala cannot respond. That is not feared, is now action.

  [00:26:14] Marx Acosta-Rubio: But most people have that fear response. They amygdala oscillates. And so they might know better. I'm not, you know, think of a phobia spider or heights. You know, you can never, ever talk somebody logically out of a phobia because it's beyond the ca, the grasp of the brain. It's the amygdala going, ah, we learned this response.

  [00:26:33] Marx Acosta-Rubio: Danger, danger. Well Robinson, therefore fight, flight, freeze, fornicator feed. That becomes people who are sex addicts, people who are addicted to food, people who are frozen by a fear. Those are always angry. Those are, you know, are always running away and scared from things. That is the amygdala taking over.

  [00:26:50] Marx Acosta-Rubio: So trauma really does play an important role in getting people, what we call deep potentiate. Those memories, which can be done by pharmaceuticals, meaning touch, and things like Havening, E-F-T-T-F-T. If you know exactly where to hit, you can get that done. So there is that component. We have to deep potentiate, 'cause nothing has, nothing will release success more than getting rid of those traumatic memories and events.

  [00:27:09] Marx Acosta-Rubio: By the way, it really has an, it just has this, whew, wow. Oh my God. Like it's been lifted off my shoulders. I mean, I've done it a thousand times. It's been great. So there's that piece. Then once you deal with that piece, the other component of it is, you know, what, what exactly do you have to believe specifically? To be able to achieve the success that you want. And remember, success isn't defined as the achievement of a goal, but the striving towards that goal, what's gonna get you to move in that direction? What do you have to believe? That I can, that I will, that it's good for me? That opposite is bad. My future self is important.

  [00:27:42] Marx Acosta-Rubio: You know, all these different components, by the way, a DD moment. Remember that marshmallow example that all people talk

  [00:27:50] Chaz Wolfe: Yeah. Four year olds.

  [00:27:51] Marx Acosta-Rubio: Okay? Yeah. Yeah. So do you wanna know what really happened?

  [00:27:55] Chaz Wolfe: Yeah. Enlighten us

  [00:27:56] Marx Acosta-Rubio: Because it's nonsense.

  [00:27:58] Chaz Wolfe: really.

  [00:27:59] Marx Acosta-Rubio: We've, oh man, I'm gonna tell you why. And you gotta decide on your own. We've been thinking, oh, the self-discipline, which I don't believe in self-discipline, even though it's tattooed on my hand.

  [00:28:06] Marx Acosta-Rubio: ~Um, ~'cause I think willpower's different, we'll talk about that here in a second. But they're like, you know, the kid that could, could push away the one marshmallow and say, I will have two later, did have a better life.

  [00:28:19] Chaz Wolfe: Yeah.

  [00:28:20] Marx Acosta-Rubio: Guess what? They didn't look at. The one they looked at, it made it even more clear as to who chose the one marshmallow and who chose the two?

  [00:28:28] Marx Acosta-Rubio: The two marshmallows. Guess who chose the one marshmallow over those? Who chose the two marshmallows?

  [00:28:34] Chaz Wolfe: Traumatic. Experienced children,

  [00:28:37] Marx Acosta-Rubio: Poor kids.

  [00:28:38] Chaz Wolfe: poor kids. Interesting. Which could be classified as trauma.

  [00:28:43] Marx Acosta-Rubio: A hundred percent right. The ACE study, the AC study, they studied. So the kids that were poor, I don't know if I'm gonna eat next two hours from now. So the socioeconomic, where they came from, and of course socioeconomically, if they're poor, guess what's gonna happen to 'em later in life? Well, duh.

  [00:29:00] Chaz Wolfe: Right.

  [00:29:01] Marx Acosta-Rubio: The chance of them being successful significantly against them, where those are middle class, upper class, well, duh, right?

  [00:29:06] Marx Acosta-Rubio: Dad goes to college, I'll go to college too. Dad is good. You know? So it wasn't a stupid marshmallow. It was a socioeconomics behind the children that drove the behavior, belief, behavior results that drove that behavior that also drove later on the same consequence behavior. And yes, poor kid socioeconomic status, like I was one of them, have a more traumatic experience.

  [00:29:27] Marx Acosta-Rubio: And those are middle class and upper class income. Isn't that

  [00:29:30] Chaz Wolfe: Yeah. Super interesting.

  [00:29:31] Marx Acosta-Rubio: So it wasn't this idea of deprive yourself this idea that this poor kid didn't know what too marshmallows was like. He doesn't get too muchs later, right? He's like, I better eat. No.

  [00:29:42] Chaz Wolfe: Yeah, yeah,

  [00:29:43] Marx Acosta-Rubio: 'cause I don't know if I'm gonna eat later.

  [00:29:44] Chaz Wolfe: That's interesting because,~ uh,~ so use the example here of me or you, you know, ~uh, ~and, and maybe you wouldn't classify yourself,~ uh,~ in this way, but I too didn't come from much. And I would say that the choice to have two later or delayed gratification has been something that I've had to learn.

  [00:30:00] Chaz Wolfe: It. It wasn't necessarily like I probably would've eaten the marshmallow when I was four, would be my guess. ~Uh, ~I've had to learn differently. And so, talk about how does, does that, does that happen over the course of time? Is this a new belief system that I adopted, you know, 20 years ago along the way, or what's your explanation

  [00:30:21] Marx Acosta-Rubio: Yeah, so, so, and, and by the way, I was raised by a single mother who was a lesbian who at one point was addicted to drugs and my dad was a mobster. And so she left him in Venezuela when I was four, and then we moved to the states at age seven. But she did the best she could and she did a great job. And my dad was a lovely human being.

  [00:30:41] Marx Acosta-Rubio: So, no, no offense to one, but it wasn't an easy upbringing, right? Like most people when we grew up poor in a affluent area. So the, you know, you've heard the whole thing about the alcoholic father, twin brothers. One becomes successful, becomes a failure. Same father, same environment, different beliefs. So for a, a, a memory to be encoded as a trauma needs four things called EMLY event, meaning landscape and Sylvania capability.

