456 | Cyber Security Expert: How To STOP Fear Controlling You

May 20

[00:00:00] Rick Jordan: Fear pisses me off and it's in a, it's in a good way. It pisses me off because it's like, well, I'm scared. You know, the way to stop feeling fearful is to actually do something where things get derailed is where you're in that survival mode. But then you start to think someday I'll be out of it. Right.
[00:00:18] Rick Jordan: You know, or someday something will break free. Well, that someday never comes unless there's one day, which is today. You don't want your kids to be suffering from the issues that you actually did with the child within you or neglected that child within you. I'm not a psychologist, dude, but I read a lot.
[00:00:34] Rick Jordan: How to read a PNL. This is stupid simple. If it's like a rule of thirds, there truly is no business money problem that cannot be solved by simply generating more revenue. Someone's listening and they just heard you and they're like, you know,
[00:00:50] Chaz Wolfe: Welcome back to gathering the Kings. I'm your host, Chas Wolf. And today I am so hyped to bring you this conversation with my man, Rick Jordan, Rick is the founder and CEO of reach out technology. He's a cybersecurity expert that has spoken not only at Nasdaq, but Harvard and can frequently be found on the news, giving his expert opinion and knowledge on cybersecurity. Buckle up in this episode because we go deep really, really fast.
[00:01:15] Chaz Wolfe: We're talking about fear, how to avoid passing on generational trauma to your children and the rule of thirds in business, which he breaks down so beautifully, please subscribe and follow gathering the Kings. If you haven't already liked this episode, drop me a comment. Tell me what resonates with you most enjoy the episode
[00:01:30] Chaz Wolfe: all right, Rick, welcome to the King stage, my brother. I appreciate you being here. How are you today? Thanks for being here.
[00:01:36] Rick Jordan: Dude, I'm doing okay. I mean, you know, the studio is like screwing up on me today. So here I am at my desk. I think this might be the second time I've ever done a show from my desk, but we're still going to bring the energy and still going to have a good time.
[00:01:48] Chaz Wolfe: percent. You sound great. You look great. ~Um, ~you were just telling me that you were doing some transitions there in the office slash studio. So this is what entrepreneurship is about though. Right? Like being flexible, making things move.
[00:01:59] Rick Jordan: I hope so.
[00:02:01] Rick Jordan: I was just talking about a family office that I partner with, you know, for the public company. And they're like, well, this is it. They're like, everything's about to break loose and everything. I'm like, I feel it, you know? And he was saying, he's like, this is, this is entrepreneurship. He's, he's telling me this.
[00:02:14] Rick Jordan: He's like a 60 year old dude. And he's like, it always gets like up to the edge, you know, like it, like, and then all of a sudden everything just breaks loose at
[00:02:21] Chaz Wolfe: that's right. That's right.
[00:02:23] Rick Jordan: And the issue that I see, man, with entrepreneurs and specifically, it's like, are you really that committed? You know, or anybody like in any situation in life, are you really that committed to see it through?
[00:02:33] Rick Jordan: Cause you get to the point where it's like, you will get there, but most people fall short, like literally almost like if I just pushed another almost 30 seconds, that's it to the point of that breakthrough.
[00:02:42] Rick Jordan: And then it would be it.
[00:02:43] Chaz Wolfe: Cheers to that. I mean, let's, let's, let's jump right in on that because Rick, this, I mean, we're kind of high level principle, you know, a little bit of woo here, but I love
[00:02:53] Chaz Wolfe: it a little bit of woo, you know, but, but here's the listener. Yeah, the listener's like, yeah, yeah, but, but how long do I hold on?
[00:03:00] Chaz Wolfe: Right. Cause there's this, there's this balance or this dichotomy of like holding on persistence, but then you miss it. You miss your goal, but like, maybe I'm in the wrong spot. What's been your experience? I mean, you're 20 years in serial entrepreneur. You got just so much stuff that you've done and accomplished.
[00:03:15] Chaz Wolfe: How do you know when to press or when to release and pivot?
[00:03:20] Rick Jordan: that's a good question, man. And in my mind I was about to say something and this is going to sound humorously sexual. It's not meant that way. I'm just prefacing it that way. When it gets to the point, this is seriously well through my head, I'm like, do I say it this way? You know? Cause okay, I'm just going to throw it out there because this is seriously the way the phrase came to my mind.
[00:03:36] Rick Jordan: Like when it gets to the point where you feel like you're forcing it, that's when you pull
[00:03:39] Rick Jordan: And it's a, I know it's a, it sounds funny, but that's the only time I've ever been like, this is not for me. Yeah,
[00:03:47] Rick Jordan: And it's because everything else, it's like you can put forth the hard work and things will be difficult, but when you, because when you get to the point where you just feel, it's like, am I forcing this to happen?
[00:03:57] Chaz Wolfe: yeah,
[00:03:58] Rick Jordan: You know, am I seeing all these things around me that say that it shouldn't be the case, you know, and you can differentiate between those. And that's where maybe experience or discernment comes in place because you, you see certain signs, right? If you just see difficulty, difficulty is not saying you're forcing it.
[00:04:17] Rick Jordan: It just means that you might have to learn a new skill set. You know, you just have to answer that question. How rather than the, why the discernment of saying, you know what? It's okay. This is going to be hard, but I can still push through it. If it gets to the point to where you're like, you know what.
[00:04:31] Rick Jordan: I've been shown all these signs that tell me why not, you know, don't do this and I'm ignoring them. You know, that, that's a different scenario. If you're trying to tackle the how with the issues that are coming at you versus ignoring the issues that are coming at you and pressing through anyways, that's the difference between just pushing through for your breakthrough and then trying to force it, forcing it as you pull out.
[00:04:56] Chaz Wolfe: Yeah. I think you did a great job there. It, and even in that, it's like a little bit left up to interpretation because that, in that moment, that's the feeling of
[00:05:04] Chaz Wolfe: this It is.
[00:05:05] Chaz Wolfe: Yeah, it's, I'm, I'm either pressing here because I believe, and I, and I'm getting some, a little bit of feedback. ~Um, ~but that difficulty word that you used, how, how have you, and maybe your experience experienced difficulty, but then pressed through, like, cause there's a lot of people that bump up against that and then go, ah, you know, like it wasn't for me, I, I'm not designed for this, you know what I mean?
[00:05:27] Rick Jordan: yeah, that's a man that those phrases that you just said saddened me because they're, they're very common, you know, like, Oh, I guess it just wasn't for me and it's like, I don't know if that's it. I think you just in that moment chose for it to be not for
[00:05:41] Chaz Wolfe: Right.
[00:05:41] Rick Jordan: I've got to go back and hit that because when you're talking about how do you have that feeling, you know, and it's a, you do feel it in your gut.
