203 | From Small Business to Thriving Success: Tyler Simpson's Entrepreneurial Journey

Apr 16

[00:01:20] Chaz Wolfe: All right. Welcome to the stage Tyler Simpson. Dude, thank you so much for coming and, and gracing us with your presence today. We are in for a treat. Thanks for being here, ma'am.
[00:01:30] Tyler Simpson: Absolutely. Thanks for having me on, man.
[00:01:32] Chaz Wolfe: Glad to be here. Awesome dude. Well, so, you're a seven figure business owner, but you're a young dude, and so we got all kinds of stuff to talk about today because I know there's other young dudes and, and ladies listening right now.
And, and, and your story is unique just as we all of our stories are. And so let's dive in with what does the business look like today, kind of the current status of things. Just give us a quick overview of what you're involved in, what's your hands in, what's the business look like?
[00:01:59] Tyler Simpson: Absolutely.
Absolutely. So basically we are in the grocery, retail, and restaurant industry. We're kind of all in one. Big family business that we got going on. We got RV parks going on, beer bars going in grocery store, gas station, you know, kind of a little conglomerate that we got going on around
[00:02:16] Chaz Wolfe: here. So I love it. I love it.
Okay. So tell me a little bit about, obviously with, with those three or or four different, kind of angles, but all kind of in one conglomerate. You're located in the same place. Mm-hmm. . your story's a little unique because you're in a small area, but little bit of a touristy area, so you're capturing local slash touristy business.
Absolutely. Tell us, tell us a little, just give us another like 30 seconds on like restaurant. What kind of food do you have? what's unique about the, the grocery store, gas station combo? Like, give us a little bit of the.
[00:02:47] Tyler Simpson: Definitely. So, I can, for se offhand for say that the, restaurant itself is absolutely unique.
I mean, we have the upside down buns. You won't find that for a few hundred miles around here. Actually, I really
[00:02:58] Chaz Wolfe: don't know what is an upside down bun. Tyler .
[00:03:03] Tyler Simpson: So you're taking your regular hamburger bun, right? The old traditional good upside up, right side up hamburger bun. Okay. Okay. Okay. Flip it. Flip it over.
So bottom bun is now on the on the bottom, but facing the wrong way. Top bun is usually has the nice dome on it. Yeah, it's facing the other way. So you actually have like a weird stack going
[00:03:21] Chaz Wolfe: on. Interesting. See actually, and, and so what does that do for me as the consumer? Tyler, help me understand what's this doing?
Whole taste buds.
[00:03:27] Tyler Simpson: What that is doing to your taste buds. So we actually have a fancy bun toaster. It's a vertical bun toaster, so that actually allows us to get a nice butter crust on the bun as a toast. Ooh. Yeah. So when you sink your teeth in, that is the absolute first thing that you're sinking your teeth into.
So it's giving your taste buds that extra rich experience.
[00:03:45] Chaz Wolfe: I love it. I love it. And I love the butter, butter top. I mean, we could talk about business all day, or we can talk about butter. I mean, both are basically just as glorious . Oh,
[00:03:53] Tyler Simpson: absolutely. Absolut.
[00:03:55] Chaz Wolfe: That's awesome, man. And this was your idea now. Now some of, some of your history is, this is a family business that's been around for a long time.
Mm-hmm. , but you're not just the old chap off the block who's like just taken over what daddy did. You've come in and you've really done your own thing. Yep. And it's been incredible. the, the upside down burger, in fact, is your creation.
[00:04:13] Tyler Simpson: Yes, yes, absolutely. It's 100% my creation. I mean, I, I started the restaurant about five, six years ago now, and, love it.
We took, took the food program from doing about 10,000 a year to now doing a little bit over two 30. A year, you know, in the last five years and, absolutely my brainchild took the as. The second we introduced the upside down bond, sales went up 40%. So, wow. It's pretty hard to argue with the
[00:04:36] Chaz Wolfe: uniqueness of it.
So, you know, the uniqueness brings attention, and we can get to some of that here in a little bit when you tell us about your journey and story and stuff, but, You hear that all across, you know, podcasts and, and TikTok videos and stuff. Today, if you're, if you're in business and listening to anything business, it's, you gotta get attention and you gotta get, you know, your people to, to, to, to, to notice what you're doing.
And so we're gonna flip the buns upside down, create an amazing, tasteful experience, and you're gonna want to come try it. Is what you're saying to me, ?