  [00:31:04] Marx Acosta-Rubio: There has to be an event, something has to happen. You have to give it a meaning, oh shoot, that means this,

  [00:31:09] Marx Acosta-Rubio: your landscape has to be vulnerable rather than resilient. And you have a sense of not being able to escape. If one of those things is not true, a memory does not getting quoted in the middle laws of trauma.

  [00:31:21] Marx Acosta-Rubio: So if you can escape no trauma, if you're resilient, no trauma, if,~ uh,~ you give it a different meaning, no trauma. If no event, no trauma. But if four things happen, then it becomes a traumatic memory and tends to hold us back and give us fear. So we changed that. Right? And so what you've done in your life is you've given different things to meaning or you've had a resilient landscape or you're able to escape, move away, run away.

  [00:31:44] Marx Acosta-Rubio: You know, you are able to deal with that one form or another. My brother, had the same sort of upbringing, but he chose to do something different than I chose to do. You know what I mean? And so I love him and have a lot of love for him, but I don't hang out with him 'cause, you know, he doesn't have any value that I associate to same family.

  [00:32:02] Marx Acosta-Rubio: He went the way of drugs and alcohol and whatever have you. But he doesn't, not, I still don't know 'cause I don't talk to him. But it's, it's really what you interpretation, meaning you give it. Sometimes it's in your control, sometimes it's beyond your control. But despite the trauma, you could indeed absolutely positively change those behaviors and beliefs.

  [00:32:19] Marx Acosta-Rubio: In fact, they call it a CEE significant emotional experience. So, you know, I, I, I'm a type one diabetic, an insulin independent diabetic, but I was not always a type one diabetic. I'm 53 at, at age 50 I went to what's called di diabetic ketoacidosis. DKA almost died. And I ended up in the hospital during April, 2020.

  [00:32:38] Marx Acosta-Rubio: During the pandemic, my wife couldn't see me. It was a very traumatic experience for me. Right. Couldn't escape,

  [00:32:44] Marx Acosta-Rubio: Right. That event happened, meaning it was, oh shoot, this could be the end of it. Right? And now I'm feeling lonely 'cause I don't have my beautiful wife with me. So that's an emotionally significant experience that changed my belief about certain things.

  [00:32:57] Marx Acosta-Rubio: Came back, I fired two clients, one paying me 15,000 a month, one paying me 10,000 a month. You guys are bonehead. You gotta go. And I made other changes. So I had A-A-S-E-E moment then. You've had many, we've all

  [00:33:09] Marx Acosta-Rubio: had many. So the question is how then do we, you and I, and the audience, how do we create them on purpose so that it gives us a better set of beliefs, a better set of circumstances, so that we produce better results and are happier during the process?

  [00:33:25] Marx Acosta-Rubio: That's one of the tricks that we focus on.

  [00:33:27] Chaz Wolfe: yeah. This is interesting because what you just said is similar to what I, the question I was gonna ask you a second ago, and so now I'm gonna kind of mirror 'em together. You just said that we can now create knowingly traumatic events on purpose that then help us go in the direction that we want to go.

  [00:33:44] Chaz Wolfe: In essence, if, did I hear you right on that?

  [00:33:46] Marx Acosta-Rubio: Yeah, very much

  [00:33:47] Chaz Wolfe: Okay. And so tell me, because it, the, the, the thing that was coming up in my mind as you were describing that was. . The, the ability to win a traumatic event comes to assign a different belief, right? Like, 'cause that's, that's probably the most simple of those things in that, in that, that, well, I

  [00:34:04] Chaz Wolfe: guess that's

  [00:34:04] Marx Acosta-Rubio: it a different meaning,

  [00:34:05] Chaz Wolfe: it you, you, you're looking at this, this option and it's like, well this, this just means this where someone else is like, oh my gosh, no, it means this.

  [00:34:12] Chaz Wolfe: And now you have two, one has a traumatic event, one that doesn't. And I've heard a bunch of people talk about this topic, which is you just assigned a different belief. You assigned trauma or that it hurt you or that it was harmful. And, you know, 300 years ago, this was just life. They didn't have shoes back then.

  [00:34:30] Chaz Wolfe: You have shoes and the traumatic event is that you ran outta shoes and you burned your foot or whatever the scenario is. Okay, fine. So how, is there a difference then from being able to kind of like, see it coming and just assign a different belief to it versus what you're saying proactively create trauma, but in a good way.

  [00:34:51] Chaz Wolfe: Obviously they're different, but talk to me.

  [00:34:52] Marx Acosta-Rubio: So you, it's not always so easy to assign a different meaning to something. You know, when I got diabetes,~ um,~ which it's, it's not immune disorder. My pancreas, my pancreas stops producing insulin. And so, and they're terrible at educating us, right? So I, I said myself, this is a sign for me to get healthier, better, stronger, wiser, right?

  [00:35:10] Marx Acosta-Rubio: This is me going against a better leveled juujitsu player. Just got my ass kicked. Well, now it's an invitation to become better. So I read everything, researched everything, you know, my blood sugar. My last A1C was 4.6, which if you know anything about that, it's phenomenal. It's better than most non-diabetics, right?

  [00:35:24] Marx Acosta-Rubio: I mean, super healthy, all these wonderful things. Made a lot of money from it by helping other people within my coaching programs, yada, yada, yada, yada. It didn't mean it didn't create a trauma 'cause I still have the event, the meaning landscape sense, its capability. So I had to deep potentiate that. So it's not as easy as just, you know, joker, wilkin, you know?

  [00:35:42] Marx Acosta-Rubio: Good. And I'll go. Good. Okay. Well what? Gimme a break buddy. Like what do you mean? Like it might be easy for people who already have a landscape that's not vulnerable, right? They might be resilient off the bat already and it's easy for them to do it, but if the landscape is vulnerable and not resilient, not gonna be able to assign a meaning to it.

  [00:36:00] Marx Acosta-Rubio: You gotta do a little bit of extra work on

  [00:36:02] Marx Acosta-Rubio: that.

  [00:36:52] Chaz Wolfe: so you're

  [00:36:52] Chaz Wolfe: saying here,

  [00:36:52] Chaz Wolfe: before you move on here, you're saying these, some of these pieces are inner working together, where you might be able to assign a new, or you might want to assign a new,~ uh,~ meaning to it, but because you're vulnerable as opposed to resilient? The, the challenge, yeah.