[00:05:50] Rick Jordan: There's a different part of feeling it in your stomach or in your chest. If I look at it and experience, you know, cause if I feel it in my chest, it's almost like constricting and it's like, I'm forcing it. So if you think you're like winning a race or something like that, and this has been proven by science over and over again, it's like your emotions control some of the feelings in your body, you know, and I'm not a doctor, I'll just throw it out that way.
[00:06:12] Rick Jordan: But if it's like, if I, if I feel it on my gut, like the difficulties there, you know, and like, Oh man, it's like, you can almost like, then I was like, if I just like, keep going, it's almost like, if you, if you feel like you're going to puke and you're in a hardcore workouts, You know, which I do work out, but there's been times due to where it's like, man, I feel like I'm going to puke.
[00:06:30] Rick Jordan: I'm pushing too hard today. I'm like, I only got like three more sets. I think I can do this. I don't care if I puke, that's pushing through the difficult. It's a different feeling. You don't feel that in your chest, man. You feel it in your stomach and your gut, you know, and that gut feeling is like, I'm going to keep pressing.
[00:06:45] Rick Jordan: The practicality of it, the non woo woo, when I said it's like figuring out the how, because if you catch yourself in your mind being like, okay, I'm presented with this problem and a situation that you asked for was actually bringing my company public back in November, you know, no joke, like the deal fell apart eight times, eight times in the last five days leading up to it, to where it all just happened, you know, and every single time when there was an impasse, Right.
[00:07:11] Rick Jordan: In the, in the contracts and the, in the terms of whatever it was, I'd look at it and it'd like, okay, how can we overcome this? It's like, what's the solution. And I despise, I was just talking about this a little bit ago. I despise binary options, you know? Cause if I see two things, I'm like, if that's what I'm being presented with, I don't think we're thinking this through enough. There should be more, you know, because if I see what, you know, if I like the two options in front of me, maybe I won't press it, you know, but if I don't like either of them. And I'm not asking, how can there be a third? You know, I don't like either of these. I still want to get to that end points. I don't like either of these.
[00:07:47] Rick Jordan: And if this is the impasse, what's that third option and how do I accomplish it?
[00:07:51] Chaz Wolfe: Do you think that right there, that skillset that you just described, is that only based experience? Is that, is that like something that you're born with? You know, that, that kind of fight until you, you see the breakthrough or is that something that's learned? Did you read it in a book? Like how, how would the listener be able to grab onto that if they don't feel like maybe they, they, you know, have that skillset?
[00:08:11] Rick Jordan: Yeah, that's a good question. I, if I were to examine my life and that's why I looked up into the right, if you're watching this on video, it's like, I just like started digging into my brain there. If I look back through my life, I know there's moments to where I've suppressed that. And I can tell that I suppress that.
[00:08:29] Rick Jordan: I think that every one of us is built with that. Scenario of being able to push through however our life experiences have taught us what self limiting beliefs are like
[00:08:41] Chaz Wolfe: that's right.
[00:08:42] Rick Jordan: So when we when we experience something like anybody can go back and say like that was a bad point in my life You know, I don't think anybody that's listening has had a life without struggle probably varying degrees of struggle You know, like I can go back and be like, yeah, my dad died when I was 16 or, you know, I was laid off from my job right when my twins were being born.
[00:09:02] Rick Jordan: You know? So it's like, there's, there's big moments and milestones in the life, but it's like those two options, it's like, what's my choice. It's like there's almost no choice in that you're given a non choice in those scenarios. And that's why it's always, it's like, okay, well, if I don't actually have like option A or option B, it's like, where, where, what else do I need to do?
[00:09:21] Rick Jordan: What do I need to look for? It's a curiosity. Cause it's either like give up in life period, you know, switch some people do, you know, which is very sad. Or how do I move forward? Because I don't think that being stuck is something that anybody was born with as something that's okay.
[00:09:36] Chaz Wolfe: Yeah. Yeah. It becomes just part of the way that they're thinking. ~Uh, ~you, you talk a lot about fear just in some of your content that I've, I've followed you on and what would you say that like this person that is connected to this, like maybe the contentment or the giving up, is that associated to fear in your opinion?
[00:09:56] Rick Jordan: it could be, you know, a lot of that is and it's based on previous experiences like we're just talking about. And it's interesting you're talking because I think I just had some episodes post about this to, you know, fear pisses me off and it's in a, it's in a good way. It pisses me off because it's like, well, I'm scared, you know?
[00:10:12] Rick Jordan: And a lot of times it's like, if I'm this scared, then I got to get over this, you know, not get over the fear. But the only way to solve fear is action, which means, okay, cool. How do I, the way to stop feeling fearful is to actually do something. Okay. You know, and you might not even know what that something is.
[00:10:26] Rick Jordan: You might not even know what step seven is, but you might know what that first step is, dude. And you might not ever know what that second step is until you take the first step. So it's like when you're in a fearful state, whatever you can do, you should do.
[00:10:37] Rick Jordan: And where do you feel fear? That's a question for you.
[00:10:39] Rick Jordan: It's like when I think of fear, it's like what I was talking about to feel in your stomach. You feel it in your gut. You don't feel that in your chest. It's like, that's the thing. It's like, Oh my God. It's like you're bending over. You're going to fight or flight. It's like, cool. What happens with fight or flight?
[00:10:51] Rick Jordan: Both of those are action statements.
[00:10:53] Chaz Wolfe: Yeah.
[00:10:54] Rick Jordan: So it's like, which one are you going to do? Are you going to run away from it? Are you going to push through
[00:10:57] Chaz Wolfe: Yeah. Give me, give me your thoughts on this because everything that you just described,~ uh,~ Steven Cotler talks about in the art of the impossible where he
[00:11:04] Rick Jordan: Oh yeah. He was a guest on my show about for the book with the
[00:11:07] Chaz Wolfe: Yeah, exactly. So he, he breaks down, you know, basically, you know, especially some of those active sports or action sports that he was a journalist on and you talk to those guys and they have fear too.
[00:11:16] Chaz Wolfe: It's not like those guys don't have fear. They just lean
[00:11:18] Chaz Wolfe: into it. Yeah.
[00:11:20] Rick Jordan: Yeah.
[00:11:20] Chaz Wolfe: But there, there's other elements that go into things that we fear that we shouldn't fear at all. Like they are fearful to us, but shouldn't be, what are your thoughts on that and how that's different?
[00:11:30] Rick Jordan: I think of, I think of reality, like what's actually real in the world versus the reality that we
[00:11:35] Chaz Wolfe: Yeah.
[00:11:37] Rick Jordan: Yeah. So it's, you know, if something happens one time, it doesn't mean that it's going to happen every time. And I think that's where those, those patterns kick in. You know, I've done, I've done my own studies on this.