[00:05:03] Tyler Simpson: Absolutely. Absolutely. It gets people.
[00:05:05] Chaz Wolfe: That's, I love it. I love it. Okay, so a lot to dive in here because you've got a business that, that is, is working inside of a family that you are now in, in proprietary control of, but then also too, you've gotten things that you've done on your own and then new projects coming.
And so I wanna dive into all that. So let's keep moving here Before we go into some of that stuff. What drives you at this moment? Now you got all these things going on. You're a seven figure business owner, the quote unquote, you've made it status. What drives you even at this moment to keep.
going
[00:05:37] Tyler Simpson: Well, that is a fantastic question because, you know, you, your goals are only so high, right at, at the end of the day, what I've always had the scene eight personality about me, where I, I just wanna keep going.
Noh, nothing is ever enough. what's the next best thing that we can do, you know? Great. We hit seven figures. Let's go to eight. We hit eight. Great. Let's go to nine. We hit nine. Let's go to. You know, just want to keep stacking and keep going. I mean, you, you gotta have goals so big that you're scared of not making them happen.
So, yeah. And that's how I look
at it.
[00:06:05] Chaz Wolfe: I love that. And obviously there's a, there's a all kinds of implementation and technique that goes into, to making those things actually happen. But it starts with what you're talking about. So if you're listening right now and you're taking notes, Tyler has already dropped a huge bomb on you right now, which is, you've gotta be able to think big, you've gotta be able to.
Put things in front of you that do make you scared. It can't just be the things that you already know you're gonna do. It's gotta be something that makes you a little nervous. You wonder, is this even possible? And, and what that does then as an entrepreneur when you're, when you're writing this stuff down, as you guys, I'm sure heard me talk about.
You, you ha your brain then gets forced into, well, how do I make this happen? Or better yet, who do I need to work with or collaborate with, or who do I need to hire or whatever unto then being able to complete this project. So that's, that's gold. Thank you so much, Tyler. All right. Tell me where entrepreneurship began for you.
Obviously it probably ran in the family, but, but how did your journey.
[00:07:02] Tyler Simpson: So my journey actually started, me and my little brother. We, started selling watermelon, cantaloupe and snow cones outside dad's store there. Go back in the day. We were about 10, you know, we little lads, so flipping snow cones.
But, from there it kind of, it spiraled off into, I went into photography for, for years, throughout high school, a little bit of middle school. You know, that's how, that's how I paid my bills was, photo. Wow. And then, it, from there it blossomed into, did a little bit of construction work, but none of that was my own.
And in about 19, that's when I started selling, soft stuffed pretzels and turned into a restaurant from there. So,
[00:07:34] Chaz Wolfe: yeah, I remember off, off air. Cause obviously you and I have gotten to know each other over the last even couple of weeks. Pretty good. Yeah. And, and you told me about this story about how you, you, you created this pretzel, a whole brand new recipe, basically.
Mm-hmm. and, and you're 19 years old, like outta high school. Most people are thinking about how do I party? How do I be with my friends , and you're creating a new recipe for a pretzel that ends up basically going viral. It was, you know, outside of being, on TikTok, but it was huge. Tell me about the pretzel.
Yeah,
[00:08:02] Tyler Simpson: yeah. So the pretzel, it, it really got started in, I, so I went to college for a brief, very brief stint and that's actually where I came up with the idea. So, and everybody in class was like, yo, dude, that sounds like a phenomenal idea. You should try it. And I was, All right. Yeah. What? We'll, we'll see what happens here.
First batch. Terrible. Absolutely terrible. No clue what I'm doing right? I could
[00:08:23] Chaz Wolfe: have quit baked. You could have quit, but you didn't. Yeah, could have
[00:08:24] Tyler Simpson: quit. Never baked a day in my life. Kept, kept working at it. Kept working at it. Finally got a good pretzel, re pretzel recipe, and from there we actually laid out the dough, stuffed it cheese, jalapenos, breakfast.
We had pizza. Wow. All that good stuff. And then, started selling 'em in the store a little bit. My dad, gave me a little bit of a space, and then from there it blew up. We went to schools, we did some fundraisers. We were at bars. We were all over the place with that thing, so
[00:08:50] Chaz Wolfe: that's incredible. The, the journey here as you're listening and taking notes from Tyler, is that.