  [00:37:06] Chaz Wolfe: It's not, you're not able to, or not as, as maybe easy for you,

  [00:37:09] Marx Acosta-Rubio: Your reptilian brain said . Yeah. Good luck. Okay, buddy. Sure. We're in danger here. I don't care what you think about this. We're in danger. The amygdala overrides the neocortex and goes whe wee whee. Right? If you're res, and that means if you're resilient, the amygdala does not get triggered. It just kinda hangs out and watches, okay, well, does he have it?

  [00:37:28] Marx Acosta-Rubio: Is he, is he, what's going on? But if you're, you know, if you're hyped up already, the middle's gonna take over. You're gonna have a bit of a booboo. And by the way, diet has a lot to do with it. ~Um, ~you know, and, and there's a lot of things we can talk about what affects resiliency of the

  [00:37:42] Chaz Wolfe: That was my question as you were popping that up, I'm like, well, how do , how do we train resiliency? Or how do, how do we, how do we get that? 'cause that sounds like it would be a catalyst, not, maybe not the answer, but a catalyst to strengthen the others. All right, I'll, I'll let you get back to your other point here,

  [00:37:54] Marx Acosta-Rubio: okay, so no, but we, we can talk about the resiliency 'cause it is important. And then other piece is, you know, how do we create one. Right. That's positive for us. How do we create something that's a significant emotional experience? And you called it trauma, but really it's just a significant emotional experience where an event happens, you give it a good meaning, you are resilient and you can escape.

  [00:38:14] Marx Acosta-Rubio: Right? Like you have control over it. So an example might be, and I've not done this, so, but I'm just like, you might wanna go skydiving, right? Somebody goes skydiving and they were afraid, but they did it. And now they're like, oh, this is amazing. I feel great. And now their belief system changes. I can do that.

  [00:38:29] Marx Acosta-Rubio: I can do anything. You know, I'm not afraid of Hyatts or whatever the case may be. But we try not to be so dramatic with it. We try not to be so viscerally challenged, right? We try to create these little wins that change the belief systems along the way. That then gives you an accumulation of what we call the Parthenon principle.

  [00:38:47] Marx Acosta-Rubio: You know what Parthenon is?

  [00:38:48] Chaz Wolfe: no.

  [00:38:49] Marx Acosta-Rubio: ~Uh, ~think of the Roman columns all stacked up with the, okay, so all, there's a lot of columns. Well, so a little 10% here, 10% there, and you add 'em up, it's three, 400% okay? And it's very stable. So we create these little parthenons that are pleasant, pleasurable, and exciting and easy, that change the belief from one thing to the other, and just keeps getting better and better and better and better.

  [00:39:09] Marx Acosta-Rubio: So your belief system now is higher and stronger and wiser and better, and things become natural. Talk about discipline. Discipline has been a big thing, and I've loved the word discipline, but I don't really believe in discipline anymore. I believe in willpower. But willpower is a little different. Will is the conscious mind.

  [00:39:27] Marx Acosta-Rubio: Powers the subconscious mind. All you have to do is decide what it's that you want. Communicate to the unconscious mind the right way, and then chill out and relax. Do you need willpower to brush your teeth? I assume you

  [00:39:39] Chaz Wolfe: Yeah. .Yep, I do. And no, I don't need it.

  [00:39:42] Marx Acosta-Rubio: Okay, so why not?

  [00:39:43] Chaz Wolfe: Yeah. 'cause it's a habit at this point. It's subconscious.

  [00:39:47] Marx Acosta-Rubio: Yeah. Okay. Do you need, do you need,~ uh,~ willpower, just wanna, you know, put your clothes on or all the things that you now do that are habitual? Do you need either one? No. Your point is how do we get it to be

  [00:39:58] Marx Acosta-Rubio: habitual? Well, if you use discipline, you're going against the grain. Discipline is like, you know, I'm gonna discipline you for doing a bad thing.

  [00:40:05] Marx Acosta-Rubio: If you use willpower, you understand the subconscious mind, along with the conscious mind and how to communicate to it, it becomes rather easy and effortless. 'cause the idea is force is not good effort's good, but effortless is even better. Meaning you just, it just sort of goes this way, right? So the idea is how do we create this little mini wins to change the belief system?

  [00:40:30] Marx Acosta-Rubio: And there's tons of ways we do it. Here's an an easy example. Have you ever thought of something you believed to be true that you later found out wasn't So,

  [00:40:40] Chaz Wolfe: Yeah.

  [00:40:42] Marx Acosta-Rubio: Can you think of something specific you don't mind sharing?

  [00:40:46] Chaz Wolfe: Oh, well, ~uh, ~the one I shared right before we,~ uh,~ before we got on here, I, I met my dad when I was 24 years old. I thought someone else was my dad and I come to find out he was not. And somebody else was.

  [00:40:57] Marx Acosta-Rubio: And when that belief happened, what happened inside your brain and your body?

  [00:41:01] Chaz Wolfe: Yeah. Well, the guy that I thought was my dad was in and outta prison,~ uh,~ drugs and violence, and I never called him dad. So there was a . A disassociation to that, almost like I never connected myself to that. I never wanted to connect myself to that. I always thought it was his loss. And so when that truth changed, my belief now became like, whew.

  [00:41:23] Chaz Wolfe: Like I knew that wasn't me. Thank goodness. Get that dude away. You know? Um, and I would say, and a big, and is then I started looking at the guy who is, and it's like, we look alike. There's a lot of these things that we, we do that are alike. We, we both have businesses. Like, I mean, this is just like some of the same language and we've never, we've never met.

  [00:41:44] Chaz Wolfe: It's, this is incredible. So there's a lot of, a lot of moving away and moving towards, in my belief system at that time. For sure.

  [00:41:50] Marx Acosta-Rubio: And how long did it take you to have that change in belief? Was it a year? Was it one second? How fast did it happen?

  [00:41:58] Chaz Wolfe: Well, I think that a lot of this was subconscious, right? And so if I had to define a timeline, I think that that would be difficult because I.

  [00:42:08] Marx Acosta-Rubio: When did you find out he wasn't your dad? When did, how did, who told you that he's not your dad? Or how did that come about?