[00:11:45] Rick Jordan: I've talked about it on the show before. I don't think Steven Kotler talked about this, but every time it's just like a, like a, like a muscle, you know, every time I lift. You know, I, I build, you know, so that's why it's like, I like them by the way, there you go, you know, that's why I've got some decent arms, you know, but it's the same thing with your, with your mind, because as soon as you think of thought the first time, or you experienced something for the first time, a new neural connection forms, you know, and the more you go back to that same thought, it strengthens, you know, even in the, in the diameter of that new neural connection within your brain, because it continuously stays active.
[00:12:20] Rick Jordan: Okay. You know, so if you don't think about it again, or you don't accept it as one thing means everything, then that thing stays completely weak and it gets broken down. You know, it's, it's hard when you get into these things, because if you experience multiple traumatic things. You know, we'll say like within a couple of weeks time period, you know, that that's very real stuff because it's very, it's very mental, the neurological and that's thing breaks up.
[00:12:44] Rick Jordan: It'll take a lot more effort to break it down again. So when it comes to that one thing is going to mean everything, that's just not the case. So what's, what's actually real. You know, so if it gets tough to man, because if people don't believe the truth when it's like staring them in the face, it's because of that, and we can have compassion for those things too, especially for those individuals, because it's like they've experienced some pretty deep shit likely, you know, but then there was also some choice beyond that to continue reinforcing that on their own, you know, so let's have compassion for him in those moments.
[00:13:16] Rick Jordan: At the same time, it might be somebody you also have to be like, I'm going to help you over here until you want to. Me to be closer and help you from right next to you to help you break that down and form a new Neural connection a new narrative within your mind,
[00:13:29] Chaz Wolfe: Yeah. I love that we can rewrite the story. ~Um, ~this is a great transition. You, I don't know if it was recently or sometime you posted, I'm going to read your quote here. ~Uh, ~fix the broken child in you so you don't break the child that comes from you.
[00:13:42] Rick Jordan: dude. Yeah.
[00:13:43] Chaz Wolfe: And so this, this piece that you're talking about as far as rewriting, I mean, first off though, you said I had to address it.
[00:13:50] Chaz Wolfe: I don't want to like maybe dwell on it and keep that neuropathway alive, but, but we have to address it. Talk about this.
[00:13:57] Rick Jordan: Yeah, it's intriguing Is it there's a lot of stuff that we passed on to our kids, you know, I have three kids I have two 16 year olds now a 14 year old and I think back to when they were young and it's like I'm Grateful because I dealt with a lot of stuff in my life even before they were young You know, so I didn't pass on weirdness to them, you know, there's some ways I did, you know, but thank God that we can be self aware and we can help get out of that stuff too.
[00:14:21] Rick Jordan: But I start to see them as, as really like your kids are reflections of you,
[00:14:26] Chaz Wolfe: Yeah.
[00:14:26] Rick Jordan: you know, and being a dad is one of the greatest things that I've ever had the opportunity to be in my life. You know, I mean, even this last weekend, when my kids were all in Les Miserables, you know, which is a hardcore musical dude, you know, All three of them in lead roles, you know, and watch him go through that.
[00:14:40] Rick Jordan: And I got tears running down my face because it's my favorite musical to begin with. And now they're in, it's, it's moving anyways, but now it's them. You know, it's like my daughter comes up to me and 16 years old and still hugs me after, you know, I'm like, I don't want it to be done. And she's crying.
[00:14:55] Rick Jordan: She's like, who cares about her friends being around, man. She doesn't care because she's still expressing love and still showing. It's like, dad, you're my safe place. You know? So if you're not that, if you're always in that position of like fight or flight, You know, having that fear that's with inside of you as a parent, your kids are going to sense that dude, and they're always going to be nervous around you because they're never going to know which way you're going to turn, what emotion you're going to express or lash out on
[00:15:20] Chaz Wolfe: Yeah.
[00:15:21] Rick Jordan: because of those issues that you have.
[00:15:23] Rick Jordan: So, you know, it's like. You don't want your kids to be suffering from the issues that you actually did with the child within you or neglected that child within you. I'm not a psychologist, dude, but I read a lot of stuff Yeah, well, and, and I would put
[00:15:36] Rick Jordan: That's a great phrase. I'm going to put that on there. That's my next quote that I'm putting on, on social.
[00:15:41] Rick Jordan: I'm not a psychologist, but I read a lot of shit.
[00:15:43] Chaz Wolfe: yes, well, I, I think that, you know, a lot of us live in that lane where we're just trying to find the, the next best version of ourselves. And sometimes it's, it's a sentence like that, that unlocks it. We're like, Ooh, okay. How do I address these things? And so for you, I heard you say in there, there's quite a bit of maturity around, you How you've been around your children.
[00:16:03] Chaz Wolfe: What, what's been your, you know, looking back now, 16 years of being a dad, what would you say to the dad, mom, entrepreneurs listening right now who are trying to balance all that stuff? Not only just the emotions of it all, but the actual business and the life and all the things, what, what have you done well?
[00:16:18] Rick Jordan: Yeah, that's a good question. It's always the same answer proximity and even having twins when I was born when I was born When they were born, yeah, that'd be a trick Even having the twins It's like if I needed to go buy some deodorant right from the local Walgreens or CVS or whatever it is Even when they were two months old, you know, I'd grab one of them and just take them with me like well What does it matter?
[00:16:45] Rick Jordan: They're not gonna know and it's like I believe the opposite You know, and even with that, it's like I'm setting up a pattern, a good habit for myself because that's how I wanted to wanted it to always be and no joke. It's like now any of them, you know, three kids, if I just say, yeah, I gotta go get some deodorant.
[00:17:01] Rick Jordan: Hey dad, can I come with you? Like they reciprocate now, you know, no other reason than just to hang out, you know, just to have that, that proximity and some of the best conversations dude with my kids have always been in that five minute car ride. Proximity is the key dude. That's the, that's the number one parenting tip I'll give to anybody.
[00:17:20] Chaz Wolfe: I love it. What do you think has been challenging around proximity or just being a parent in general?
[00:17:27] Rick Jordan: Wow. Well, if I talk about the, the current phase that I'm in, like I was talking about Les Miserables right this last weekend, my daughter, I know I'm biased, but at the same time, she's freaking awesome. All of my kids are, I mean, the voice, it's like she can hit it for anybody who's a musician. I am like, she can hit an E six.
[00:17:42] Rick Jordan: Actually, she can go higher than that. E six is the note that the chick hits in Phantom of the Opera, which is like next to impossible for a lot of women to hit,
[00:17:57] Rick Jordan: but then her acting is there too, you know, so she's like, she's been saying this for two years and at first it's like, yeah, whatever, you know, I'll support you.
