Video Marketing Made Simple
Video Marketing Made Simple
How can a business owner improve their video communication skills?
We must accept that we won’t excel at something before we become proficient. No one is naturally skilled at video communication. For example, it took me two years to eliminate filler words like "um" and "ah" from my speech, which I managed through consistent practice on video.
It's a catch-22. People often say, "I don’t like how I sound," or "I pause too much," or "It takes me too long to edit." That’s just part of the process. One thing I recommend is going live on platforms like YouTube, Facebook, or Instagram. Just get comfortable.
At first, no one is watching, and even if you have a large following, the first time you go live, hardly anyone tunes in. It’s okay to experiment, and if you're really nervous, you can delete it afterward.
Getting comfortable in front of a camera is almost a requirement these days.
What role does video content play in establishing credibility and trust?
Let me provide some statistics that underscore the importance of video for effective communication. 91% percent of consumers desire more video content from brands. Video content is increasingly popular, with a 254% increase in consumption over the past five years.
Think about that. When you're going to search for something, anything in the world, what are the two places that you're going to search on? You're going search on Google, then you're going to search on YouTube statistically, that's where you're going. When you want to learn something, you're going to YouTube for video content.
I'm a speaker. I want to speak on your stage. You're an event planner and you have a stack of somewhere between 40 to 80 different applicants. What's the fastest way to filter? What's the fastest way to understand who this person is? The fast way to do that is just to look at who's got video. What is this person going to be like on the stage? Because event planner has one thing that they care about, only one thing. Is this person going to respect my crowd? Is this person gonna respect my audience?
So that's really what we're talking about here. It's like the element of showing not just telling.
How can apps be accessible to users with invisible disabilities?
Accessibility equates to usability. Do you aim to make your app usable by the maximum number of people? It’s unlikely that any developer or entrepreneur launching a new app or product wants it inaccessible to certain groups. Consider that many individuals have invisible disabilities, such as color blindness, dyslexia, or visual impairments. Key aspects include ensuring that colors in your advertising are vibrant and choosing legible text and background color combinations in your apps. For instance, red text on a dark background can be difficult to read, especially if the text moves quickly.
*This interview has been edited and condensed for clarity.*