  [00:42:14] Chaz Wolfe: Yeah. So it came up in a conversation and then later confirmed through a DNA test. And so that, you

  [00:42:19] Chaz Wolfe: know,

  [00:42:20] Marx Acosta-Rubio: So when you got the DNA test

  [00:42:22] Chaz Wolfe: time

  [00:42:23] Marx Acosta-Rubio: Okay, but you, you didn't know until you got the DNA test and you're like, okay, now I

  [00:42:27] Chaz Wolfe: yeah, and actually that's true. That's when I knew that, I knew that I knew, but I knew before that because,~ um,~ I, it was verbally given to me, but I still didn't believe it. I, I needed more. And, and for me, it wasn't the DNA test, it was a picture. Once I saw the picture, I, like, I, I found, actually, I saw me, I saw him, and then I looked at it just another minute longer, and it, and I had to turn it away because I was like, whoa, that's me.

  [00:42:52] Chaz Wolfe: I'm literally, I it like the picture changed. It was me.

  [00:42:55] Marx Acosta-Rubio: yeah. Okay. So isn't that interesting that, and it took you literally a fraction of a moment to change

  [00:43:01] Marx Acosta-Rubio: a belief. Okay, so why not, do you think we can change beliefs in affection moment on anything we don't wanna believe anymore? That

  [00:43:09] Chaz Wolfe: No, I believe that we can a hundred percent.

  [00:43:11] Marx Acosta-Rubio: And, and that's exactly what happens is that you described the process exactly right.

  [00:43:16] Marx Acosta-Rubio: You have this intuition, I think so maybe yada, yada, yada. And then you see something differently confirms what you already wanted to believe into, oh my God, this is true. So most beliefs are change. Will we see

  [00:43:27] Marx Acosta-Rubio: something? Either outside or inside, but it happens instantaneously, like it happens in an instant boop.

  [00:43:34] Marx Acosta-Rubio: And that belief changes. So imagine if we could list all the things you believe that aren't true. Like I don't wanna believe these things anymore. Or we discovered you believe these things you didn't know. You believe it. You believe 'cause you're behaving this way. And we made a list of all the other ones that are positive.

  [00:43:44] Marx Acosta-Rubio: Well, yep, I want to believe these things. And we go and we switch 'em and we do it in a very effortless way. Much like you, your dad, in your picture, how much better would your life be

  [00:43:53] Chaz Wolfe: yeah. Yeah. I mean, it makes it, that makes perfect sense.

  [00:43:57] Marx Acosta-Rubio: Do you believe in God?

  [00:43:58] Chaz Wolfe: Yes. I.

  [00:43:59] Marx Acosta-Rubio: No. Me too. So do you believe that God has a plan for you?

  [00:44:03] Chaz Wolfe: Yes,

  [00:44:05] Marx Acosta-Rubio: Okay. Do you believe that God has a potential that he gave you? So here's your potential son and he gave you potential.

  [00:44:12] Chaz Wolfe: do.

  [00:44:13] Marx Acosta-Rubio: Okay? Your potential is a hundred to zero. At what level are you now?

  [00:44:18] Chaz Wolfe: Yeah. That's tough. ~Um, ~not at a hundred.

  [00:44:21] Marx Acosta-Rubio: Well, so gimme a number. Any number I'm putting you on the spot.

  [00:44:23] Chaz Wolfe: Hmm. No, that's a, that's a, that's a good question. I'm,~ um,~ let's call it,~ uh,~ let's call it 40%. 40.

  [00:44:33] Marx Acosta-Rubio: Great. So if it's at 40%, how much time are you going to give yourself to get to a hundred percent of your God-given potential?

  [00:44:40] Chaz Wolfe: I'm gonna give it all of my time and actually I think it goes into my future generations.

  [00:44:45] Marx Acosta-Rubio: Sure. Fair enough. But you get the question right? You're at 40%. So at what percentage do you think God would want you to be at right now?

  [00:44:52] Chaz Wolfe: Well, that's an interesting question. I think that he wants me at a hundred, but I. I think I'm designed to be at each step along the way at specific times,

  [00:45:03] Marx Acosta-Rubio: I didn't say that he's not forgiving or that he's not

  [00:45:07] Chaz Wolfe: Okay.

  [00:45:08] Marx Acosta-Rubio: I'm saying that you, you have children, do

  [00:45:10] Chaz Wolfe: I do. Yep,

  [00:45:11] Marx Acosta-Rubio: Do you want them to be at a hundred percent of their potential?

  [00:45:14] Chaz Wolfe: Okay. All right.

  [00:45:15] Marx Acosta-Rubio: And what ages are they now?

  [00:45:16] Chaz Wolfe: uh, 1, 4, 7, and 10,

  [00:45:21] Marx Acosta-Rubio: Okay, so the potential of your 10, 7, 1 and four are different. But shouldn't they all be at their a hundred percent potential at their relative age and with space and

  [00:45:29] Chaz Wolfe: Yes. And so the way that you frame that, yes, I should be at a hundred percent now and he should want me at a hundred percent now.

  [00:45:36] Marx Acosta-Rubio: And, and next year it's, he might have a bigger a hundred. Okay. You got it. Right. So what are you waiting for?

  [00:45:42] Chaz Wolfe: Right. I mean, I guess if I would have, if I would answer the question again now, knowing the new frame, I would say that I am, you know, maybe 90% or 85%. I still don't know if I would ever be able to give myself a hundred. I don't know. That feels weird, .

  [00:45:56] Marx Acosta-Rubio: Yeah,

  [00:45:56] Marx Acosta-Rubio: no, I, I, and I

  [00:45:57] Marx Acosta-Rubio: understand that it is a, it is a belief you have and of course, but you get the idea of this question, right? So what we're doing is we're changing the image in your brain of how you see yourself by somebody else's eyes, which then, of course, will change your behavior and your belief about yourself.

  [00:46:12] Chaz Wolfe: right.