[00:18:06] Rick Jordan: Of course I will. However, you know, let's see if this is something you actually want to do, which she says, moved to New York when she's 18. Yeah. And I'm like, for what? She's like, because I want to go to the theater out there. I want to be on Broadway. And the whole time I'm like, Oh shit. She's got the chops for it too.
[00:18:23] Rick Jordan: So I'm like, this is, this is real. And that's the difficult part in this stage, because even though I'm not that dad and their mom's not that mom where it's like, we want to keep them in the nest, you know what I mean? Keep them around the house. You know, it might've been strategic for me to buy a company in New Jersey right across the river.
[00:18:42] Rick Jordan: That way I can just play. I'm so good. I didn't meet you for lunch, you know, and I'll stop there too. I'm from Chicago. So it's like, it's an easy flight. You know, no problem. I'll be there every week. I'll take you to lunch. Whatever. It's like dad. I'm like, she's like, no, seriously. Like come anytime. You know, that's again, the relationship seeing that now, and it's like, it's getting closer to being even more real because now it's only like a year and four months away from turning 18.
[00:19:07] Rick Jordan: And I still think of them. You know, those moments where I said they were, you know, like, like, like this big, like six pounds, you know, cause they're born six pounds and five pounds and like just grabbing them in their, in their carrier and taking them with while I go get deodorant. Yeah, but it's. Still, I don't, dude, I don't reflect back on those moments ever and think, man, I wish we were back at that time or I wish they were still five years old, you know, because first I just think that's stupid.
[00:19:38] Rick Jordan: I think that's incredibly selfish because then it's not, it's saying like there was one phase of their lives, you know, or a parenthood for me that was more fun than the other. It's like, I'm grateful because you Dude, I, I get to do it. You know, I'm the one that gets to be that dad throughout every season of their life.
[00:19:57] Rick Jordan: And even past 18, it's not like it ends at 18. And that's what keeps me going these days. Cause sometimes it gets a hold of me. I'm like, Oh Lord, it's coming up. Right. Where she might want to move to New York, you know, in a year and a half. But then it's like, Hey, I get the supporter during that time too.
[00:20:10] Chaz Wolfe: Yeah, like, like her dreams, like real deal right in front of her, you know? Yeah.
[00:20:17] Rick Jordan: Who can I call? I'll get you on stage. You know, let's do this. I will support you.
[00:20:22] Chaz Wolfe: That's cool. There was a, a banker friend of mine a couple of years ago that turned me onto an app called parent Q and all you got to do is you put the, your kid's name and their date of birth. And it literally gives you the amount of days left until they turn 18.
[00:20:37] Chaz Wolfe: And you want to talk about a sobering app. Whoa, that'll make you be present real quick. ~Um,~
[00:20:45] Rick Jordan: No kidding.
[00:20:46] Chaz Wolfe: I mean, right.
[00:20:47] Chaz Wolfe: Because. No, you only got a certain amount of days. Well, we all
[00:20:51] Rick Jordan: Exactly, you know, I'm not going to self induce some anxiety
[00:20:55] Chaz Wolfe: Yeah. One, one year, four months. I mean, I don't know. ~Um, ~400 days or so. It's just like, when you, when you, when you put that in your mind, you're like, Oh, okay. This is really important. I should, I should take this moment to have them come to get deodorant with me at the store. So, ~um, ~I'm going to
[00:21:11] Rick Jordan: I gotta say, dude, I'm not trying to break your train of thought, but this is kind of fun doing it here in my
[00:21:14] Rick Jordan: office, you know, cause it's like, usually in the studio, you know, it's like, and I'm always on anyways, it's like what you, I tell, you know, I've got 78 employees now growing in the business and I'm like, like, you're the same.
[00:21:26] Rick Jordan: I'm like, I know I'm like, I'm the same on camera as I am off camera. There's not a character, you know, but there's like an environment. So where it's like the studio, you see some of my content, it's like driving, you know, it's like, I get to feel a little more
[00:21:37] Chaz Wolfe: There you go. And you get, and you got your Scotch. So we're all as well.
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[00:22:27] Chaz Wolfe: All right. So I'm going to transition gears on you. ~Um, ~you, you've got a little, you know, business building,~ uh,~ rule of thirds that you've used.
[00:22:34] Chaz Wolfe: I want to dig into your mind on this. ~Um,~
[00:22:36] Rick Jordan: The financials of a
[00:22:37] Chaz Wolfe: Yeah. Specifically for service based and I, and we got a lot of those companies that listen, but all different other types. So give us what the rule of thirds is and we'll, we'll dig in here.
[00:22:45] Rick Jordan: Yeah, it's pretty cool. I love teaching on this stuff because it's,~ uh,~ When you go through a building a business, you know, and I was, I just had this conversation because I acquire companies now, like that's my big strategy, you know, sometimes it's difficult for sellers to transition to employees. You know, because it's like they were their own boss for so long.
[00:23:04] Rick Jordan: And sometimes in the back of your mind, it's like, and this is why you didn't scale, you know, and I don't mean that condescendingly, it's just, sometimes it's like, I wish I could just shake up and be like, wake them up. Come on. When they're, when they come on board, it's like, why do you do this? Rick? It's like, well, I have principles.
[00:23:18] Rick Jordan: Let me tell you about one of my principles, which is the rule of thirds. You know, especially for service based businesses, as you said, right. Because there's different areas of finances and this is where I actually get to show my chops. Right. So, ~uh, ~my business acumen too. There's top line revenue, of course, but then you have cost of goods or cost of sales.
[00:23:36] Rick Jordan: It means the same thing. That is the amount of money that you put into actually delivering your services. So this is going to be several things. This can be materials. You know, if you have, you know, oddball materials that you need to use to deliver the services, this can be sass products, right? Depending on the service that you actually utilize to deliver your service.
[00:23:55] Rick Jordan: You know, I think of like a, if it's like a mortgage broker or something like that, because the mortgage broker is a service provider period. That's all that they are. You know, they're delivering the end product, which is actually a service of being like, I'm consulting you along the way to get you the best mortgage deal.
[00:24:08] Rick Jordan: But if they have that, that loan processing application,~ um,~ You know, that, that SAS app, that is a cost of goods sold or a cost of services because you can't deliver your service without that. Or like in a true service based business, it would also be the cost of labor to deliver that services. You know, not the bookkeeper that's sitting in your office, because that's just overhead, but literally like a technician or a, you know, a carpenter as an example, you know, would be somebody who is active in their wage.
[00:24:38] Rick Jordan: One hundred percent. Is required to deliver that service. So that's cost of goods sold. It's amazing, man. And how many business owners I've come across that don't understand basic financials. And it's not difficult to understand. Exactly. Yeah. But when you break it down into this, it actually makes sense.