He didn't quit. Right? Like it was just an idea, but his, his friends around him actually encouraged him, which is not always necessarily entrepreneur journey. No. Sometimes we get discouraged, right? Yes. Yeah, absolutely. You luckily had some folks around you, saying, Hey, Try this out. This sounds awesome.
And so you were able to press in and I love the persistence there of getting the recipe right, even at a young age. To have persistence like that is, is unique. And so if you're listening right now, persistence is absolutely key. Like we hear that. That sounds cliche, but. . What that means is that you gotta have some sticktuitiveness.
You need to, you need to, you need to not just make the decision, but then you need to stick to it, see it through, be persistent until it comes to fruition, or until you can get the result that you're looking for. and so that's a, that's an incredible example. Now you've given us an upside down bun, which makes me hungry.
And, now a cheesy pizza. breakfast filled, pretzel. I'm gonna, I'm gonna, at the end here, I'm gonna ask people how to connect with you. But, but right now, for the listener, please tell them where you're located and where your restaurant is and they can get these amazing things. Just real quick, tell, tell us where you're located.
So,
[00:09:58] Tyler Simpson: I'm in a tiny town called Nissa, Oregon. I'm about 50 miles outside of Boise. We are, the restaurant itself is called Rockstar Grill. Come on in. We got brand new seating area to come check out.
[00:10:08] Chaz Wolfe: Yeah, an incredible place. And you can do some fishing, you can do some hiking, I'm sure in the area. Yes, absolutely.
Beautiful. Beautiful place. Beautiful area. All right, let's continue on. So we're gonna go into decisions. I love this part of the show because for me personally, decisions good and bad are the marker of where I am. Right? Like period. Absolutely. Okay. And so do you have a formula or a process around making decisions, Tyler?
[00:10:35] Tyler Simpson: My basic formula is, you know, is this gonna make me happy? Right? I, I can't really get into something if it's not gonna make me happy. I mean, initially everything's, everything new. Always like, yeah, this is, this is cool. But in the long run, if, if I'm not happy six months from now doing it, I'm not gonna do it.
You know, and, and that really came about from making those bad decisions. Like, oh, I'm, I'm not happy no more doing, doing what I'm doing. So, yeah, that, that's when that formula kind of started.
[00:11:04] Chaz Wolfe: So I love that answer. How do you, how have you figured out the difference between, I don't like doth doing this anymore, so it's not good for me versus it's just hard and I gotta press through, right, because cuz some people are gonna hear you and they're gonna.
Oh, I don't wanna do this anymore. I don't wanna do the hard work. Right. Tyler said, just to follow my heart. Right. How do I know the difference, Tyler?
[00:11:26] Tyler Simpson: Right, right. So the difference really is, is there's a, there's a clear line of when something is actually hard and when you, when you just physically, it is not good for you to continue on.
Sure. So for me, it's, you know, you're wa you're, you're wanting to sleep every day. You're not wanting to wake up. You're not excited to get out of bed. Even if it is a hard challenge, you still should be like, Let's tackle the day today. You know? And that really is the definitive line of, okay, this is no longer healthy for me.
You know, I'm not eating, I'm not doing well, right? You know, people around me like, Hey, dude, what's going on? So for me, that's, that's the
[00:11:59] Chaz Wolfe: biggest thing. So I'm hearing emotional stability basically from the angle of am I fulfilling my purpose, right? Like, correct. Am I doing what I should be doing? And if I'm not, what you're saying is there should be some adverse effects, , mm-hmm.
now. Yeah. Some, sometimes we, we, that persistence word comes through and we just gotta stick to it. Uhhuh . Correct. Like we just talked about, but I hear what you're saying. And so for the, for the listener here taking notes, I want you to hear what he's, the, the line that he's drawing is, is that every entrepreneurial journey is.
Period. Mm-hmm. , right? Like, yes, I already know from, from off, from off camera here. Some things that Tyler is, going through even right now. Like you got some, some tough place on tough things on your place right now. And, but that doesn't mean that you don't press in, like you said, and you're not like, let's go, let's go figure it out.
Let's, let's, let's charge the hill. So yes, that's the line. And and, and if it goes negative past that, then you need to look at does this fulfill my purpose or maybe even a little bit more clear. Does it get me what I. Does it gimme what I want? Do I even know what I want ?
[00:12:59] Tyler Simpson: Is it pushing me to my dream?