  [00:46:13] Marx Acosta-Rubio: So how you answer the question isn't as important as how you begin to see yourself through those, that

  [00:46:17] Marx Acosta-Rubio: prism. Right? So that's just a little bit of a hack, right? Is that because, and then you didn't really get it, so I said, well, you have kids to go, okay, now I understand what he

  [00:46:24] Chaz Wolfe: Yeah, yeah, yeah. That, that it was a different frame. Yep. ~Um, ~okay, so, so let me, let me, let me bring this, lemme boil this down for the listener real quick here. So, ~um, ~obviously our beliefs then determine behaviors, behaviors, then get us our results. A lot of those behaviors, what you're saying though, can be habitualize, but we have to do that first through beliefs.

  [00:46:42] Chaz Wolfe: And then there's this cool thing in there that you mentioned called autosuggestion, that you talk from conscious to subconscious and effortlessly then your behaviors start happening and then get you the results that you want, really, whether you are doing too much or not. ~Um, ~obviously there's, there's the right action happening in there, but,~ uh,~ inside of this,~ uh,~ this belief,~ uh,~ or the things that we can frame for ourselves.

  [00:47:06] Chaz Wolfe: can happen based off the things that happen to us dramatically, and we have to deal with those things and or we can start planning to create these moments for ourselves so that we can further traject, you know, towards what we want. What did I, what did I miss in

  [00:47:20] Chaz Wolfe: then?

  [00:47:21] Marx Acosta-Rubio: so. Well, I mean, there's nothing on that, but there's, there's a lot, you know, look that it's, it's hard to cover the secrets of the universe in a short period of time. Right. I mean, you know, and, and we're just picking on one thing, but here's another question for you. If you have employees, how does the BBR formula help your employees?

  [00:47:36] Chaz Wolfe: Right.

  [00:47:37] Marx Acosta-Rubio: I. Right. Aren't you really a belief manager or a belief creator within your own organization? More than content and process? Maybe, maybe not. You know, when it comes to health as in results, more important than what you think you might believe to be true dogmatically speaking. So we can play this over a lot of different things, but in business there's, you know, everybody wants to know kmar, what are the movie pieces to make more money and, and work half as much.

  [00:48:01] Marx Acosta-Rubio: And the best I can tell you is it's counterintuitive. You ever go skiing or

  [00:48:04] Marx Acosta-Rubio: snowboarding? Okay. So imagine you take a friend who doesn't know how to ski or snowboarding, you put 'em on top of the mountain, say you a blue run and you have 'em to go down, and they're about to go down. What's their intuition telling to do?

  [00:48:17] Marx Acosta-Rubio: Lean forward or

  [00:48:18] Chaz Wolfe: yeah. Lean forward.

  [00:48:20] Marx Acosta-Rubio: They're gonna lean back. That's the intuition, right? You, you'd have the right answer, which is, Hey, lean forward onto the edge of the ski or the

  [00:48:27] Marx Acosta-Rubio: board. But the intuition to it's gonna be to lean back. No, no, no, no, no, no. They're good, right? They're avoiding it. Business success is just like that.

  [00:48:36] Marx Acosta-Rubio: It is counterintuitive. The things that we think work, don't work. The brain has three parts to it. The caveman, the thinker, and the librarian, or cavewoman. The caveman is smash grab, you know, and it's, and it has a purpose, right? What needs to smash, smashing, grab, will, run. Caveman needs to come out the think of the Rodan, right?

  [00:48:54] Marx Acosta-Rubio: You know, like these proposed questions, ponder, think, and the librarian just basically archives everything you've ever done in your entire life that you've ever dreamed of, thought of, read, you know, whatever, and just files it away. Well, the librarian is always working, whether the the thinking man or the caveman are open, active librarian's always working, but the librarian works best when both of those are sleeping or chilling.

  [00:49:16] Marx Acosta-Rubio: Right? When the caveman's chasing butterflies and the thinking man's, you know, under a tree snoozing, librarian could do its job. When the caveman is active, the thinking man, can't think. When the thinking man is active, the caveman can't think so they're opposites. They can't do their thing. And where do you think most of success comes from?

  [00:49:37] Marx Acosta-Rubio: Cavemen thinking? Men or librarian?

  [00:49:39] Chaz Wolfe: I mean, the way that she posed it, the librarian.

  [00:49:42] Marx Acosta-Rubio: Always. Always. Right? So it's our committees, our our committees. Our committees story, right? So as long as the caveman's chilling, taking a nap, chasing butterflies, not interfering. 'cause we need 'em sometimes, right? They're not interfering the thinking, man. Go, Hmm, how do I double my income and double my time off other than calling Marks, you know, of course.

  [00:50:00] Marx Acosta-Rubio: How do I do that? And then the thinking man goes, Hmm. And the brain's going, okay, now go watch TV or go for a walk or go skiing or go read a book or go hang out with your wife or your husband, or just leave me be. And then the brain goes, okay, if I take that memory, that thing of the book, this idea, puts it together in this sequence, puts it in a folder, gives it back to thinking, brain knocks.

  [00:50:23] Marx Acosta-Rubio: And he goes, oh, I know. Here's how.

  [00:50:27] Chaz Wolfe: Mm-Hmm.

  [00:50:28] Marx Acosta-Rubio: So if that's true, what are we most productive when we're pushing things through or when we're

  [00:50:33] Marx Acosta-Rubio: chilling?

  [00:50:34] Chaz Wolfe: Yeah. This makes me think of a couple of times a week. I mean, I'm, a lot of entrepreneurs do this, but I have a thinking time specifically designed, and I say this out loud even where I, I schedule time for my subconscious and then I also add in the Lord for, to be able to bring things forward. I, I'm caveman and all week long I'm ca I'm on podcast, I'm on this, I'm running team, you know, da da da da.

  [00:50:55] Chaz Wolfe: And then there's stuff that needs to come up and out and onto the paper, and I gotta give it space to be able to do so, which is what you're talking about, right?

  [00:51:03] Marx Acosta-Rubio: Yeah. You know, ~uh, ~Richard Kosh, who wrote the 80 20 principle, who's worth $2 billion plus one of the richest guys in, in London. In fact, if you read his latest book, he attributes it to me. He says, you know, he calls me the un, the Godfather of Unreasonable Success. The book's name is called Unreasonable Success.

