How To Identify Your Superpower
HOW TO IDENTIFY YOUR SUPERPOWER
What are the signs that an entrepreneur's business may not be aligned with their true talents or values?
I believe there's a combination of factors. Some people have a natural gift, something they've had since childhood, but it still requires time and effort to perfect. For example, musicians may be born with a natural ability in composition, theory, or performance, but they still need to invest thousands of hours of practice to refine that talent. This is where the hybrid idea comes in—they’re born with a gift, but they also put in the time to develop it.
The magic happens when you realize what your gift or superpower is. That talent is your purpose, your guiding compass, your North Star. The sooner you discover it and grow 1% closer to it each day, life becomes easier. When you build your life and structure around that gift, there's a real beauty in it.
The challenge is that many entrepreneurs build the wrong business—a business that doesn’t align with their gifts, talents, or values. It’s shocking how often we have to tear down and start from scratch because the business wasn’t aligned with who they really are.
How can entrepreneurs ensure their business is aligned with their true "why?"
Clients come to me with goals, often centered around increasing wealth, scaling their business, or fixing employee culture. These are common starting points. However, one of the first things we do is what I call the "Life and Business Compass" exercise. This ensures we're on the right path and that I truly understand them. If I don't understand their goals and values, I can’t fully help them realize their potential.
We examine their life priorities, their three main business goals for the next quarter, and their long-term legacy—what they want to achieve 10 or 20 years from now. For example, one person might say they want to impact 100 moms starting side hustles or earn a billion dollars in the next 10 years. I always ask why that’s important to them.
When their goals, life priorities, and legacy align with their true "why" and superpower, but the business doesn't, we need to make a major change. This could mean outsourcing parts of the business, exiting and selling it, or starting completely from scratch. There are many ways to approach it.
How can entrepreneurs identify their superpowers?
Some people start incredibly successful businesses because they’re good at something, but it’s not necessarily what excites them inside. We work together to discover what truly lights them up and how to connect that with the business they’ve built. The goal is to make sure their business not only thrives but also fulfills them personally.
To discover your superpower, start with the people closest to you—your inner circle, both in business and in your personal life. We can gain valuable insights from people outside the business as well. You can ask them simple but powerful questions. For example, you could invite them for coffee and say, "I’m doing some self-exploration, and I’d love your perspective. When you think of me, what’s the one thing you would highlight if you were introducing me to someone else?"
Why must business owners understand their processes before outsourcing?
I don’t think you should outsource anything until you clearly understand your expectations for it. Your business is your creation—it has your name on it and, for many, it’s their legacy. So why would you hand that off to someone right away?
I’m not saying you should do admin work forever—absolutely not. But you need to understand how the processes work, what your expectations are, how you want things to flow, and the impact it has on your customers and employees. If you're considering a new technology and you’re a smaller business without a CTO, it's your responsibility to ensure it doesn’t negatively affect your customers or employees.
What steps help business owners achieve freedom in time, finances, relationships, and mission?
I’m currently rereading Dan Sullivan's book 10X is Easier than 2X, which focuses on four freedoms: freedom of time, freedom of finances or wealth, freedom of relationships, and freedom of mission and vision.
If you look at the different areas of your life, they generally fall into one of these four categories. When we free up our time and intentionally choose how to spend it, we become happier, more inspired, and more creative. This, in turn, allows us to achieve financial freedom and wealth, giving us even more opportunities.
You can have it all, but it requires intentionality. That also means letting go of things that no longer serve you, which can be painful and involve a process of grieving.
*This interview has been edited and condensed for clarity.*