You know? And, and really at the end the day, if, if you have a solid idea of where you want to go in life, those decisions become really easy to make. Yep. You
[00:13:09] Chaz Wolfe: know? That's right. That's right. Clear, clear, clear, idea where you're going helps you make good decisions. That's, that's what I heard there. Okay.
So give us an idea of. Bad, bad decision that you have made that that would be helpful for the listener to, to not repeat. ,
[00:13:24] Tyler Simpson: you know, terrible, terrible decisions I've made is making bad investments in stuff that doesn't make me happy. It is not pushing me towards what I'm gonna do. So, for example, about four years ago now, I sunk about $10,000 into, this real estate thing, this wholesale real estate thing.
Taught by this guru. A couple months in, I'm like, man, I suck at this. This is not helping me out at all. What am I doing? I'm 10 grand in a hole. I have no clue what I'm gonna do. So yeah, that's an example of a very bad financial decision and emotional decision I made right there. So. Sure.
[00:14:01] Chaz Wolfe: Right. And so, the, the, the end result ended up not being what you thought it was.
And so I'm sure, just cause I know you well enough at this point so that you pulled out nuggets from that, you know, cause, cause because it, no bad decisions actually. A failure, right? Like, we learn from it. We know this is No, it's, it's all success. It's all success. Right. So what, specifically with that decision, because you're not in wholesale anymore, or maybe you never even really climbed the ladder on that, but , what did you learn in that process of spending the money, doing the learning, figuring out it wasn't for you?
What was the, what was the lesson for you?
[00:14:32] Tyler Simpson: You know, I've always been a huge, philosopher, big dreamer. So the big lesson for me was, Make sure you got your assets in the right place. Right. You know, don't overstretch yourself with Yeah. With what you got going on around you. And so, and that really put me in a financial bind.
So, so I've. From here on out, from then on out, I really was like, okay, where are my financial assets at? What can I put 'em? Where, where are my best strengths and how can I best spend that money to double it? To triple
[00:15:01] Chaz Wolfe: it? Right? So you, so you didn't fall back into fear of, oh, I could never spend money again.
I made a bad choice. Right. It was, no, let me take a look at this choice. Let me learn from. But then as I go forward and continue to make financial decisions, cause as a seven figure owner, you're making $10,000 decisions almost every single day probably. Absolutely. Yeah. Right. And so you can't be fearful.
But to you, you're like, okay, let me let just put a little structure to my decision making, which you kind of already gave us a little bit of that formula. So that's, that's fantastic. Yes. All right. Let's, let's transition to a good decision. Can you, can you give us just a highlight of like, something that was just.
Yes. .
[00:15:40] Tyler Simpson: Well, good decision. Straight out of the gate. It had to be starting. Those pretzels had to be That's right. Coming up with that recipe. I mean, that, that was, a banger from day one, so. Awesome. An example of a very good decision
[00:15:50] Chaz Wolfe: that I made. Yeah. And so the decision there, what I'm hearing, just for the listener to kind of break it down a little bit, is I took a risk.
I had no idea what I was doing. Yes. Cause you said I'd never baked a day in my. It was just an idea I had really, I was uncertain about whether I was actually gonna fulfill it or not, but once some legs got underneath, I'm like, ma, a minute, this could be something. So I pressed into it. Several good decisions.
Kind of back to back to back it sounds like. Mm-hmm. .
[00:16:13] Tyler Simpson: Yeah. I, I, I took the chance to invest in myself and that was the best decision you could ever make. That's
[00:16:19] Chaz Wolfe: so true. That's so true. Okay. I love, I love all of the good and bad decision stuff. Let's, let's switch lines just a little bit and talk this,discipline.
Yes. For just a half second. All areas of life, life, business, finance, you know, Family, whate, whatever that comes down to. Obviously you're even working inside of a business with family and so that, that might even be a little unique part of your story to tell, but definitely. How do you stay disciplined in all of these things you got going on?
[00:16:43] Tyler Simpson: Personally, I, I'm up at 5:00 AM every day. I have, it, it, it became known to me years ago that I was a big dreamer and, if I didn't write stuff down, stuff got lost, you know? Yep. Ah, that's a cool idea. There it goes. There it went. . I invested in paper tablets. I invested in, notepads to keep me on track.
What do I gotta do today? What's gonna push me forward? Yeah. And waking up at 5:00 AM every day. Working out. Sweating Dr. Eating right, drinking right. It definitely helped keep your mind right,
[00:17:15] Chaz Wolfe: so that's awesome. I, I you, you've, you've hinted several times at, at your personality or some, some skillsets that you have naturally, and then also then the opposite side of that, which is a weakness and Yes.