  [00:51:19] Marx Acosta-Rubio: And he says, you know, to Mark's acknowledgement on the back, it's really sweet. I don't deserve it, but it's nice to be included in the book. ~Um, ~he wrote a book called 16 x in which he talks about having clear space. David Allen, from Getting Things Done, talks about having clear space to think, but thinking isn't what we think is thinking anymore.

  [00:51:39] Marx Acosta-Rubio: We think thinking is grinding down and coming with an answer. What they really both mean is, dude, go hang out. Just go do something that's not at all work related with a question you've posted to the unconscious mind or the librarian to come up with the answer. And so, remember the story of Archimedes, the king has a fa, a crown fashion of gold that gives it to the craftsman and gives him back the, the, the, the, the crown that he goes, huh?

  [00:52:08] Marx Acosta-Rubio: How do I know he didn't fill it with, you know, other metal that, that's not gold without scratching it. So he goes and gives to arch Edes, Hey, go figure this out. And he can't figure it out. So he goes, I, I give up, I, I, I have no idea. I figure out. So he goes in the bathtub. So he goes in the bathtub, the bathtub water overflows and leaks outside of the bathtub.

  [00:52:30] Marx Acosta-Rubio: That's when he has what he, what he call the eureka moment. Eureka, I've got it. Then he runs naked down the street to go tell the king that the same weight of body submergent water should come out. So all they have to do is put the crown and water and if it the same gold, same water, different gold, different water, different component.

  [00:52:46] Marx Acosta-Rubio: Of course, the guy cheated the king and he got killed. But the point is that it wasn't to get through the bathtub and just chilled out and kind of just thought about nothing that his brain could yet the librarian do its job and came out with the answer. When I double doubled, that's what happened is I thought, man, I'm gonna turn this pyramid upside down.

  [00:53:04] Marx Acosta-Rubio: I'm just gonna stop trying so hard. I'm just gonna do things that I love and enjoy. I'm gonna be ambitious and relaxed. Still ambitious and relaxed, not ambitious. Sucking, upholstery up with my butthole as I'm driving to work. Right? You know, that's not pleasant, ambitious, and relaxed. And that's an interesting combination.

  [00:53:23] Marx Acosta-Rubio: I've done martial arts most of my life. When you're in there and you're punching and you're kicking, it's not the tense tight punch that wins. It's the one that says snap, like a whip, like a towel. It's relaxed with a snap at the end. So I started approaching my work life the same way as I approached martial arts.

  [00:53:39] Marx Acosta-Rubio: A lot of fun. Loved it, relaxed, but still intense and ambitious with a good attitude. And whenever I took my lumps, okay, well you know what? They got the better of me, but I'm gonna come back and get better. And how do I get better? What principles work to help me become better? Martial artist? This is a life for Exactly.

  [00:53:56] Marx Acosta-Rubio: Just like that.

  [00:53:57] Chaz Wolfe: yeah, yeah. You put a nice little bow on that for us. I appreciate that. ~Um,~

  [00:54:01] Marx Acosta-Rubio: course.

  [00:54:01] Chaz Wolfe: , I'm gonna ask you one more question here and then we'll kinda wrap this up and I wanna make sure that the listeners can connect with you. You've given us a lot to think about and obviously things that you've grown in yourself over the course of time here.

  [00:54:11] Chaz Wolfe: But if you could go back, maybe talk to the younger Marx, you know, you picked the age, but the younger Marx, what, what would you give to him that you know now that you could have utilized then differently or better

  [00:54:28] Marx Acosta-Rubio: And so it's a great question, Chas, because you know, Chaz, I've had, I've, the people ask for me before and I always answer it differently. So I'm thinking how I can answer it the same way. It's a great question because if I change anything that I'm not who I am today. And I, and I love who I am today, right?

  [00:54:46] Marx Acosta-Rubio: And so, and I think this is sort of, you know, God's plan, good and bad, right? That being said, if I could give myself any one piece of advice, Man, it, you know, I think it'd be to be more judicious with money and judicious with money is a very interesting, interesting exercise because what does that really

  [00:55:10] Chaz Wolfe: Mm-Hmm.

  [00:55:11] Marx Acosta-Rubio: And I think it means, you know, don't spend it on, on incidentals and trinkets, but on things that matter and invested. I think the other thing that I would probably give myself is that character. You know, we have something we teach our, our clients called care, the care of life, character, ambition, relationships, economics, everything in life, you can build out those four categories.

  [00:55:39] Marx Acosta-Rubio: It's either a character issue, an ambition issue, relationships, or economics care. Right? You, you care. And we do it purposely. That character is the strongest, most persuasive. Attribute you could ever build, never stop building your character no matter how difficult it gets. Never stop building it because that is the one thing that will always let you go back to being rich again if you ever lose it.

  [00:56:05] Chaz Wolfe: Yeah.

  [00:56:06] Marx Acosta-Rubio: And, and, and we could talk about character some of the time. 'cause I think character is an interesting, I mean, a chisel way, by the way. That's what character, it's, it's the Greek root to chisel away and you know Jesus was Right. Right. You know, those, those are the things that matter. And I also do believe that the stronger your character, the more money you make.

  [00:56:22] Marx Acosta-Rubio: I think Elon Musk is much stronger character than anybody out there who's in that realm of billing or status, right? Like him would dislike him. You know, he's, man, he doesn't have to do the things he does, but he's, he does what he thinks is right. If he makes a mistake, he corrects. It's a pretty interesting exercise to see.

  [00:56:39] Marx Acosta-Rubio: And you know, Jeff Bezos was the richest man, and I don't think his character is as strongly as Elon Musk's character. Doesn't mean he's not flawed because he's flawed just like the rest of us. But I'd say, you know, honestly it'd be probably, now that I've circled back and been verbose, I think I've bit of into focus more on my care, on my care program, focus more on my character, my ambition, relationships, and economics, and just manage those four things in the best way

  [00:57:03] Marx Acosta-Rubio: possible. And that's a different, anyway, it's a different podcast,

  [00:57:07] Chaz Wolfe: yeah. It is. You're right. But I, I appreciate the, the explanation there, because even just applying the little that you just gave right there to the probably of a, the, the most down moment, at least that you've described to us one, if not a few of those probably would've kept that from happening. ~Um, ~would, would be my guess.