[00:24:56] Rick Jordan: And I think back, it's like anybody remembers radio shack, you know, when I was, when I was 17, I was in,~ uh,~ I was in the radio shack manager training, training program. And, They gave me a store, a million dollar store three days after my 18th birthday, but during that management training with Radio Shack, they taught me how to read P and L's.
[00:25:15] Rick Jordan: Yeah. And then even more so they, they said, Hey, what you get bonus on is your net operating profit. Nothing else. It's actually really simple. Your bonus comes off of how profitable you are. And they're like, you can control 90 percent of the stuff that's on that P and L. We give you the authority to do so, which means the amount of inventory.
[00:25:29] Rick Jordan: I kept the ordering the labor that I allowed to like the percentage of labor in the store. I got to control everything, dude, made a lot of money when I did that too. But I think back, I'm grateful for that time period, but it wasn't much. It was like a day. Yeah. Teaching you how to read a PNL, you know, and they never thought about it this way, but I'm like, this is stupid simple if it's like a rule of thirds, because after that cost of goods sold, if that's a third, You know, you've got your top line revenue minus a third.
[00:25:55] Rick Jordan: Now you have your gross margin,
[00:25:57] Rick Jordan: you know, that's what you are making before you have other expenses, other expenses like,~ uh,~ you know, rent, right. Office space or the utilities that go with it or internet service to provide that depending on the what's that? Yeah. Computer. Exactly. Yeah. Which also can be an asset on a balance sheet, you know, but all of that overhead, you know, if it's a vehicle that you drive, you know, that you lease under your company, that you're My BMW doesn't go out to service customers, you know, you know, my Aston Martin doesn't go out to service customers.
[00:26:26] Rick Jordan: I had an Aston a little bit ago, but that wasn't something that I could classify as cost of goods sold. Marketing, I could because I took photos with it, you know, but, but I'm not driving out and, you know, You know, fixing a server, which I don't, I've got awesome, smarter people to do that now, you know, just pulling up on my BMW.
[00:26:45] Rick Jordan: It just doesn't happen that way. And there's other line items like cell phone expense and all of these other things that go into overhead, you know, or that bookkeeper that I talked about, that person is overhead because you could actually outsource that if you wanted to, that's another third. So overhead is another third, which is also called SG and a, you know, sales goods and administration.
[00:27:05] Rick Jordan: Now, sales general administration. Sorry. So if you have a third from top line revenue, deduct that, that's your cost of goods sold. This is a good principle to follow because then you can always maintain, roughly speaking, like a 67 percent gross margin at a minimum, you know, I've run companies that have been in the eighties as a, as a gross margin, you know, but 67 percent because then you can remove another 33 percent for your cost or your S G and a, your overhead expenses.
[00:27:33] Rick Jordan: And then you're left with your net income. Okay. Which should be around a third, 33%. That's a good margin to run a business
[00:27:40] Chaz Wolfe: That's right.
[00:27:41] Rick Jordan: And if you get really good as an owner, you should plug in your salary into the overhead or the cost of goods sold and still be left with. That net operating income of around a third, which, you know, around 33%, then you can actually take half of that.
[00:28:00] Rick Jordan: My suggestion, you can do it with whatever you want. You're the owner, right? But you should take half of that and reinvest it back into the business. Not only is it, is it good for taxes because you're, you're spending more, but you can look at half of that when you're left over to invest in new assets.
[00:28:16] Rick Jordan: You know, maybe acquire something to deliver new services, add a new service to your, to your portfolio, maybe hire a sales person, something that you can tie directly back to generating more top line revenue. You can't do that. If 10 percent net operating income. You just can't do it. So if you can structure it in the rule of thirds and you still have a third left over after you pay yourself as an owner, you can take half of what's left and reinvest.
[00:28:42] Rick Jordan: And that's what fuels your growth
[00:28:44] Chaz Wolfe: ~uh, ~simplicity of the rule of thirds, I think is incredible, but as you're basically describing, like keep these things,~ um,~ well organized. And there's a lot of moving pieces in a service base or
[00:28:55] Chaz Wolfe: construction business. But if you can just think of it as a Rick was just describing there, you know, your top line, your middle of the, of the sheet, and then your bottom.
[00:29:04] Chaz Wolfe: I mean, that's a really simple way to think about it. What do you think the impact of somebody listening
[00:29:09] Rick Jordan: think some lives were just changed by the
[00:29:11] Chaz Wolfe: What's that?
[00:29:12] Rick Jordan: So I think some lives were just changed by the way. I've had that happen. I've explained that. I freaking love it, dude. That's what, that's what fuels
[00:29:18] Chaz Wolfe: I was just getting ready to say like, someone's listening and they just heard you and they're like, you know, what do they go do with that information?
[00:29:27] Rick Jordan: Yeah. Well, first you hit the point right in the head, man, is that you've got to get this stuff classified, right? You know, and if you can't do it, go get somebody to do it. You know, I actually have a,~ uh,~ I have a chart of accounts, kind of a standard chart of accounts. I'd be happy to share with the viewers.
[00:29:41] Rick Jordan: You know, I've done this when I've coached people and everything, but it's,~ uh,~ To the listeners. I don't know. We listening to, are we just, okay, cool. I love it. It's a, you never know nowadays, you know, cause there's so many things. It's like my team gets me booked and I love it. I get great, great team. And it's like, okay, is this one live?
[00:29:56] Rick Jordan: Is it recorded? You know, now I just don't know. So I just jump into it and like, let's, let's crush this. Yeah, I know. Right. So yeah, the practicality of that is you have to start classifying things correctly. Yeah, because I've heard this cliche phrase before. It's true. I hate cliches, you know, but it's,~ uh,~ it's just out of principle because I'm a little bit more of a disruptor and a rebel, but the cliche of like, you can't manage what you can't measure or what you don't measure, you know, that that's very, very true, especially in the case of finance.
[00:30:24] Rick Jordan: Yeah, so when you can actually see where you're at, you can start to make the adjustments and even more so you can start to make predictions. When you have those numbers in front of you, because then you can actually plan for that growth out in the future, or you can plan for certain things. Like there's been times, of course, any business owner, even a reach out, it's like we've had cashflow shortages, you know, but then we can like project things out 13 weeks and be like, okay, where's the tough weeks coming
[00:30:47] Rick Jordan: up. With what we expect for what's going out compared to what we expect to what's going in and how do we need to adjust? Or you can start looking at six months out and be like, Hmm, okay, I'm actually seeing some more work, which means I need to hire some people now and take that half and reinvest it to train some new people immediately.
[00:31:06] Rick Jordan: So I can fulfill this new potential revenue three months from
[00:31:09] Rick Jordan: now. If you don't, if you don't have this down somewhere, there's no way you can analyze it.