You know, I, I do the same thing inside of my programs as well as my employees. We've talked about this as well. you and I off, off of, off the record here, but knowing who you are, it sounds like for you, has been able, like, first off, you have to be honest with. Right? Yes. You've had to be honest with yourself that I'm a dreamer.
Okay. Well that sounds kind of cool, but what does that really mean for Tyler? What you just told us is a dreamer isn't necessarily known as an executor or an implementer. Right. And, and, and until that stage where all you can do is just dream and that be your only role mm-hmm. , you gotta have to implement, you're gonna have to execute.
Yes. So writing stuff down, being up at a specific time so that way you can kind of start working through the checklist of the day. Those things have been super practical. Even, even though we know these things, we know, we know get up earlier or hit the gym, like create a to-do list, like write it down.
We know these. . Mm-hmm. . Why don't we do them? Why didn't you do them before?
[00:18:22] Tyler Simpson: Well, you know, I, I was actually very fortunate to start learning these habits. I really didn't realize I had these habits cuz I, I grew up racing professional motocross, you know, so I was always out training and doing stuff and, and it was that goal of I want to be really good at this.
That kind of helps put, tracks in place for you. Yeah. So, for me, you know, getting up every day doing all that stuff, really just. Hone in my
[00:18:47] Chaz Wolfe: skills, a hundred percent skillset has to be a obtained in order to then master it. You, you can't have any sort of real success without mastery. And so to your point, even with motocross, it's getting out there and practicing, right?
Like you just gotta do it multiple times and, and have a discipline, a schedule of some sort behind it, A purpose in your practice, all.
[00:19:12] Tyler Simpson: Cons. Yeah. Consistency has been absolutely key for me. So making sure I'm staying on my schedules, making sure I'm doing this. Cuz even if I get off one day, it throws me off, you know?
Yeah. I go, I can sit down all day and think and dream and do whatever I want. inside my head, it's awesome. But out here I'm like, oh wait, I got stuff to do. So. Right, right.
[00:19:29] Chaz Wolfe: The world, world calls and, I think there's the good balance there, right? So, you know that you, you have strength of idea, strength of, of creation, of new things, strength of.
Pulling nothing out of thin air, really, as a dreamer, that's what you do. yes. But, but to know the other side of that sword well, and to know that okay, like I'm gonna need people around me and, and, and tools around me, which you've already mentioned, to be able to help you get there, which I think is huge.
[00:19:52] Tyler Simpson: Absolutely,
[00:19:53] Chaz Wolfe: absolutely correct. I'd say most entrepreneurs listening right now are probably in that vision boat of some degree. You, you've got, you've got big hopes, big dreams, right. You have to. Why otherwise why'd you start the business? You know, .
[00:20:05] Tyler Simpson: Yeah, exactly. Yeah. Nobody goes in just be like, maybe we can do this.
Maybe we can do this. Exactly.
[00:20:11] Chaz Wolfe: You already know. Exactly. You already know. But, but the tools along the way. to Tyler's point here are, are what has helped him be successful. And so, I would, I would take a second here. even if you need to pause the show here and, and write down some tools that you're either using that are helpful or that you need to use better, or tools that you should be using that, that you have access to.
Or maybe you need to go find new tools. You know, there's all sorts of technologies. , you know, like Tyler even said good old fashioned pen and paper or a little notebook, um mm-hmm. that, that can help you keep things on track. So you making sure you're using those things around you.
[00:20:44] Tyler Simpson: Absolutely. 100%.
[00:20:47] Chaz Wolfe: All right, Tyler, it's time for the speed round.
Okay. In the speed round, we're gonna go fast, but I want, I want, I want like punchy, really practical, really helpful answers. Okay. So I'm gonna ask you a, a series of questions and I might ask you to expound, but Okay. This is, this is the, this is, for the six figure owner who's most likely listening right now, who is trying to get where you are, dude.
And, and these questions are gonna be super helpful to them. They're taking notes right now. Ready, Absolut. Yep. Fire away. Okay. First one is, if you could only track one metric in all of your businesses forever and ever and ever going forward, only one. You can only pick one. What metric do you pick?
[00:21:26] Tyler Simpson: your hand.