  [00:57:24] Chaz Wolfe: Right.

  [00:57:25] Marx Acosta-Rubio: Yeah. It's interesting. So, you know, we didn't talk about the, the, the hardest part of my life was. was those two years when I was broke. I mean, it was, I, I honestly wouldn't wish it on anybody, but I think everybody should experience the emotion one form or another.

  [00:57:39] Chaz Wolfe: Yeah.

  [00:57:40] Marx Acosta-Rubio: I don't wish it, 'cause it was very, very, very painful.

  [00:57:43] Marx Acosta-Rubio: And one of my mentors said, success is the ability to bear pain. Not be a pain, but to bear pain. Not physical pain necessarily, but emotional and, and, and intellectual pain. It was very, it was, it was an ego swallowing, crushing, you know, Jerry McGuire moment, right? If you remember that movie. Very, very tough. And the one thing that always lifted me whenever I was really down was remembering that my character mattered more and it would instant, instantaneously lift my self-esteem and go, you know what? It's not as important as my character. And in immediately my belief would shift from, oh, this is a big thing to, it's nothing

  [00:58:24] Marx Acosta-Rubio: I.

  [00:58:25] Marx Acosta-Rubio: Compared to this component. And then that gave me the strength to make the right choices independent of the results. Because sometimes we'll cheat and steal and lie to try to get a result, or we'll have a little mission lie or a white lie and we think it's okay. And what do we have you and hey, man, not passing more judgment.

  [00:58:40] Marx Acosta-Rubio: ~Um, ~for me, it, it, it, my, one of the mentors taught me to lead with the worst,~ uh,~ attribute forward, right? The worst word forward. He called it WART. So I would immediately put, okay, here's the, here's the really bad part about it, right? Like, you know, when we filed bankruptcy, the first thing I would lead with, with the new creditor.

  [00:58:54] Marx Acosta-Rubio: Yep. We filed bankruptcy, both business and personal. And here it is. Can I get credit from you? If not, that's okay. Your business, you run it. But here's the, you're gonna find on me. And a lot of people said, you know, that's okay. You know, we'll give you this kind of credit, this interest rate, okay. You know, or whatever it was, right?

  [00:59:10] Marx Acosta-Rubio: Here's the worst thing, can you help me? Will you do business with

  [00:59:13] Marx Acosta-Rubio: me? And some said no. And, and, but they never said that guy was hiding anything from me. And then in my trajectory on the way back, I only did business with and only hired people who would be a hundred percent honest with me on their, on their flaws, not their virtues.

  [00:59:27] Marx Acosta-Rubio: I wanted the guy. Huh? Wouldn't that interesting? I wanted the guy who said I was an alcoholic or a drug addict, or, you know, I cheated my wife and then she forgave me, or I got divorced 'cause of this. Or I wanted the guy or gal to tell me their worst component and be open

  [00:59:42] Marx Acosta-Rubio: about it. Because if, you know, Jim Rohn says a friend is somebody who knows all about you and still likes

  [00:59:47] Chaz Wolfe: yeah,

  [00:59:48] Marx Acosta-Rubio: And so when, when you have somebody that you can communicate with and you can say, I can trust them, then everything else is, is easier. Right? And so that, and, and that's how you build character. I mean, you know it, anyway, I, I'm, I'm big on that because I think we miss a lot of it today. You know, you've got Jordan Peterson crying like a baby on stupid, silly things, but he's got pretty good character.

  [01:00:10] Chaz Wolfe: yeah,

  [01:00:11] Marx Acosta-Rubio: You know, and you've got other guys yelling and screaming who don't have, in my opinion, as good character. Right? And so, and most of the people, you know, the giants of our generation that led the personal growth development movement aren't around anymore. There's one left and he's, he's 91 years old now, but the rest of 'em have passed away.

  [01:00:30] Marx Acosta-Rubio: Now it's about, you know, my Instagram life as

  [01:00:32] Marx Acosta-Rubio: they say.

  [01:00:33] Chaz Wolfe: Yeah,

  [01:00:34] Marx Acosta-Rubio: Anyway, I'm passionate about this because I do think this is what a generation really needs. It's what every entrepreneur needs. It's what every, every business owner, especially if they're Christian, I get sidetracked, but especially if they're Christian or let phrase that, especially if they're religious, right?

  [01:00:47] Marx Acosta-Rubio: If they believe in to moral code, Christian, Muslim, Jew, it doesn't really matter, right? They believe in moral code. They have, I believe, the responsibility to make their businesses great and impact not only their customers, but their employees below and beneath them, because I think they have a forum and ability to do, ability to do so.

  [01:01:04] Marx Acosta-Rubio: But it misses a lot, right? We, we miss character a lot and, and it's being attacked ugly right

  [01:01:11] Marx Acosta-Rubio: now. Ugly character tends to be a bad thing right now. Anyway, sorry to

  [01:01:16] Chaz Wolfe: no. no. It, this is super solid. I think that it ties in,~ um,~ you know, this, this show specifically,~ uh,~ I, like we, I already talked about, I want to be able to give courage to the listener. 'cause I think entrepreneurs need that. But inside of that, it's, it's this, how do I make good decisions?

  [01:01:30] Chaz Wolfe: And it's not that, it's not that we don't have failures. I mean, we, you've given us plenty here today, but, but if I can stack using my character, win upon win or good decision upon good decision, because that's in essence what you're saying. Like, if I have character, if I focus on my character, then typically I make better decisions.

  [01:01:52] Marx Acosta-Rubio: a hundred percent. You, you will for sure. And, and you know, Ray Dally, whom I love, I love Ray Dalia. He is just fantastic, really great guy. I have a bit of a different approach, which is, it's not principles for success, although I do have them. It's principles for failure that I'm more

  [01:02:09] Marx Acosta-Rubio: concerned about. So what am I, what am I prepared to fail by? I will not disinter my children, my wife. So if it means it's not my children, my wife, if I succeed, I'm gonna fail. I'm okay with

  [01:02:20] Marx Acosta-Rubio: that, right? I, I'm not gonna dishonor God, right? So if I have to fail that I'm okay with that, right? So what are your failure principles? Here are the things that I will not sacrifice.