[00:31:15] Chaz Wolfe: Yeah. You're so right. I want to, I want to press on this a little bit because this, this forecasting specifically around like cashflow and, and, and difficult times. Again, going back to this rule of thirds, you know, that works for service base really for all companies, but a service provider is listening right now and they've bumped into like, Oh, there's not enough money there.
[00:31:37] Chaz Wolfe: Crap, right? And so what you just gave them was thinking ahead in, in 12, basically, which is a quarter, 12, 13 weeks, or even six months. Give me your mindset on that. Like, as I'm looking forward, I've got projects that are still yet to come in and money to come in. I'm calculating that in a timeline. Of course, I'm projecting out my expenses in the way that you just gave cogs and then the administrative and then my net,~ um,~ anything else to be thinking of there as I'm overlaying these things over a 13 week or a, you You know, 26 week
[00:32:06] Rick Jordan: Yeah, for sure. You're seeing some problems and it's,~ uh,~ I laugh because I thought I'm going to quote one of my,~ uh,~ board members and advisors for years. ~Uh, ~you know, whenever I've been like, dude, it's like, I'm seeing some difficulty on the horizon here and everything. And he'll just say, Rick, go sell some more shit.
[00:32:21] Rick Jordan: I'd be like, huh? That's so simple because you know, there truly is no business money problem that cannot be solved. Yeah. By simply generating more
[00:32:33] Rick Jordan: revenue.
[00:32:34] Chaz Wolfe: As long as you're with good margins, like you already gave us.
[00:32:37] Rick Jordan: Exactly. Yeah. And even in the moments, cause I mean, there's times to where it's like, okay, I need this quickly, you know, cause it's like, if you have accounts receivable, you know, cause most of the stuff that we do as a service providers on autopay, but then there's some things like projects, you know, so there was a time to where it was like a new acquisition and it was like a 4 million acquisition, but it had ballooned that subsidiary to like a million dollars in AR.
[00:32:58] Rick Jordan: And I'm like, this cannot be, you know? So, so when I, when I think about that, it's like, that means that's a full quarter, cause it's 25%, right? That's a full quarter of the year, literally three months of delay in cash. It's like, what do we need to do for this? Because then it's like, how can we push? And then another board member was like, dude, just call people and be like, I'll give you a 5 percent off if you wire the money in the next 48 hours.
[00:33:21] Rick Jordan: You know, so when you're talking about good margins, it's like, sure, we're generating more revenue, but sometimes it's also okay to take a small little hit so you can actually get that breathing room you need. Cause there's a lot of emotions that go into that stress that's provided by a cashflow shortage on the business
[00:33:36] Chaz Wolfe: Oh yeah.
[00:33:37] Rick Jordan: You know, how am I still going to make payroll? How am I going to hit my payables? You know, cause I got my credit line max with the distributor. How am I going to pay that? Cause I got orders that are being held, you know, and it's like, when you start to look at that, it's like. Comes back, his name's Kingsley.
[00:33:50] Rick Jordan: It's like, I'll go sell some more shit.
[00:33:53] Chaz Wolfe: Yeah. Yeah. And you're so right. I think that the caveat there that you gave, which is, you know, go sell more stuff,~ um,~ but it's gotta be the right type of stuff. ~Um, ~I think that I I've lived my life from a sales background of like sales solves everything except if you're selling the wrong stuff. And so I think that you did a great job there of giving us that distinction.
[00:34:12] Chaz Wolfe: And so. Why do you think that that's difficult? Cause there's a lot of business owners, even the ones listening right now, that either are in the middle of a cashflow crunch or have experienced it even this year and going, okay, the reality of it is I was just talking to one of my companies,~ um,~ the leaders just two days ago.
[00:34:29] Chaz Wolfe: And I was like, okay, well we can, we can do this. We're looking at the projections and, you know, moving things around. It's like, but do you know the answer? Go get another deal, right? And so.
[00:34:41] Rick Jordan: I love it. Yep.
[00:34:41] Chaz Wolfe: It literally happened to this week. So what's dude, this was like during COVID too. And this, Oh, I started to hate the word pivot, you know? And it's,~ uh,~ it was, it was legitimately like the thing that I was, I just would be infuriated by every time I heard that, you know, and that was,~ uh,~ See, I still get excited in here, you know, even with even not being in the studio.
[00:35:02] Rick Jordan: Yeah, I'm getting, yeah, exactly. So passionate about not using this word because I think it's a cop out. You know, because I, I think it's more like moving aside the real problem, not addressing me. Like, I'll just go over here, you know, so there are times to where it is the wrong stuff, you know, and that probably comes back to our forcing it or breaking through scenario that we were talking about earlier, you know, but a lot of times.
[00:35:26] Rick Jordan: It's just, you're probably not just charging enough money for what you're delivering. Your pricing's off, which actually comes to a mindset problem in and of itself because you don't understand the worth that you have, and you're unable to articulate the value you provide to your customers in order to get the price that you need.
[00:35:45] Chaz Wolfe: Yeah. This, this plays out in that company I was just describing to you. It's a, it's a new company. We launched it last year and, ~um. ~The, our pricing,~ uh,~ based on estimates that we then executed on projects were too, too small. The margins were too small, but we didn't know that until you get down the road and you're like, ah, this is really tight.
[00:36:05] Chaz Wolfe: Why, why, why you start realizing that,~ um,~ those thirds weren't in play. They weren't, they weren't in right order. They weren't in right proportion. And so I think that,~ um,~ for every business owner, and I'm going to lead this into,~ uh,~ you, you talk a lot about startup to scale, and so that's kind of where I'm headed here, but.
[00:36:21] Chaz Wolfe: A lot of those startup modes is like, look, we just got to go sell something. Yes. We got to go take, we got to take really good care of it because if you just squander it, then you might as well not have even done it. But
[00:36:32] Chaz Wolfe: a lot of times, especially that run ramp that you were just talking about, if you can give yourself some breathing room, that's why a lot of, you know, whether it's raising money or getting a working capital, like all it, all it is, is I'm buying me time to go sell enough and create enough systems and hire enough great people to where it, Takes off, you know, would you agree with this?
[00:36:50] Chaz Wolfe: Talk a little bit more on this.
[00:36:51] Rick Jordan: For sure. Yeah, absolutely. There's a. Yep. There's a point and I fully believe in being able to analyze your expenses and your people with that too, because when you're talking about, you know, do we, do we accelerate revenue or do we cut back on expenses? I think the answer is generally speaking in that order, you know, cause it's,~ uh,~ even as I acquire companies, I always say I'd rather do more with the same than the same with less.
[00:37:14] Chaz Wolfe: Right.