You're tying my hands here, man. I know. employee satisfaction, man. If my employees are happy, everyone else is gonna be happy.
[00:21:33] Chaz Wolfe: Got it. Okay. And so can you give us anything unique there that. Either do special or to, to, to increase the employee satisfaction. Like give us, give us a little, give us a little nugget there.
Well,
[00:21:46] Tyler Simpson: some fun things we like to do around here. a lot of us are action sports type people, so we go, go-kart racing. I mean, that's what we do. Nice. Some good friendly competition to keep people, keep people, happy. Keep people, in competition with each other. You know, competition is great. It is great for camaraderie, is great for, you know, talking a little shit to somebody.
Yeah. Yeah. It keeps people happy. So that's awesome. And then, and then that happiness then entails to the customers, then they are taking care of the customers as if they're their own, right?
[00:22:13] Chaz Wolfe: No, that's huge. The end, the end, customer result. to your point, we've all walked into that restaurant where that employee is just, does not wanna be there.
They hate their job, they hate their boss, all that. Right. okay, so I'm, I'm hearing work hard play.
[00:22:26] Tyler Simpson: Yeah, absolutely. A
[00:22:27] Chaz Wolfe: hundred percent. Good. All right, so next question. What book does a six figure owner need to read to help them get to the seven figure?
[00:22:37] Tyler Simpson: It is actually a book that I was just introduced to myself.
A hundred Million Offers by Alex Zi. That book is a solid book. I've read a lot of books in my day, but that one definitely hits home for, for a six figure honor.
[00:22:52] Chaz Wolfe: That's an incredible book. I too have read it and, I would highly recommend it as well. lot of, lot of pr very practical things in that book that can help you out.
Definitely. All right, next question. Do you intentionally network. And or mastermind with other high performing entrepreneurs? yeah,
[00:23:08] Tyler Simpson: I do actually. so I, actually have a unique situation with the store. I, there are a ton of people, business owners alike, that come in the store all the time, come in the.
Grocery store. So I get to sit by the counter, I get to pick their brain, I get to talk to them all the time. Yeah. And you know, outside that I do go to business conferences to nice see what other people are saying and see what, industry leaders are doing in the, in the world. So, yeah. Yeah.
[00:23:30] Chaz Wolfe: So ab absolutely.
That's awesome. And so my next question was do you pay for it? And, and you've already given me a couple different examples of. Of, being able just to network locally without, without paying. So you don't have to pay if you have the right intentions. But then also too, you have sought out, conferences and other types of things that, that you've had to pay for, but you've found good value in that, it sounds like.
Yeah, yeah,
[00:23:51] Tyler Simpson: definitely. A good strategy of paid and unpaid is, is definitely the way to go. So that's
[00:23:55] Chaz Wolfe: right. So for the six figure owner, here's what I've found oftentimes is that they hear someone like you say, it's worth, you know, time and money to get around other entre. To be able to think differently, think bigger.
You don't know what you don't know. All that sounds good. Right? But, but when it comes down to it, it's like, man, it like that money could be used for equipment or, or mm-hmm. Materials. Mm-hmm. Or to pay my people or like, it's just like, it's tough. Ah, right. It's tough. What do you say to 'em in that?
[00:24:21] Tyler Simpson: It's tough, but cuz cuz I've been there, right?
You know, I, I can spend this $3,000 on this conference or I can spend this $3,000 on a new sandwich prep station. Right. What do I. I spend it on this because this helps you get a mindset to then pay for this two times over, right? Yeah. I
[00:24:39] Chaz Wolfe: love that. To bring in that money, I love that depiction, and you've gotta be able to basically trust in yourself first, right?
Like yes, because you trust in yourself. You say, Hey, if I can get a better mindset, I'll know I'll produce twice as much so that, so that I can go buy two machines if I wanted to. Correct, correct. Yeah. That's awesome. And obviously a little, little, little side secret note here that, Tyler's inside of my seven figure gathering.
Yes, sir. The King's Mastermind. And so we've already had some incredible strategic, moments between the two of us, as well as in the group. Yes. Mm-hmm. . and so you got some awesome stuff here just a couple days ago. Yes. When we, when we launched. It was pretty
[00:25:13] Tyler Simpson: cool. Yes, it was fantastic. I ha happy to be a part.
[00:25:16] Chaz Wolfe: That's awesome, man. Okay, so last question. You ready? Fire away, dude. If you lost it all today, all of it, what do you do?