  [01:02:30] Marx Acosta-Rubio: Everything else is open.

  [01:02:31] Chaz Wolfe: Yeah.

  [01:02:33] Marx Acosta-Rubio: So if a business deal comes in, it does not affect your child, your, your children, your wife, you're with God, or your own honesty, integrity, then great. Let's see what it's about. Right? We'll talk about that. But if it affects those things that you hold valuable, right? Then don't do it.

  [01:02:47] Marx Acosta-Rubio: You know, it's, I don't wake up every morning going, gee, I gotta go for a walk today, and I hope I don't pick up a dog poop and eat it. You don't have to use willpowers to go, ah, don't eat that dog poop. Don't eat that dog poop. It just, it never enters your

  [01:03:00] Marx Acosta-Rubio: mind. That's good decision making. When you have a certain set of values that any violation doesn't even enter your mind, there's no debate.

  [01:03:09] Marx Acosta-Rubio: You're not out in the bars drinking with your buddy going, Hey man, I'm a married man, but should I go ahead on that chick? If that enters your thought, that's not a clear value for you. I'm not putting connotation morally on that. I'm just saying it's not a good value for you. But if it doesn't enter your, you might go off.

  [01:03:24] Marx Acosta-Rubio: She's an attractive woman or an attractive guy, and that's the end of it. 'cause you're a human being. But if the thought doesn't come in about, oh, I'm gonna take action on that, then that piece for you is solid. That's how I view most of my life, right? I have these lines that just, I don't even think about 'em.

  [01:03:38] Marx Acosta-Rubio: 'cause there's no way I would cross them. Not that I, by the way, the reason I failed originally was 'cause I didn't have those lines.

  [01:03:44] Chaz Wolfe: Hmm,

  [01:03:45] Marx Acosta-Rubio: Remember we talked about being, you know, you're, you're one, two, or three moves away from greatness or disaster. Not a hundred, just one, two, or three.

  [01:03:51] Chaz Wolfe: right.

  [01:03:52] Marx Acosta-Rubio: I had no father, I had no real life mentor at the time, so I didn't have this ability to decide what's, so I made some choice.

  [01:03:59] Marx Acosta-Rubio: That was a bad choice. That's a bad choice. Bad choice. Okay, now I'm broke and bankrupt. Right? It didn't take very long. It was pretty quick.

  [01:04:04] Chaz Wolfe: Yeah, no, I think that you're spot on. Not, and, and you didn't paint it in a picture of fear of three steps this way, three step that way. Like, oh, I gotta stay on the, the skinny and the narrow. It was just, it just, is it just bad decision making stacked on bad decision making? It doesn't take too many layers of bad decision making to, to lose it to that point.

  [01:04:25] Chaz Wolfe: I think it makes it even more important to, for what you're saying, these are the things over here that I value, so therefore, , I make decisions in a specific way, and I don't even, I don't even have to make decisions in certain ways because I've already made, like you said, the, the clarity or the resolution of this is not even a question.

  [01:04:44] Chaz Wolfe: This is my belief, therefore this is my behavior, therefore, these are my results.

  [01:04:50] Marx Acosta-Rubio: That's a result, and it's easier that way. Much easier. It's, it's, it's, you know, Steve Jobs used a dress every day in the same outfit, so he had less decision making to do. We wake up every morning, we have certain lines that we don't cross. What if you expand those lines and make it more conscious, less decision making, easier life, brain problem, things that matter to make you more money and have more fun.

  [01:05:10] Marx Acosta-Rubio: You don't have to decide if you're gonna eat a dog to when you go out in the street. If you do, you got

  [01:05:14] Chaz Wolfe: Yeah. , there's a, that's a different podcast. We, we are not helping you there.

  [01:05:17] Marx Acosta-Rubio: and~ that's~ not I, not it all might even

  [01:05:19] Chaz Wolfe: marks you have, this has been incredible. I, we could easily go for another few hours. Uh, how can the listener find you, one, if they are an entrepreneur and they wanna follow you or pick your brain, go to your website, that type of thing, or two, maybe they are a successful entrepreneur and they fit the, the avatar of somebody who wants to go to the next level already up there and they want to engage with you as a coach.

  [01:05:41] Chaz Wolfe: How can they find you that way?

  [01:05:42] Marx Acosta-Rubio: Email me. You know, the most people. Dunno who I am. Sort of, we keep it that way 'cause it keeps my life to be, you know, I'm already financially independent. I don't need to make the money. Right. ~Uh, ~but they can email me,~ uh,~ marx@callmarx.com, MARX, at C-A-L-L-M-A rx.com and just email me and I'll, I reply to every single email.

  [01:06:03] Marx Acosta-Rubio: I, I, I eat my own dog food. I don't work very hard. I make a lot of money. I have a great life. Most people don't bug me, but if they wanna have a, a question or book or they want to chat with me, I'm happy to connect with 'em. I love meeting people no matter what. I do

  [01:06:16] Chaz Wolfe: That's awesome. Well, we'll put all that in the show notes as well. ~Uh, ~again, you've been incredible. Thank you for being here. Blessings to you, your family, as you've described. ~Uh, ~thank you for being here. Good sir.

  [01:06:26] Marx Acosta-Rubio: for having me, buddy. I appreciate you.

Join us on Gathering The Kings Podcast, Episode #422, featuring Marx Acosta-Rubio, CEO of Focal Point X, for a deep dive into the transformative journey of business success. In "Unlocking Success and Character in Business with Marx Acosta-Rubio," discover how beliefs shape our business outcomes, the impact of character in decision-making, and the remarkable story of Marx's rise, fall, and resurgence in the business world. Delve into the Parthenon Principle and how it intertwines with ambition, relationships, and economics, and learn how not compromising on personal values can lead to sustained success. Tune in for a thought-provoking discussion that also explores the role of resilience, willpower, and mindset in overcoming challenges and achieving entrepreneurial excellence.

Marx Acosta-Rubio:

https://www.linkedin.com/in/marx-e-acosta-rubio/

https://www.facebook.com/MarxEAcostaRubio/

https://www.callmarx.com/

https://www.instagram.com/MarxAR/

marx@callmarx.com

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