[00:37:15] Rick Jordan: So when you're taking a look at your specific scenario you're proposing, still the answer is always do another deal. And at the same time, when you do that other deal, then you can reinvest and hire more people like we were talking about earlier. Sometimes, a lot of times really, I'll put that caveat on there, a lot of times you always have the right amount of people as well.
[00:37:37] Rick Jordan: Because if you can focus on the efficiencies of those people rather than hiring new people, you can do more with the same and you become scalable that way. Yeah. So processes, procedures, you know, and it's a dude, I get it. I mean, even like looking back when I started to reach out, you know, it's like, especially in the case to where it was, you know, twins being born, no job, you know, like whatever it's money, I need it right now, whatever the price I need to make in order to get this deal fine, you know, but then there was still a strategic plan because at that point it was quite literally survival.
[00:38:10] Rick Jordan: And I don't think, you know, Most people listening or watching might have had a moment of that in their life. You know, maybe a couple of moments, but that's not perpetual.
[00:38:20] Rick Jordan: That is not all the time to where it's like you're in this crisis mode of survival to literally put food on the table, to buy formula for kids that were just born and pay a mortgage of the house or get it out of foreclosures.
[00:38:31] Rick Jordan: You're not evicted from that home either. It's like that, that was a stage in my life. Everything I just described, it wasn't continuous and perpetual. It's because I said, I'm doing what I need to do right now. And that's valid. Dude. That is totally anybody who's listening. It's like, understand that that is totally valid that you should do what you need to do right now and understand that what you're doing right now is not what you should be doing six months from
[00:38:54] Rick Jordan: now because you should have broken through whatever it is and figured your shit out at least by that six month mark to push forth into the next phase of that.
[00:39:03] Rick Jordan: If you're in a mud pond right now, dude, it's like, cool. It's like first foot out. You know, it's like awesome. It's a different strategy to get the second foot out.
[00:39:11] Chaz Wolfe: Yeah, yeah, we were just,~ um,~ in Nashville. I told you this past week with some of our clients and Jeff Goins,~ um,~ is a,~ uh,~ top,~ uh,~ New York times bestseller,~ um,~ author and has ghost written many, many of the, probably our favorite books,~ uh,~ just incredible, incredible author. And so he had dinner with us and he was giving us this, the story of how he got lost literally in the woods.
[00:39:31] Chaz Wolfe: ~Um, ~and, What he basically described was that he just had to keep moving. And eventually he found a street and it was like, you know, in the middle of the morning or middle of the, the, the, the night, like 4 AM. And,~ uh,~ nobody would pick him up on the side of the road. Finally, the cops finally picked him up.
[00:39:45] Chaz Wolfe: Cause you know, he looked just deranged and crazy, but the, the, the, the piece that I know it was kind of crazy, but the piece there for, for us as a takeaway was that. You have to, you have to have hope that I'm going to get out of it, right? Get out of the scenario of survival. But I also have to have a realization that it may not be right now.
[00:40:06] Chaz Wolfe: It may not be today. So there's this, this, this back and forth of hope. I'm going to find a way out. I'm not going to always be in survival mode. Cause there's people listening right now. They're like, dude, I'm trying to buy formula or whatever it is that you were just describing.
[00:40:18] Rick Jordan: Yeah.
[00:40:19] Chaz Wolfe: But then also holding onto like, it's not going to happen today, but I'm going to put my head down and take two steps forward today.
[00:40:25] Chaz Wolfe: And then eventually I'll get out. Can you speak to this as far as your own example?
[00:40:29] Rick Jordan: the difference though, man, because you're, you're still talking about doing
[00:40:31] Rick Jordan: something, you know, cause I've, where things get derailed is where you're in that survival mode, but then you start to think someday
[00:40:43] Chaz Wolfe: Yeah.
[00:40:44] Rick Jordan: I'll be out of it. Right. You know, or someday something will break free. Well, that someday never comes unless there's one day, which is today.
[00:40:52] Rick Jordan: And then tomorrow it becomes that day when you actually take whatever you can, those two steps. In that moment to be able to do something and it may not feel like it is. And usually, usually it doesn't feel like you're out until you've already been out for like three months for real. And until you look back and you realize like, Oh, it there, everything's okay.
[00:41:13] Rick Jordan: And you know what? It's been okay for a little while because I did all these things. And this, this is the same with like cashflow stuff too, man, because it's like, if you come up to it right now and you finally think it's like, Ooh, this is going to be horrible. Like I'm facing this dire circumstance today.
[00:41:28] Rick Jordan: You know, what can I do? And it's like the answer when people ask me sometimes, it's like, well, do you have a time machine? That's my question. And they're like, what do you mean? I'm like, because I need to take you back to six weeks ago because you focused on that someday, not the one day. And that's why you're in this predicament right now.
[00:41:47] Rick Jordan: So six weeks ago we would have been tackling like the real problem of how you got into it, but now we have to deal with like 18 more problems because of where you're at now, because it became that someday rather than the one day six weeks
[00:42:01] Chaz Wolfe: Yeah. Do you think that that's a delay in that example? Or is that a belief issue? Like, why does that someday happen as opposed to thinking, no, I'm just going to, I'm just going to do what I can today. And one day I will get out of this.
[00:42:13] Rick Jordan: There's a lot of reasons, man. It's,~ um,~ you know, procrastination is one of them, you know, and I've always says like procrastination is really like perfectionism in disguise, you know, but it's a symptom of a greater thing. And the greater thing is really. Refusing to look at what's actually in front of you.
[00:42:29] Rick Jordan: And we talked a little bit about that earlier. You know, because avoidance is, I mean, you can call it like partly depression or anything like that. But it's the awareness and really more like the acceptance, you know, of most likely the choices that got me here are actually the things that got me here versus something else outside and external happening to you, which can happen.
[00:42:50] Rick Jordan: You know, of course I can. It's like, like I said, my dad getting leukemia, you know, whatever. It's like that. That's, that's definitely something that happened to me, dude. You know? Yeah. And it happened for me, but it's not like the Tony Robbins thing. It's like, you know, I like Tony for the most part, you know, but at the same time when he's like, yeah, life is happening for you, not to you or whatever, and it's like, there's no, not, it's more like an end because there's real shit that really can happen to you, you know, and it can happen for you as long as you're not ignoring it, because it's only going to happen to you, not for you.
[00:43:24] Rick Jordan: If. You're going to ignore what's actually sitting in front of you. You know, in those moments, it's like, start to start to look around, start to anchor yourself. If you have kids, cool. You were probably placed on the surf specifically for those kids. That's stuff that I believe, right? Those are, we're meant to be your kids.
[00:43:40] Rick Jordan: Even if it was like a whoops,
[00:43:42] Chaz Wolfe: Yeah.