[00:25:26] Tyler Simpson: All of it. Huh? Taking it all from me. Taking it all. See . Well, I would probably, personally, I would probably hop back into photography. Okay, I'll hop back into that game. from there, save up some cash, probably start an online business.
Go from there, write a book about how I struggled from there, start helping people, start coaching people, who are in the same situation that I was in. So there you go. Always, always go back to helping people and you'll never lack for
[00:25:52] Chaz Wolfe: money. Yeah. Well, and, and well, here's what I didn't hear him say is roll over.
Right. Or, or cry about it. Or, and not that they say like the, the immersion for a day or two, maybe for a day or two. Right. I'm good with that. Right. You gotta have a like, oh, dang, that, that, that kicked my teeth in . That sucks. , that sucks. Exactly. What, what what the, the, the, the fortitude or, or the balls to do it again, is what I'm hearing you say is like, it didn't even, it didn't even come as a hesitation to you.
It'd be like, I guess I would try it again in this case. Yeah. Photography. Earn up some money, go do another business. because that's what you're made for as a, as a king. Absolutely. Or if we're gonna use this, gathering the king's language. As a king, this is what you're made for. You're made to go create, you're made to go.
rule. Yeah. and, and that includes businesses and Yeah, exactly. So you do it again, it sounds like ,
[00:26:37] Tyler Simpson: Uhhuh, , absolutely. I do it 100%. Again, I cannot stand working for somebody else. I mean, that's not to say it's bad to work for somebody else, but that's just not for me.
[00:26:45] Chaz Wolfe: Just not how you're designed. I love it.
All right, so Tyler, how can someone connect with you? You already share with you where your restaurant is, but share with, with where you're located again, so they can come check out your restaurant, come visit you a vacation, but how does someone connect with you personally if they just wanna hit you up and, and, and get to know more?
[00:26:59] Tyler Simpson: Yeah, well, to hit me up on Instagram, ator 9 27 is where I'm at on Instagram, rock Store Grill, a Wahi Grocery. Got a few pages to hit me up on. Nice. Facebook's all the same, so you can find me. There. We're again, we're located in Nisa, Oregon, about, actually about eight miles outside of Nisa, Oregon on the way up to Lake Wahi.
That's awesome. Come out, check us out. There's about 50 miles of reservoir to
[00:27:18] Chaz Wolfe: explore. There you go. Tons of tons of, outdoor exploratory options and you can get yourself an upside down burger .
[00:27:24] Tyler Simpson: That one unique of its kind right there. It's
[00:27:27] Chaz Wolfe: on my list, bro. I'm coming and I want two of 'em. That's all I'm saying.
Better. Gotta
[00:27:31] Tyler Simpson: get a double .
[00:27:32] Chaz Wolfe: Awesome. Sounds good. Okay. Tyler, you've been incredible. Thank you so much for being on the show. You've, you've dropped, value here today. the listener, if they were paying attention, has really actionable items to be able to take away from this. So thank you so much.
[00:27:45] Tyler Simpson: Awesome.
Thank you, Chaz. I appreciate you having me on.
[00:27:47] Chaz Wolfe: Absolutely. We'll talk soon.

Join us as we sit down with Tyler Simpson, the passionate owner and CEO of Rock Store Grill, a small but thriving burger restaurant located inside the Owyhee Grocery. Tyler is dedicated to serving his community in the best way possible and plans to expand his restaurant in the next couple of years while also hosting multiple events to help feed those in need. But Tyler is more than just a successful entrepreneur. He's also a lover of adventure, with three dogs and a fancy side by side that allows him to explore the vast desert he lives in. His hobbies range from photography, motocross, and rally racing, to camping, hunting, and trying new things. During this episode, Tyler shares his insights and lessons learned as an entrepreneur, from re-creating a family business to his decision-making process, and the risks he took to get out of his comfort zone. He also discusses his secrets to staying disciplined and how to attract attention with authenticity and uniqueness. In the Rapid Fire Round, Tyler reveals his go-to business metric and the book that a six-figure business needs to read for a seven-figure experience. He also shares how networking with other entrepreneurs has helped him grow his business. Don't miss out on Tyler's wisdom and advice. Tune in now to learn from his successes and failures and discover how you can connect with him.

Tyler Simpson:

LinkedIn: https://www.linkedin.com/in/tyler-simpson-386a55a4/

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