[00:43:42] Rick Jordan: right? And it's just, it's like, it's like, that's still your kid. You know, it's still a purpose that you have right now. The people, if you're in a business that are working for you, like I've got Oscar, my assistant, my PA right there. It's like, I fully believe that there was a reason why we came into contact with each other.
[00:43:59] Rick Jordan: He's the one that brought me the scotch. That's the reason today, you know, but there's, there's, there's more reasons than that, you know? So it's like, what can I do for him? It's like, cause there's, there's so many other things. And I, I, I try as much as I can to place almost like place obstacles and difficulty in front of me. You know, or I would rather say, you know, rephrase that and say, place challenging situations in front of me Yep.
[00:44:23] Rick Jordan: because it's, it's like, I wonder what's going to happen, you know, if I do something like this, it's like, it's almost like picking up a book to me for real, because it's like, I can read about the knowledge.
[00:44:33] Rick Jordan: The other option is to be like, how would I just do something when most people would think would be stupid. And then in that point, I'll be like, no, it wasn't so stupid. Look at how much I learned. Look at how much money I made off of this, you know? Cause it's all, it's always, it's like, whatever it is, I know I can handle it.
[00:44:47] Rick Jordan: And in those moments where you're like, I'm going to ignore it. Take a look back at the things that you've already done. Those are your anchor points and be like, I've already achieved this stuff. And that once you start seeing those happen, if you're ignoring the part to where it's like, well, it's never happened, you know, and it's like, maybe I was forcing this, right.
[00:45:04] Rick Jordan: But if you can find the one, the one where it actually did work, you know, it might be unrelated, but it actually did work. Then maybe it's just that question of how
[00:45:14] Chaz Wolfe: Yeah. Our minds,~ uh,~ will fill in the blanks, right? If we find that one example of winning,~ uh,~ our minds do a really good job of helping me figure out how to win on the next thing, as long as I can believe that, Hey, I've done this before. Why not? Why, why couldn't I figure this out? That's good. ~Um, ~okay.
[00:45:30] Chaz Wolfe: Looking back, I got one last
[00:45:30] Chaz Wolfe: question here.
[00:45:32] Chaz Wolfe: Yeah, exactly. There you go. Cheers. We'll, we'll cheers to one more thing here, Rick. ~Um, ~you've obviously had a successful career and a successful family, all these cool things we've got to discuss today, but if you could roll back the clock and talk to the younger Rick, whisper something into his ear, what would that be?
[00:45:49] Rick Jordan: Yeah, don't wait. It's a, I waited a long time and I waited to the point to where it's like that non choice that I was talking about, I'm glad I made the right choice in that non choice moments that I wanted to start something, you know, if you want to call it on my own, whatever, years before I actually did.
[00:46:07] Rick Jordan: You know, and a lot of it is comfort and that's why that was a learning period. Right. So if I look at, I don't want to say I wasted six years because I got a lot of good, good experience during those times. I met cool people, you know, I was the first agent in geek squad in Chicago during that time period too, you know, which, which kind of like led it's become part of my story now, you know, from being like a geek squad guy to having a public company, you know, in cybersecurity.
[00:46:34] Rick Jordan: So it's,~ uh,~ it's become part of the story, but it's like, you If I take a look back, it's like those years, I always wanted to do something, you know, for entrepreneurial and I wish I had not waited. That's that's bad because that's a, that's a state without statement without compassion, you know, but I can reflect on it in the learnings and it's like, there's three things that I completely believe in.
[00:46:55] Rick Jordan: Now, whenever any situation approaches, you know, when I said, don't wait, it's like those three things are calm, confident, never hesitate. It's kind of a code that I live by because of course you work backwards, like time kills all deals. You know, then there's also opportunities that can be missed, you know, and those become moments where you actually should grieve, you know, because you can look back and be like, you know, it's people believe that things come back around, you know, and I do for the most part, but like, you know, the woo woo stuff, right?
[00:47:25] Rick Jordan: It's like, oh, if it's meant for you, it's going to come back around. Reality is sometimes it doesn't
[00:47:31] Rick Jordan: a lot of times. It doesn't exactly. Yep. So now you can look for the next opportunity, but it's going to look a lot
[00:47:38] Rick Jordan: different. All Yeah.
[00:47:39] Rick Jordan: it's never going to be that exact same thing again. That's why it's like calm, confident, never hesitate.
[00:47:45] Chaz Wolfe: Yeah. What I didn't hear is urgently rush,~ uh,~ hurry up quick. You're going to miss. I heard poise maturity and, and some of those things come from experience. Like you said earlier in the show, but,~ um,~ I think that the listeners can take away,~ uh,~ even just some of your formulas here and go, okay, like, how do I practically just make really good choices?
[00:48:01] Chaz Wolfe: That's in essence what this has come down to.
[00:48:03] Rick Jordan: Yeah, there's a lot I could probably codify and sell a course out of what I just said today, but it's,
[00:48:10] Chaz Wolfe: well, I add you to
[00:48:11] Rick Jordan: it's how I live, dude. It's just how I live.
[00:48:14] Chaz Wolfe: Yeah, it's awesome, man. Well, ~um, ~how can the listeners find you and get connected to you? How can they follow you? All of that? We'll put it in the show notes as well, but give it to us for the listeners.
[00:48:23] Rick Jordan: Yeah. Thanks man. It's a, I'm most active on Instagram at Mr. Rick Jordan. You know, there's a, there's nice links in the bio. You can do anything with me there, but DM me. I I'm in those all the time. All the time, you know, otherwise LinkedIn, you know, if you're on the business side, I'm active a lot more on Twitter these days to ever since going public, because it's like all the, all the shareholders follow you on Twitter for that
[00:48:41] Chaz Wolfe: Got it. There you go. Well, you heard it first here. ~Um, ~you've been incredible in your journey, but also here today, you've given us really some really cool stuff to think about. I appreciate the agitation of thought, as I like to say, and,~ uh,~ just really wish you nothing but success and all that you're doing and with the new deal and the kiddos thinking about, you know, all the cool things that they're thinking about, especially with your daughter. Thanks for sharing, man. I appreciate you. Thanks for being here.

Host Chaz Wolfe welcomes cybersecurity expert and entrepreneur Rick Jordan to the kings stage. They discuss overcoming entrepreneurial challenges and fear. They explore Jordan's journey of taking his company public, the neurology of fear, and the emotions tied to parenthood. Jordan provides insights into his business building rule of thirds, revenue generation, and the transition from startup to a scaled business.

Rick Jordan:

Instagram: https://www.instagram.com/mrrickjordan/

Facebook: https://www.facebook.com/mrrickjordan

LinkedIn: https://www.linkedin.com/in/mrrickjordan/

Twitter: https://twitter.com/mrrickjordan

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